scholarly journals Implementation of Product Model, Price, Place, Promotion In Improving Noken Sales (OAP)

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Semuel Batlajery ◽  
Marlyn E. Alfons
Keyword(s):  
Secondary Data ◽  
Primary Data ◽  
Product Model ◽  
Product Price ◽  
Promotion Strategy ◽  
Online Social Media ◽  
Strategy Model ◽  
Questions And Answers ◽  
Place Promotion ◽  
Revenue Models

Purpose of this study is to determine the Application of Products, Prices, Places, Promotions in Increasing Papua Noken Sales. Method: A qualitative / descriptive or narrative approach in this study. Primary data is direct data from the noken seller. Secondary data, namely indirect data from informants from brochures, magazines, and others. Data collection techniques: Observation, namely observing the object / place of research. Interviewing is conducting a series of questions and answers to informants who know best about the object of research. Questionnaire: contains structured questions to informants. The informants in this study were 5 Yanti Noken and Syria Noken. Result 1). Application of Product, Price, Place, Promotion for noken sales in increasing revenue, models that must be applied: Application of Product Strategy Models, Application of Price Strategy Models, Application of Place Strategy Models, Application of Promotion Strategy Models. The four models must be worked on together because these models are interrelated. In this model, promotion in the midst of the Covid 19 pandemic is the most effective. Promotion that must be done by salespeople, especially through the online social media (Facebook). The seller must be responsible for delivering the order to the customer's place. 2). The implementation of this Promotion Strategy Model must be carried out, in order to increase income, particularly the Merauke buying and selling forum. The price must be affordable according to the pockets of the community, and still listen to government advice to stay at home and keep the distance.

scholarly journals The Effect of Implementation of Service Marketing Mix to the Process of Tourist Decision to Visit Tourism Object: A Case Study at Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia

2018 ◽  
Vol 7 (4.9) ◽  
pp. 112
Author(s):  
Zeshasina Rosha ◽  
. .
Keyword(s):  
Decision Process ◽  
Marketing Mix ◽  
Primary Data ◽  
Product Price ◽  
Promotion Strategy ◽  
Object A ◽  
Tourist Destinations ◽  
Study Population ◽  
Place Promotion

This research examines the effect of product, price, place, promotion, people, process and physical evidence on tourists’ decision process to visit the tourism object in Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia. This tourism object consists of three resorts, namely Aka Barayun, Sarasah Bunta, and Rimbo Piobang. The approach in this research is a case study. The study population is tourists who visit the Lembah Harau. Primary data collected through a questionnaire. Data analysis was done by using a partial test (t-test). The result of the research revealed that product, place, promotion, and people significantly affects tourist’s decision process to visit Lembah Harau. Product variables have a dominant influence on the tourist’s decision. This proves that the object is the main consideration for tourists to visit the Lembah Harau, then sequentially followed by location, promotion, and people. Hence, not all aspects of the concept of the marketing mix influence the tourist’s decision process to visit the Lembah Harau attraction. Administrators of Lembah Harau are advised to maintain and develop products, easiness of process, fairness of the price, facilities, services, quality of people, and effective promotion strategy. Next researchers are recommended to study other tourist destinations in Sumatera Barat or continue this research by expanding the sample size and add other variables such as psychological factors and service quality.  

scholarly journals The Performance of Service Marketing Mix Towards Decision in Continuing Education at SMK Lugina Rancaekek, District of Bandung, West Java

2018 ◽  
Vol 7 (4.34) ◽  
pp. 281
Author(s):  
Mariana Rachmawati ◽  
Mohd Haizam Mohd Saudi ◽  
R. Adjeng Mariana ◽  
Tezza Adriansyah Anwar
Keyword(s):  
Continuing Education ◽  
Secondary Data ◽  
Service Marketing ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Primary Data ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion ◽  
Questionnaire Method

This paper study on the effect of service marketing mix performance consisting of product, price, place, promotion, people, physical evidence, and process to decision in continuing education at SMK Lugina Rancaekek District of Bandung. The method used is quantitative method with descriptive approach. It used primary data and secondary data. This study was conducted in a field of education with population of all students of class X in SMK Lugina Rancaekek. Sample determination technique used is non-probability sampling technique with purposive sampling approach, which become sample in this research is class X student at SMK Lugina Rancaekek, that is 74 people. Data collection technique is done by questionnaire method, interview, observation, and documentation. Based on the results of study, with multiple regression analysis obtained value of 21,733. While, the correlation coefficient analysis is 0,607. The amount of influence of service marketing mix performance to decision in continuing education equal to 36,2% and the rest 63,8% influenced by other variable not examined in this study. T test results obtained t value arithmetic on product variables 2,516, price 2,618, place 2,565, promotion 1,999, people 2,577, physical evidence 2,066, and process 2,470 bigger than t table that is 1,9966, then Ha accepted and Ho rejected. Thus, it can be concluded that product variables, price, place, promotion, people, physical evidence, and process affect the decision in education in SMK Lugina Rancaekek.  

scholarly journals TINGKAT KEPUASAN “SANG PISANG” DI KOTA MANADO

2019 ◽  
Vol 15 (1) ◽  
pp. 109
Author(s):  
Cahyana ., Candova ◽  
Grace Adonia Josefina Rumagit ◽  
Leonardus Ricky Rengkung
Keyword(s):  
Customer Satisfaction ◽  
Research Result ◽  
Secondary Data ◽  
Google Scholar ◽  
Primary Data ◽  
The Internet ◽  
Scientific Journals ◽  
Satisfaction Level ◽  
Product Price ◽  
Place Promotion

The objective of this research is to determine the level of customer satisfaction “Sang pisang” to products, the price of, place, promotion and services. This research is conducted from November to December2018. The data used in this study are primary data and secondary data. Primary data is obtained by direct interview to 44 respondents using questionnaires with Likert Scale. Respondent selection use accidentallysampling method. Secondary data obtained from local book stores and the internet through google scholar to access articles from various scientific journals and thesis from other universities related to the topic concerning the level of customer satisfaction. The research result showed that, the level of customer satisfaction of “Sang Pisang” measured by product, price, place, promotion and service variables was 78.78%. Which is classified as satisfied. Satisfaction level of “Sang Pisang” Consumers are 80,79% of product and 80,18% of service. For the satisfied category, the price variable is 80.00%, the place is 76.27%, and the promotion is 75.68%.*jnkd+eprm*

scholarly journals The Implementation of Product Marketing Strategy of PT. Asuransi Umum Bumi Putera Muda 1967 at Dumai Branch

Jurnal Niara ◽  
2019 ◽  
Vol 12 (2) ◽  
pp. 1-7
Author(s):  
Variza Aditiya
Keyword(s):  
Marketing Strategy ◽  
Secondary Data ◽  
Primary Data ◽  
Product Price ◽  
Strategy Analysis ◽  
Place Promotion ◽  
Product Marketing ◽  
The Many ◽  
Time In Service ◽  
Descriptive Statistical Analysis

The purpose of this study was to see the implementation of the marketing strategy of PT. Asuransi Umum Bumi putera Muda 1967 at Dumai Branch. The theory used is according to Lovelock, namely: Product, Price, Place, Promotion, People, Physical Evidence and Process. This study uses a combined research method that is using descriptive methods with a quantitative approach. Types and sources of data in this study are primary data and secondary data. Data collection techniques used were questionnaires and interviews. Data analysis was performed using descriptive statistical analysis techniques. One of the sampling techniques used in determining individual samples is purposive random sampling. The results of 97 respondents showed that respondents' attitudes about the Marketing Strategy variable based on the calculation of the total questionnaire score were in the Good category with a score of 7,985 with a percentage of 74.83%. Analysis of respondents' attitudes about Product Marketing Strategy Analysis at PT. Asuransi Umum Bumi putera Muda 1967 at Dumai Branch showed a positive attitude. The factors that influence the Product Marketing Strategy at PT. Asuransi Umum Bumi putera Muda 1967 at Dumai Branch is Lack of utilization of the use of brochures, Lack of socialization in following the expo and the many requirements in matters of claims and Lack of certainty of time in service.

scholarly journals Pengaruh Kualitas Pelayanan dan Kompetensi Fiskus Terhadap Kepuasan Wajib Pajak

2019 ◽  
Vol 3 (2) ◽  
pp. 155-168
Author(s):  
Sitti Mispa
Keyword(s):  
Secondary Data ◽  
Total Sample ◽  
Analysis Data ◽  
Positive Influence ◽  
Primary Data ◽  
Multiple Linear Regressions ◽  
Price Promotion ◽  
Product Price ◽  
Linear Regressions ◽  
Dominant Influence

The purpose of the research were : 1) to analyze the influence mix marketing consisted product, price, promotion and location toward the satisfaction of customer at PT. Belian Cahya Utama in Makassar and 2) identify the most dominant variable in influencing toward the satisfaction of customer at PT. Belian cahya Utama in Makassar. The populations of the research were 117 customers of Housing Permata Indah Regency and Griya Bandara Permai in Makassar. Total sample were 90 customers. The research used primary data and secondary data. Method of analysis data used descriptive statistic analysis and multiple linear regressions using SPSS program. The result of the research showed that the variable product, price, promotion, and location gave the positive influence significantly toward the satisfaction of the customers at PT. Belian Cahya Utama in Makassar. Further, in partially, the research showed that the variable product, price, and location had the positive influence in satisfaction of customer while the variable of promotion did not. Moreover, the variable of product was the most dominant influence in satisfaction of customers. 

scholarly journals TINGKAT KEPUASAN KONSUMEN RESTORAN PONDOK HIJAU KOTA MANADO

2017 ◽  
Vol 13 (2A) ◽  
pp. 157
Author(s):  
Arthur ., Hardyasar ◽  
Juliana R. Mandei ◽  
Joachim N.K. Dumais
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Secondary Data ◽  
Sampling Technique ◽  
Satisfaction Level ◽  
Product Price ◽  
Descriptive Data ◽  
Place Promotion

This study aims to measure the level of customer satisfaction of green cottage restaurant viewed from the aspect of product, price, place, promotion and service. This research was conducted from February to April 2017, using primary and secondary data with sampling technique of accidental sampling method and respondents were 96 people. The method of analysis used is descriptive data analysis depicting Level of Consumer Satisfaction at Restaurant Pondok Hijau Manado City. To measure the Level of Consumer Satisfaction at Restaurant Pondok Hijau Manado City, use the Likert Scale. The result of the research showed that the perception index of customer satisfaction to the service of distribution for credit of grassroot business at Bank BRI Unit Tomohon Utara Tomoho City, Consumer Satisfaction Level of Pondok Hijau Restaurant in Manado was 76.64% and classified as Very Satisfied (SP).

scholarly journals Pengaruh Faktor Sosial Ekonomi Terhadap Loyalitas Konsumen Di Pasar Tradisional Ampel Kabupaten Boyolali

2018 ◽  
Vol 15 (1) ◽  
pp. 91
Author(s):  
Eka Dwi Fitriani ◽  
Bayu Nuswantara
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Secondary Data ◽  
Primary Data ◽  
Consumer Loyalty ◽  
Product Price ◽  
Business World ◽  
Traditional Markets ◽  
Market Location

<p><em>This study examines socioeconomic factors on consumer loyalty in choosing to shop at the traditional Ampel market in Boyolali Regency. In order for traditional markets to survive and develop in the competitive business world in competing for consumers, it must be able to understand it’s consumers. Many factors can influence consumer loyalty in choosing to shop in traditional markets. In this study the factors that are thought to influence are product prices, product quality, merchant service, product location and market days. The type of research used is a survey with 50 sampling using incidental sampling. The type of data used is primary data and secondary data. Data collection techniques using questionnaires and data analysis techniques used multiple linear regression. Instrument test results show all valid and reliable. Multiple linear regression test shows Y = -9,199 + 0.510 X1 + 0.460 X2 -</em><em> 0.192 X3 + 0.708 X4 + 0.551 X5. It is shows that product price variables, product quality, market location and market day have a positive effect on consumer loyalty.</em></p>

scholarly journals STRATEGI BAURAN PEMASARAN INDUSTRI TEMPE DI KOTA LHOKSEUMAWE DALAM PERSPEKTIF EKONOMI SYARIAH

2019 ◽  
Vol 1 (2) ◽  
pp. 91-107
Author(s):  
Harjoni Desky ◽  
Rahmawati Rahmawati
Keyword(s):  
Secondary Data ◽  
Marketing Mix ◽  
Raw Material ◽  
Primary Data ◽  
Traditional Foods ◽  
Inhibiting Factors ◽  
Inhibiting Factor ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Islamic Economic

The fall in the sale and purchase figures in the tempe industry in Banda Sakti District, Lhokseumawe City is quite interesting to study. The purpose of this study is to, first, find out the marketing mix strategy; second, knowing the supporting and inhibiting factors; and third, knowing in terms of the tempe home industry Islamic economics. Primary data and secondary data obtained by observation, interviews, and questionnaires, then analyzed using descriptive qualitative methods. The results of the study show: the marketing mix strategy undertaken by the tempe home industry is still traditional, both in terms of product, place, promotion, and price. The supporting factor is one of the traditional foods, which is popular in the community and sterile from chemicals, while the inhibiting factor is the limited raw material for soybeans. The Marketing Mix Strategy in terms of Islamic Economics is as follows: Tempeh products are not prohibited; Prices offered are affordable; Place of marketing in strategic locations and easily accessible; Promotion is not yet fully in accordance with the Islamic economic system, because it has not yet maximized to increase sales, it is evident from the aspect of the strategy that it still is. Keywords: Marketing Mix Strategy, Tempe Industry, Sharia Economy.   Abstrak Turunnya angka jual beli tempe di Kecamatan Banda Sakti, Kota Lhokseumawe cukup menarik untuk diteliti. Tujuan penelitian ini untuk, pertama,mengetahui strategi bauran pemasaran yang dilakukan oleh pengusaha industri tempe; kedua, mengetahui faktor pendukung dan penghambat; dan ketiga, mengetahui ditinjau dari ekonomi Islam industri rumah tangga tempe. Data primer dan data sekunder didapat dengan wawancara, observasi, wawancara, dan kuesioner, selanjutnya dianalisis dengan metode deskriptif kualitatif. Hasilnya penelitian menunjukkan: strategi bauran pemasaran yang dilakukan industri rumah tangga tempe masih tradisional, baik dari segi produk, tempat, promosi, dan harga. Faktor pendukungnya merupakan salah satu makanan tradisional, yang populer di masyarakat dan seteril dari bahan kimia, sementara faktor penghambatnya, terbatasnya bahan baku kedelai. Strategi Bauran Pemasaran ditinjau dari Ekonomi Islam adalah sebagai berikut: Produk tempe tidak dilarang; Harga ditawarkan terjangkau; Tempat pemasaran di lokasi strategis dan mudah diakses; Promosi belum sepenuhnya sesuai dengan sistem ekonomi syariah, karena belum memaksimalkan untuk meningkatkan penjualan, terbukti dari aspek strategi masih seperti apa adanya. Kata Kunci: Strategi Bauran Pemasaran; Industri Tempe: Ekonomi Syariah.

scholarly journals FAKTOR PENENTU PILIHAN KONSUMEN KOMODITI PERTANIAN TERHADAP TEMPAT BERBELANJA DI PASAR TRADISIONAL DAN PASAR MODERN DI KOTA MANADO

2016 ◽  
Vol 12 (1) ◽  
pp. 77
Author(s):  
Zely Ela Karouw ◽  
O. Esry H. Laoh ◽  
Juliana R. Mandei
Keyword(s):  
Logistic Regression Model ◽  
Secondary Data ◽  
Primary Data ◽  
Agricultural Commodities ◽  
Product Price ◽  
Consumer Decisions ◽  
Traditional Markets ◽  
Central Agency ◽  
Traditional Market ◽  
The City

This study aims to describe the factors which determine consumer decisions of agricultural commodities to shop at traditional markets and modern markets in the city of Manado. This study took place in June 2015 until July 2015 at Traditional and Modern Market Market in the city of Manado. In this study, the data used is primary data obtained from questionnaires and secondary data obtained from the relevant agencies, namely the Manado Statistics Central Agency (BPS) and Department of Industry and Trade of Manado. Variables measured were age, education level, income, location, product, price, atmosphere in the outlets, service, comfort, prestige. Analysis of the data used is the logistic regression model analysis.The results showed that there are two variables that significantly determine the consumer’s decision of choosing to shop in agricultural commodities at Traditional Market or Modern Market in the city of Manado is the atmosphere in the stores and services. Consumer’s who want a high atmospheric in the stores, preferring to go shopping to the modern market, while consumer’s who want good services, prefer to shop in tradisional market.

scholarly journals STRATEGI PEMASARAN TEH HITAM MERK “ALAM DEMPO” PADA CV. KARYA SEJAHTERA PAGAR ALAM

2016 ◽  
Vol 15 (2) ◽  
pp. 213-222
Author(s):  
Tiffany Siti Khadijah ◽  
. Irnad ◽  
Satria Putra Utama
Keyword(s):  
Analytical Hierarchy Process ◽  
Secondary Data ◽  
Black Tea ◽  
Marketing Strategies ◽  
Primary Data ◽  
Main Criterion ◽  
Promotion Strategy ◽  
Expert Choice ◽  
Hierarchy Process ◽  
Research Show

This study aims to determine the main criterion used in marketing strategies and  the strategies marketing appropriate and effective in marketing black tea brands “Alam Dempo’’ on CV. Karya Sejahtera. The primary data was obtained from interviews and secondary data obtained from the data from of the company, regulations, and others data from the related agencies. The data was analyzed by using the AHP (Analytical Hierarchy Process) with Application Expert Choice 11. The results of research show that the criteria becomes main priority election marketing strategies black tea was is competitor with weight 0.385. This occurred due to large number of business contractors packaging black tea other products. To alternate top priority marketing strategies was chosen by method AHP is promotion strategy with weight 0,360. Keywords: blacktea, marketing strategy, AHP (Analitycal Hierarchy Process)

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