scholarly journals TINGKAT KEPUASAN KONSUMEN “MARKOBAR” DI KOTA MANADO

2018 ◽  
Vol 14 (1) ◽  
pp. 45
Author(s):  
Aprillina Maritha Rosa Ginting ◽  
Ribka M. Kumaat ◽  
Yolanda P.I. Rori
Keyword(s):  
Consumer Satisfaction ◽  
Research Result ◽  
Secondary Data ◽  
Sampling Technique ◽  
Likert Scale ◽  
Satisfaction Level ◽  
Measuring Instrument ◽  
Product Price ◽  
Place Promotion

This study aims to measure the Level of Costumer Satisfaction “Markobar” in Manado City viewed from aspects of product, price, place, promotion, and service. This research was conducted in May to July 2017. Using primary and secondary data with sampling technique sampling accidental and respondents as much as 30 people wuth measuring instrument used is Likert scale. Research result showed that consumer satisfaction level of “Markobar” in Manado City is 87,79 % with very satisfield intrepretation.

scholarly journals TINGKAT KEPUASAN KONSUMEN RESTORAN PONDOK HIJAU KOTA MANADO

2017 ◽  
Vol 13 (2A) ◽  
pp. 157
Author(s):  
Arthur ., Hardyasar ◽  
Juliana R. Mandei ◽  
Joachim N.K. Dumais
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Secondary Data ◽  
Sampling Technique ◽  
Satisfaction Level ◽  
Product Price ◽  
Descriptive Data ◽  
Place Promotion

This study aims to measure the level of customer satisfaction of green cottage restaurant viewed from the aspect of product, price, place, promotion and service. This research was conducted from February to April 2017, using primary and secondary data with sampling technique of accidental sampling method and respondents were 96 people. The method of analysis used is descriptive data analysis depicting Level of Consumer Satisfaction at Restaurant Pondok Hijau Manado City. To measure the Level of Consumer Satisfaction at Restaurant Pondok Hijau Manado City, use the Likert Scale. The result of the research showed that the perception index of customer satisfaction to the service of distribution for credit of grassroot business at Bank BRI Unit Tomohon Utara Tomoho City, Consumer Satisfaction Level of Pondok Hijau Restaurant in Manado was 76.64% and classified as Very Satisfied (SP).

scholarly journals ANALISIS TINGKAT KEPUASAN KONSUMEN DI RESTORAN LUMBUNG KAWANUA MANADO

2021 ◽  
Vol 17 (2) ◽  
pp. 333
Author(s):  
Agus S. Sitepu ◽  
Joachim N.K. Dumais ◽  
Noortje M. Benu
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Secondary Data ◽  
Sampling Technique ◽  
Likert Scale ◽  
Product Price ◽  
Descriptive Data ◽  
Place Promotion

The objective of this research is to measure the level of customer satisfaction of restaurant Lumbung Kawanua Manado viewed from the aspect of product, price, place, promotion and service. This research was conducted from September to October 2020, using primary and secondary data with sampling technique of accidental sampling method and respondents were 40 people. The method of analysis used is descriptive data analysis depicting Level of Consumer Satisfaction at Restaurant Lumbung Kawanua Manado. To measure the Level of Consumer Satisfaction at Restaurant Lumbung Kawanua Manado, use the Likert Scale. The result of the research showed that the perception index of customer satisfaction to Restaurant Lumbung Kawanua Manado was 85.6% and classified as very satisfied (SP). Keywords: Analicis, Satisfaction Le

scholarly journals TINGKAT KEPUASAN “SANG PISANG” DI KOTA MANADO

2019 ◽  
Vol 15 (1) ◽  
pp. 109
Author(s):  
Cahyana ., Candova ◽  
Grace Adonia Josefina Rumagit ◽  
Leonardus Ricky Rengkung
Keyword(s):  
Customer Satisfaction ◽  
Research Result ◽  
Secondary Data ◽  
Google Scholar ◽  
Primary Data ◽  
The Internet ◽  
Scientific Journals ◽  
Satisfaction Level ◽  
Product Price ◽  
Place Promotion

The objective of this research is to determine the level of customer satisfaction “Sang pisang” to products, the price of, place, promotion and services. This research is conducted from November to December2018. The data used in this study are primary data and secondary data. Primary data is obtained by direct interview to 44 respondents using questionnaires with Likert Scale. Respondent selection use accidentallysampling method. Secondary data obtained from local book stores and the internet through google scholar to access articles from various scientific journals and thesis from other universities related to the topic concerning the level of customer satisfaction. The research result showed that, the level of customer satisfaction of “Sang Pisang” measured by product, price, place, promotion and service variables was 78.78%. Which is classified as satisfied. Satisfaction level of “Sang Pisang” Consumers are 80,79% of product and 80,18% of service. For the satisfied category, the price variable is 80.00%, the place is 76.27%, and the promotion is 75.68%.*jnkd+eprm*

scholarly journals PERSEPSI NASABAH TERHADAP PENERAPAN 7P DALAM PEMASARAN PRODUK KUR PT BANK RAKYAT INDONESIA (PERSERO) TBK.UNIT TOMOHON UTARA KOTA TOMOHON

2017 ◽  
Vol 13 (1A) ◽  
pp. 127
Author(s):  
Prisca Seyla Glady Tumewu ◽  
Joachim N.K. Dumais ◽  
Lorraine W. Th. Sondak
Keyword(s):  
Secondary Data ◽  
Sampling Technique ◽  
Likert Scale ◽  
Data Sampling ◽  
Product Price ◽  
Satisfaction Index ◽  
The People ◽  
Place Promotion ◽  
Strongly Agree ◽  
Northern City

The objective of this research is to analyze the perception of consumers towards the implementation of the marketing 7P people KUR PT Bank Rakyat Indonesia (Persero) Tbk. Northen Tomohon Unit, Tomohon City by using the concept of a Likert Scale to analyze 7P (product, price, place, promotion, people, physical evidence and process). The research was conducted in October through December 2016, using primary and secondary data. Sampling technique using purposive sampling method and sample size is 88 respondents. The analitycal method used is descriptive data analysis to describe the perception customer towards the implementation of the program 7P KUR Bank Rakyat Indonesia Unit in northern city of Tomohon. To measure the perception was used Likert Scale. The results showed that the perception of customer satisfaction index score towards the delivery service kredit of the people in the bank BRI Nothen Tomohon Unit, Tomohon city is at its 84,41% and relatively strongly agree (SS).

scholarly journals The Performance of Service Marketing Mix Towards Decision in Continuing Education at SMK Lugina Rancaekek, District of Bandung, West Java

2018 ◽  
Vol 7 (4.34) ◽  
pp. 281
Author(s):  
Mariana Rachmawati ◽  
Mohd Haizam Mohd Saudi ◽  
R. Adjeng Mariana ◽  
Tezza Adriansyah Anwar
Keyword(s):  
Continuing Education ◽  
Secondary Data ◽  
Service Marketing ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Primary Data ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion ◽  
Questionnaire Method

This paper study on the effect of service marketing mix performance consisting of product, price, place, promotion, people, physical evidence, and process to decision in continuing education at SMK Lugina Rancaekek District of Bandung. The method used is quantitative method with descriptive approach. It used primary data and secondary data. This study was conducted in a field of education with population of all students of class X in SMK Lugina Rancaekek. Sample determination technique used is non-probability sampling technique with purposive sampling approach, which become sample in this research is class X student at SMK Lugina Rancaekek, that is 74 people. Data collection technique is done by questionnaire method, interview, observation, and documentation. Based on the results of study, with multiple regression analysis obtained value of 21,733. While, the correlation coefficient analysis is 0,607. The amount of influence of service marketing mix performance to decision in continuing education equal to 36,2% and the rest 63,8% influenced by other variable not examined in this study. T test results obtained t value arithmetic on product variables 2,516, price 2,618, place 2,565, promotion 1,999, people 2,577, physical evidence 2,066, and process 2,470 bigger than t table that is 1,9966, then Ha accepted and Ho rejected. Thus, it can be concluded that product variables, price, place, promotion, people, physical evidence, and process affect the decision in education in SMK Lugina Rancaekek.  

KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PELAYANAN, STORE ATMOSPHERE DAN PROMOSI DI RUMAH MAKAN PONDOK JOWI SOLO

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Shofia Zulfa Amalina ◽  
Sri Hartono ◽  
Ratna Damayanti
Keyword(s):  
Quality Of Service ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Likert Scale ◽  
The Relationship

The purpose of this study was to analyze the effect of whether or not the quality of service, store atmosphere and promotion of consumer satisfaction at Pondok Jowi Restaurant Solo. The population in this study were consumers of Pondok Jowi Solo Restaurant in January 2020 at May 2020 with a total of 14,030 people. The sampling techniquemismpurposive samplingm which is a sampling technique with certain considerations by taking 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers to identify the relationship between service quality, store atmosphere and promotion of customer satisfaction. The results show that service quality, store atmosphere and promotion have a simultaneous and significant effect on customer satisfaction, servicei quality has assignificant effect on customer satisfaction, store atmosphere has a significant effect on customer satisfaction, and promotion has significant effect on customer satisfaction. Keywords: Service quality, Store atmosphere, Promotion, Consumer satisfaction

scholarly journals Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product

2021 ◽  
Vol 1 (3) ◽  
pp. 160-168
Author(s):  
Sonya Lisabel Malelak ◽  
Budi Setiawan ◽  
Silvana Maulidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Marketing Mix ◽  
Consumer Loyalty ◽  
Product Price ◽  
Local Product ◽  
Beef Products ◽  
Place Promotion ◽  
Product Control

The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and significant effect on consumer loyalty. place variable has a positive and insignificant effect on consumer loyalty. The importance of maintaining the quality of smoked beef products is emphasized in this study by paying close attention to the processed ingredients and packaging that are unique, as well as periodic product control. This is done so that the products produced can survive in the market and face competitors, as well as to establish more consistent pricing policies so that prices can be more competitive.

scholarly journals PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJAPEGAWAI PADA DINAS PERTANIAN KABUPATEN SUPIORI

2016 ◽  
Vol 12 (3A) ◽  
pp. 27
Author(s):  
Johanes Eliezer Ayer ◽  
Lyndon R.J. Pangemanan ◽  
Yolanda P. I. Rori
Keyword(s):  
Regression Analysis ◽  
Employee Performance ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Reliability Test ◽  
Measuring Instrument ◽  
Test Results ◽  
Independent Variables ◽  
Labor Discipline

This study aims to identify and analyze whether there is influence of motivation and discipline ito the performance of employees in the Agriculture Office of Supiori District, Papua Province. This research is classified as causal research associative quantitative approach to the instrument in the form of a questionnaire. The population in this study were all employees of the District Agriculture Office Supiori as many as 80 people. The sampling technique by means of saturated or census sampling technique. The sample in this research is to take the population, or as many as 80 samples. The data used in this study are primary data obtained through questionnaires and secondary data related agencies and journals to support this research. Test the validity of the instrument using bivariate Correclation formula, while the reliability test using Cronbach Alpha. Measuring instrument proved valid and reliable for research instruments. Multiple regression analysis used to test hypotheses of this study. The results showed that: motivation (X1) positive and significant impact on employee performance of Agriculture Office in Supiori District () 0.413 with significantly 0,01. Labor discipline (X2) positive and significant impact on employee performance Supiori of Agriculture Office () 0.741 with significantly by 0,00. And based on the test results both independent variables were tested individually dominant in influencing the performance of employees in Supiori District Agriculture Office is working discipline (with a coefficient of 0.489). It can be concluded that in this study the discipline of work (X2) partially are factors that significantly affect performance (Y).

scholarly journals ANALISIS PENGARUH KUALITAS PELAYANAN, PRODUK, HARGA, DAN LOKASI TERHADAP KEPUASAN NASABAH (STUDI KASUS PADA PT BANK RAKYAT INDONESIA (PERSERO) Tbk. UNIT NGESREP SEMARANG)

KEUNIS ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 5
Author(s):  
Rizka Putri Rumastari ◽  
Aris Sunindyo
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Analysis Model ◽  
Product Price ◽  
Quality Product

This study aims to determine and analyze the effects of service quality, product, price, and place towards the customers satisfaction (Case Study at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang) both simultaneously or partially. The population in this study are all the customers at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang. The data used in the research are primary and secondary data. The sample used of 100 respondents collected through the questionnaire by following the accidental sampling technique. Data analysis model using Multiple Linear Regression Analysis Model. Meanwhile, data analysis techniques use Statistical F Test, Coefficient of Determination Test (Adjusted R Square), and Statistical t Test. The result of the analysis and discussion show that the variables of service quality, product, price, and place simultaneously have a significant effects towards the customers satisfaction at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang. Partially, the variables of service quality, product, price, and place each have a positive and significant effect towards the customer satisfaction at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang.

scholarly journals Implementation of Product Model, Price, Place, Promotion In Improving Noken Sales (OAP)

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Semuel Batlajery ◽  
Marlyn E. Alfons
Keyword(s):  
Secondary Data ◽  
Primary Data ◽  
Product Model ◽  
Product Price ◽  
Promotion Strategy ◽  
Online Social Media ◽  
Strategy Model ◽  
Questions And Answers ◽  
Place Promotion ◽  
Revenue Models

Purpose of this study is to determine the Application of Products, Prices, Places, Promotions in Increasing Papua Noken Sales. Method: A qualitative / descriptive or narrative approach in this study. Primary data is direct data from the noken seller. Secondary data, namely indirect data from informants from brochures, magazines, and others. Data collection techniques: Observation, namely observing the object / place of research. Interviewing is conducting a series of questions and answers to informants who know best about the object of research. Questionnaire: contains structured questions to informants. The informants in this study were 5 Yanti Noken and Syria Noken. Result 1). Application of Product, Price, Place, Promotion for noken sales in increasing revenue, models that must be applied: Application of Product Strategy Models, Application of Price Strategy Models, Application of Place Strategy Models, Application of Promotion Strategy Models. The four models must be worked on together because these models are interrelated. In this model, promotion in the midst of the Covid 19 pandemic is the most effective. Promotion that must be done by salespeople, especially through the online social media (Facebook). The seller must be responsible for delivering the order to the customer's place. 2). The implementation of this Promotion Strategy Model must be carried out, in order to increase income, particularly the Merauke buying and selling forum. The price must be affordable according to the pockets of the community, and still listen to government advice to stay at home and keep the distance.

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