Intrinsic Balance in Generation Z: Between Individualization & Massification
The examination of the ‘incoming’ generation as a new sociocultural type of contemporary human remains relevant at all times. The eldest representatives of the new generation (so called ‘Generation Z’ or the ‘Digital generation’) are today’s alumni who crave to take over the world, re-arranging it in accordance with their interests and views, and claim to become the ‘leading generation’ of our century. Research into this generation, the attempt to understand it is undoubtedly an important task. This material is dedicated to the matter of defining the interrelation between individualisation and the massification in ‘generation Z’ representatives. The research methods used in the study are as follows: philosophic-anthropological analysis, content-analysis, and scientific data interpretation. The research work contains the thesis that tendencies of individualisation and massification in the lives of ‘digital children’ are inextricable and consistent. The role of the Internet in general and social networks in particular in the process of individualisation of Generation Z is discussed, touching on the problem of ‘stereotypness’, by which individualisation of a person begins to be built in cyberspace. The new generation, on the one hand, is somewhat disconnected from the real world, feeling and creating its uniqueness and individuality, and on the other hand, maintaining a sense of community, unity and solidarity, but only often through a virtual environment. At the same time, consolidating quickly and going offline as needed.