scholarly journals UPAYA MENINGKATKAN KEPUTUSAN PENGGUNAAN MEETING PACKAGE DI HOTEL BUMI ASIH JAYA BANDUNG MELALUI DEMAND BASED PRICING METHODS (Survei pada Tamu Wisatawan Bisnis Pengambil Keputusan Penggunaan Meeting Package Di Hotel Bumi Asih Jaya Bandung)

2016 ◽  
Vol 1 (2) ◽  
pp. 101
Author(s):  
Mohamad Fauzan ◽  
Heri Puspito Diyah Setiyorini
Keyword(s):  
Census Data ◽  
Hotel Industry ◽  
Tourism Industry ◽  
Purchase Decision ◽  
Hotel Management ◽  
Social Culture ◽  
Study Population ◽  
Parametric Statistical Test ◽  
Descriptive Survey ◽  
Positive Effect

Tourism is an industry thath as the potential to become an instrument of increasing foreign exchange earnings. The sector is evolving as it has become a necessary to travel along with the development of tourism social-culture undergoing changes. One of the tourism industry that is always growing increasingly is hospitality industry. Especially in hotel industry. Competitionin hotel industry in Indonesia, especially Bandungkeep growing fast. The key to success in the hotel management not only in terms of services but also from elements of the products and pricing. Those become an valuable asset it self and important in general. Hotel Bumi Asih Jaya Bandung is one of three stars hotel which always strive to provide variety of products through pricing approach. Demand-based pricing method pricing methods that focus on the customer's perspectiveis consistent with the pricing on the customer's perception of value to affect the decision of using meeting package. As the above background, the research conducted on the effects of demand-based pricing methods toeard to purchase decisionof meeting package. The purpose of this study was to determine how the demand-based pricing methods and purchase decision of meeting package at Hotel Bumi Asih Jaya Bandung, and to know how bigthe influence of demand-based pricing methods toward to purchase decision of meeting package. This study is descriptive and verifikatif, while the method is a descriptive survey and survey eksplanatory. Samples takenin this study population as many as 48 people. Sampling techniqueis carried out the census. Data processing is done using parametric statistical test which uses the formula path analysis via SPSS11.5 for Windows. The results showed that the dimensions of demand-based pricing methods that get the highest ratings on the dimensions of the buyer based pricing. While making use of sub-variables that get the highest ratings at the time of use. Demand based pricing methods that consist of buyers based pricing, psychologicalpricing, and negotiation has a positive effect amounting against the decisions of the use of meeting package at Hotel Bumi Asih Jaya Bandung, which means the better the demand-based pricing methods that have the higher the usage decision meetings package is formed.

INFLUENCE OF LEADERSHIP CHARACTERISTICS ON PERFORMANCE OF LARGE MANUFACTURING FIRMS IN KENYA

2017 ◽  
Vol 2 (1) ◽  
pp. 50
Author(s):  
Allan Samuel Njogu Kihara ◽  
Dr. Patrick Karanja Ngugi ◽  
Dr. Kennedy Ogollah
Keyword(s):  
Large Scale ◽  
Survey Design ◽  
Manufacturing Firms ◽  
Leadership Characteristics ◽  
Intellectual Stimulation ◽  
Cross Sectional ◽  
Idealized Influence ◽  
Study Population ◽  
Descriptive Survey ◽  
Positive Effect

Purpose: The purpose of this study was to determine the influence of leadership characteristics on performance of large manufacturing firms in Kenya.Methodology: The study adopted a cross-sectional research design and descriptive survey design and the research philosophy was positivism. The study population study was 499 large scale manufacturing firms where a sample size of 217 firms was selected.Results: The study findings revealed that leadership characteristics have a positive and significant influence on performance of large manufacturing firms in Kenya.Policy recommendation: The study recommended that large manufacturing should put in place strategies that encourage their leaders to have leadership characteristics as it has a positive effect on performance. The firms should encourage and put in place measures that promote idealized influence, intellectual stimulation, inspiration motivation and individualized consideration as they influence performance positively.

scholarly journals Perceptions on Online Reputation Management in Tourism Industry (The Case of a Romanian Hotel)

2017 ◽  
Vol 9 (2) ◽  
pp. 71 ◽  
Author(s):  
Alexandru Capatina ◽  
George Cristian Schin
Keyword(s):  
Online Social Networks ◽  
Tourism Industry ◽  
Reputation Management ◽  
Strong Impact ◽  
Hotel Management ◽  
Social Media Networks ◽  
Customer Feedback ◽  
Online Reputation ◽  
Hotel Branding ◽  
Positive Effect

Online reputation management plays a significant role in tourism industry, as tourists are more and more interested to express their opinions about their experiences with their circles of friends. The rise of pure players such as Booking.com, TripAdvisor, Travelocity, as well as the connection of hotels’ clients on social mention websites make the hotel management teams aware of the necessity to build a customer feedback observatory, especially in online environment.This research explores the effects of the positive, respectively negative reviews on the image of GRAND ORIENT hotel of Brăila, which have a strong impact on this brands’ success in online social networks. Factors with greatest influence in what concerns choosing the services offered by the hotel, the degree of interaction between the respondents and different sites which promotes reviews of hotel services and the methods through which this hotel might stimulate its customers to post reviews are also addressed by this study.The main contribution of the study reflects that online reputation management has a significant positive effect on hotel branding strategies, as the customers are empowered to share their opinions regarding their experiences on a wide variety of social-media networks.

scholarly journals Theoretical Foundations of Research on Hotel Industry

2021 ◽  
Vol 5 (520) ◽  
pp. 235-240
Author(s):  
I. O. Panova ◽  
◽  
A. V. Tymoshchuk ◽  
Keyword(s):  
Hotel Industry ◽  
Legal Framework ◽  
Legal Regulation ◽  
State Standards ◽  
Tourism Industry ◽  
The State ◽  
Market Mechanism ◽  
Hotel Management ◽  
Number Of Factors ◽  
International Conventions

The publication is aimed at characterizing the theoretical basis of research on hotel management. Objective: determining the essence of the hotel industry and highlighting the normative regulation of the hotel industry. The used methods are: analytical, historical, evaluation, description and others. Today, the tourism industry is one of the leading sectors of economies in many world countries, providing significant revenues to the budget of countries mainly at the expense of foreign tourists. Its development is influenced by a number of factors, in particular: social, economic, cultural, political, natural-resource, historical, scientific-technological progress, etc. Hotel industry, as part of the tourism business, is of great importance for the economy of Ukraine. The main goal of the hotel industry is to provide services for the temporary accommodation of domestic and foreign tourists, which contributes to the formation of a market mechanism of management, the receipt of funds to the budget, the creation of additional jobs and improving the standard of living of the State’s population. All this indicates the importance of studying the general and special properties of the hotel economy. Legal regulation plays an important role not only in the hotel business, but also in general for the whole tourism industry. The legal framework for hospitality industry enterprises is regulated by the main documents, including: international conventions, laws, orders and decrees, the State standards of Ukraine, etc. Normative regulation ensures the functioning of the hotel industry and promotes its development in Ukraine. The State support to the hotel industry is not less important, which is aimed at stimulating the priority directions of hotel business development, compliance with the State standards and coordination of tourist servicing.

scholarly journals JOB SECURITY CRISIS AT THE HOTEL INDUSTRY TOWARDS INTENTION TO QUIT DURING COVID-19 PANDEMIC

2021 ◽  
Vol 6 (24) ◽  
pp. 20-29
Author(s):  
Samihah Suhail ◽  
Norsiah Mat ◽  
Zuraida Hassan
Keyword(s):  
Hotel Industry ◽  
Job Security ◽  
Tourism Industry ◽  
Intention To Quit ◽  
Cluster Sampling ◽  
Hotel Management ◽  
Foreign Tourist ◽  
Analysis Process ◽  
Unpaid Leave ◽  
Pay Cuts

The emergence of the COVID-19 outbreak in Malaysia last year has caused the tourism industry to be squeezed with various challenges. Based on current statistics for 2019 which recorded an increase in foreign tourist arrival of 2.7 percent, with an increase of 6.8 percent over the previous year. However, the national tourism sector experienced a severe decline in the percentage of foreign tourist arrivals due to the outbreak of COVID-19. The COVID-19 crisis is a new crisis that has hit the hotel industry around the world, including Malaysia. The gloom of the tourism industry also effects the number of visitors and tourists staying at the hotel. This is because Malaysia is one of the tourisms led countries where the hotel industry is a major contributor to the overall GDP of the country’s economy. This has resulted in many hotels in Malaysia being forced to close temporarily or wind up. For the record, a total of 109 hotels had to close in 2020. Based on data from the Malaysian Hotel Association in 2020, a total of 542 people equivalent to 3 percent of workers were laid off, while 20 percent (3,641) were asked to take unpaid leave and a total of (2,880), 16 percent had faced pay cuts. On the part of the hotel management, salary cuts, termination of rewards and layoffs are some of the drastic actions that have to be taken to ensure business continuity. However, this approach is seen as unfair for hotel workers. Therefore, this study aimed to identify the relationship of job security towards intention to quit during the COVID-19 pandemic. The data of the study involved respondents from the state of Kedah. The population for this study was 1,230 employees working in 40 hotels in Kedah. The target of the population, 291 employees were identified through cluster sampling. In addition, the data of this study was collected using a distributed questionnaire while for the data analysis process using Statistical Packages for Social Science (SPSS). The results from the analysis found that job security had not a significant relationship with the intention to quit.

Pengaruh desain produk dan harga terhadap minat beli konsumen mebel jati jepara pada Toko Usaha Baru Furniture di Lubuk Alung

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Sutiyem Sutiyem ◽  
Thesa Alif Ravelby ◽  
Dessy Trismiyanti
Keyword(s):  
Product Design ◽  
Significant Influence ◽  
Design Variable ◽  
Quantitative Research ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Significant Positive Effect ◽  
Consumer Interest ◽  
Spss Software ◽  
Positive Effect

This study aims to determine the effect of product design and price on consumer interest in buying Jepara Teak furniture at the New Furniture Business Shop in Lubuk Alung. This type of research is associative quantitative research, the number of research samples were 100 people. Data was collected in the form of questionnaires and using analyzed SPSS software ver.21.0 for Windows. The conclusions from this study is the product design variable (X1) has a significant positive effect on purchase decision in Jati Jepara furniture at the New Furniture Business Shop in Lubuk Alung, as evidenced by t value > t table (10,400> 1,660) and a significant influence between price variables ( X2) purchase decision with t value> t table (2,015> 1,660). There is a positive and significant influence between product design (X1) price (X2), on purchase decision of Jati Jepara furniture consumers with an F-value 156,644> F- table (3,09) means that it affects together. The coefficient of determination (R²) results obtained a coefficient of 0.764 or 76.4%, while 23.6% is influenced by other variables.Keywords: Product design; prices; purchase decision.

scholarly journals Harmonization of Green Motives and Green Business Strategies towards Sustainable Development of Hospitality and Tourism Industry: Green Environmental Policies

2021 ◽  
Vol 13 (12) ◽  
pp. 6592
Author(s):  
Zahid Yousaf ◽  
Magdalena Radulescu ◽  
Crenguta Ileana Sinisi ◽  
Luminita Serbanescu ◽  
Loredana Maria Paunescu
Keyword(s):  
Sustainable Development ◽  
Structural Equation ◽  
Hotel Industry ◽  
Equation Model ◽  
Tourism Industry ◽  
Business Strategies ◽  
Mediating Role ◽  
Green Business ◽  
Hospitality And Tourism Industry

This study aims to investigate the direct impact of green motives (GM) and green business strategies (GBS) on sustainable development (SD) in the hospitality sector. It explores the direct links between GM and SD. Moreover, the mediating role of GBS between GM and SD was tested. The research relies on the stakeholders’ theory, which states that the organization’s success and future development depends on the satisfaction of stakeholders. Data were collected from 451 top managers and owners from 54 hotels (5, 4 and 3-star hotels) operating in Pakistan. Quantitative analysis including correlation, regression, confirmatory factor analysis and structural equation model techniques were used. The mediating role of GBS was assessed using the bootstrapping method. Results proved that GM and GBS enable hotel industry to achieve the targets of SD. Finding also proved that GBS act as a mediator between the GM and SD link. The hotel industry needs attention to achieve the targets of SD and customers’ inclination towards more hygienic and environmental issues after the worldwide COVID-19 pandemic situation has forced the hotel industry to adapt GBS initiated through GM. The current research articulated this upcoming issue and offered a SD model for the hotel industry.

scholarly journals Sustainable Tourism, Economic Growth and Employment—The Case of the Wine Routes of Spain

2021 ◽  
Vol 13 (13) ◽  
pp. 7164
Author(s):  
Guillermo Vázquez Vicente ◽  
Victor Martín Barroso ◽  
Francisco José Blanco Jiménez
Keyword(s):  
Economic Growth ◽  
Economic Impact ◽  
Rural Areas ◽  
Local Development ◽  
Tourism Industry ◽  
Wine Tourism ◽  
Development Tool ◽  
The Us ◽  
The Impact ◽  
Positive Effect

Tourism has become a priority in national and regional development policies and is considered a source of economic growth, particularly in rural areas. Nowadays, wine tourism is an important form of tourism and has become a local development tool for rural areas. Regional tourism development studies based on wine tourism have a long history in several countries such as the US and Australia, but are more recent in Europe. Although Spain is a leading country in the tourism industry, with an enormous wine-growing tradition, the literature examining the economic impact of wine tourism in Spanish economy is scarce. In an attempt to fill this gap, the main objective of this paper is to analyze the impact of wine tourism on economic growth and employment in Spain. More specifically, by applying panel data techniques, we study the economic impact of tourism in nine Spanish wine routes in the period from 2008 to 2018. Our results suggest that tourism in these wine routes had a positive effect on economic growth. However, we do not find clear evidence of a positive effect on employment generation.

scholarly journals Sustainable Development Goals Localisation in the Hospitality Sector in Botswana and Zimbabwe

2021 ◽  
Vol 13 (15) ◽  
pp. 8457
Author(s):  
Kaitano Dube
Keyword(s):  
Sustainable Development ◽  
Continuous Monitoring ◽  
Sustainable Development Goals ◽  
Hotel Industry ◽  
Secondary Data ◽  
Preliminary Evidence ◽  
Tourism Industry ◽  
Annual Reports ◽  
Development Goals ◽  
Hospitality Sector

Many countries have fronted tourism as a tool for achieving Sustainable Development Goals (SDGs) in their voluntary national reviews. Nevertheless, very few studies have examined how the tourism industry has been localising SDGs. Therefore, this study is borne out of that knowledge gap. A qualitative approach comprising the use of primary and secondary data from integrated annual reports was adopted. The study found some progress made by hotel companies in localising SDGs. It emerged that Cresta Hotels and the African Sun group of hotels are only at the inception stage of SDG localisation, focusing on several SDGs that respond to the socio-economic and environmental demands of the environments they work in. Given that most of the work under the SDGs only began inception between 2018 and 2019, there is still a long way to go before meaningful progress can be reported regarding SDG localization, with preliminary evidence showing that the hotel industry is likely to have made significant inroads when the SDGs lapse in 2030 if their efforts are not disturbed by the COVID-19 pandemic. The study recommends continuous monitoring and support for the sector as the SDG framework offers a better and more focused sector to achieve sustainable and responsible tourism in Zimbabwe and Botswana.

Reengineering in business functions and hotel controlling

1996 ◽  
Vol 2 (1) ◽  
pp. 113-120
Author(s):  
Vlado Galičić
Keyword(s):  
Business Process ◽  
Hotel Industry ◽  
Theory And Practice ◽  
Hotel Management ◽  
Modern Management ◽  
Business Results ◽  
Business Functions

Business reengineering as a new stream in philosophy in managerial theory and practice, deserves appropriate attention. Such request sounds extremely natural when an hotel industry is concerned. Employing positive aims in business reengineering and controlling, as a way of modern management in a hotel business process, hotel management achieves valuable possibilities to gain better business results.

Tourism, environment and hotel management: an innovative perspective to address modern trends in contemporary tourism management

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chunhui Huo ◽  
Javaria Hameed ◽  
Muhammad Waqas Sadiq ◽  
Gadah Albasher ◽  
Wedad Alqahtani
Keyword(s):  
Brand Image ◽  
Interactional Justice ◽  
Tourism Industry ◽  
The Body ◽  
Hotel Management ◽  
Content Type ◽  
Service Value ◽  
Study Results ◽  
Customer's Loyalty ◽  
Insight Into

PurposeThis paper aims to provide a valid insight into consumers' minds while considering word of mouth (WOM), brand image and uniqueness as independent variables while considering the tourism industry as the primary stakeholder.Design/methodology/approachThe study adopts qualitative research methods and data collected from 1,033 respondents using convenience sampling methodology. The data are collected from different tourists spots in China and Pakistan. The PROCESS macro was utilized in this study using SPSS version 25.0 to inspect the impacts by using Model 4 and the conditional effects indirectly by utilizing Model 14.FindingsCustomer's intimacy, search for novel and unexplored destinations highlight WOM interactions and perceived service value. Service value, interactional justice and professional attitude of hotel management mediated all the given relationships significantly. The brand image does not mediate any significant associations. Perceived service value and brand image predict customer's loyalty, and WOM is the direct measure of their intentions, and these variables are market trend indicators. A tourist's response toward different destinations is described in this study with comparative analysis of Chinese and Pakistani tourists. The study results showed a significantly positive relationship between hotel management professional behavior, customer's loyalty, customer's intimacy and WOM.Research limitations/implicationsThe recruited population might not be represented as the broader and larger visitor population, resulting in restricting establishing tactics. Moreover, this study's results provide significant insight into a tourism industry, hence providing a chance to manage customer loyalty better.Social, managerial and theoretical implicationsThis study contributes significantly to the body of knowledge and provides remarkable insight from the managerial perspective. Interactional justice results in significant value for hotel management directors and top management, front desk staff and operatives and front level employees and managers. Consumer sensitivity of fairness in interpersonal dealings calls for behavioral changes in frontline employees, especially those directly dealing with hotel visitors. Hotel staff and management should formulate a system to deal with the demands and needs of visitors. It should describe the rights and obligations of visitors and ensure that each customer is treated equally and with respect. Customers should be motivated to read the survey questionnaires kept in their rooms and offer their views on the services provided. This strategy might increase the customers' sense of empowerment and leading to notions of fairness in individual encounters.Originality/valueThis study provides an insight into the customer's minds while considering essential variables that include WOM, brand image, perceived service value and uniqueness.

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