PENGARUH ATTITUDE TOWARD BEHAVIOR, PERCEIVED BEHAVIORAL CONTROL, DAN SUBJECTIVE NORM TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA NON-EKONOMI

ABSTRACT Microcredit programs may have an impact on participants’ entrepreneurial behavior. Thus, an understanding of personal attitude, subjective norm and perceived behavioral control as suggested by Ajzen’s theory of planned behavior (TPB) may enhance the understanding of the impact of microcredit on participants’ entrepreneurial behavior. Thus, by taking into account the participants’ personal attitude, subjective norm and perceived behavioral control in ways that leads to the enhancement of participants’ entrepreneurial behavior, microcredit programs have not only made small loans available to the poor but also helped to enhance entrepreneurial behavior. Keywords: Microcredit programs, participants’ entrepreneurial intention, participants’ entrepreneurial behavior theory of planned behavior (TPB)

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How entrepreneurial learning impacts one’s intention towards entrepreneurship

Chinese Management Studies ◽

10.1108/cms-06-2018-0556 ◽

2019 ◽

Vol 13 (1) ◽

pp. 146-170 ◽

Cited By ~ 5

Author(s):

Feng Zhang ◽

Liqun Wei ◽

Hongyi Sun ◽

Lo Choi Tung

Keyword(s):

Behavioral Control ◽

Entrepreneurship Education ◽

Entrepreneurial Intention ◽

Subjective Norm ◽

Mediating Effect ◽

Perceived Behavioral Control ◽

Entrepreneurial Learning ◽

Content Type ◽

Effect Model

Purpose Although entrepreneurial learning is widely believed as an important factor in shaping one’s entrepreneurial intention, research finds little consistent results on the direct effect of entrepreneurial learning on one’s entrepreneurial intention. To solve the conflicted effects of entrepreneurial learning, the purpose of this paper is to explore how entrepreneurial learning may impact individual entrepreneurial intention. Design/methodology/approach Drawing on the theory of planned behavior (TPB), the authors proposed and tested on a three mediating effect model, in which entrepreneurial learning is associated with entrepreneurial intention through attitude, subjective norm and perceived behavioral control toward entrepreneurship. Moreover, the moderating role of prior exposure to entrepreneurship was proposed and tested. Based on a sample of 200 university students who have taken entrepreneurial courses in Hong Kong, the hierarchical regressions and moderated mediation tests were used to test the hypotheses. Findings The authors find that the positive relationship between entrepreneurial learning and entrepreneurial intention is significantly mediated by attitude, subjective norm and perceived behavioral control toward entrepreneurship; and the mediating effects of entrepreneurial learning on entrepreneurial intention via attitudes and perceived behavioral control respectively, is moderated by exposure to entrepreneurship. Originality/value Contributing to the literature of entrepreneurship education, this study identifies individuals who exposed to the same entrepreneurship education may perform differently in entrepreneurial learning. The findings also help us to better understand the mechanism through which and under which context one’s entrepreneurial learning may enhance his/her entrepreneurial intention.

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Pre-Entrepreneurs’ Perception of the Technology Regime and Their Entrepreneurial Intentions in Korean Service Sectors

Journal of Open Innovation Technology Market and Complexity ◽

10.3390/joitmc7030179 ◽

2021 ◽

Vol 7 (3) ◽

pp. 179

Author(s):

Ilyong Ji ◽

Jinkyung Goo

Keyword(s):

Behavioral Control ◽

Entrepreneurial Intention ◽

Subjective Norm ◽

Entrepreneurial Intentions ◽

Perceived Behavioral Control ◽

Technological Environment ◽

Personal Attitude ◽

Service Sectors ◽

Established Firms

Startups and established firms in service sectors mostly fall into the supplier dominated or information intensive categories of Pavitt’s taxonomy. Entrepreneurs in these categories are not isolated from the technological environment because they can also be innovative (at least) by adopting technologies from outside. However, it has hardly been studied whether the entrepreneurial intention of pre-entrepreneurs in service sectors can be influenced by how they perceive technological environment. In this paper, using the theory of the planned behavior and technology regime, we examined the role of pre-entrepreneurs’ perception of the technology regime (opportunity, accessibility, and cumulativeness) on the formation of entrepreneurial intention in Korean service sectors. The results show that pre-entrepreneurs’ perception of the technology regime influences entrepreneurial intention via personal attitude and perceived behavioral control. Opportunity influenced personal attitude and subjective norm; accessibility influenced personal attitude, subjective norm, and perceived behavioral control; and cumulativeness influenced personal attitude and perceived behavioral control. Personal attitude and perceived behavioral control influenced entrepreneurial intention.

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The Effect of Self-Efficacy on Entrepreneurial Intention with the Mediation Variables of Attitude Towards Behavior, Perceived Behavioral Control and Subjective Norm (a Study on the Master’s of Management Students at Universitas Ciputra Surabaya)

KnE Social Sciences ◽

10.18502/kss.v5i5.8844 ◽

2021 ◽

Author(s):

Briandy Putra ◽

Tony Antonio

Keyword(s):

Planned Behavior ◽

Self Efficacy ◽

Behavioral Control ◽

Entrepreneurial Intention ◽

Subjective Norm ◽

Perceived Behavioral Control ◽

Master's Students ◽

Behavior Theory ◽

Planned Behavior Theory ◽

National Programs

Entrepreneurship education is one of the national programs to boost the number of entrepreneurs in the country. The success of creating educated entrepreneurs depends on several factors such as the curriculum, mentors, the method and the readiness of the participant. The intention to become an entrepreneur cannot be separated from the individual’s self-efficacy. This research examined the effect of master’s students’ self-efficacy on their entrepreneurial intention, with the mediation of the Planned Behavior Theory variables. The sample included 134 master’s students out of the total of 203. All had been conducting business for at least six months and were recruited through purposive sampling. A 1-5 Likert scale questionnaire was given to the respondents in print and through Google Forms. Quantitative data analysis was done using smart-PLS version 3. Two of the three variables of the Planned Behavior Theory were significant as mediators of self-efficacy, namely attitude toward behavior and subjective norm. Perceived behavioral control did not have an effect on self-efficacy and entrepreneurial intent through mediation. Keywords: self-efficacy, theory of planned behavior, attitude toward behavior, perceived behavioral control, subjective norm, entrepreneurial intention

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Entrepreneurial Intention of Undergraduates in Nigeria: The Role of Subjective Norm

International Journal of Recent Technology and Engineering - 2 ◽

10.35940/ijrte.b3049.078219 ◽

2019 ◽

Vol 8 (2) ◽

pp. 6220-6226

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Behavioral Control ◽

Sampling Technique ◽

Entrepreneurial Intention ◽

Subjective Norm ◽

Perceived Behavioral Control ◽

Predictive Capacity ◽

Multi Stage

This study aims to measure the entrepreneurial intention of Nigerian undergraduates with interest in the predictive capacity of subjective norm. By using the theory of planned behavior, a self-developed questionnaire-based survey was employed. Three hundred and forty-two undergraduates participated in the study. They were selected from six universities across the three geo-political zones in the Northern part of Nigerian, using multi-stage stratified random sampling technique. Pearson Product-Moment Correlation along with Hierarchical Multiple Linear Regression have been used for data analysis purpose. The study finds that all the three antecedents of intention, as mentioned in the theory of planned behavior (attitude, subjective norm, and perceived behavioral control) are significant predictors of entrepreneurial intention. The important finding throws light that only about 20% of the variance could have been explained by the used model. Therefore, the study argues that other factors like entrepreneurship education, improved business scenario etc. may be the other possible factors of predicting the intention. Further, the results uniquely showed that subjective norm is the second most significant predictor in explaining the entrepreneurship intention of Nigerian undergraduate after entrepreneurial attitude. This may be attributed to the collectivist culture of Northern Nigeria from where the samples have been collected. Practical implications of the study have been discussed.

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Identifying the Determinates of Entrepreneurial Intention

Impact of Economic Crisis on Education and the Next-Generation Workforce - Advances in Educational Marketing, Administration, and Leadership ◽

10.4018/978-1-4666-9455-2.ch014 ◽

2016 ◽

pp. 309-320

Author(s):

Muhammad Khalique

Keyword(s):

Undergraduate Students ◽

Behavioral Control ◽

Empirical Studies ◽

Sampling Technique ◽

Entrepreneurial Intention ◽

Subjective Norm ◽

Perceived Behavioral Control ◽

Convenience Sampling ◽

University Level ◽

Structured Questionnaire

The prime aim of this study was to explore the determinants of entrepreneurial intention among undergraduate students at university level. This study employs attitude towards the behavior, subjective norm and perceived behavioral control as predictors and entrepreneurial intention as a dependent variable. The data were gathered through structured questionnaire. Respondents of this study were picked through convenience sampling technique. A total of 400 sets of questionnaire were distributed to the targeted respondents while 384 individuals were participated in the study. This study was a descriptive in nature. Most of the respondents showed their intention to be entrepreneur. This study will be a milestone for potential researchers. In future, researchers can conduct empirical studies on this topic.

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Application of Entrepreneurial Intention Model in Comparative International Entrepreneurship Research: A Cross-Cultural Study of India and Saudi Arabia

Sustainability ◽

10.3390/su132313369 ◽

2021 ◽

Vol 13 (23) ◽

pp. 13369

Author(s):

Najmul Hoda ◽

Naim Ahmad ◽

Shankar Lal Gupta ◽

Mohammad Mahtab Alam ◽

Irfan Ahmad

Keyword(s):

Saudi Arabia ◽

Role Model ◽

International Entrepreneurship ◽

Behavioral Control ◽

Entrepreneurial Intention ◽

Subjective Norm ◽

Perceived Behavioral Control ◽

Multigroup Analysis ◽

Personal Attitude ◽

The Individual

The development of entrepreneurial activities helps in realization of multiple goals of sustainable development. This study aims to inspect the applicability of the entrepreneurial intention model (EIM) to explain entrepreneurial intention in different cultural contexts. A survey was conducted using the Entrepreneurial Intention Questionnaire. Based on 535 valid responses received from business students in India (N = 285) and Saudi Arabia (N = 250), the model was analyzed using the partial least square regression method. The results show that the EIM is validated for the combined sample (R2combined = 0.522) as well as for the individual samples (R2India = 0.644; R2Saudi = 0.412). Demographic variables and human capital variables were found to impact the entrepreneurial intention differently in the combined sample and the individual samples of the two countries. Multigroup analysis was performed to test if the country variable influences the hypothesized paths in the model. The results of the multigroup analysis show that many of the hypothesized relationships (gender-personal attitude; gender-subjective norm; gender-perceived behavioral control, role model-subjective norm, role model-perceived behavioral control, subjective norm-personal attitude, and subjective norm-entrepreneurial intention) are significantly different in the two countries. This study addresses the gap in comparative international entrepreneurship (CIE) research by testing the applicability of EIM in two different cultures. The findings are also significant for policymakers at both national and international levels for facilitating entrepreneurship.

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Predicting the Entrepreneurship Intention of Undergraduate University Students in Malaysia: A Comparison Study

Trends in Undergraduate Research ◽

10.33736/tur.2845.2021 ◽

2021 ◽

Vol 4 (1) ◽

pp. g1-9

Author(s):

NURUL HIDAYANA MOHD NOOR ◽

EQMAL NAQIB MALEK ◽

MAHAZRIL ‘AINI YAACOB ◽

NORALINA OMAR

Keyword(s):

Undergraduate Students ◽

Behavioral Control ◽

Entrepreneurial Intention ◽

Subjective Norm ◽

Bachelor's Degree ◽

Perceived Behavioral Control ◽

Development Environment ◽

Undergraduate University Students ◽

The Government ◽

Practical Implications

Entrepreneurship allows students to learn beyond their chosen field of study and provides an interdisciplinary work and development environment. This study aims to examine the influence of attitude towards behavior, subjective norm, and perceived behavioral control on entrepreneurship intention among Malaysian undergraduates. In addition, this study intends to compare the influence of attitude towards behavior, subjective norm, and perceived behavioral control on entrepreneurship intention between diploma and bachelor’s degree students. Based on a quantitative approach, primary survey data were collected from 400 undergraduate students at a public university using convenience sampling to limit bias. The findings in this study indicate that attitude towards behavior, subjective norm, and perceived behavioral control are significantly positively related to entrepreneurship intention for diploma and bachelor’s degree students. Notwithstanding this, the multiple regression results reveal that the strongest predictor of entrepreneurship intention for diploma students is the subjective norm while perceived behavioral control is the main predictor that affects entrepreneurship intention for bachelor’s degree students. These findings contribute to the entrepreneurial intention literature by applying the theory of planned behavior in Malaysia with valuable practical implications for the management of universities and the government.

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THE IMPACT OF ENTREPRENEURSHIP EDUCATION TO ENTREPRENEUR INTENTION THROUGH PLANNED BEHAVIOUR AS INTERVENING VARIABLE (Study in Brawijaya University Students Have Partcipation the Entrepreneurship Education for 2016 study programs)

The International Journal of Accounting and Business Society ◽

10.21776/ub.ijabs.2019.27.3.7 ◽

2019 ◽

Vol 27 (3) ◽

pp. 137-156

Author(s):

Aufa Baihaqi ◽

Zainul Arifin ◽

M. Kholid Mawardi

Keyword(s):

Behavioral Control ◽

Control Variable ◽

Entrepreneurship Education ◽

Entrepreneurial Intention ◽

Subjective Norm ◽

Perceived Behavioral Control ◽

Education Programs ◽

Planned Behaviour ◽

The Impact ◽

Positive Effect

Although many researchers have focused on entrepreneurship education, little research has been done into the effects for students and the overall effectiveness of the university for entrepreneurship education programs in Indonesia. The research focused using theory of planned behavior and investigates the impact of entrepreneurship programs on the entrepreneur intention students in Brawijaya University. Data for this study is drawn from 9 faculty in Brawijaya University. Sample used in this research have 382 student 2016 period. The results show that participants of entrepreneurship education programs in brawijaya university have a positive effect on atitude toward entrepreneurship, subjective norm and perceived behavioral control. Variable atitude toward entrepreneurship, subjective norm and perceived behavioral control have a positive effect to entrepreneurial intention. Furthermore, the findings of this report entrepreneurship education to entrepreneur intention have a positive effect and significant through planned behaviour as intevening variable in Brawijaya University student 2016 period

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THE INFLUENCE OF ENTREPRENEURIAL CULTURE IN INDONESIA TOWARDS BUSINESS STUDENTS’ INTENTION TO BE AN ENTREPRENEUR

Firm Journal of Management Studies ◽

10.33021/firm.v5i1.887 ◽

2020 ◽

Vol 5 (1) ◽

pp. 18

Author(s):

Agus Deva Adhikusuma ◽

Genoveva Genoveva

Keyword(s):

Family Background ◽

Behavioral Control ◽

Business Students ◽

Entrepreneurial Intention ◽

Subjective Norm ◽

Primary Data ◽

Survey Method ◽

Perceived Behavioral Control ◽

Independent Variables ◽

Independent Variable

<p>Human capital in Indonesia is still lack of entrepreneur which is only 3.31% became an entrepreneur in 2018, this is still lower from World Bank standard that a country should have more than 4% entrepreneur from the total population within a country. This study aims to find out the influence between education, family background, subjective norm, and perceived behavioral control towards entrepreneurial intention to faculty of business students in the Jabodetabek area. The primary data in this study was gathered by distributing 186 survey questionnaires for faculty of business students in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas. This research used survey method through questionnaires, such as assumption analysis and multiple regression. The result showed Subjective Norm has no significant influence on entrepreneurial intention. Education, Family Background, and Perceived Behavioral Control have significant influences toward Entrepreneurial Intention. This research also found that all independent variables simultaneously influence on Entrepreneurial Intention. Adjusted R square is 0.460, it means that 46% changes independent variable (Entrepreneurial Intention) is influenced by independent variables such as education, family background, subjective norm, and perceived behavioral control. This is recommended for business students in Indonesia especially the Jabodetabek area should more confidence with their capabilities and have a positive mindset to become entrepreneurs.</p>

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