scholarly journals ANALYSIS OF CONSUMER PURCHASE BEHAVIOR OF NON-AUTHORIZED (NON BPOM) FACE MASK IN INDONESIA LOCAL PRODUCT

2021 ◽  
Vol 3 (9) ◽  
pp. 67-90
Author(s):  
Grace Olivia
Keyword(s):  
Survey Methods ◽  
Face Mask ◽  
Product Evaluation ◽  
Structured Interview ◽  
Subjective Norms ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Ethical Judgments ◽  
Local Product ◽  
The Relationship

The face mask trend has developed as a new trend in the Indonesian cosmetics industry lately. Due to the high demand for face masks, Indonesian mask manufacturers are innovating to create local face masks. Unfortunately, several non-authorized local face mask products have been traded on the market with a fairly high level of sales. This study aims to determine consumer awareness of the safety of non-authorized local face masks, and also the relationship between non-authorized local face mask factors. The data were collected by semi-structured interviews and online survey methods towards non-authorized local face mask users. Open coding will be used to process the qualitative data collected during the semi-structured interview, while the quantitative data were analyzed through PLS-SEM to analyze the relationship between the variable of non-authorized proneness, subjective norms, ethical judgments, and product evaluation that influence consumers buying behavior and their purchase decision towards non-authorized local face masks. The result indicates that there is a significant influence between the factor of non-authorized proneness, subjective norms, ethical judgments, and product evaluation that influence consumers buying behavior and their purchase decision for non-authorized local face masks. The findings of the study will be useful in raising consumer and business awareness of the risks of non-authorized local face masks. Furthermore, the results of this study will be used to help develop a demarketing strategy for non-authorized local face masks.

scholarly journals Effective Advertising and its Influence on Consumer Buying Behavior

2012 ◽  
Vol 4 (3) ◽  
pp. 114-119 ◽  
Author(s):  
Ghulam Shabbir Khan ◽  
Burhan Ali Shah . ◽  
Ahmed Imran Hunjra .
Keyword(s):  
Emotional Response ◽  
Purchase Decision ◽  
Environmental Response ◽  
Buying Behavior ◽  
Independent Variables ◽  
Effective Advertising ◽  
The Relationship ◽  
Moderate Relationship ◽  
Consumer Buying Behavior

Advertising is a way of communication to convince an audience for taking purchase decision about a product or service and delivering information to viewers. This paper examines the relationship between environmental response and emotional response which are independent variables with dependent variable i.e. consumer buying behavior. This research investigates the relationship between the variables involved, by taking the 200 responses in twins’ cities of Pakistan. Findings of this study show the moderate relationship between independent variables and dependent variable. It shows that consumer purchase those brands from which they are emotionally attached. This study reports new results in the field of buying behavior of consumers’ response.

scholarly journals Factors that influence the purchasing behavior of the consumer of natural products

2021 ◽  
Vol 12 (4) ◽  
pp. 979-996
Author(s):  
Rhubens Ewald Moura Ribeiro ◽  
Pedro Henrique de Sousa Oliveira ◽  
Kaíque Barbosa de Moura ◽  
Cecília Rochele Silva de Abreu ◽  
Carlos Alberto de Sousa Ribeiro Filho ◽  
...  
Keyword(s):  
Natural Products ◽  
Environmental Issues ◽  
Purchase Decision ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Collective Interest ◽  
Before And After ◽  
And Behavior ◽  
The Relationship ◽  
Research Show

The consumption of natural products has become increasingly intense in recent years, arousing the interest of several new entrepreneurs and companies that already operate in the market, whether with the same type of business or not, as within this area other issues are inserted that are of collective interest. The study of consumer behavior comprises the actions of purchase, use and disposal of the purchased product and, also, the processes and decisions that occur before and after these actions. Therefore, the objective of this article is to identify which and how certain factors may influence the behavior of consumers of natural products in their purchase decision process. The methodology used was the bibliographic research analyzing several and relevant references on the theme. The results of this research show that in order to be successful in the field of natural products, it is essential to improve the relationship between organization and consumer and how important it is to know all the aspects that involve their decision and behavior, since the consumer buying behavior of natural products it is not only based on your personality, but also on personal, cultural, emotional, psychological factors and also on environmental issues. The survey also details the importance of consuming natural products for society and the environment, providing a healthier environment for those involved. Thus, the work emphasizes the relevance of knowledge and investment in marketing and research that can help companies to dedicate themselves more to attract consumers not only in their area of activity, but also consumers of other products and / or services, winning and retaining new customers.

scholarly journals Demystifying deliberate counterfeit purchase behaviour: towards a unified conceptual framework

2016 ◽  
Vol 34 (3) ◽  
Author(s):  
Piyush Sharma ◽  
Ricky Y. K. Chan
Keyword(s):  
Conceptual Framework ◽  
Product Evaluation ◽  
Subjective Norms ◽  
Purchase Behavior ◽  
Chinese Consumers ◽  
Ethical Judgments ◽  
Counterfeit Product ◽  
Product Categories ◽  
Ethnic Chinese ◽  
Counterfeit Products

Purpose This paper introduces a unified conceptual framework for deliberate counterfeit purchase behavior by combining its diverse economic, ethical and socio-psychological perspectives using cognitive dissonance theory. Specific hypotheses are put forth about the interrelationships among counterfeit proneness, ethical judgments, subjective norms, counterfeit product evaluation and purchase intentions. Design/methodology/approach A field-survey with 380 shoppers (who had ever purchased a counterfeit product) in Hong Kong across four frequently counterfeited product categories (backpack, luxury watch, software and movie DVD) with varying levels of involvement, usage context and purchase motivation. Findings As hypothesized, counterfeit proneness positively influences ethical judgments and subjective norms about buying a counterfeit product, which in turn positively affect counterfeit product evaluation and purchase intentions. All these effects are fairly stable across the four product categories, which suggests robustness of the proposed unified model. Research limitations/implications Using Hong Kong as the research setting and a relatively younger sample of ethnic Chinese consumers helps ensure high internal validity but it may also restrict the generalizability of the findings. Future research with a more diverse sample of consumers would help replicate the results reported in this paper. The conceptual framework may also be extended by including variables such as consumer innovativeness, risk-taking and change-seeking as antecedents of counterfeit purchase behaviour and usage. Practical implications Findings show that consumers are influenced by a combination of individual and sociological factors when they decide whether to buy and use counterfeit products. Hence, marketers and authorities need a multi-pronged strategy to curb the growing demand and usage of counterfeit products, especially among ethnic Chinese consumers. These results may also help identify consumer segments more prone to counterfeit purchase behavior and to develop special communication to target them more effectively. Originality/value Past studies mostly explore the ‘direct’ and ‘independent’ effects of consumer attitudes, ethical judgments and subjective norms on their counterfeit purchase behavior, ignoring their impact on each other and the roles of ‘counterfeit proneness’ and ‘product evaluation’. This paper addresses all these gaps with a unified conceptual framework that incorporates all these constructs using cognitive dissonance theory and provides useful insights about their direct and indirect effects on each other.

scholarly journals KEPUTUSAN PEMBELIAN PRODUK HALAL PADA GENERASI MUSLIM (GENM)

2020 ◽  
Vol 4 (2A) ◽  
pp. 47-53
Author(s):  
Nova Adhitya Ananda ◽  
Mikhratunnisa
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Young Generation ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Label Product ◽  
Analysis Technique ◽  
The Relationship

\ The Muslim generation or abbreviated as Gen M is the young generation of believing Muslimsof faith and modernity. Gen M's buying behavior is so rarely studied, thereforethe author is interested in researching the things that are considered by Gen M inmake a purchase decision. This study aims to determine the behavior of genesM uses the Theory of Planned Behavior (TPB) approach. Variable which isused, among others, are religiosity, halal label, product ingredients, purchase interest andbuying decision. The data analysis technique used in this studyusing Structural Equation Modeling (SEM) with Partial Least alternativesSquare (PLS). The number of respondents was 200 respondents. The results showedthat purchase interest mediates the relationship between religiosity, halal labels, and ingredientsproducts against purchasing decisions.

scholarly journals A Study on Factors Influencing Purchase Intention of Natural Perfumes: Framework for Designing Promotional Strategies

2021 ◽  
pp. 437-443
Author(s):  
R. Sahana ◽  
S. Hemalatha ◽  
A. Rohini ◽  
S. Padma Rani
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Family Income ◽  
Demographic Variables ◽  
Subjective Norms ◽  
Future Research ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Factors Influencing ◽  
Promotional Strategies

The purpose of this research is to identify the factors influencing purchase intention of natural perfumes and also aims at designing promotional strategies for natural perfumes. This study was examined through an online survey administered to the perfume buyers. Multiple regression was used to analyze the data. Results show that the demographic variables (education and annual family income), scheme characteristics, perceived quality, subjective norms and habit of using perfumes significantly influence and had an impact on purchase intention of natural perfumes. The purchase intention and its relationship with the buying behavior or purchase decision could be examined in the future research.

Kredit Bermasalah sebagai Pemoderasi Pengaruh Tingkat Penyaluran Kredit terhadap Profitabilitas

2020 ◽  
Vol 5 (1) ◽  
pp. 52
Author(s):  
Sukirno Sukirno
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Stock Exchange ◽  
Survey Methods ◽  
Analytical Tool ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
The Relationship ◽  
Positive Effect

Abstract This study aims to empirically challenge the moderation of Non-Performing Loans to the effect of Credit Distribution Rates on Profitability. The population of 81 bank companies listed on the Indonesia Stock Exchange in the period 2014-2018 and which met the criteria of the research sample (purposive sampling) were 22 companies. The research method uses survey methods with quantitative research approaches, the analytical tool used is moderation regression. This study concludes that the level of credit distribution has a significant positive effect on profitability and the existence of the problem loan variable is proven to be a moderating variable that weakens the relationship between the level of credit distribution and profitability.    

PENGARUH HARGA DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE (Studi kasus pada OPPO Store, Sinergy Celular Medan)

2019 ◽  
Vol 14 (1) ◽  
pp. 17
Author(s):  
Andi S Tarigan ◽  
Zulkarnaian Siregar
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Brand Trust ◽  
Significance Level ◽  
Research Hypothesis ◽  
Analysis Technique ◽  
The Relationship

AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Harga dan Brand Trust Terhadap Keputusan Pembelian pada Sinergy Celular Medan.Sampel dalam penelitian ini adalah seluruh pengunjung Sinergy Celular Medan sebanyak 77 orang.Teknik pengumpulan data yang digunakan adalah melalui kuesioner (angket) yaitu dengan cara menyebarkan kuesioner kepada sampel (responden) dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda.Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya diuji menggunakan uji normalitas data, multikolinearitas, dan heterokedastisitas.Serta untuk mengetahui kontribusi faktor Harga dan Brand TrustTerhadap Keputusan Pembelian digunakan rumus Koefisien Determinasi (R2). Hipotesis penelitian diterima apabila t hitung >  t tabel dengan tingkat signifikansi 0,1. Nilai t tabel dalam penelitian ini 1,993. Nilai t hitung variabel X1 sebesar 2,107 t hitung lebih besar dari t tabel maka hipotesis di terima, nilai t hitung variabel X2   sebesar 3,405 t hitung lebih besar dari t tabel maka hipotesis di terima. Kata kunci: Harga, Brand Trust, Keputusan Pembelian AbstractThis study aims to determine the Influence of Price and Brand Trust on Purchasing Decision at Sinergy Celular Medan. The sample in this study is all visitors Sinergy Celular Medan as many as 77 people.Data collection technique used is through questionnaire (questionnaire) that is by distributing questionnaires to the sample (respondent) and collect it back. Data analysis technique used is Multiple Linear Regression. Before the data is diregresikan then first in the test the relationship between variables, the data tested using the test of data normality, multicollinearity, and heterokedastisitas. And to know the contribution of price factors and Brand Trust Against Purchase Decision is used the formula Coefficient of Determination (R2). Research hypothesis accepted if t arithmetic> t table with significance level 0,1. The value of t table in this study is 1,993. Value t arithmetic variable X1 of 2.107 t arithmetic greater than t table then the hypothesis received, the value of t arithmetic variable X2 of 3.405 t arithmetic greater than t table then the hypothesis received. Keywords: Price, Brand Trust, Purchase Decision

Product Brand Loyalty and Purchase Decision

2020 ◽  
Vol 3 (3) ◽  
pp. 76-87
Author(s):  
Muhammad Naeem ◽  
Abdul Sami
Keyword(s):  
Brand Loyalty ◽  
Quantitative Research ◽  
Research Study ◽  
Positive Association ◽  
Perceived Quality ◽  
Purchase Decision ◽  
Cross Sectional ◽  
Business World ◽  
Multiple Variables ◽  
The Relationship

The present study was an examination of the relationship between product brand loyalty and purchase decision of automotive customers. The study focused on comparative analysis of two famous brands of automobile i-e Honda City and Toyota Corolla Xli and the various effects of product brand loyalty on purchase decision of automotive customers. A cross sectional quantitative research design was employed in the research study. In today’s competitive business world, now most of the marketers and manufacturers of various brands have encountered with multiple variables through which they can not only influence the purchase decision of their customers but also secure their buying preferences. The variables that are used and relevant to this study are product brand loyalty, perceived quality, price, and purchase decision. During examination of the relationship between these variables, study investigated that there is a positive association between product brand loyalty, product perceived quality, price and purchase decision.

scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

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