scholarly journals JOB SECURITY CRISIS AT THE HOTEL INDUSTRY TOWARDS INTENTION TO QUIT DURING COVID-19 PANDEMIC

2021 ◽  
Vol 6 (24) ◽  
pp. 20-29
Author(s):  
Samihah Suhail ◽  
Norsiah Mat ◽  
Zuraida Hassan
Keyword(s):  
Hotel Industry ◽  
Job Security ◽  
Tourism Industry ◽  
Intention To Quit ◽  
Cluster Sampling ◽  
Hotel Management ◽  
Foreign Tourist ◽  
Analysis Process ◽  
Unpaid Leave ◽  
Pay Cuts

The emergence of the COVID-19 outbreak in Malaysia last year has caused the tourism industry to be squeezed with various challenges. Based on current statistics for 2019 which recorded an increase in foreign tourist arrival of 2.7 percent, with an increase of 6.8 percent over the previous year. However, the national tourism sector experienced a severe decline in the percentage of foreign tourist arrivals due to the outbreak of COVID-19. The COVID-19 crisis is a new crisis that has hit the hotel industry around the world, including Malaysia. The gloom of the tourism industry also effects the number of visitors and tourists staying at the hotel. This is because Malaysia is one of the tourisms led countries where the hotel industry is a major contributor to the overall GDP of the country’s economy. This has resulted in many hotels in Malaysia being forced to close temporarily or wind up. For the record, a total of 109 hotels had to close in 2020. Based on data from the Malaysian Hotel Association in 2020, a total of 542 people equivalent to 3 percent of workers were laid off, while 20 percent (3,641) were asked to take unpaid leave and a total of (2,880), 16 percent had faced pay cuts. On the part of the hotel management, salary cuts, termination of rewards and layoffs are some of the drastic actions that have to be taken to ensure business continuity. However, this approach is seen as unfair for hotel workers. Therefore, this study aimed to identify the relationship of job security towards intention to quit during the COVID-19 pandemic. The data of the study involved respondents from the state of Kedah. The population for this study was 1,230 employees working in 40 hotels in Kedah. The target of the population, 291 employees were identified through cluster sampling. In addition, the data of this study was collected using a distributed questionnaire while for the data analysis process using Statistical Packages for Social Science (SPSS). The results from the analysis found that job security had not a significant relationship with the intention to quit.

scholarly journals REWARD AND JOB SECURITY AS FACTOR THAT INFLUENCED THE INTENTION TO QUIT

2020 ◽  
Vol 3 (14) ◽  
pp. 64-71
Author(s):  
Samihah Suhail ◽  
Norsiah Mat ◽  
Zuraida Hassan
Keyword(s):  
Data Analysis ◽  
Negative Relationship ◽  
Job Security ◽  
Peninsular Malaysia ◽  
Tourism Industry ◽  
Intention To Quit ◽  
High Turnover ◽  
Services Sector ◽  
Analysis Process ◽  
Hotel Workers

The tourism sector is one of the main contributors to Malaysia’s economic growth. This is based on the current statistics for 2019 which recorded an increase in foreign tourist arrivals of 2.7 percent, with an increase in revenue of 6.8 percent over the previous year. In this regard, the services sector is an important component in the tourism industry that brings revenue and contributes to the growth of employment opportunities and the country’s economy. However, the high turnover rate in the hospitality industry has been a concern for the organization and a major issue for the human resources department. Therefore, this study aims to identify the relationship between reward factors and job security to the intention to quit. This study involved respondents among hotel workers operating in the northern states of Peninsular Malaysia. The data of this study was collected using a distributed questionnaire while the data analysis process involved the use of the Statistical Packages for Social Science (SPSS) application. The results of the data analysis found that the reward factor has a significant negative relationship to the intention to quit among the respondents. Meanwhile, the job security factor does not have a significant relationship with the intention to quit.

scholarly journals Identifying and Prioritizing Ways to Improve Oman’s Tourism Sector in the Corona Period

2021 ◽  
Vol 13 (1) ◽  
pp. 144-176
Author(s):  
Zakiya Salim Al-Hasni
Keyword(s):  
Value Added ◽  
Tourism Industry ◽  
Primary Data ◽  
Positive Outcomes ◽  
International Media ◽  
Tourism Sector ◽  
Domestic Tourism ◽  
Travel Restrictions ◽  
Unpaid Leave ◽  
Pay Cuts

Abstract Objectives: To identify the economic, social, and geopolitical impacts of the Corona pandemic on the country’s tourism industry; to identify ways to enhance domestic tourism so as to increase income in the Oman’s tourism industry which has since been declining; to identify specific travel destinations and associated recovery plans; and to suggest recommendations on the best approaches to improving the Oman tourism sector. Methodology: The research involved collection of primary data using interviews where opinions and perceptions of Omani tourism industry experts were collected regarding economic, social, and geopolitical impacts of the Corona pandemic on the country’s tourism industry; the rationale of lifting travel restrictions and the ways of increasing traveller confidence amidst the uncertainties and fears associated with Covid-19 in Oman; ways to enhance domestic tourism so as to increase income in the Oman’s tourism industry which has since been declining; and recommendations on the best approaches to improving the Oman tourism sector. Findings: The main impacts of coronavirus on Omani tourism industry include loss of revenue and reduction in hotel and occupancy rate. These effects resulted into massive job losses, unpaid leave and pay cuts amongst employees in the country’s tourism industry. The measures to be taken to enhance recovery of the tourism industry were categorized into two: government measures and business measures. Value added: With the multiple adverse effects of the coronavirus pandemic on the tourism sector, this study will help in establishing the potential measures of fostering the positive outcomes in the sector. Recommendations: Setting aside COVID-19 recovery financial kitty; Increasing the frequency of marketing the country as the preferred and the best tourist destination in the world in both local and international media; Public-private partnerships; and encouraging domestic tourism by offering discounts and incentives for the locals enjoying the country’s tourism facilities. Offering discounted rates and fees; adopting a flexible booking policy; cancelling or waiving all the fees and fines that were charged on customers who cancelled or amended their bookings as result of COVID-19 pandemic; offering attractive discounts to clients who want to re-book their previous cancelled bookings without conditions; and diversification of operations.

scholarly journals UPAYA MENINGKATKAN KEPUTUSAN PENGGUNAAN MEETING PACKAGE DI HOTEL BUMI ASIH JAYA BANDUNG MELALUI DEMAND BASED PRICING METHODS (Survei pada Tamu Wisatawan Bisnis Pengambil Keputusan Penggunaan Meeting Package Di Hotel Bumi Asih Jaya Bandung)

2016 ◽  
Vol 1 (2) ◽  
pp. 101
Author(s):  
Mohamad Fauzan ◽  
Heri Puspito Diyah Setiyorini
Keyword(s):  
Census Data ◽  
Hotel Industry ◽  
Tourism Industry ◽  
Purchase Decision ◽  
Hotel Management ◽  
Social Culture ◽  
Study Population ◽  
Parametric Statistical Test ◽  
Descriptive Survey ◽  
Positive Effect

Tourism is an industry thath as the potential to become an instrument of increasing foreign exchange earnings. The sector is evolving as it has become a necessary to travel along with the development of tourism social-culture undergoing changes. One of the tourism industry that is always growing increasingly is hospitality industry. Especially in hotel industry. Competitionin hotel industry in Indonesia, especially Bandungkeep growing fast. The key to success in the hotel management not only in terms of services but also from elements of the products and pricing. Those become an valuable asset it self and important in general. Hotel Bumi Asih Jaya Bandung is one of three stars hotel which always strive to provide variety of products through pricing approach. Demand-based pricing method pricing methods that focus on the customer's perspectiveis consistent with the pricing on the customer's perception of value to affect the decision of using meeting package. As the above background, the research conducted on the effects of demand-based pricing methods toeard to purchase decisionof meeting package. The purpose of this study was to determine how the demand-based pricing methods and purchase decision of meeting package at Hotel Bumi Asih Jaya Bandung, and to know how bigthe influence of demand-based pricing methods toward to purchase decision of meeting package. This study is descriptive and verifikatif, while the method is a descriptive survey and survey eksplanatory. Samples takenin this study population as many as 48 people. Sampling techniqueis carried out the census. Data processing is done using parametric statistical test which uses the formula path analysis via SPSS11.5 for Windows. The results showed that the dimensions of demand-based pricing methods that get the highest ratings on the dimensions of the buyer based pricing. While making use of sub-variables that get the highest ratings at the time of use. Demand based pricing methods that consist of buyers based pricing, psychologicalpricing, and negotiation has a positive effect amounting against the decisions of the use of meeting package at Hotel Bumi Asih Jaya Bandung, which means the better the demand-based pricing methods that have the higher the usage decision meetings package is formed.

scholarly journals Theoretical Foundations of Research on Hotel Industry

2021 ◽  
Vol 5 (520) ◽  
pp. 235-240
Author(s):  
I. O. Panova ◽  
◽  
A. V. Tymoshchuk ◽  
Keyword(s):  
Hotel Industry ◽  
Legal Framework ◽  
Legal Regulation ◽  
State Standards ◽  
Tourism Industry ◽  
The State ◽  
Market Mechanism ◽  
Hotel Management ◽  
Number Of Factors ◽  
International Conventions

The publication is aimed at characterizing the theoretical basis of research on hotel management. Objective: determining the essence of the hotel industry and highlighting the normative regulation of the hotel industry. The used methods are: analytical, historical, evaluation, description and others. Today, the tourism industry is one of the leading sectors of economies in many world countries, providing significant revenues to the budget of countries mainly at the expense of foreign tourists. Its development is influenced by a number of factors, in particular: social, economic, cultural, political, natural-resource, historical, scientific-technological progress, etc. Hotel industry, as part of the tourism business, is of great importance for the economy of Ukraine. The main goal of the hotel industry is to provide services for the temporary accommodation of domestic and foreign tourists, which contributes to the formation of a market mechanism of management, the receipt of funds to the budget, the creation of additional jobs and improving the standard of living of the State’s population. All this indicates the importance of studying the general and special properties of the hotel economy. Legal regulation plays an important role not only in the hotel business, but also in general for the whole tourism industry. The legal framework for hospitality industry enterprises is regulated by the main documents, including: international conventions, laws, orders and decrees, the State standards of Ukraine, etc. Normative regulation ensures the functioning of the hotel industry and promotes its development in Ukraine. The State support to the hotel industry is not less important, which is aimed at stimulating the priority directions of hotel business development, compliance with the State standards and coordination of tourist servicing.

scholarly journals Harmonization of Green Motives and Green Business Strategies towards Sustainable Development of Hospitality and Tourism Industry: Green Environmental Policies

2021 ◽  
Vol 13 (12) ◽  
pp. 6592
Author(s):  
Zahid Yousaf ◽  
Magdalena Radulescu ◽  
Crenguta Ileana Sinisi ◽  
Luminita Serbanescu ◽  
Loredana Maria Paunescu
Keyword(s):  
Sustainable Development ◽  
Structural Equation ◽  
Hotel Industry ◽  
Equation Model ◽  
Tourism Industry ◽  
Business Strategies ◽  
Mediating Role ◽  
Green Business ◽  
Hospitality And Tourism Industry

This study aims to investigate the direct impact of green motives (GM) and green business strategies (GBS) on sustainable development (SD) in the hospitality sector. It explores the direct links between GM and SD. Moreover, the mediating role of GBS between GM and SD was tested. The research relies on the stakeholders’ theory, which states that the organization’s success and future development depends on the satisfaction of stakeholders. Data were collected from 451 top managers and owners from 54 hotels (5, 4 and 3-star hotels) operating in Pakistan. Quantitative analysis including correlation, regression, confirmatory factor analysis and structural equation model techniques were used. The mediating role of GBS was assessed using the bootstrapping method. Results proved that GM and GBS enable hotel industry to achieve the targets of SD. Finding also proved that GBS act as a mediator between the GM and SD link. The hotel industry needs attention to achieve the targets of SD and customers’ inclination towards more hygienic and environmental issues after the worldwide COVID-19 pandemic situation has forced the hotel industry to adapt GBS initiated through GM. The current research articulated this upcoming issue and offered a SD model for the hotel industry.

scholarly journals Sustainable Development Goals Localisation in the Hospitality Sector in Botswana and Zimbabwe

2021 ◽  
Vol 13 (15) ◽  
pp. 8457
Author(s):  
Kaitano Dube
Keyword(s):  
Sustainable Development ◽  
Continuous Monitoring ◽  
Sustainable Development Goals ◽  
Hotel Industry ◽  
Secondary Data ◽  
Preliminary Evidence ◽  
Tourism Industry ◽  
Annual Reports ◽  
Development Goals ◽  
Hospitality Sector

Many countries have fronted tourism as a tool for achieving Sustainable Development Goals (SDGs) in their voluntary national reviews. Nevertheless, very few studies have examined how the tourism industry has been localising SDGs. Therefore, this study is borne out of that knowledge gap. A qualitative approach comprising the use of primary and secondary data from integrated annual reports was adopted. The study found some progress made by hotel companies in localising SDGs. It emerged that Cresta Hotels and the African Sun group of hotels are only at the inception stage of SDG localisation, focusing on several SDGs that respond to the socio-economic and environmental demands of the environments they work in. Given that most of the work under the SDGs only began inception between 2018 and 2019, there is still a long way to go before meaningful progress can be reported regarding SDG localization, with preliminary evidence showing that the hotel industry is likely to have made significant inroads when the SDGs lapse in 2030 if their efforts are not disturbed by the COVID-19 pandemic. The study recommends continuous monitoring and support for the sector as the SDG framework offers a better and more focused sector to achieve sustainable and responsible tourism in Zimbabwe and Botswana.

Reengineering in business functions and hotel controlling

1996 ◽  
Vol 2 (1) ◽  
pp. 113-120
Author(s):  
Vlado Galičić
Keyword(s):  
Business Process ◽  
Hotel Industry ◽  
Theory And Practice ◽  
Hotel Management ◽  
Modern Management ◽  
Business Results ◽  
Business Functions

Business reengineering as a new stream in philosophy in managerial theory and practice, deserves appropriate attention. Such request sounds extremely natural when an hotel industry is concerned. Employing positive aims in business reengineering and controlling, as a way of modern management in a hotel business process, hotel management achieves valuable possibilities to gain better business results.

Tourism, environment and hotel management: an innovative perspective to address modern trends in contemporary tourism management

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chunhui Huo ◽  
Javaria Hameed ◽  
Muhammad Waqas Sadiq ◽  
Gadah Albasher ◽  
Wedad Alqahtani
Keyword(s):  
Brand Image ◽  
Interactional Justice ◽  
Tourism Industry ◽  
The Body ◽  
Hotel Management ◽  
Content Type ◽  
Service Value ◽  
Study Results ◽  
Customer's Loyalty ◽  
Insight Into

PurposeThis paper aims to provide a valid insight into consumers' minds while considering word of mouth (WOM), brand image and uniqueness as independent variables while considering the tourism industry as the primary stakeholder.Design/methodology/approachThe study adopts qualitative research methods and data collected from 1,033 respondents using convenience sampling methodology. The data are collected from different tourists spots in China and Pakistan. The PROCESS macro was utilized in this study using SPSS version 25.0 to inspect the impacts by using Model 4 and the conditional effects indirectly by utilizing Model 14.FindingsCustomer's intimacy, search for novel and unexplored destinations highlight WOM interactions and perceived service value. Service value, interactional justice and professional attitude of hotel management mediated all the given relationships significantly. The brand image does not mediate any significant associations. Perceived service value and brand image predict customer's loyalty, and WOM is the direct measure of their intentions, and these variables are market trend indicators. A tourist's response toward different destinations is described in this study with comparative analysis of Chinese and Pakistani tourists. The study results showed a significantly positive relationship between hotel management professional behavior, customer's loyalty, customer's intimacy and WOM.Research limitations/implicationsThe recruited population might not be represented as the broader and larger visitor population, resulting in restricting establishing tactics. Moreover, this study's results provide significant insight into a tourism industry, hence providing a chance to manage customer loyalty better.Social, managerial and theoretical implicationsThis study contributes significantly to the body of knowledge and provides remarkable insight from the managerial perspective. Interactional justice results in significant value for hotel management directors and top management, front desk staff and operatives and front level employees and managers. Consumer sensitivity of fairness in interpersonal dealings calls for behavioral changes in frontline employees, especially those directly dealing with hotel visitors. Hotel staff and management should formulate a system to deal with the demands and needs of visitors. It should describe the rights and obligations of visitors and ensure that each customer is treated equally and with respect. Customers should be motivated to read the survey questionnaires kept in their rooms and offer their views on the services provided. This strategy might increase the customers' sense of empowerment and leading to notions of fairness in individual encounters.Originality/valueThis study provides an insight into the customer's minds while considering essential variables that include WOM, brand image, perceived service value and uniqueness.

scholarly journals AN ASSESSMENT OF THE MAASAI RESIDENTS’ VIEWS ON TOURISM IN THE MAASAI MARA NATIONAL RESERVE, KENYA

2020 ◽  
Vol 7 (2) ◽  
pp. 01-11
Author(s):  
James Nampushi ◽  
Jedidah Nankaya
Keyword(s):  
Cultural Change ◽  
Environmental Sustainability ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Tourism Industry ◽  
Photo Elicitation ◽  
Cluster Sampling ◽  
Sustainable Tourism Development ◽  
The Impact ◽  
Mara Region

Purpose of the study: The purpose of this study was to survey the residents’ attitudes on the impact of tourism on Maasai Mara National Reserve and to identify critical issues and tourism development concerns of the Maasai residents associated with the social, economic, and environmental sustainability of the Maasai Mara National Reserve. Methodology: Data for this study was collected from June-October 2015. The participants were residents, 18 and older, from three group ranches. Data were collected using single-stage cluster sampling to identify three group ranches, Koyiaki, Olkinyei, and Siana, in the Maasai Mara region. A semi-structured, open-ended questionnaire was used for face-to-face and photo-elicitation interviews of 24 respondents. Data were subsequently analysed using the Qualitative Data Analysis (QDA) technique. Main Findings: The study identified six overarching themes; conservation, cultural change, community development, employment, livestock, and small business. This study found that residents perceived tourism with mixed feelings, both negative and positive. More specifically, residents living closer to the tourism destination experienced direct and tangible benefits as compared to those who live far away. Applications of this study: The results of this study are important for tourism planners, practitioners, and conservation managers in developing holistic strategies that promote sustainable tourism development in the Mara region of Kenya. Novelty/Originality of this study: The success of the tourism industry depends on the involvement of the local people. Lack of cooperation of the local communities in tourism development projects could lead to anger and mistrust, influencing perceptions of tourism and its three basic areas of benefits and costs: social, environmental, and economic. This study, for the first time, attempted to describe the resident’s attitudes towards tourism development in the Mara, results which can be used to improve the participation of local residents to ensure sustainable tourism development in destinations.

scholarly journals The Performance of the Serbian Hotel Industry / Performanse Hotelskog Poslovanja U Srbiji

2013 ◽  
Vol 10 (2) ◽  
pp. 24-31
Author(s):  
Saša I. Mašić
Keyword(s):  
Economic Crisis ◽  
Business Performance ◽  
Operating Performance ◽  
National Level ◽  
Hotel Industry ◽  
National Average ◽  
Significant Decline ◽  
Foreign Tourist ◽  
The City ◽  
Better Than

AbstractThe aim of this paper is to determine operating performance of hotel companies in Serbia. The analysis was conducted on a sample that included approximately 31.35% of the total available hotel capacity in Serbia for the period from 2004 to 2011. The sample was designed to be representative of the hotel distribution by territory and category. Business performance of hotel companies was analyzed using TREVPAR and GOPPAR indicators both at the national level, for tourism clusters and the largest Serbian cities. The results show that hotel companies in Serbia, on average, achieved low TREVPAR and GOPPAR values. In 2011, the average TREVPAR of companies in Serbia was 28 EUR, and GOPPAR approximately 3.7 EUR. The study registered a significant decline in the value of these indicators for the period from 2008 to 2011, primarily as a result of the economic crisis. Results significantly better than the national average were achieved by hotel companies from Belgrade that had a mean TREVPAR value of 46.2 EUR and GOPPAR value of 8.6 EUR. During the analyzed period, the largest increase in the value of the analyzed indicators was registered in the city of Kragujevac as a result of significant investments made by the car manufacturer “Fiat” and its sub-contractors. These investments have led to a significant increase in the number of foreign tourist arrivals and consequently to an increase in business performance of hotel companies in Kragujevac.

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