scholarly journals EFISIENSI PEMASARAN CABAI RAWIT MERAH DI DESA CIDATAR KECAMATAN CISURUPAN KABUPATEN GARUT

2020 ◽  
Vol 10 (1) ◽  
pp. 36-45
Author(s):  
Adrianus Hia ◽  
Rita Nurmalina ◽  
Amzul Rifin
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Analysis Method ◽  
Marketing Efficiency ◽  
Margin Analysis

The research marketing efficiency of red cayenne pepper was located in the Cidatar part of Cisurupan regency Garut district purposed to know marketing channel, marketing margin, and farmer’s share.  The research used descriptive analysis method. About 31 farmers were chosen with a random sampling method and with the snowball method to got 10 sellers. Interview and observation in collecting primary data while the documentation to retrieve secondary data. There are five red cayenne pepper marketing channels in Cidatar, Cisurupan District, Garut Regency. The marketing channels are, I) farmer – a collector – wholesaler Jakarta – retailer – consumer Jakarta; II) farmer – a collector – wholesaler Cikajang– retailer – consumer Cikajang; III) farmer – a collector – wholesaler Cikajang – wholesaler Jakarta – retailer – consumer Jakarta; IV) farmer – a collector – wholesaler Bandung – retailer – consumer Bandung; V) farmer – a collector – wholesaler Bandung – wholesaler Jakarta – retailer – consumer Jakarta. The margin analysis results that the smallest marketing margin is in marketing channel II at 52,3 per cent. The largest Farmer’s share is at 47 per cent in marketing channel II and the biggest ratio of πi/Ci is at 5,64 in marketing channel III. The suggestion that can be given to farmers is to choose marketing channel I because channel I am the channel with the great packing volume that may be delivered by the market and also the highest price compared to other marketing channels.

ANALISIS FINANSIAL DAN PEMASARAN DALI NI HORBO

2020 ◽  
Vol 2 (2) ◽  
pp. 107-118
Author(s):  
Nelly M. R. Sinaga ◽  
A. Effendi Lubis ◽  
Fintarius Lafau
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Channel ◽  
Total Sample ◽  
Buffalo Milk ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Location Selection ◽  
Marketing Efficiency ◽  
Price Spread

Penelitian bertujuan untuk mengetahui: finansial usaha pengolahan susu kerbau menjadi Dali ni horbo, saluran pemasaran Dali ni horbo dan efisiensi pemasaran Dali ni horbo.  Penelitian dilaksanakan di Desa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta,  Kabupaten Samosir, Provinsi Sumatera Utara. Pemilihan lokasi dilakukan secara sengaja (purposive) dengan pertimbangan bahwa lokasi tersebut merupakan salah satu penghasil susu kerbau dan Dali ni horbo di Kabupaten Samosir. Jenis data yang digunakan adalah data primer dan data sekunder dengan jumlah sampel sebanyak 46 orang Metode analisis data yang digunakan adalah analisis nilai R/C ratio, Return On Inestment (ROI), deskriptif kuantitatif serta analisis marketing margin, price spread dan share margin. Hasil penelitian menunjukkan bahwa pengolahan susu kerbau menjadi Dali ni horbomenghasilkannilai R/C sebesar 1.76 dan ROI sebesar 76.21 % dengan arti bahwa usaha Dali ni horbo menguntungkan sekaligus layak untuk diusahakan. Saluran pemasaran Dali ni horbo diDesa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta, Kabupaten Samosir terdiri dari 2 saluran. Saluran I yaitu : Pengolah Dali ni horbo(Produsen) ® Rumah Makan ® Konsumen, sedangkan saluran II yaitu : pengolah Dali ni horbo(Produsen) ® Pedagang Pengecer ® Rumah Makan ® Konsumen. Efisiensi pemasaran pada saluran I sebesar 15,00 %, sedangkan saluran pemasaran II sebesar 20,00 %.  Kedua efisiensi pemasaran tersebut lebih kecil dari 50 %, sehingga dapat dikatakan bahwa pemasaran Dali ni horbo untuk saluran I dan II tergolong efisien.  Saluran pemasaran I lebih efisien dibandingkan saluran pemasaran II. ABSTRACT  The purpose of this research is to find out: (1) financial of buffalo milk processing business into Dali ni horbo, (2) Dali ni horbo marketing channel and (3) marketing efficiency of Dali ni horbo. The study was conducted in the Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency, North Sumatra Province. The location selection was carried out deliberately (purposive) with the consideration that the location was one of buffalo milk producers and Dali ni horbo in Samosir Regency. The type of data used are primary data and secondary data with a total sample of 46 people. The data analysis method used is the analysis of R / C ratio, Return On Investment (ROI), quantitative descriptive analysis and marketing margin analysis, price spread and share margin.The results showed that the processing of buffalo milk into Dali ni horbo produced an R / C value of 1.76 and an ROI of 76.21% with the meaning that the business of Dali ni horbo was profitable as well as worth the effort. The Dali ni horbo marketing channel in Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency consists of 2 channels. Channel I, namely: Processors Dali ni horbo (Producers) ® Restaurants ® Consumers, while channel II namely: processors Dali ni horbo (Producers) ® Retailers ® Restaurants ® Consumers. Marketing efficiency in channel I was 15.00%, while marketing channel II was 20.00%. Both marketing efficiencies are smaller than 50%, so it can be said that Dali ni horbo marketing for channels I and II is classified as efficient. Marketing channel I is more efficient than marketing channel II.  

scholarly journals STUDI PENYULUHAN PERTANIAN PUPUK ORGANIK PADA PETANI KELAPA SAWIT DI DESA SUKASARI KECAMATAN MESUJI RAYA KABUPATEN OGAN KOMERING ILIR

2018 ◽  
Vol 6 (2) ◽  
pp. 117
Author(s):  
Joko Amin Sunarko ◽  
Rafeah Abubakar ◽  
Harniatun Iswarini
Keyword(s):  
Oil Palm ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Agricultural Extension ◽  
Primary Data ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Observation Methods ◽  
Collection Methods

ABSTRACT This study aims To find out the constraints faced by extension workers in providing agricultural extension in Sukasari Village Mesuji Raya District Ogan Komering Ilir Regency and To know the response of farmers to the implementation of agricultural extension in the Sukasari Village Mesuji Raya District Ogan Komering Ilir Regency. This research was carried out in Sukasari Village Mesuji Raya District Ogan Komering Ilir Regency in March to May 2017. The research method used is qualitative methods. While the sampling method used is simple random Purposive sampling will 28 samples of palm oil farmer. So the sample studied from members of the population as a whole that is as much as 28 oil palm farmers. Data collection methods used are interviews and observation methods. The data collected consists of primary data and secondary data. Method of processing and analysis of data used is using descriptive analysis method with qualitative approach. The results showed that agricultural extension facilities used extension workers are motorcycles, aids and props. Infrastructure that is not yet supported is not yet all extension workers get a service house near the location of counseling, Distance taken by agricultural extension workers in carrying out their duties is about 3 km for the location of the activities of the farmer's house and about 5 km for the location of agricultural gardens. Farmer's response to the organik fertilizer extension activiti b using cattle manure for oil palm plantation with total score or 47,50 which means getting high score.  ABSTRAK Penelitian ini bertujuan Untuk mengetahui kendala yang dihadapi penyuluh dalam memberikan penyuluhan pertanian di Sukasari Kecamatan Mesuji Raya Kabupaten Ogan Komering Ilir dan Untuk mengetahui tanggapan petani terhadap pelaksanaan penyuluhan pertanian di Desa Sukasari Kecamatan Mesuji Raya Kabupaten Ogan Komering Ilir. Penelitian ini dilaksanakan di Desa Sukasari Kecamatan Mesuji Raya Kabupaten Ogan Komering Ilir pada bulan Maret sampai dengan bulan Mei 2017. Metode penelitian yang digunakan adalah metode penelitian kualitatif. Sedangkan metode penarikan contoh yang digunakan adalah acak sederhana Purposive sampling dengan anggota populasi sebanyak 28. Maka sampel yang diteliti dari anggota populasi secara keseluruhan yaitu sebanyak 28 petani kelapa sawit. Metode pengumpulan data yang digunakan adalah wawancara dan observasi. Data yang dikumpulkan terdiri dari data primer dan data sekunder. Metode pengolahan dan analisis data yang digunakan yaitu menggunakan metode analisis diskriptif dengan pendekatan kualitatif. Hasil penelitian menunjukan bahwa Sarana penyuluhan pertanian yang digunakan penyuluh adalah sepeda motor, alat bantu dan alat peraga. Prasarana yang yang belum mendukung adalah belum semua penyuluh mendapatkan rumah dinas di dekat lokasi penyuluhan, Jarak yang ditempuh penyuluh pertanian dalam melaksanakan tugasnya adalah sekitar 3 km untuk kelokasi kegiatan dari rumah petani dan sekitar 5 km untuk lokasi kebun pertanian. Tanggapan petani terhadap kegitan penyuluhan pertanian pupuk organik dengan menggunakan kotoran ternak untuk tanaman kelapa sawit dengan jumlah keseluruhan skornya 47.5 yang artinya memperoleh nilai tinggi.  

scholarly journals SISTEM IJON PADA USAHATANI CENGKEH DI DESA RAANAN BARU KECAMATAN MOTOLING BARAT KABUPATEN MINAHASA SELATAN

2018 ◽  
Vol 14 (1) ◽  
pp. 175
Author(s):  
Sandro ., Pangemanan ◽  
Rine ., Kaunang ◽  
Jean F. J. Timban
Keyword(s):  
Sampling Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Research Data ◽  
Primary Data ◽  
Data Sampling ◽  
Analysis Method ◽  
Written Form ◽  
Preparation Phase ◽  
The Village

This study aims to describe the prevailing sijon system in clove farming in Raanan Baru Village, West Motoling Subdistrict. This research was conducted for 3 (three) months starting from the preparation phase until the preparation of the report that is since December 2017 s / d February 2018. The data used in this study is primary data which is research data obtained directly from the farmers as respondents and data secondary data which is a research data obtained indirectly through agency information or documents relating to this research and village data. Sampling method in this study using purposive sampling method, meaning that researchers determine their own samples taken because there are certain considerations. Data Analysis Method in this research is processed by using descriptive analysis and then Analysis This data is processed / presented in written form and table. The process of bond transfers in Raanan Baru Village has been going on for generations and has even taken root in the village community itself. From the results of case studies encountered in the field stated that the transaction system of ijon that occurred in Raanan Baru Village, West Motoling Subdistrict of South Minahasa Regency is done on the basis of both parties have agreed and have good intention to do the transaction of debt by only having mutual trust with each other.

scholarly journals PERSEPSI PETANI MENABUNG DI BANK RAKYAT INDONESIA UNIT SONDER

2019 ◽  
Vol 15 (2) ◽  
pp. 299
Author(s):  
Mario Arron Sumolang ◽  
Grace Adonia Josefina Rumagit ◽  
Lyndon Reinhard Jacob Pangemanan
Keyword(s):  
Analytical Method ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Likert Scale ◽  
Primary Data ◽  
Scale Analysis ◽  
Analysis Method ◽  
Purposive Sampling

The purpose of this study was to determine the perceptions of farmers saving at Bank Rakyat Indonesia Sonder Unit. This research has been carried out for three months, namely from April 2019 to June of 2019 starting from preparation to preparation of research reports. The sampling method in this study was intentional (purposive sampling) The data used in this study were primary and secondary data. Primary data is data obtained directly from 79 farmers who save at Bank Rakyat Indonesia Unit Sonder using a questionnaire. Secondary data is data obtained from PT. Bank Rakyat Indonesia Unit Sonder, such as data on consumer saving farmers. The analytical method used in this study is descriptive analysis method and uses Likert scale analysis. The results of this study indicate that the perception of farmers saving at Bank Rakyat Indonesia Unit Sonder belongs to the Satisfied category. .+eprm*

scholarly journals ANALISIS PENDAPATAN USAHATANI BAWANG DAUN DI DESA MANEMBO KECAMATAN PASSI TIMUR KABUPATEN BOLAANG MONGONDOW

2020 ◽  
Vol 16 (2) ◽  
pp. 219
Author(s):  
Christofel Denis Ratu ◽  
Rine Kaunang ◽  
Tommy Fredy Lolowang
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Production Costs ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Quantitative Descriptive

This study aims to analyze the income of leek farming in Manembo Village, Passi Timur Sub-district, Bolaang Mongondow Regency. This research lasted for 2 months, from November to December 2019. Sampling in this study was carried out by simple random sampling method with a number of respondents were 25 leek farmers. Primary data were collected through direct interviews using a list of questions (questionnaires) that have been prepared. Secondary data were obtained from the literature related to this research and related institutions. Data analysis used in this research is to use quantitative descriptive analysis and expenditure (production costs) to analyze the income of leek farming. The results showed that the income of onion farming in Manembo Village, East Passi District, Bolaang Mongondow District per farmer on average was IDR. 2,688,800.- *eprm*

scholarly journals PENDAPATAN DAN EFISIENSI USAHA TANI JAGUNG MANIS (Zea mays saccharata Sturt) DI DESA TANJUNG AGUNG KECAMATAN SEGINIM KABUPATEN BENGKULU SELATAN

2018 ◽  
Vol 20 (1) ◽  
pp. 68-74
Author(s):  
Sarina Sarina Sarina
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Total Population ◽  
Sweet Corn ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Analysis Method ◽  
Land Area ◽  
Average Income

Abstrack        The purpose of this research is to know the income and efficiency of sweet corn farm in Tanjung Agung Village, Seginim District, South Bengkulu Regency. The study was conducted in Tanjung Agung Village, Seginim District, South Bengkulu Regency from July 2016 to September 2016. The method used is simple random sampling method. Total population taken is 20% that is 24 people from 120 farmers sweet corn. The data used are primary data and secondary data. Data were analyzed descriptively and quantitatively. Data analysis method used in this research is analysis of production cost, revenue, income and R / C ratio. Based on the results of research on Sweet Maize Farming in Tanjung Agung Village, Seginim District of South Bengkulu Regency, its known that the average income earned by farmers with land area of ​​0.45 ha is Rp Rp 7,511,225 / ut / ut. The R / C ratio is 3.24 indicating that sweet corn farming is efficient or profitable.    

scholarly journals Komparasi Efisiensi Pemasaran Sayur-sayuran di Daerah Dataran Tinggi dan Dataran Rendah

2017 ◽  
Vol 2 (1) ◽  
pp. 77-88
Author(s):  
Ikramatul Fitria ◽  
Suyanti Kasimin ◽  
Akhmad Baihaqi
Keyword(s):  
Random Sampling ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Stratified Random Sampling ◽  
Snowball Sampling ◽  
Marketing Process ◽  
A Value ◽  
Method Analysis ◽  
Margin Analysis

Abstrak. Cabai dan bawang merah merupakan salah satu jenis komoditas andalan untuk bahan pangan jenis holtikultura, peningkatan produksi kedua komoditas ini terus meningkat. Aktivitas pemasaran sangat penting agar komoditi hasil petani dapat sampai ke tangan konsumen. Penelitian ini bertujuan mengetahui perbandingan efisiensi pemasaran dan kendala-kendala dalam pemasaran sayur-sayuran (cabai dan bawang merah) di daerah dataran tinggi (Kabupaten Bener Meriah) dan dataran rendah (Kabupaten Aceh Besar). Lokasi penelitian dilakukan di Kecamatan Bukit Kabupaten Bener Meriah dan Kecamatan Darussalam Kabupaten Aceh Besar dengan metode pengambilan sampel petani yang digunakan dalam penelitian ini adalah stratified random sampling dan Snowball sampling untuk pedagang. Metode analisis yang digunakan dalam penelitian ini adalah metode analisis margin pemasaran, efisiensi pemasaran, mengitung farmer’s share dan analisis deskriptif untuk mengetahui saluran pemasaran dan kendala-kendala dalam pemasaran. Hasil penelitian diketahui bahwa terdapat dua saluran pemasaran cabai dan bawang merah dan hasil analisis efisiensi pemasaran yang paling efisien adalah saluran pemasaran pada cabai dan bawang merah di Kabupaten Aceh Besar dibukitkan dengan nilai efisiensi yaitu 2,35%, serta kurangnnya pasokan produk dari petani lokal dan berfluktuasinya harga menjadi kendala didalam pemasaran cabai dan bawang merah. Dapat diambil kesimpulan diketahui bahwa kedua jenis saluran pemasaran yang terbentuk sudah efisien. Abstract. Chili and onion are one of the mainstay commodity types for horticultural food, The increasing of both of these commodities is constantly ceaseless. Marketing activity is absolutely crucial in order to deliver those harvested commodities to the consumers. This study aims to compare the marketing efficiency with its obstacles in vegetables (chilli and onion) marketing process in the highlands (Bener Meriah) and lowland (Aceh Besar). The research was carried out in Bukit, Bener Meriah and Darussalam, Aceh Besar. The researcher applied stratified random sampling to pick the samples from farmers and snowball sampling for the traders. The method analysis that has been used in this research is marketing margin analysis, efficiency marketing, farmer’s share counting and descriptive analysis to investigate the marketing channels and the obstacles in the marketing. The results of the study revealed that there are two marketing channels chili and onions. and through efficiency analysis it can be understood that the most efficient marketing is a chilli marketing channel in Aceh Besar which was proven with a value 2.35%, a lack of supply from local farmers, and the price fluctuation has been becoming the obstacles in marketing both chili and onions. It can be concluded that both of the formed marketing channel types are efficient.

scholarly journals PEMASARAN BAWANG MERAH DI DESA TONSEWER SELATAN KECAMATAN TOMPASO BARAT

2018 ◽  
Vol 14 (1) ◽  
pp. 135
Author(s):  
Lasmaria Elisabet Marbun ◽  
Juliana R. Mandei ◽  
Ribka M. Kumaat
Keyword(s):  
Sampling Method ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Price Transmission ◽  
Primary Data ◽  
Cost Ratio ◽  
Selling Price ◽  
Snowball Sampling

This study aims to analyze marketing channels and the efficiency of onion marketing in South Tonsewer Village, west Tompaso District. The data used are primary data and secondary data. Primary data is obtained through a list of questions that have been prepared while secondary data obtained from BP3K Office District West Tompaso, BPS (Central Statistics Agency), Internet and previous research on Marketing. Farmer samples were collected using Simple Random Sampling method and for marketing institution using snowball sampling method. The number of samples of farmers is 25 people. The data are presented in tabular form and then analyzed descriptively. The concept of measurement of variables used is the selling price, the number of onion and marketing costs. The results showed that marketing channels in Tonsewer Selatan Village, Tompaso Barat District consisted of 4 (1) farmers - Kawangkoan market retailers - consumers, (2) farmers - seller retailers Langowan market - consumers, (3) farmers - collectors village - Tomohon market-consumer merchants, and (4) farmers - village wholesalers - wholesalers of Bitung port - consumers. Based on the value of price transmission elasticity, marketing margin, farmer's share, and profit-to-cost ratio indicate that four marketing channels are not efficient. an efficient marketing channel based on the value of price transmission elasticity, marketing margins, and farmer's share, two efficient marketing channels based on farmer's share and cost-benefit ratios, and three efficient marketing channels at farmer's share.

scholarly journals ANALISIS PEMASARAN JERUK SIAM (Studi Kasus: Desa Lasembangi Kecamatan Lasalimu Kabupaten Buton)

2019 ◽  
Vol 3 (2) ◽  
pp. 93-105
Author(s):  
Muzuna Muzuna
Keyword(s):  
Population Sample ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Primary Data ◽  
Channel Networks ◽  
Methods Of Analysis ◽  
Marketing Efficiency ◽  
The Village

This research has been conducted in Lasembangi Village, Lasalimu Subdistrict of Buton around June and July 2012. The aim of this study is to identify the types of marketing channels in Lasembangi Village, Lasalimu Subdistrict of Buton, to determine the marketing functions performed on each marketing channel, to determine the share profit producers in each marketing channel to determine the marketing efficiency of each marketing channel in Lasembangi Village, Lasalimu Subdistrict of Buton. The sampling method used by a tangerine farmer in the village of Lasembangi by Simple Random Sampling with 30 farmers randomly selected a sample of 120 farmers as a population. Sample totaling 3 traders and retailers 6. The data collected in this study consisted of primary data and secondary data. The data obtained from the field beforehand in a simple tabulated and analyzed in accordance with appropriate methods of analysis. Total samplings were 3 traders and 6 retailers. The data collected in this analysis consisted of primary and secondary data. Data obtained from the field in advance in a simple tabulated and evaluated in accordance with the correct methods of analysis. When the Ep price is ≤ 50 percent, Studies and analysis show that in this field of research there are three or more types of marketing channels: Channel 1: Farmer / Two Customer, Channel 2: Farmer / Towards Traders / Channel 3: Channel 1: Farmer / Towards the Market. On each marketing channel, marketing roles are performed the same. The share profit margin of manufacturers is different for every marketing channel. Networks I share 33.90%, Channels II 17.48% and Channels III 19.76%. In the village of Lasembangi, citrus marketing networks are already functioning.   Keywords: Orange, channel marketing, marketing margins, share profit margins, marketing efficiency

scholarly journals Analisis Efisiensi Pemasaran Ayam Ras Pedaging (Broiler) (Studi Kasus: Kecamatan Gunung Malela Kabupaten Simalungun)

2020 ◽  
Vol 2 (1) ◽  
pp. 87-97
Author(s):  
Rindi Eka Prastiwi ◽  
Retna Astuti ◽  
Faoeza Hafiz Saragih
Keyword(s):  
Random Sampling ◽  
Broiler Chicken ◽  
Sampling Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Stratified Random Sampling ◽  
Marketing Efficiency ◽  
Small Traders

The purpose of this research is to know the marketing channel of broiler and to know the level of marketing efficiency of broiler in Gunung Malela Regency, Simalungun. This research is conducted from May to June 2017. This research uses sampling method by way of method of disproportionate stratified random sampling. Thesample of this research was 29 sample which are independent farmers, plasma farmers, partner companies, wholesalers and small traders.Based on the result of the research, there are two pattern of marketing channel of broiler which broiler in the first channel started from independent farmers to big traders to small pedgang and on second channel started from plasma farmers to partner companies, big traders to small traders. The marketing margin of broiler chicken on channel I is bigger compared to marketing channel II which is Rp 6,075 / kg. Channel marketing channels on channel I more efficient that is 0.01% and 0.04%.

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