scholarly journals PERSEPSI NASABAH TERHADAP PENERAPAN 7P DALAM PEMASARAN PRODUK KUR PT BANK RAKYAT INDONESIA (PERSERO) TBK.UNIT TOMOHON UTARA KOTA TOMOHON

2017 ◽  
Vol 13 (1A) ◽  
pp. 127
Author(s):  
Prisca Seyla Glady Tumewu ◽  
Joachim N.K. Dumais ◽  
Lorraine W. Th. Sondak
Keyword(s):  
Secondary Data ◽  
Sampling Technique ◽  
Likert Scale ◽  
Data Sampling ◽  
Product Price ◽  
Satisfaction Index ◽  
The People ◽  
Place Promotion ◽  
Strongly Agree ◽  
Northern City

The objective of this research is to analyze the perception of consumers towards the implementation of the marketing 7P people KUR PT Bank Rakyat Indonesia (Persero) Tbk. Northen Tomohon Unit, Tomohon City by using the concept of a Likert Scale to analyze 7P (product, price, place, promotion, people, physical evidence and process). The research was conducted in October through December 2016, using primary and secondary data. Sampling technique using purposive sampling method and sample size is 88 respondents. The analitycal method used is descriptive data analysis to describe the perception customer towards the implementation of the program 7P KUR Bank Rakyat Indonesia Unit in northern city of Tomohon. To measure the perception was used Likert Scale. The results showed that the perception of customer satisfaction index score towards the delivery service kredit of the people in the bank BRI Nothen Tomohon Unit, Tomohon city is at its 84,41% and relatively strongly agree (SS).

scholarly journals TINGKAT KEPUASAN KONSUMEN “MARKOBAR” DI KOTA MANADO

2018 ◽  
Vol 14 (1) ◽  
pp. 45
Author(s):  
Aprillina Maritha Rosa Ginting ◽  
Ribka M. Kumaat ◽  
Yolanda P.I. Rori
Keyword(s):  
Consumer Satisfaction ◽  
Research Result ◽  
Secondary Data ◽  
Sampling Technique ◽  
Likert Scale ◽  
Satisfaction Level ◽  
Measuring Instrument ◽  
Product Price ◽  
Place Promotion

This study aims to measure the Level of Costumer Satisfaction “Markobar” in Manado City viewed from aspects of product, price, place, promotion, and service. This research was conducted in May to July 2017. Using primary and secondary data with sampling technique sampling accidental and respondents as much as 30 people wuth measuring instrument used is Likert scale. Research result showed that consumer satisfaction level of “Markobar” in Manado City is 87,79 % with very satisfield intrepretation.

scholarly journals ANALISIS TINGKAT KEPUASAN KONSUMEN DI RESTORAN LUMBUNG KAWANUA MANADO

2021 ◽  
Vol 17 (2) ◽  
pp. 333
Author(s):  
Agus S. Sitepu ◽  
Joachim N.K. Dumais ◽  
Noortje M. Benu
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Secondary Data ◽  
Sampling Technique ◽  
Likert Scale ◽  
Product Price ◽  
Descriptive Data ◽  
Place Promotion

The objective of this research is to measure the level of customer satisfaction of restaurant Lumbung Kawanua Manado viewed from the aspect of product, price, place, promotion and service. This research was conducted from September to October 2020, using primary and secondary data with sampling technique of accidental sampling method and respondents were 40 people. The method of analysis used is descriptive data analysis depicting Level of Consumer Satisfaction at Restaurant Lumbung Kawanua Manado. To measure the Level of Consumer Satisfaction at Restaurant Lumbung Kawanua Manado, use the Likert Scale. The result of the research showed that the perception index of customer satisfaction to Restaurant Lumbung Kawanua Manado was 85.6% and classified as very satisfied (SP). Keywords: Analicis, Satisfaction Le

scholarly journals TINGKAT KEPUASAN KONSUMEN RESTORAN PONDOK HIJAU KOTA MANADO

2017 ◽  
Vol 13 (2A) ◽  
pp. 157
Author(s):  
Arthur ., Hardyasar ◽  
Juliana R. Mandei ◽  
Joachim N.K. Dumais
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Secondary Data ◽  
Sampling Technique ◽  
Satisfaction Level ◽  
Product Price ◽  
Descriptive Data ◽  
Place Promotion

This study aims to measure the level of customer satisfaction of green cottage restaurant viewed from the aspect of product, price, place, promotion and service. This research was conducted from February to April 2017, using primary and secondary data with sampling technique of accidental sampling method and respondents were 96 people. The method of analysis used is descriptive data analysis depicting Level of Consumer Satisfaction at Restaurant Pondok Hijau Manado City. To measure the Level of Consumer Satisfaction at Restaurant Pondok Hijau Manado City, use the Likert Scale. The result of the research showed that the perception index of customer satisfaction to the service of distribution for credit of grassroot business at Bank BRI Unit Tomohon Utara Tomoho City, Consumer Satisfaction Level of Pondok Hijau Restaurant in Manado was 76.64% and classified as Very Satisfied (SP).

scholarly journals The Performance of Service Marketing Mix Towards Decision in Continuing Education at SMK Lugina Rancaekek, District of Bandung, West Java

2018 ◽  
Vol 7 (4.34) ◽  
pp. 281
Author(s):  
Mariana Rachmawati ◽  
Mohd Haizam Mohd Saudi ◽  
R. Adjeng Mariana ◽  
Tezza Adriansyah Anwar
Keyword(s):  
Continuing Education ◽  
Secondary Data ◽  
Service Marketing ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Primary Data ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion ◽  
Questionnaire Method

This paper study on the effect of service marketing mix performance consisting of product, price, place, promotion, people, physical evidence, and process to decision in continuing education at SMK Lugina Rancaekek District of Bandung. The method used is quantitative method with descriptive approach. It used primary data and secondary data. This study was conducted in a field of education with population of all students of class X in SMK Lugina Rancaekek. Sample determination technique used is non-probability sampling technique with purposive sampling approach, which become sample in this research is class X student at SMK Lugina Rancaekek, that is 74 people. Data collection technique is done by questionnaire method, interview, observation, and documentation. Based on the results of study, with multiple regression analysis obtained value of 21,733. While, the correlation coefficient analysis is 0,607. The amount of influence of service marketing mix performance to decision in continuing education equal to 36,2% and the rest 63,8% influenced by other variable not examined in this study. T test results obtained t value arithmetic on product variables 2,516, price 2,618, place 2,565, promotion 1,999, people 2,577, physical evidence 2,066, and process 2,470 bigger than t table that is 1,9966, then Ha accepted and Ho rejected. Thus, it can be concluded that product variables, price, place, promotion, people, physical evidence, and process affect the decision in education in SMK Lugina Rancaekek.  

The Effectiveness of Decentralisation on Community Development in Ghana, 1990–2012

2019 ◽  
Vol 6 (1) ◽  
pp. 77-104
Author(s):  
Mohammed Sulemana ◽  
Kingsford Gyasi Amakye
Keyword(s):  
Community Development ◽  
Rural Areas ◽  
Local Development ◽  
Secondary Data ◽  
Sampling Technique ◽  
Developmental Progress ◽  
The People ◽  
Central District ◽  
The Relationship

The concept of decentralisation has shaped development thinking in contemporary times in both developed and developing countries. Indeed, the demand for decentralisation is strong throughout the world because of its link to community development and improving the quality of life of mass of the people in the rural areas. Decentralisation is globally recognised as the way of ensuring community participation and local development. However, some authors argue that the purported benefits of decentralisation leading to community development are not as obvious as proponents of decentralisation suggest. In Africa, decentralisation is implemented in various forms by governments across the continent. Indeed, in West Africa, it is difficult to find a country that does not have decentralisation programme. In Ghana, decentralisation has been practiced since 1988 and the populace has come to embrace it as the best way of ensuring development and local participation in governance. Nevertheless, after nearly three decades of implementing decentralisation, which has generated rather elaborate structures and processes, Ghana still struggles to realise the expected developmental progress, or achieve the envisioned structural and procedural effectiveness. This paper explores the relationship between decentralisation and community development in Sekyere Central District. Again the paper seeks to find out the contributions decentralisation has brought to the communities in Sekyere Central District and finally investigate whether decentralisation is working as it should in the district. This paper was carried out using a mixed method approach. Purposive sampling technique was adopted to select all the assembly members in Sekyere Central District. Both primary and secondary data were collected from the relevant sources in an effort to meet the objectives of the study. The regression analysis of all the assembly members indicated that, the calculated value F is 28.25 at 5% alpha level of significant (0.000). It shows that there is significant relationship between decentralisation and community development.

scholarly journals ANALISIS PENGARUH KUALITAS PELAYANAN, PRODUK, HARGA, DAN LOKASI TERHADAP KEPUASAN NASABAH (STUDI KASUS PADA PT BANK RAKYAT INDONESIA (PERSERO) Tbk. UNIT NGESREP SEMARANG)

KEUNIS ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 5
Author(s):  
Rizka Putri Rumastari ◽  
Aris Sunindyo
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Analysis Model ◽  
Product Price ◽  
Quality Product

This study aims to determine and analyze the effects of service quality, product, price, and place towards the customers satisfaction (Case Study at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang) both simultaneously or partially. The population in this study are all the customers at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang. The data used in the research are primary and secondary data. The sample used of 100 respondents collected through the questionnaire by following the accidental sampling technique. Data analysis model using Multiple Linear Regression Analysis Model. Meanwhile, data analysis techniques use Statistical F Test, Coefficient of Determination Test (Adjusted R Square), and Statistical t Test. The result of the analysis and discussion show that the variables of service quality, product, price, and place simultaneously have a significant effects towards the customers satisfaction at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang. Partially, the variables of service quality, product, price, and place each have a positive and significant effect towards the customer satisfaction at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang.

scholarly journals Implementation of Product Model, Price, Place, Promotion In Improving Noken Sales (OAP)

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Semuel Batlajery ◽  
Marlyn E. Alfons
Keyword(s):  
Secondary Data ◽  
Primary Data ◽  
Product Model ◽  
Product Price ◽  
Promotion Strategy ◽  
Online Social Media ◽  
Strategy Model ◽  
Questions And Answers ◽  
Place Promotion ◽  
Revenue Models

Purpose of this study is to determine the Application of Products, Prices, Places, Promotions in Increasing Papua Noken Sales. Method: A qualitative / descriptive or narrative approach in this study. Primary data is direct data from the noken seller. Secondary data, namely indirect data from informants from brochures, magazines, and others. Data collection techniques: Observation, namely observing the object / place of research. Interviewing is conducting a series of questions and answers to informants who know best about the object of research. Questionnaire: contains structured questions to informants. The informants in this study were 5 Yanti Noken and Syria Noken. Result 1). Application of Product, Price, Place, Promotion for noken sales in increasing revenue, models that must be applied: Application of Product Strategy Models, Application of Price Strategy Models, Application of Place Strategy Models, Application of Promotion Strategy Models. The four models must be worked on together because these models are interrelated. In this model, promotion in the midst of the Covid 19 pandemic is the most effective. Promotion that must be done by salespeople, especially through the online social media (Facebook). The seller must be responsible for delivering the order to the customer's place. 2). The implementation of this Promotion Strategy Model must be carried out, in order to increase income, particularly the Merauke buying and selling forum. The price must be affordable according to the pockets of the community, and still listen to government advice to stay at home and keep the distance.

scholarly journals Factors Influencing Road Traffic Delay: Drivers’ Perspectives And Loss Of Man-Hour Along Lagos-Abeokuta Expressway, Lagos, Nigeria

1970 ◽  
Vol 10 (5) ◽  
pp. 618-628
Author(s):  
A.I. Bako ◽  
O.O. Agunloye
Keyword(s):  
Road Traffic ◽  
Secondary Data ◽  
Sampling Technique ◽  
Likert Scale ◽  
Traffic Volume ◽  
Primary Data ◽  
The Road ◽  
Factors Influencing ◽  
Traffic Delay ◽  
Bus Stops

This study examined drivers’ perception of road traffic delay attributes and factors influencing road traffic delay with a view to assessing loss of man hours along Lagos-Abeokuta Expressway. This view translated to policy statements that can tremendously reduce the road traffic delay in the study area. Primary data were collected through questionnaire administration, traffic volume survey and direct field observation while the secondary data were obtained from past relevant journals, textbooks among others. The sample frame evolved from an average of 3 day traffic volume survey, which translated into 17,647 drivers between 7 am – 7 pm in the study area. The sample size was 117 (0.007%) as the purposive sampling technique was adopted. The frequency tables and likert scale outputs were adopted for data analyses.  The study found that most drivers along this road were majorly (75.2%) young educated working adults while the trips made accounted for the concentration of work and after-work trips along this road. The study revealed that traffic delay along the road was largely due to indiscreet use of bus-stops, bad roads condition, drivers’ recklessness with DAI values of 4.70, 3.77 and 3.41 respectively using a 5 Point Likert Scale. This study established that a total of 2,920 ‘man-hours’ was lost annually on this road as the daily accumulated estimate for man hour loss was estimated as 8 hours per day. The strict enforcement and monitoring of proper usage of bus-stops and prompt rehabilitation of bad roads are needed among other recommendations.Key Words: Road Traffic Delay, Drivers’ Perspectives, Man-Hour Loss

scholarly journals Pengelolaan Sektor Perkebunan Kelapa Sawit dari Perspektif Program Kepedulian Sosial di Kecamatan Kamipang Kabupaten Katingan

2017 ◽  
Vol 3 (2) ◽  
pp. 1-4
Author(s):  
Leda Almuqsith ◽  
Kartiansyah Kartiansyah
Keyword(s):  
Oil Palm ◽  
Secondary Data ◽  
Sampling Technique ◽  
Economic Conditions ◽  
Primary Data ◽  
Economic Activities ◽  
Oil Palm Plantation ◽  
The People ◽  
Plantation Company ◽  
The Impact

This study aims to determine the impact of the existence of palm oil plantations on the socio-economic conditions of the people in Kamipang District, Katingan District. The type of data used in this study is secondary data obtained from BPS, Sub-District Offices, village/district, and the private sector and primary data obtained directly from different respondents in Kamipang Subdistrict to determine the number of samples used by purposive sampling technique or sampling. intentionally that is equal to 20% of the total population or as many as 30 respondents. The results of the study show that the management of oil palm plantations has an impact on social conditions that are very influential, namely after the existence of the oil palm plantation company PT Arjuna Utama Sawit. The impact is such as access to education in Kamipang Subdistrict, new economic activities such as lodging, restaurants, crossing services, and salons. After the existence of a coconut plantation company, PT. Arjuna Utama Sawit, those who were previously less prosperous are now more prosperous. They arrived at zero economic conditions, the impact of the existence of a sick coconut plantation company, PT. Arjuna Utama Sawit for economic conditions greatly affects that is after the existence of oil palm plantation companies PT. Arjuna Utama Sawit compared to the existence of a plantation company PT. Arjuna Utama Sawit.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian (Studi Pada Ina Cookies Bandung)

2016 ◽  
Vol 9 (1) ◽  
Author(s):  
Fiera Aryati Natakusumah ◽  
Ai Lili Yuliati
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Mix ◽  
Purchase Decisions ◽  
Data Sampling ◽  
Purchasing Decisions ◽  
Product Price ◽  
Consumer Complaints ◽  
Descriptive Research ◽  
Source Data

This research is motivated by the problems related to the marketing mix Ina Cookies. Those problems based on the results of the initial interview is indicative of consumer complaints related to marketing mix consisting of product, price, place and promotion. This study aims to determine the effect of marketing mix consisting of product, price, place and promotion on purchase decisions.The method used is quantitative method with descriptive research and causal. Source data using primary and secondary data, sampling techniques using Non Probability sampling with incidental sampling with the number of respondents as many as 400 people. Data were analyzed using descriptive analysis and multiple linear regression analysis.The results showed that the mix of marketing and consumer purchase decisions on Ina Cookies included in either category. The marketing mix consists of product, price, place and promotion simultaneously or partially positive and significant impact on purchasing decisions.

Sign in / Sign up

Export Citation Format

Share Document