DETERMINANTS OF CONSUMER PURCHASE DECISION IN MAKEUP ARTIST SERVICES

Nowadays, not all women can make themselves up properly and perfectly to attend an important event, so they need Makeup Artist (MUA) services. Supported by technological advances where consumers are starting to leave the traditional way of finding MUA from salons near their homes whose quality is unknown, so MUA services platforms exist. The number of MUAs spread across Indonesia has reached 500,000. The large business opportunity as MUA in Indonesia means that MUAs must be able to maintain their business in the face of competition because consumers have many considerations in choosing and buying services. On the other hand, MUA still has difficulty getting consumers and the MUA services still does not know about the consumer purchase decision. The purpose of this study is to determine consumer purchasing decisions for MUA services, factors that influence the purchasing decision for the MUA services, and marketing communications that are suitable for the consumer purchase decision. The data analyzed with a mix method, qualitatively and quantitatively. Qualitative methods are used in-depth interviews with coding and quantitative methods by distributing questionnaires online using SmartPLS 3.0. The results of qualitative analysis from the informant’s explanation divided into eight subjects, there are reasons for using MUA service, need fulfillment, specific time, source of information, consideration when choose MUA services, MUA services comparison, customer satisfaction, and considerations when choose MUA services platform. The research of quantitative analysis reveals that perceived risk, sales promotion and direct marketing have a negative significant relationship on purchase decision, whereas tie strength and involvement have a positive significant relationship on WOM influence. Meanwhile, WOM influence and advertising have a positive significant relationship on purchase decision for MUA services. The findings of this study give recommendations to MUA services to focus on advertising, provide review features, and create attractive portfolios.

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A STUDY OF CUSTOMER PREFERENCE, CUSTOMER PERCEIVED VALUE, SALES PROMOTION, AND SOCIAL MEDIA MARKETING TOWARDS PURCHASE DECISION OF SLEEPING PRODUCT IN GENERATION Z

Advanced International Journal of Business, Entrepreneurship and SMEs ◽

10.35631/aijbes.39018 ◽

2021 ◽

Vol 3 (9) ◽

pp. 265-276

Author(s):

Hedwika Avila Diva Putri Kuncoro ◽

Nurrani Kusumawati

Keyword(s):

Social Media ◽

Sleep Disturbances ◽

Quantitative Methods ◽

Consumer Preferences ◽

Positive Impact ◽

Sales Promotion ◽

Social Media Marketing ◽

Primary Data ◽

Purchase Decision ◽

Purchasing Decisions

Sleep is a major factor for human physical and mental health and abnormality in a person's sleep, this can cause sleep disturbances. The emergence of sleep disturbances makes sufferers try various sleep aids that might help sufferers to rest well. In Indonesia, many sleeping products have been created and sold in the market. The large variety of sleeping products with various functions and ways of use is a determining factor in adolescence buying sleeping products. They have several considerations before buying the sleeping products they need and want and it is because nowadays, customers have a lot of choices and considerations when they are choosing products and services. Therefore, it is necessary to understand consumer preferences because they play an important role in making purchasing decisions and in improving the marketing strategy to be implemented. For this research, researchers want to identify the important factors that influence the customers’ purchase decision towards sleeping products and find out the product attributes which become preferred by customers. The researcher uses quantitative methods by using questionnaires as primary data and a variety of literature as secondary data. This research uses non-probability sampling and requires a minimum of 200 respondents with criteria aged 17-26 years old and living in Jabodetabek and Bandung. Using Multiple Linear Regression methods, this research aims to identify the relationship between one dependent variable from five independent variables and answer the hypothesis. The overall evidence showed that product, social, personal value dimensions, sales promotion, and social media marketing have a significant positive impact on purchase decisions. Therefore, researchers suggest marketers in the sleeping product industry convey product advantages and personal values, use influencers to promote products or make price discounts and use social media to attract customers because these points influence purchasing decisions.

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Analisis Pengaruh Brand Trust, Product Factor, dan Sales Promotion Terhadap Customer Loyalty Melalui Purchase Decision di Matahari Departement Store

Jurnal Al Azhar Indonesia Seri Ilmu Sosial ◽

10.36722/jaiss.v1i1.457 ◽

2020 ◽

Vol 1 (1) ◽

pp. 19

Author(s):

Harfian Irwinsyah ◽

Hanny Nurlatifah

Keyword(s):

Path Analysis ◽

Customer Loyalty ◽

Significant Relationship ◽

Descriptive Analysis ◽

Department Store ◽

Sales Promotion ◽

Purchase Decision ◽

Brand Trust ◽

Purchasing Decisions ◽

Product Factor

Abstrak - Tujuan dari penelitian ini merupakan untuk mengetahui pengaruh kepercayaan merk, faktor produk, dan promosi penjualan terhadap loyalitas konsumen melalui keputusan pembelian studi kasus Matahari Departement Store. Metode analisis yang data yang digunakan adalah analisis deskriptif dan analisis jalur. Sampel pada penelitian ini merupakan orang yang pernah melakukan pembelian produk secara offline di Matahari Departement Store dalam kurun waktu 3 bulan terakhir di wilayah JABODETABEK. Dari hasil penelitian menggunakan analisis jalur pada variabel – variabel tersebut. Kepercayaan merk memiliki hubungan signifikan terhadap keputusan pembelian, faktor produk memiliki hubungan signifikan terhadap keputusan pembelian, promosi penjualan memiliki hubungan signifikan terhadap keputusan pembelian, kepercayaan merek memiliki hubungan signifikan terhadap loyalitas konsumen, faktor produk memiliki hubungan signifikan terhadap loyalitas konsumen, promosi penjualan memiliki hubungan signifikan terhadap loyalitas konsumen, keputusan penjualan memiliki hubungan signifikan terhadap loyalitas konsumen.Kata Kunci - Kepercayaan Merk, Faktor Produk, Promosi Penjualan, Keputusan Pembelian, dan Loyalitas Konsumen.Abstract - The purpose of this study is to determine the effect of brand trust, product factors, and sales promotions on customer loyalty through the purchasing decision of the Matahari Department Store Store case study. The data analysis method used is descriptive analysis and path analysis. The sample in this study were people who had purchased products offline at the Matahari Department Store in the past 3 months in the Greater Jakarta area. From the results of the study using path analysis on these variables. Brand trust has a significant relationship to purchasing decisions, product factors have a significant relationship to purchasing decisions, sales promotion has a significant relationship to purchasing decisions, brand trust has a significant relationship to customer loyalty, product factors have a significant relationship to customer loyalty, sales promotion has a significant relationship on customer loyalty, sales decisions have a significant relationship to customer loyalty.Keywords - Brand Trust, Product Factor, Sales Promotion, Purchase Decision, and Customer Loyalty

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PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DI MATAHARI PALEMBANG SQUARE EXTENSION

JEMBATAN ◽

10.29259/jmbt.v14i1.5287 ◽

2018 ◽

Vol 14 (1) ◽

pp. 33-44

Author(s):

M.dwi Yanputra ◽

Dian Eka ◽

Aslamia Rosa

Keyword(s):

Regression Analysis ◽

Significant Influence ◽

Sampling Method ◽

Direct Marketing ◽

Sales Promotion ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Probability Sampling

The main objective of this study was to determine the effect of the promotionmix terhdap purchasing decisions apparel products in Matahari Palembang SquareExtension. The research sample of 100 respondents from consumer Sun PalembangSquare. The sampling method used was non-probability sampling for consumers fromthe Sun varies. The coefficient of determination shows that 58.2% of the productpurchase decision influenced by variables clothing promotion (advertising, personalselling, publicity, sales promotion and direct marketing). Mechanical data used ismultiple regression analysis. The results showed that the simultaneous promotion mixinfluence on purchase decisions apparel products. Partial publicity only variable thatdoes not have significant influence on purchasing decisions apparel products inMatahari Palembang Square Extension.Keyword : Mix Promotions, Products Clothing, Purchase Decision.

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PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN MEBEL PADA CV. LAUTAN REZEKI PEKANBARU

Eko dan Bisnis: Riau Economic and Business Review ◽

10.36975/jeb.v11i3.283 ◽

2020 ◽

Vol 11 (3) ◽

pp. 255-261

Author(s):

Rizqi Fakhri

Keyword(s):

Quantitative Methods ◽

Sampling Method ◽

Sampling Technique ◽

Sales Promotion ◽

Purchase Decision ◽

Decision Variable ◽

Simple Linear Regression ◽

Purchasing Decisions ◽

Variable Effect ◽

Significance Level

This study aims to Know Sales Promotion Effect on Purchase Decision Furniture at CV. Lautan Rezeki Pekanbaru. The sample in this study amounted to 51 store, while the sampling technique using Accidental Sampling method. The data analysis in this study with descriptive and quantitative methods with simple linear regression. Based on the research results through tests T, the value is greater thitung 7,002 dati t table with ttable value of 2,009, with a significance level of 0.000 < 0.05. Thus, it means sales promotion variable (X) significantly influence the purchase decision variable (Y). It can be concluded that promotional sales significantly influence buying decisions Furniture on the CV. Lautan Rezeki Pekanbaru. Based on the result of determination, so in this study can be concluded that the sales promotion variable effect of 50% on purchasing decisions furniture in the CV. Lautan Rezeki Pekanbaru. while the remaining 50% is influenced by other variables that are ignored or are not examined in this study

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STUDI KOMPARASI KEPUTUSAN PEMBELIAN ANTARA AYAM GEPREK ABANG IRENG UMS DAN AYAM GEPREK KUMLOT UMS

JURNAL ILMIAH EDUNOMIKA ◽

10.29040/jie.v4i02.1257 ◽

2020 ◽

Vol 4 (02) ◽

Author(s):

Metdi Permadi ◽

Siti Maryam ◽

Ratna Damayanti

Keyword(s):

Quantitative Methods ◽

Brand Image ◽

Comparative Method ◽

T Test ◽

Purchase Decision ◽

Purchasing Decisions ◽

Homogeneity Analysis ◽

Significant Difference

The purpose of this study was to determine differences in purchasing decisions between Abang Ireng UMS geprek chicken and UMS Geprek Kumlot chicken in terms of Brand Image, Price and Variation of the menu. This method is called the comparative and quantitative methods with the aim of the comparative method with the aim of finding out the differences in purchasing decisions between variables. The sample of this study was 100 respondents consisting of 50 consumers of Abang Ireng Geprek chickens and 50 Kumlot geprek consumers. This study uses validity, reliability, to test the instrument using homogeneity analysis and independent sample t-test to test differences between variables. Data obtained from questionnaires for respondents. This study was tested using SPSS 20 software. The results of this study indicate that the Brand Image variable has no difference in purchasing decisions. Namely with the t value of the Brand Image variable of 0.753 with the criteria of t table> 0.05, this shows that there is no significant difference, while for the price variables and menu variations there is each difference to the purchase decision, namely the value of t count in the variable price of 0.018 with the criteria of t table

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Analysis toward purchase decision determinant factors

Asian Management and Business Review ◽

10.20885/ambr.vol1.iss2.art7 ◽

2021 ◽

Vol 1 (2) ◽

pp. 155-164

Author(s):

Aprih Santoso ◽

Audi Sispradana

Keyword(s):

Brand Image ◽

Sampling Technique ◽

Analytical Tool ◽

Sales Promotion ◽

Consumer Confidence ◽

Purchase Decision ◽

Consumer Experience ◽

Purchasing Decisions ◽

Cooking Oil ◽

Decision Variables

The problem with this research is that there is a tendency to decrease demand for Hemart brand cooking oil in 2018-2019. This makes it a challenge for the Hemart cooking oil product distributor company to find out the factors that influence the decline in purchases. This study aims to analyze brand image, product quality, promotion and knowledge of sales promotion on the purchasing decisions of PT. Transfarma Semarang Branch. The population in this study were all consumers of PT. Transfarma Semarang Branch, which amounted to 566 consumers, while the sampling technique used was a non-probability sampling technique with purposive sampling and the analytical tool used in this study was multiple linear regression. The results showed that the variables of consumer confidence, consumer experience and sales promotion had a positive and significant effect on purchasing decisions of PT. Transfarma Semarang Branch and the results of the adjusted R square value in the regression model were obtained at 0.584, which means that 58.4 percent of the purchasing decision variables can be explained by the variables of consumer confidence, consumer experience and sales promotion while the remaining 41.6 percent is explained by other variables outside of this study.

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Pengaruh Sales Promotion, Personal Selling, dan Direct Marketing terhadap Keputusan Pembelian Makanan dan Minuman di Padma Resort Legian

Widya Amrita ◽

10.32795/widyaamrita.v1i1.1149 ◽

2021 ◽

Vol 1 (1) ◽

pp. 86-93

Author(s):

Ni Putu Diana Monica Dewi ◽

I Gusti Ayu Wimba ◽

I.A. Sasmita Dewi

Keyword(s):

Data Analysis ◽

Linear Regression Analysis ◽

Direct Marketing ◽

Personal Selling ◽

Sales Promotion ◽

Coefficient Of Determination ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Literature Study ◽

Survey Interviews

The purchase decision is the stage where consumers have evaluated the product and can form an intention to buy the most preferred product for personal consumption. The purpose of this study was to determine the effect of sales promotion, personal selling, and direct marketing on food and beverage purchasing decisions at Padma Resort Legian. This research was conducted at Padma Resort Legian. The number of samples taken was 90 consumers with the nonprobability sampling method, and with the proportional random sampling technique. Data collection was carried out through observation (survey), interviews, literature study, documentation, and questionnaires. Testing research instruments using validity and reliability tests. The data analysis technique used is multiple linear regression analysis, analysis of the coefficient of determination, t-test (partial), and F-test (simultaneous). From the results of data analysis, it was found that sales promotion had a positive and significant effect on purchasing decisions, personal selling had a positive and significant effect on purchasing decisions, and direct marketing had a positive and significant effect on purchasing decisions, while simultaneously it was found that sales promoters, personal selling, and direct marketing have a positive and significant effect on purchasing decisions.

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Social Media, Consumer Motivation, And Consumer Purchase Decision For Fashion Consumers In Semarang District

Jurnal Manajemen ◽

10.32832/jm-uika.v12i1.3985 ◽

2021 ◽

Vol 12 (1) ◽

pp. 78

Author(s):

Frans Sudirjo

Keyword(s):

Social Media ◽

Least Squares ◽

Partial Least Squares ◽

Quantitative Methods ◽

Census Data ◽

Purchase Decision ◽

Purchasing Decisions ◽

Fast Fashion ◽

Consumer Motivation

Abstract: This study aims to analyze the influence of social media on purchasing decisions through consumer motivation in fast fashion consumers in Semarang Regency. This study uses quantitative methods as many as 100 respondents were determined using a census. Data were collected using a questionnaire and processed using partial least squares. The results showed that social media had a positive and significant effect on purchasing decisions, consumer motivation had a positive and significant effect on purchasing decisions and social media had a positive and significant effect on purchasing decisions.

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Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Konsumen Studi Kasus Pada Produk Wall’s Conello

Jurnal Ilmiah Manajemen Kesatuan ◽

10.37641/jimkes.v1i2.264 ◽

2013 ◽

Vol 1 (2) ◽

pp. 169-178

Author(s):

Sujana Sujana ◽

Eri Agustian

Keyword(s):

Correlation Coefficient ◽

Significant Relationship ◽

Regression Equation ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Muslim Students ◽

The Moment ◽

Packaged Food ◽

The Relationship

Muslims have a rule that is standard in the conduct of life. no exception to the pattern of consumption is set Islam. Syariat role in the Shari'a requires Muslims to consume everything that is lawful and forbid eating unclean things. For Muslims, taking a lawful and good (Thayib) is manivestasi of obedience and devotion to God.The purpose of this study was to determine how the influence of kosher labeling on consumer buying decisions, product case studies on the Wall's Conello STIE consumers at unity, and also see what the Muslim Students and Non-Muslim Students of kosher labeling on packaged food products. The method used in the preparation of this research is descriptive method, that is to describe or depict the state of objects in the present study is based on the facts that appear or as they are to get the conclusion of the problem and look for ways to solve through analysis conducted by the tool author Regression and correlation test. The results of the analysis of the influence of kosher labeling on consumer purchase decisions Muslims obtained the regression equation Y = 9.943 + 0.761 X, can be interpreted that, if the value is 1 then the kosher labeling purchasing decisions will be increased by 0.761, or in other words it can be concluded that the purchase decision of Wall's Conello at the moment is 9.943. With a correlation coefficient of 0.705, which means that there is a significant relationship with the closeness of the relationship between the strong and positive labeling of halal Muslim consumer purchasing decisions. As for the non-Muslim consumers obtain the regression equation Y = 1.469 + 1.003 X. With a correlation coefficient of 0.623 which means that there is a significant relationship with the closeness of the relationship between the strong and positive labeling of halal Muslim consumer purchase decisions Keywords: halal labeling, consumer purchase decision

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PENGARUH KUALITAS PRODUK, PROMOSI PENJUALAN, DAN LOKASI GERAI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TAS EIGER DI KOTA BOGOR

10.31227/osf.io/gxdaj ◽

2019 ◽

Author(s):

Heruwansyah

Keyword(s):

Product Quality ◽

Sampling Method ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Statistical Test ◽

Sales Promotion ◽

Purchase Decision ◽

Significant Variable ◽

Purchasing Decisions ◽

Independent Variables

This study aims to examine the effect of Product Quality, Sales Promotion, and Outlet Location on Consumer Purchasing Decisions on Eiger Brand Bags in Bogor City. This study uses independent variables namely Product Quality, Sales Promotion, Outlet Location. The dependent variable is the Consumer Purchase Decision. The data in this study are secondary data.The sample of this study is consumers who have already bought the Eiger brand bag products. The sample is done by non-probability sampling method. Data collection was conducted with a questionnaire distributed directly to consumers who had bought Eiger brand bags as many as 120 respondents. The statistical method uses multiple linear regression analysis, by testing the statistical test hypothesis t.The results of this study indicate a positive and significant variable in Product Quality with t count greater than t table (3.674> 1.66), sales promotion t count greater than t table (2.526> 1.66), and there is one variable that is not positive and significant effect on Consumer Purchasing Decisions namely Outlet Location variables with the acquisition of t count smaller than t table (0.65 <1.66).

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