ANALISIS MARGIN PEMASARAN AYAM BROILER DI PASAR TRADISIONAL KOTA MANADO

MARGIN ANALYSIS OF BROILER MARKETING AT TRADITIONAL MARKETS IN MANADO CITY (Case Study at Calaca Bersehati and Pinasungkulan Karombasan Markets) This research was conducted at the traditional markets in Manado particularly at the Bersehati Calaca and Pinasungkulan Karombasan markets. The problem of this research was that how was the chains of broiler marketing channels, how much was margin profit of broiler marketing and level of broiler marketing efficiency at the traditional markets of Calaca Bersehati and Pinasungkulan Karombasan. The purposes of this study were (1) To determine the chain of broiler marketing channels at traditional markets in Manado, (2) marketing margins and profit, (3) To determine the level of marketing efficiency at each marketing channel of broiler chicken at the traditional market in Manado. Sources of data in this study were divided in the primary data and secondary data. The samples were taken by purposive sampling. Models of data analysis in this research were using descriptive analysis approach and mathematical analysis. The result showed that the average - average purchase price of broiler chickens on traders is IDR. 19,500 per kilogram with the average - the average selling price of IDR 27,000 per kilogram and the average - average total marketing cost is Rp. 3903. While the average - average purchase price of broiler chickens on retailers is IDR. 26 182 per kilogram with the average - the average selling price of Rp 29,364 per kilogram and the average - average total marketing cost is IDR. 1789.Conclusion that the markets at Calaca Bersehati and Pinasungkulan Karombasan had two marketing channels as follows (1), Farmers to traders, traders to retailers, and retailers to consumers. (2), Farmers to traders, traders to consumers. Total margin and gains different on each channel, the first channel of IDR 9.864 and on line two the margin obtained at IDR 7,500, while the benefits of the channel I is IDR. 4172 and the second channel a profit of IDR 3597. Broiler chicken marketing channels already take place efficiently because the level of efficiency in both marketing channels are located between 0-33 percents which amounted the first line was 19.39 percents and a second channel was 14.45 percents Keywords: Marketing Channel, Margin, Profit, Marketing Efficiency, Broiler.

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ANALISIS MARJIN PEMASARAN PENGECER AYAM POTONG DI PD PASAR JAYA PASAR MINGGU

JURNAL BIOINDUSTRI ◽

10.31326/jbio.v3i2.910 ◽

2021 ◽

Vol 3 (2) ◽

pp. 643-657

Author(s):

Oki Oktavia Putri ◽

◽

Yodfiatfinda Yodfiatfinda ◽

Keyword(s):

Broiler Chickens ◽

Broiler Chicken ◽

Marketing Channel ◽

Marketing Channels ◽

Effective Management ◽

Analysis Method ◽

Marketing Efficiency ◽

Consumer Marketing ◽

Marketing Margins ◽

Share Value

This research was about broiler chicken business in PD Pasar Jaya, Pasar Minggu, Jakarta Selatan by focussed on its market margin. The research objective was to identify marketing channels for broiler chicken, analyze the marketing margins of broiler retailers, and providing recommendation for broiler marketing channel management. The analysis method used was descriptive, marketing marjin, and marketing efficiency. There were four patterns of marketing channels and five marketing agencies. The most efficient marketing channel for broiler chickens was Channel 1 in the domestic chickens. Farmers distribute it directly to the retailers. Channel 1 had the lowest marketing marjin of IDR 16,000. The highest farmer's share value was 78%, meaning that the farmers received 78% of the price paid by the consumer. Marketing cost in the channel 1 was the smallest amounting to Rp 943. Marketing channel was efficient if the value was less than 5%, therefore channel 1 was the most efficient due to the value is the lowest at 1%. Chicken price fluctuations influenced by supply-demand which was subject to particular moments. An effective management recommendation define an effective and efficient marketing channel to set margins on the raw product so that the fair distribution of the margins between marketing channels. The fluctuation of chicken prices in breeders can be overcome by determining the period of raising chickens according to the demand data during particular moment.

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PERBANDINGAN MARGIN PEMASARAN BERAS BERDASARKAN MUSIM PANEN DI KECAMATAN KAKAS BARAT

AGRI-SOSIOEKONOMI ◽

10.35791/agrsosek.12.3.2016.14060 ◽

2016 ◽

Vol 12 (3) ◽

pp. 125

Author(s):

Andriano R. Manoppo ◽

Joachim N K. Dumais ◽

Paulus A. Pangemanan

Keyword(s):

Secondary Data ◽

Marketing Channel ◽

Primary Data ◽

Selling Price ◽

Channel Pattern ◽

Marketing Efficiency ◽

The Subject ◽

Level 1 ◽

The Cost ◽

Level 2

This research aimed to compare the marketing margin on farmers, traders, and retailers in the harvest of last season and the season now and see rice marketing distribution channels. As a very important sector, rice is still facing many problems, especially with regard to the welfare of peasant producers. Rice marketing issues, including low selling price at the level of farmers marketing channel pattern, margin and marketing efficiency. This research was conducted in the district of West Kakas in four villages namely Tountimomor, Passo, Panasen, Kalawiran, as the biggest producer in West Kakas and this research during the month of July until completed. The data obtained are primary and secondary data. Primary data sourced from the opinions and interviews with related parties are the subject of research. Secondary data is data obtained by researchers who comes from a document from the relevant authorities, such as: internet, literature sources or literature books and the Central Bureau of Statistics. This study uses a snowball to the rice marketing channel. Based on research conducted showed that the cost and the marketing margin level channel 1 at harvest 1 lower than the cost and the marketing margin level channel 1 for the season 2, also the cost and marketing margin on channel 2 at harvest level 1 is still lower than the cost and the marketing margin at the channel level 2 for the season 2. The greater the marketing margin, the more inefficient the marketing system.

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KINERJA DAN EFISIENSI RANTAI PASOK (SUPPLY CHAIN) NANAS DI DESA TANGKIT BARU KECAMATAN SUNGAI GELAM KABUPATEN MUARO JAMBI

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v17i2.43144 ◽

2021 ◽

Vol 17 (2) ◽

pp. 143

Author(s):

Mirawati Yanita ◽

Ira Wahyuni

Keyword(s):

Supply Chain ◽

Marketing Channel ◽

Marketing Channels ◽

Primary Data ◽

Cost Ratio ◽

Supply Chain Performance ◽

Margin Distribution ◽

Marketing Efficiency ◽

Total Profit

<div>This study aimed to analyze the pineapple supply chain's performance and efficiency in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency. The data used in the study was primary data, obtained from direct interviews using questionnaires to 76 respondents consisting of 56 farmers, and 20 marketing agencies involved in pineapple marketing in Tangkit Baru Village from October to December 2019. Pineapple supply chain performance is measured based on marketing efficiency using marketing margin criteria, farmer's share, and profit-to-cost marketing ratio. The results showed that there are five pineapple marketing channels in Tangkit Baru Village that involve marketing actors ranging from farmers, large inter-city traders, village collectors, out-of-pick-up merchants, retailers and consumers. Based on the analysis of marketing efficiency, the marketing channel that has the smallest total margin distribution, the largest farmer share is 100 percent and the total profit-to-cost ratio of 32.2 percent is the 5 marketing channel, so channel 5 is the most efficient marketing channel.</div>

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Pola Saluran Pemasaran Beras di Kecamatan Tanjung Lago, Kabupaten Banyuasin

JEMBATAN ◽

10.29259/jmbt.v17i2.12767 ◽

2020 ◽

Vol 17 (2) ◽

pp. 239-264

Author(s):

Yos Karimudin

Keyword(s):

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Selling Price ◽

Rice Farmers ◽

Marketing Efficiency ◽

Quantitative Descriptive ◽

Marketing Margins ◽

Descriptive Method ◽

Selection Of

The purpose of this study is to first look at the pattern of rice marketing channels and to find out the factors that influence it in Tanjung Lago District, Banyuasin Regency. This research was conducted in Tanjung Lago district, Banyuasin Regency in September - November 2019. The selection of the location of this study was carried out deliberately with the consideration that the majority of residents in Tanjung Lago district Banyuasin Regency are rice farmers, there is a village market, and is an area of rice production centres. The method used in this study is a quantitative descriptive method with surveys and interviews in which the sampling is used a simple random sampling method by taking 100 respondents. The results of this study indicate that rice marketing institutions have formed a marketing pattern consisting of four marketing channels. Factors that have a significant effect on the pattern of rice marketing channels are farm-level selling prices, marketing margins, and marketing efficiency. Marketing channel 1 is the shortest marketing channel, which has produced the smallest marketing margin value of 23.65%. The selling price of farmers' grain/rice, marketing margins, and marketing efficiency partially or simultaneously significantly influences the average farmer share of 67.69%.

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PEMASARAN BAWANG MERAH DI DESA TONSEWER SELATAN KECAMATAN TOMPASO BARAT

AGRI-SOSIOEKONOMI ◽

10.35791/agrsosek.14.1.2018.19188 ◽

2018 ◽

Vol 14 (1) ◽

pp. 135

Author(s):

Lasmaria Elisabet Marbun ◽

Juliana R. Mandei ◽

Ribka M. Kumaat

Keyword(s):

Sampling Method ◽

Secondary Data ◽

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Price Transmission ◽

Primary Data ◽

Cost Ratio ◽

Selling Price ◽

Snowball Sampling

This study aims to analyze marketing channels and the efficiency of onion marketing in South Tonsewer Village, west Tompaso District. The data used are primary data and secondary data. Primary data is obtained through a list of questions that have been prepared while secondary data obtained from BP3K Office District West Tompaso, BPS (Central Statistics Agency), Internet and previous research on Marketing. Farmer samples were collected using Simple Random Sampling method and for marketing institution using snowball sampling method. The number of samples of farmers is 25 people. The data are presented in tabular form and then analyzed descriptively. The concept of measurement of variables used is the selling price, the number of onion and marketing costs. The results showed that marketing channels in Tonsewer Selatan Village, Tompaso Barat District consisted of 4 (1) farmers - Kawangkoan market retailers - consumers, (2) farmers - seller retailers Langowan market - consumers, (3) farmers - collectors village - Tomohon market-consumer merchants, and (4) farmers - village wholesalers - wholesalers of Bitung port - consumers. Based on the value of price transmission elasticity, marketing margin, farmer's share, and profit-to-cost ratio indicate that four marketing channels are not efficient. an efficient marketing channel based on the value of price transmission elasticity, marketing margins, and farmer's share, two efficient marketing channels based on farmer's share and cost-benefit ratios, and three efficient marketing channels at farmer's share.

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ANALISIS PEMASARAN JERUK SIAM (Studi Kasus: Desa Lasembangi Kecamatan Lasalimu Kabupaten Buton)

Media Agribisnis ◽

10.35326/agribisnis.v3i2.491 ◽

2019 ◽

Vol 3 (2) ◽

pp. 93-105

Author(s):

Muzuna Muzuna

Keyword(s):

Population Sample ◽

Secondary Data ◽

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Primary Data ◽

Channel Networks ◽

Methods Of Analysis ◽

Marketing Efficiency ◽

The Village

This research has been conducted in Lasembangi Village, Lasalimu Subdistrict of Buton around June and July 2012. The aim of this study is to identify the types of marketing channels in Lasembangi Village, Lasalimu Subdistrict of Buton, to determine the marketing functions performed on each marketing channel, to determine the share profit producers in each marketing channel to determine the marketing efficiency of each marketing channel in Lasembangi Village, Lasalimu Subdistrict of Buton. The sampling method used by a tangerine farmer in the village of Lasembangi by Simple Random Sampling with 30 farmers randomly selected a sample of 120 farmers as a population. Sample totaling 3 traders and retailers 6. The data collected in this study consisted of primary data and secondary data. The data obtained from the field beforehand in a simple tabulated and analyzed in accordance with appropriate methods of analysis. Total samplings were 3 traders and 6 retailers. The data collected in this analysis consisted of primary and secondary data. Data obtained from the field in advance in a simple tabulated and evaluated in accordance with the correct methods of analysis. When the Ep price is ≤ 50 percent, Studies and analysis show that in this field of research there are three or more types of marketing channels: Channel 1: Farmer / Two Customer, Channel 2: Farmer / Towards Traders / Channel 3: Channel 1: Farmer / Towards the Market. On each marketing channel, marketing roles are performed the same. The share profit margin of manufacturers is different for every marketing channel. Networks I share 33.90%, Channels II 17.48% and Channels III 19.76%. In the village of Lasembangi, citrus marketing networks are already functioning. Keywords: Orange, channel marketing, marketing margins, share profit margins, marketing efficiency

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Analisis Efisiensi Pemasaran Ayam Ras Pedaging (Broiler) (Studi Kasus: Kecamatan Gunung Malela Kabupaten Simalungun)

Jurnal Ilmiah Pertanian ( JIPERTA) ◽

10.31289/jiperta.v2i1.72 ◽

2020 ◽

Vol 2 (1) ◽

pp. 87-97

Author(s):

Rindi Eka Prastiwi ◽

Retna Astuti ◽

Faoeza Hafiz Saragih

Keyword(s):

Random Sampling ◽

Broiler Chicken ◽

Sampling Method ◽

Marketing Channel ◽

Marketing Channels ◽

Stratified Random Sampling ◽

Marketing Efficiency ◽

Small Traders

The purpose of this research is to know the marketing channel of broiler and to know the level of marketing efficiency of broiler in Gunung Malela Regency, Simalungun. This research is conducted from May to June 2017. This research uses sampling method by way of method of disproportionate stratified random sampling. Thesample of this research was 29 sample which are independent farmers, plasma farmers, partner companies, wholesalers and small traders.Based on the result of the research, there are two pattern of marketing channel of broiler which broiler in the first channel started from independent farmers to big traders to small pedgang and on second channel started from plasma farmers to partner companies, big traders to small traders. The marketing margin of broiler chicken on channel I is bigger compared to marketing channel II which is Rp 6,075 / kg. Channel marketing channels on channel I more efficient that is 0.01% and 0.04%.

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EFFICIENY MARKETING OF CHICKEN EGGS IN MEDAN CITY OF NORTH SUMATRA

Jurnal Peternakan Integratif ◽

10.32734/jpi.v5i3.2125 ◽

2018 ◽

Vol 5 (3) ◽

Author(s):

J D Nainggolan ◽

E Mirwandhono ◽

A H Daulay ◽

I Sembiring ◽

Hamdan

Keyword(s):

Marketing Channels ◽

Primary Data ◽

Selling Price ◽

Chicken Egg ◽

Egg Distribution ◽

Marketing Efficiency ◽

Chicken Eggs ◽

North Sumatra ◽

Small Traders

The purpose of this research were to know the magnitude and affect of marketing margin cost on the selling price of chicken eggs and how the systematics of chicken egg distribution from producers to final consumers. This research was conducted at 7 markets that have been chosen by way of deliberate from 21 districts located in Medan City: Setia Budi Market, Sei Kambing Market, Sambu Market (sentral), Aksara Market, Pringgan Market, Simpang Limun Market, and Kampung Lalang Market. This research was conducted from October to November 2016. This study used primary data obtained from observation and interviews of respondents. Determination of respondents by accidental sampling metohd. The parameters studied were channel and agency marketing, marketing margin, farmer share and marketing efficiency.The result of this study indicated that the marketing institution involved were collecting traders, big traders and small traders. Marketing channels had four channels. The marketing efficiency on channel I is 2,16%, channel II is 1,14%, Channel III was 2,13% and channel IV was 1,72%. Farmer share channel I was 80,14%, channel II was 81,52%, channel III was 76,21% and channel was 81,15%. The conclusion of this research was that the marketing of chicken eggs in Medan City of North Sumatera has been efficient.

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EFISIENSI PEMASARAN CABAI RAWIT MERAH DI DESA CIDATAR KECAMATAN CISURUPAN KABUPATEN GARUT

Forum Agribisnis ◽

10.29244/fagb.10.1.36-45 ◽

2020 ◽

Vol 10 (1) ◽

pp. 36-45

Author(s):

Adrianus Hia ◽

Rita Nurmalina ◽

Amzul Rifin

Keyword(s):

Random Sampling ◽

Sampling Method ◽

Descriptive Analysis ◽

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Primary Data ◽

Analysis Method ◽

Marketing Efficiency ◽

Margin Analysis

The research marketing efficiency of red cayenne pepper was located in the Cidatar part of Cisurupan regency Garut district purposed to know marketing channel, marketing margin, and farmer’s share. The research used descriptive analysis method. About 31 farmers were chosen with a random sampling method and with the snowball method to got 10 sellers. Interview and observation in collecting primary data while the documentation to retrieve secondary data. There are five red cayenne pepper marketing channels in Cidatar, Cisurupan District, Garut Regency. The marketing channels are, I) farmer – a collector – wholesaler Jakarta – retailer – consumer Jakarta; II) farmer – a collector – wholesaler Cikajang– retailer – consumer Cikajang; III) farmer – a collector – wholesaler Cikajang – wholesaler Jakarta – retailer – consumer Jakarta; IV) farmer – a collector – wholesaler Bandung – retailer – consumer Bandung; V) farmer – a collector – wholesaler Bandung – wholesaler Jakarta – retailer – consumer Jakarta. The margin analysis results that the smallest marketing margin is in marketing channel II at 52,3 per cent. The largest Farmer’s share is at 47 per cent in marketing channel II and the biggest ratio of πi/Ci is at 5,64 in marketing channel III. The suggestion that can be given to farmers is to choose marketing channel I because channel I am the channel with the great packing volume that may be delivered by the market and also the highest price compared to other marketing channels.

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ANALISIS PEMASARAN CABAI RAWIT (Capsicum frutescens L..) DI KECAMATAN BARUSJAHE KABUPATEN KARO

JURNAL AGROTEKNOSAINS ◽

10.36764/ja.v3i1.190 ◽

2019 ◽

Vol 3 (1) ◽

Author(s):

Fandri Siburian ◽

Andi Pranata Sembiring

Keyword(s):

Secondary Data ◽

Marketing Channels ◽

Profit Margin ◽

Cost Price ◽

Primary Data ◽

Capsicum Frutescens ◽

Purchase Price ◽

Marketing Efficiency ◽

Total Profit ◽

Price Spread

Analysis of Marketing of Rawitic Chili (Capsicum frutescens L.) in Barusjahe District, Karo Regency. The method of determining farmer samples was carried out in Simple Random Sampling where the number of chili farmers in the village was 80 kk (head of household), and 20 kk was taken for samples. Data collected in this study consisted of primary data and secondary data. Primary data is obtained through direct interviews with farmers and traders using questionnaires that have been prepared previously. Secondary data was obtained from the Karo District Agricultural Service, Channels of cayenne marketing in Sikab Village were divided into two, namely cayenne which was sold to the market (first channel non Ped. Regency collector with a capacity of 74.8 tons) and cayenne sold to the market (second channel through Ped. Collector District with a capacity of 22.6 tons. The results showed that the marketing of cayenne in Karo District has Components of Cost, Price Spread and Share of Cayenne Margin through Marketing Channels I per One Pick up (1.5 tons) Buy Prices Raw Chili from Farmers Rp. 15,000 / kg @ 1,500 kg = 30,000,000, Consumer purchase price Rp. 30,000 / kg @ 1500kg = 45,000,000, - so the Total Profit Margin is 19,364,435. Component Cost, Price Spread and Share of Cayenne Margin through Marketing Channels II per One Pick up (1.5 tons) Buy Prices for Raw Chili from Farmers Rp. 15,000 / kg @ 1,500 kg = 22,500,000, Consumer Purchase Price Rp. 30,000 @ 1500 kg = 45,000,000 so Total Profit Margin 19,184,740, -. From the results above, we can see that the marketing of cayenne through channel I is more efficient than marketing chili through channel II. This happens because the marketing efficiency value in channel I is smaller than the marketing efficiency value on channel II.

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