scholarly journals Role of Social Media in Customer Buying Behavior

2019 ◽  
Vol 9 (1) ◽  
pp. 2411-2413
Keyword(s):  
Social Media ◽  
Human Life ◽  
Vital Role ◽  
Online Marketing ◽  
Customer Relationship ◽  
Personal Factors ◽  
Buying Behavior ◽  
Text Book ◽  
Business People ◽  
Internal And External Factors

Social media has become an inseparable part of human life. It allows customers and prospects to communicate directly about various products/services with their friends. This is just a replacement of word of mouth, which place a vital role and cheapest way of promoting product in traditional marketing. The other important and unique feature of social media is immediacy, which allows the customers to approach directly with the business people. Indeed it is helpful to both business people and customers as they can get the solutions with in no time unless it is a big damage. With the process, business people can maintain a sound relationship with the customers very easily as they are responding to their queries instantly. It is nothing but customer relationship management. It is another pivotal element in marketing. All these features will influence the customers a lot in making their purchase or buying decisions. Consumer behavior is the study of when, why, how, and where people do or do not buy product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. The customer buying or purchasing behavior is an evergreen marketing concept despite ample research has been done on the topic over last few decades. It would be an exaggeration, if we say without covering this concept no marketing text book will complete, that’s the significance of this particular concept. One cannot imagine a marketing book without finding a concept of customer buying behavior. Usually a customer buying behavior will be influenced by a set of internal and external factors like social, economical or financial, cultural, demographic, psychological and of course personal factors. In this day and age, online marketing, social media marketing, digital marketing are buzz words and strongly influencing the customer behavior and in making purchase decisions subsequently.

scholarly journals Effectiveness of Social Media Marketing on Customer Purchase Intention

2019 ◽  
Vol 9 (1) ◽  
pp. 2107-2109
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Human Life ◽  
Customer Behavior ◽  
Online Marketing ◽  
Customer Relationship ◽  
Social Media Marketing ◽  
Personal Factors ◽  
Text Book ◽  
Business People

Social media marketing has become an inseparable part of human life. It allows customers and prospects to communicate directly about various products/services with their friends. This is just a replacement of word of mouth, which place a vital role and cheapest way of promoting product in traditional marketing. The other important and unique feature of social media marketing is immediacy, which allows the customers to approach directly with the business people. Indeed it is helpful to both business people and customers as they can get the solutions with in no time unless it is a big damage. With the process, business people can maintain a sound relationship with the customers very easily as they are responding to their queries instantly. It is nothing but customer relationship management. It is another pivotal element in marketing. All these features will influence the customers a lot in making their purchase or buying decisions. Customer behavior is the study of when, why, how, and where people do or do not buy product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. The customer purchase intention is an evergreen marketing concept despite ample research has been done on the topic over last few decades. It would be an exaggeration, if we say without covering this concept no marketing text book will complete, that’s the significance of this particular concept. One cannot imagine a marketing book without finding a concept of customer purchase intention. Usually a customer purchase intention will be influenced by a set of internal and external factors like social, economical or financial, cultural, demographic, psychological and of course personal factors. In this day and age, online marketing, social media marketing, digital marketing are buzz words and strongly influencing the customer behavior and in making purchase decisions subsequently.

Social Media

2015 ◽  
Vol 5 (2) ◽  
pp. 37-57
Author(s):  
Chetna Kudeshia ◽  
Arun Mittal
Keyword(s):  
Social Media ◽  
Vital Role ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Competitive Advantages ◽  
Buying Behavior ◽  
Social Media Networks ◽  
The Social ◽  
Media Channels ◽  
The Arab Spring

From Obama's success to the Arab spring, from Kolaveri Di in India to Gangnam style, social media is omnipresent. We no longer go to the news, news finds us; we no longer visit merchandise, merchandise find us; social media has shrunk the globe beyond imagination. Social media is based on the combined notion of influence and participation -.tools that synchronize their voice with the company's voice and that combined voice affects the next customer. The development of social media networks have made it feasible for the customers to speak to thousands of other customers concerning a particular brand or a company. This communication between one to several additionally referred to as word-of-mouth marketing, isn't new to marketing, but the distinction is that currently these communications are on the far side boundaries. With the growing effect of social media on consumer buying behavior, it becomes imperative for a business to understand the competitive advantages of assorted social media avenues across diverse markets. As the world of online marketing is continuously progressing, the marketers must understand how these changes may influence buyer practices, and consequently promotional programs and strategies. Choices on how and when to successfully use the traditional as well as the social media alternatives require careful thought and consideration. This paper aims to throw light on the recent social media marketing strategies and demonstrates how this platform of online networking helps organizations to captivate their clients in a finer manner, thus building a stronger relationship with them. Also the present paper offers significant understanding to the marketers in knowing the vital role social media marketing plays in the formation of a strong brand. The present paper is conceptual in nature, and through the intensive literature review identifies the latest social media practices being adopted by the 21st century marketers. The study is an endeavor to see how advertisers are utilizing social networking as a strategic tool for advancement. The study finds that enhanced presence and communication on various social media channels help the firms in creating a better brand image while reducing promotional budgets. The paper additionally indicates how the exceptional attributes of correspondence by means of online networking help organizations not only in building a superior connection with their customers but also in converting them into their brand advocates. Thus, these network platforms are helping the businesses to engage with the purchasers, influencing them, connecting with them and finally changing them into their evangelists.

scholarly journals Application of Social Media Marketing with Facebook Ads in the Water Gate Fish Cultivator Group in Jampang Village [Penerapan Social Media Marketing Dengan Facebook Ads Pada Kelompok Pembudidaya Ikan Pintu Air Desa Jampang]

2019 ◽  
Vol 2 ◽  
pp. 825
Author(s):  
Anis Syamsu Rizal ◽  
Listya Sugiyarti ◽  
Sri Nitta Crissiana Wirya Atmaja ◽  
Rakhmawati Oktavianna ◽  
Benarda Benarda
Keyword(s):  
Social Media ◽  
Community Service ◽  
Fish Farming ◽  
Educational Background ◽  
Ornamental Fish ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Business People ◽  
Water Gate ◽  
Questions And Answers

Online marketing was one of the newest ways in business. This was inseparable from the importance of the awareness of business people. Jampang Village, Kemang District, Bogor Regency is a focus of Community Service in collaboration with LPPM University Pamulang. Limited educational background considering that low HR makes this business run slowly. The purpose of this social media marketing training is to increase the sales of catfish and ornamental fish with a wider area. The methods used are lectures, discussions, questions and answers and tutorials so that they can immediately practice ways to sell online. The result of this training is that fish farmers can advertise on Facebook in the hope that their fish farming will be more effective.

scholarly journals Ill Consequences of Social Media in Intepreting Customers Buying Opinion

2019 ◽  
Vol 9 (2S4) ◽  
pp. 178-180
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Vital Role ◽  
Demographic Variables ◽  
Brand Awareness ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Result Show ◽  
The Impact ◽  
Consumer Buying Behavior

This research aims to study the interaction between the companies and the consumers directly. Now a day’s social media is playing a vital role for the marketers. It creates curiosity, brand awareness. Social media is the fastest way to get in touch with the consumers. The traditional word-of-mouth publicity has been replaced by word-of-web as consumers are increasingly referring to social media sites before making a purchase, greatly influencing buying behavior. This Study is focusing on the factors which influence the impact of social media on consumer buying behavior. To analyse the impact of demographic variables on purchasing behavior using social media. The survey has been conducted by randomly selecting 50 respondents who are using Social Media. Result show that Social Media influences consumer buying behavior.

scholarly journals KAJIAN PENDEKATAN VISUAL IKLAN PADA INSTAGRAM

2018 ◽  
Vol 2 (1) ◽  
pp. 52-58
Author(s):  
Rizki Yantami Arumsari ◽  
Jiwa Utama
Keyword(s):  
Social Media ◽  
Significant Role ◽  
Digital Imaging ◽  
Human Life ◽  
Media Technology ◽  
Business People ◽  
Visual Approach ◽  
Visual Advertising ◽  
Personal Accounts

Social media technology as a medium of communication has progressed quite rapidly and has a significant role for human life until 2018. One of the role of social media that feels quite influential is to help businesses in advertising their products. Although Instagram provides Ads features for business people, but they do not always use the Ads feature to advertise their products. Most of them just use personal accounts and display photos of their products to advertise. The technique they use in advertising is pure photography, digital imaging, and photography combined with text. Despite having a technique quite different from conventional advertising in general, the businessman can still advertise his product even very helpful in the sale of its products. It will provide a different persuasive approach for those who see it. Through observation, literature studies and interviews, attempts are made to elaborate the persuasiveness resulting from the visual approach commonly found in Instagram. The results of this study indicate that visual advertising using photography approach but without mentioning tagline that reflects positioning as product differentiator. The approach is used based on the main needs of social media Instagram which prioritizes the photo as a medium of communication.

E-Retailer's Technology Strategy for Implementing Online Marketing

2013 ◽  
Vol 427-429 ◽  
pp. 2716-2719
Author(s):  
Zhan Li
Keyword(s):  
Social Media ◽  
Customer Relationship Management ◽  
Word Of Mouth ◽  
Relationship Management ◽  
Online Marketing ◽  
Customer Relationship ◽  
Social Media Marketing ◽  
Marketing Social ◽  
Technology Strategies ◽  
Marketing Methods

Follwing with integration of between online and offline business. this trend, e-retailers implement new online marketing methods to differ from their competitors. This article will discuss four typical technology strategies for implementing online marketing: social media marketing, customer relationship management, affiliate marketing and word of mouth marketing.

scholarly journals Decision Making Process of SMEs For Using Social Media Marketing In Industrial Revolution 4.0

2018 ◽  
Vol 1 (2) ◽  
pp. 62-66
Author(s):  
Adhania Andika Prayudanti ◽  
Devi Urianty Miftahul Rohmah
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Industrial Revolution ◽  
Human Life ◽  
Low Cost ◽  
Customer Relationship ◽  
Social Media Marketing ◽  
Decision Making Process ◽  
Digital Era ◽  
Marketing Activities

Digital era is a characteristic of Industrial Revolution 4.0 that influence towards all aspect of human life. Social media marketing is considered to be one of the technologies in the digital era that can facilitate SMEs to do business activities especially marketing activities, customer relationship, promotion, and innovation. The importance of social media marketing in digital era that its technology easy to use and need low cost. It can be applied in our smartphone, can effectively communicate with customer for promotion and branding. The aim of this paper is to define whether SMEs urgently need social media marketing in industrial revolution 4.0. This paper will review the aspects that can be motivate and disruptions of SMEs using social media marketing. The advantage of social media marketing is one of the case that can motivate SMEs using social media marketing.Meanwhile the trust and lack of the ability to using social media marketing can be disruption.

The role of Record of Rights (Khatian) in determining title or possession: An overview

IIUC Studies ◽  
2020 ◽  
Vol 15 ◽  
pp. 33-46
Author(s):  
Kalim Ullah
Keyword(s):  
Human Life ◽  
Vital Role ◽  
Critical Element ◽  
Human Beings ◽  
Supportive Evidence ◽  
Land Administration ◽  
Holy Quran ◽  
The Holy Quran ◽  
Religious Systems

Human beings are deeply related to land. Human beings take birth on land, live on land, die on land and mixes with land ultimately. As stated in the holy Quran: ‘We (Allah) created you (human beings) from the soil, we shall make you return to the soil and We shall call you back again from the soil’ (20:55). Human life is surrounded by soil i.e. land. So, land is a highly completed issue of human life involving economic, social, political, cultural and often religious systems. Land administration is thus a critical element and often a pre-condition for peaceful society and sustainable development. In administrating land, Khatian or record of rights plays a vital role to determine the rights and interests of the respective parties as supportive evidence. In this article, discussion is mainly made on the fact that Khatian or record of rights is not a document of title solely but it may be an evidence of title as well as possession. IIUC Studies Vol.15(0) December 2018: 33-46

Covid-19 – rumours and facts in media

2020 ◽  
Vol 11 (SPL1) ◽  
pp. 171-174
Author(s):  
Tarare Toshida ◽  
Chaple Jagruti
Keyword(s):  
Social Media ◽  
Preventive Measures ◽  
Vital Role ◽  
The Other ◽  
Sources Of Information ◽  
Other Hand ◽  
Corona Virus ◽  
The People ◽  
The World

The covid-19 resulted in broad range of spread throughout the world in which India has also became a prey of it and in this situation the means of media is extensively inϑluencing the mentality of the people. Media always played a role of loop between society and sources of information. In this epidemic also media is playing a vital role in shaping the reaction in ϑirst place for both good and ill by providing important facts regarding symptoms of Corona virus, preventive measures against the virus and also how to deal with any suspect of disease to overcome covid-19. On the other hand, there are endless people who spread endless rumours overs social media and are adversely affecting life of people but we always count on media because they provide us with valuable answers to our questions, facts and everything in need. Media always remains on top of the line when it comes to stop the out spread of rumours which are surely dangerous kind of information for society. So on our side we should react fairly and maturely to handle the situation to keep it in the favour of humanity and help government not only to ϑight this pandemic but also the info emic.

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