scholarly journals EFFICIENY MARKETING OF CHICKEN EGGS IN MEDAN CITY OF NORTH SUMATRA

2018 ◽  
Vol 5 (3) ◽  
Author(s):  
J D Nainggolan ◽  
E Mirwandhono ◽  
A H Daulay ◽  
I Sembiring ◽  
Hamdan
Keyword(s):  
Marketing Channels ◽  
Primary Data ◽  
Selling Price ◽  
Chicken Egg ◽  
Egg Distribution ◽  
Marketing Efficiency ◽  
Chicken Eggs ◽  
North Sumatra ◽  
Small Traders

The purpose of this research were to know the magnitude and affect of marketing margin cost on the selling price of chicken eggs and how the systematics of chicken egg distribution from producers to final consumers. This research was conducted at 7 markets that have been chosen by way of deliberate from 21 districts located in Medan City: Setia Budi Market, Sei Kambing Market, Sambu Market (sentral), Aksara Market, Pringgan Market, Simpang Limun Market, and Kampung Lalang Market. This research was conducted from October to November 2016. This study used primary data obtained from observation and interviews of respondents. Determination of respondents by accidental sampling metohd. The parameters studied were channel and agency marketing, marketing margin, farmer share and marketing efficiency.The result of this study indicated that the marketing institution involved were collecting traders, big traders and small traders. Marketing channels had four channels. The marketing efficiency on channel I is 2,16%, channel II is 1,14%, Channel III was 2,13% and channel IV was 1,72%. Farmer share channel I was 80,14%, channel II was 81,52%, channel III was 76,21% and channel was 81,15%. The conclusion of this research was that the marketing of chicken eggs in Medan City of North Sumatera has been efficient.

scholarly journals ANALISIS MARGIN PEMASARAN AYAM BROILER DI PASAR TRADISIONAL KOTA MANADO

ZOOTEC ◽  
2016 ◽  
Vol 37 (1) ◽  
pp. 70
Author(s):  
Yudianto Mandak ◽  
B. Rorimpandey ◽  
P O.V Waleleng ◽  
F N.S Oroh
Keyword(s):  
Broiler Chickens ◽  
Broiler Chicken ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Selling Price ◽  
Purchase Price ◽  
Traditional Markets ◽  
Marketing Efficiency ◽  
Average Average

MARGIN ANALYSIS OF BROILER MARKETING AT TRADITIONAL MARKETS IN MANADO CITY (Case Study at Calaca Bersehati and Pinasungkulan Karombasan Markets) This research was conducted at the traditional markets in Manado particularly at the Bersehati Calaca and Pinasungkulan Karombasan markets. The problem of this research was that how was the chains of broiler marketing channels, how much was margin profit of broiler marketing and level of broiler marketing efficiency at the traditional markets of Calaca Bersehati and Pinasungkulan Karombasan. The purposes of this study were (1) To determine the chain of broiler marketing channels at traditional markets in Manado, (2) marketing margins and profit, (3) To determine the level of marketing efficiency at each marketing channel of broiler chicken at the traditional market in Manado. Sources of data in this study were divided in the primary data and secondary data. The samples were taken by purposive sampling. Models of data analysis in this research were using descriptive analysis approach and mathematical analysis. The result showed that the average - average purchase price of broiler chickens on traders is IDR. 19,500 per kilogram with the average - the average selling price of IDR 27,000 per kilogram and the average - average total marketing cost is Rp. 3903. While the average - average purchase price of broiler chickens on retailers is IDR. 26 182 per kilogram with the average - the average selling price of Rp 29,364 per kilogram and the average - average total marketing cost is IDR. 1789.Conclusion that the markets at Calaca Bersehati and Pinasungkulan Karombasan had two marketing channels as follows (1), Farmers to traders, traders to retailers, and retailers to consumers. (2), Farmers to traders, traders to consumers. Total margin and gains different on each channel, the first channel of IDR 9.864 and on line two the margin obtained at IDR 7,500, while the benefits of the channel I is IDR. 4172 and the second channel a profit of IDR 3597. Broiler chicken marketing channels already take place efficiently because the level of efficiency in both marketing channels are located between 0-33 percents which amounted the first line was 19.39 percents and a second channel was 14.45 percents   Keywords: Marketing Channel, Margin, Profit, Marketing Efficiency, Broiler.

Analisis Efisiensi Pemasaran Tempe (Studi Kasus di Sentra Produksi Tempe Sanan, Kelurahan Purwantoro, Kecamatan Blimbing, Kota Malang)

2019 ◽  
Vol 6 (01) ◽  
pp. 57-67
Author(s):  
Maria Christina Sarkol ◽  
Lisa Kurniawati ◽  
Sari Perwita
Keyword(s):  
Sampling Method ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Dominant Factor ◽  
Selling Price ◽  
Snowball Sampling ◽  
The Third ◽  
Marketing Process ◽  
Marketing Efficiency

Tempeh industry is a typical household business that requires little investment and has few workers. Efficient marketing could optimize the income of tempeh’s producers. This research aims to understand the marketing efficiency and factors that affect the purchasing margin of tempeh in selected areas. This research will study the value of farmer’s share and the marketing margin of tempeh to evaluate the commerce efficiency. The sampels are the producers and sellers. 58 tempeh’s producers are selected by the simple random sampling method. The sellers, on the other hand, are chosen using the snowball sampling, a technique that tracks down the marketing process. The variable studied in the  research are as follows: 1) producer’s tempeh’s selling cost, 2) tempeh’s selling price on commercial institution, 3) marketing cost, 4) total amount of sold products, 5) numbers of  marketing  institution  where the  product  passes,  6)  the  marketing margin, 7) the farmer’s share, and 8) marketing efficiency. The research finds three marketing channels on the case study areas. The first channel is from the producers to tempeh. The second channel is form producers to retailers to consumers. The third channel is from producers to peddlers to consumers. By using the farmer’s share, the calculation of commerce efficiency. The leading cause is the lack of middlemen. Moreover, the double regression analysis show the retailers tempeh selling cost (X4) to be the dominant factor in the marketing margin of tempeh.

scholarly journals Analysis of Factors Affecting the Demand of Chicken Egg’s in the Traditional Market of Medan City

2017 ◽  
Vol 5 (2) ◽  
Author(s):  
Dwi Andini Puspita Sari br Sinaga ◽  
Armyn Hakim Daulay ◽  
Edhy Mirwandhono ◽  
Sayed Umar ◽  
Iskandar Sembiring
Keyword(s):  
Least Squares Method ◽  
Secondary Data ◽  
Least Square ◽  
Primary Data ◽  
Factors Affecting ◽  
Ordinary Least Square ◽  
On Demand ◽  
Chicken Egg ◽  
Traditional Market ◽  
Chicken Eggs

The development of the society resulting for animal protein needed such as chicken egg’s increased and affect the demand for eggs in Medan. Therefore, it is necessary to do research to know the factors that influence the demand of chicken egg in traditional market of Medan city at consumer level by using Ordinary Least Square (OLS) method or least squares method with SPSS 22.0 tool. This study was conducted from May to June 2017. This study used primary data obtained from observations and interviews of respondents. The location of the research is determined purposively and the respondent determination by accidental method. Primary data was obtained from 90 consumers of chicken eggs and added with secondary data from government agencies. Then it was analyzed by multiple linear analysis with 5 demand variables namely, the number of dependents, education, income, egg price of chicken, and age. The results showed that all variables simultaneously had a significant effect on demand. Partially only variable of dependent which have real effect to demand of chicken egg of race. So it can be concluded that the demand for eggs in Medan is only influenced by the number of dependents

scholarly journals PERBANDINGAN MARGIN PEMASARAN BERAS BERDASARKAN MUSIM PANEN DI KECAMATAN KAKAS BARAT

2016 ◽  
Vol 12 (3) ◽  
pp. 125
Author(s):  
Andriano R. Manoppo ◽  
Joachim N K. Dumais ◽  
Paulus A. Pangemanan
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Primary Data ◽  
Selling Price ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
The Subject ◽  
Level 1 ◽  
The Cost ◽  
Level 2

This research aimed to compare the marketing margin on farmers, traders, and retailers in the harvest of last season and the season now and see rice marketing distribution channels. As a very important sector, rice is still facing many problems, especially with regard to the welfare of peasant producers. Rice marketing issues, including low selling price at the level of farmers marketing channel pattern, margin and marketing efficiency. This research was conducted in the district of West Kakas in four villages namely Tountimomor, Passo, Panasen, Kalawiran, as the biggest producer in West Kakas and this research during the month of July until completed. The data obtained are primary and secondary data. Primary data sourced from the opinions and interviews with related parties are the subject of research. Secondary data is data obtained by researchers who comes from a document from the relevant authorities, such as: internet, literature sources or literature books and the Central Bureau of Statistics. This study uses a snowball to the rice marketing channel. Based on research conducted showed that the cost and the marketing margin level channel 1 at harvest 1 lower than the cost and the marketing margin level channel 1 for the season 2, also the cost and marketing margin on channel 2 at harvest level 1 is still lower than the cost and the marketing margin at the channel level 2 for the season 2. The greater the marketing margin, the more inefficient the marketing system.

scholarly journals Value Chain Analysis of Wicker Willow in Kashmir

2020 ◽  
pp. 44-51
Author(s):  
Mudasir Rashid ◽  
Sajad A. Saraf ◽  
S. H. Baba ◽  
P. A. Sofi
Keyword(s):  
Value Chain ◽  
Structured Interview ◽  
Marketing Channels ◽  
Primary Data ◽  
Value Chain Analysis ◽  
Chain Analysis ◽  
Marketing Efficiency ◽  
Four Blocks ◽  
Salix Triandra ◽  
Made In

The present study was carried out in four blocks, viz., Ganderbal, Sherpathri, Lar and Kangan of Ganderbal district of Kashmir valley, owing to the presence of majority of wicker willow cultivators and handicraft makers in the district. A total number of 120 respondents were selected for the study. A well-structured interview schedule was constructed for the collection of primary data from the respondents. Data derived from the respondents were analyzed by using both descriptive and inferential statistics. Three main varieties of wicker willow species were determined in the study area, i.e., Salix triandra, Salix dickymat and Salix viminalis, with Salix triandra being the most prominent among the three as almost 53.33% of the respondents were cultivating this particular specie of wicker willow. From the study, it was concluded that the main wicker willow handicrafts made in district Ganderbal were tokris, dry-fruit bowls, round cups, decorative ducks, buckets, chapatis, kangris, etc. Mainly two marketing channels were being followed in the marketing of wicker handicrafts. In the first channel, the wicker handicraft moved from producer to consumer through wholesaler and retailer. In the second channel, the wicker handicraft moved from producer to consumer through retailer only. Out of the two marketing channels, channel 2nd was found out to be more suitable and profitable than channel Ist as far the marketing efficiency, price spread and producer’s share in consumer’s rupee were concerned. One of the main constraints faced in marketing of these handicrafts was the limited marketing facilities followed by the influence of wholesalers and retailers and others.

scholarly journals Comparative Analysis of Marketing Efficiencies of Paddy and Locally Milled Rice (Oryza sativaL.) Marketers in the Federal Capital Territory, Nigeria

2021 ◽  
Vol 3 (6) ◽  
pp. 1-7
Author(s):  
E. A. Aiyedun ◽  
E. S. Ebukiba ◽  
M. A. Otitoju ◽  
E. O. Ogbole ◽  
A. Luka
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Paddy Rice ◽  
Primary Data ◽  
Selling Price ◽  
Storage Facility ◽  
Milled Rice ◽  
Marketing Efficiency

paddy and locally milled rice marketers in the Federal Capital Territory, Nigeria. It specifically examined the marketing efficiencies and factors influencing marketing efficiencies of paddy and locally milled rice marketers in the study area. Primary data were collected using well-structured pre-tested questionnaires while a multistage sampling technique was adopted to obtain responses from respondents. Descriptive (mean, frequency and percentages) and inferential statistics (shepherd’s index and multiple regression analysis) were used to analyze the data. In using shepherd’s index, the results revealed 78% and 77% marketing efficiencies for paddy and locally milled rice respectively while the multiple regression analysis revealed sex, household size, availability of storage facility and contract marketing arrangement were significant to marketing efficiency of paddy rice; while membership of a market association, cost of purchasing rice, selling price of rice, availability of storage facility and contract arrangement were significant to marketing efficiency of locally milled rice. The study concludes that paddy rice marketers are more efficient in the study area and therefore recommends the initiation of more contract arrangements between investors and marketers in the area, while marketers should be encouraged to join marketing associations to take advantage of the endless benefits to be gained. It also recommends the formulation of policies that favour inclusivity of youths and women in the trade.

scholarly journals KINERJA DAN EFISIENSI RANTAI PASOK (SUPPLY CHAIN) NANAS DI DESA TANGKIT BARU KECAMATAN SUNGAI GELAM KABUPATEN MUARO JAMBI

2021 ◽  
Vol 17 (2) ◽  
pp. 143
Author(s):  
Mirawati Yanita ◽  
Ira Wahyuni
Keyword(s):  
Supply Chain ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Cost Ratio ◽  
Supply Chain Performance ◽  
Margin Distribution ◽  
Marketing Efficiency ◽  
Total Profit

<div>This study aimed to analyze the pineapple supply chain's performance and efficiency in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency. The data used in the study was primary data, obtained from direct interviews using questionnaires to 76 respondents consisting of 56 farmers, and 20 marketing agencies involved in pineapple marketing in Tangkit Baru Village from October to December 2019. Pineapple supply chain performance is measured based on marketing efficiency using marketing margin criteria, farmer's share, and profit-to-cost marketing ratio. The results showed that there are five pineapple marketing channels in Tangkit Baru Village that involve marketing actors ranging from farmers, large inter-city traders, village collectors, out-of-pick-up merchants, retailers and consumers. Based on the analysis of marketing efficiency, the marketing channel that has the smallest total margin distribution, the largest farmer share is 100 percent and the total profit-to-cost ratio of 32.2 percent is the 5 marketing channel, so channel 5 is the most efficient marketing channel.</div>

scholarly journals Mango marketing system in selected areas of Bangladesh

1970 ◽  
Vol 33 (3) ◽  
pp. 427-438 ◽  
Author(s):  
MA Matin ◽  
MA Baset ◽  
QM Alam ◽  
MR Karim ◽  
MR Hasan
Keyword(s):  
Key Words ◽  
Performance Indicators ◽  
Marketing Channels ◽  
Primary Data ◽  
Processing Plant ◽  
Marketing System ◽  
Marketing Efficiency

This study was carried out to identify the most efficient and suitable marketing channels of mango in some selected areas of Bangladesh by using primary data collected randomly from 90 farmers and 55 traders. Out of 55 traders, 15 were Bairals, 15 were Beparis. 9 Aratdar (local), 6 Aratdar (urban), 10 Retailers (both local and urban). According to the volume of mango handled and longevity or participation of the intermediaries in the channel, five major channels were identified as dominant in the study areas. The channel Farmer Bairal- Bepari-Aratdar (Dhaka)-Retailer (Dhaka)-Consumer ranked first. The results showed that channel V, Farmer-Retailer Consumer, possesses the highest marketing efficiency followed by channel IV, III, and II. The performance indicators revealed that the channel I and channel II were not relatively efficient in the mango producing regions. Unstable price of mango was the first rank problem in the study area. Establishment of mango processing plant in the intensive growing areas may be the remedy of the problem, which will ensure fair prices for the farmer. Key Words: Mango marketing, channels, problem. doi:10.3329/bjar.v33i3.1602 Bangladesh J. Agril. Res. 33(3) : 427-438, September 2008

scholarly journals IDENTIFICATION OF BUSINESS CONSTRAINTS AND MARKETING OF POTATOES IN ACEH'S GAYO HIGHLANDS

2021 ◽  
Vol 1 (2) ◽  
pp. 239-244
Author(s):  
Nurmala Nurmala ◽  
Hafni Zahara ◽  
Sullaida Sullaida ◽  
Jamilah Jamilah
Keyword(s):  
Direct Marketing ◽  
Sampling Technique ◽  
Marketing Channels ◽  
Selling Price ◽  
Snowball Sampling ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Marketing Costs ◽  
The Cost

This study aims to identify the constraints on potato farming and marketing in the Gayo Highlands of Aceh. The research sample consisted of potato farmers and traders who were involved in potato marketing in Bener Meriah Regency. Determination of the sample of traders is done by snowball sampling technique. The identification of constraints uses a qualitative descriptive approach, while the income analysis uses an analysis of costs and farm revenues. The results showed that there were constraints in potato farming in the form of wilt disease which caused potatoes to be harvested immediately and the fruit produced was smaller. This will have an impact on decreasing the income of potato farming. The relatively high use of pesticides during the rainy season has implications for increasing the cost of potato farming, on the other hand the difficulty of accessing capital causes farmers to enter into potato farming partnerships with collector traders with the provision that potato marketing must be done to these traders. The development of potato farming in the Gayo Highlands of Aceh has encountered several obstacles including fluctuations in potato prices, lack of weed control which has implications for decreasing potato productivity, difficulty in accessing capital which will determine the sustainability of farming, income and farmers' welfare. farmers, namely selling potatoes through collectors, through wholesalers, and selling directly to consumers. Factors that determine farmers' decisions in marketing potatoes are the selling price, farm capital assistance, farm location, and potato quality. Direct marketing of potatoes (3rd type) to consumers is more efficient than other potato marketing channels because it can reduce farming and marketing costs. However this is rare and the sales volume of potatoes is very small.

scholarly journals Peranan Perhitungan Harga Pokok Produksi Pendekatan Full Costing Dalam Menentukan Harga Jual Dengan Metode Cost Plus Pricing

2020 ◽  
Vol 8 (1) ◽  
pp. 17-26
Author(s):  
Evi Noviasari ◽  
Richad Alamsyah
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Production Costs ◽  
Raw Material ◽  
Primary Data ◽  
Main Element ◽  
Selling Price ◽  
Labor Costs ◽  
The Cost

The purpose of this study were to know the role of calculation cost of goods manufactured and  determination of the selling price of shoes in the Heriyanto’s shoes MSME. To knowing the extent of differences in determination the cost of goods manufactured by using the company method and the full costing approach and compare the selling price according to the company's method with using the Cost Plus Pricing. The type of research used is qualitative research. The analytical method used in this study is qualitative descriptive analysis. The data used in this study are primary data. Data were obtained directly through observation and interviews with the Heriyanto’s shoes MSME and data in the form of information on production costs such as raw material costs, labor costs, and factory overhead costs MSME during December 2018. While for secondary data. Data were obtained from intermediary media such as books or literature, journals related to the title of the research, and can also be via the internet. The results of the study it can be concluded that the cost of goods manufactured calculation according Heriyanto’s MSME is lower than the cost of  goods manufactured calculation using the full costing method. The cost of goods manufactured according heriyanto’s MSME is Rp. 15.675/pair or Rp. 313.492/score (Hamer Material) and Rp. 14.600/pair or Rp. 291.992/score (Kavaro Material). While the cost of goods manufactured used the full costing method, which is Rp. 16.310/pair or Rp. 326.201/score (Hamer Material) and Rp. 15.235/pair or Rp. 304.701/score (Kavaro Material). This is caused  factory overhead costs that are not calculate by Heriyanto’s MSME such as electricity costs, gas costs, maintenance costs for machinery and factory vehicles, and depreciation costs.             Determination of selling price must be appropriately because the determination of selling prices that are too high will result in difficulty competition with similar products while the determination of selling prices too low will result in reduced income generated by Heriyanto’s MSME. The difference in determination the cost of good manufactured will affect the Heriyanto’s MSME in determining the selling price, because the cost of goods manufactured is the main element in determination selling price. Calculation of selling prices according Heriyanto’s MSME is Rp. 18.026/pair or Rp. 360.516/score (Hamer Material) and Rp. 16.790/pair or Rp. 335.791/score (Kavaro material). While the selling price used the Cost Plus Pricing method which is Rp. 18.814/pair or Rp. 376.281/score (Hamer Material) and Rp. 17.578/pair or Rp. 351.556/score (Kavaro material). Keywords : Cost of Goods manufactured, Selling Price, Full Costing, Cost Plus Pricing

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