scholarly journals Clustering Behavioral Data for Advertising Purposes using K-Prototypes Algorithm

2019 ◽  
Vol 9 (1) ◽  
pp. 2329-2334
Keyword(s):  
Social Media ◽  
Text Messaging ◽  
Clustering Algorithm ◽  
Behavioral Data ◽  
The Internet ◽  
Telemetry Data ◽  
Categorical Attribute ◽  
Cluster A ◽  
A Company ◽  
Potential Customers

Understanding the customer sentiment is very important when it comes to advertising. To appeal to their current and potential customers, a company must understand the market interests. Companies can segment their customers by using surveys and telemetry data to get to know the customer’s interests. One way of segmenting the customer is by grouping or clustering them according to their interests and behaviors. In this study, the k-prototypes clustering algorithm, which is an improved combination of k-means and k-modes algorithm, will be used to cluster a behavioral data that contains both numerical and categorical attribute, obtained from a survey conducted on teenagers into clusters of 4, 5, and 6. Each cluster will contain teenagers with certain behavior different from other clusters. And then by analyzing the results, advertisers will be able to define a profile that indicates their interests regarding the internet, social media and text messaging, effectively revealing the kind of ad that would be relatable for them.

scholarly journals Strategies of SMM Management, Comparison of Instagram and Facebook Social Networks

2017 ◽  
Vol 3 (5) ◽  
pp. 51
Author(s):  
Ramis Akhmedov
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Customer Relationship ◽  
Social Media Marketing ◽  
Crm System ◽  
Research Questions ◽  
Short Time ◽  
A Company ◽  
Potential Customers ◽  
The Ideal

<p class="Default">SMM occupies an important role in the lives of people and so many people are represented in social networks, it provides the ideal platform for companies so they can communicate with their current and potential customers. This study continues to explore how companies can use social media marketing to build and maintain relationships with customers. This investigates through conducted research questions. How SMM is effective in terms of CRM? Can Facebook replace CRM system? Why do people choose to follow a company on Instagram? To analyze more clearly the focus will be on Instagram and Facebook applications, which in a short time acquired great popularity among private users as well as among the companies. The purpose of this study is to indicate the integration of customer relationship management (CRM) with social media marketing (SMM) strategies, and defines its benefits for business.</p><p class="Default"> </p>

scholarly journals PENGARUH KEMAJUAN TEKNOLOGI TERHADAP VOLUME PEJUALAN RITEL DI KOTA MOJOKERTO

OPTIMA ◽  
2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Rachmad Sholeh ◽  
Khasbulloh Huda
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Technological Progress ◽  
Digital Marketing ◽  
The Internet ◽  
Sales Volume ◽  
Business World ◽  
Technological Advances ◽  
The Right ◽  
A Company

The development of the business world today is increasingly diverse and competitive, the pace of development is very difficult to predict, so having the right strategy is the key for a company to continue to compete and survive. Along with technological advancements and the development of communication suggestions, the company is utilizing these technological advances as a marketing strategy tool to promote its products. Given the growth of buying and selling transactions in the network or online in Indonesia at this time is very rapid, with this being used by companies to market and promote via the internet. This study aims to determine the effect of the implementation of technological progress on retail sales volumes. The development of information technology that is growing very rapidly now influences the community in supporting various business activities both large and small so that it can be known globally. The most obvious impact is that besides being known, it can also increase sales volume. Digital Marketing is one of the very large marketing media that has an influence. Using digital marketing in this case is social media and E-commerce. The most widely used social media is Facebook, Twitter and Instagram. The subjects in this study were retail owners, managers, and employees who were selected by purpose sampling.

eWOM Marketing in Hospitality Industry

2016 ◽  
pp. 266-280 ◽  
Author(s):  
Saurabh Kumar Dixit
Keyword(s):  
Social Media ◽  
Hospitality Industry ◽  
Word Of Mouth ◽  
The Internet ◽  
Purchase Decisions ◽  
Electronic Word Of Mouth ◽  
Technological Advancement ◽  
Making Choices ◽  
Potential Customers

Due to its intangible nature, hospitality business finds it difficult to market its services. Past customer experiences are one of the best strategies that allow some quantification of the quality of the product. Word of mouth has been a key part of every effective marketing strategy for hospitality businesses. It is widely recognized that word of mouth, both positive and negative, has the potential to influence customer purchase decisions. With the technological advancement, the internet has been widely applied in various areas in the hospitality industry. Social media and the growth of web 2.0 have enabled word of mouth to be shared amongst millions of potential customers, one therefore can argue that electronic word of mouth (eWOM) has been the successor of the traditional word of mouth. Therefore, traditional Word-of-Mouth, which spread from person to person vocally has been replaced gradually by electronic Word-of-Mouth (eWOM). A growing trust on eWOM for making choices about hospitality products prompted the author to work on the present chapter.

scholarly journals Internet and Social Media use among Pharmacists in a state in Nigeria

2019 ◽  
Vol 9 (6) ◽  
pp. 95-101
Author(s):  
Valentine U Odili ◽  
Kingsley Chiedu Amibor ◽  
Angela Omoikhefue Obaseki
Keyword(s):  
Social Media ◽  
Text Messaging ◽  
Internet Use ◽  
The Internet ◽  
P Value ◽  
Community Practice ◽  
Keywords Internet ◽  
Chi Square Analysis ◽  
Use Of Internet ◽  
Internet And Social Media

Objectives: This study determined the use of internet and social media by pharmacists in Delta State as well as their experiences with the internet and patients. Method: This was achieved through the use of a 32 item, structured questionnaire, pretested and administered to 100 pharmacists attending the quarterly meeting of Pharmaceutical Society of Nigeria in Abraka, Delta State. Use of internet and social media were evaluated by Chi square analysis, using SPSS 20. At 95% confidence interval, a 2-tailed, P- value less than 0.05 was considered significant. Results:  Of 100 questionnaires administered, 81 were returned, giving a response rate of 81%. Majorities (29.6%) were aged 30-39 years, there were more males (54.3%) than females, one third (39.5%) had been in practice for 1-10 years. Nearly half (48.1%) were in community practice, more than half (56.8%) were practicing in Asaba. Majority (61.7%) used electronic communication for professional services; a quarter (27.2%) used email to communicate with their patients. Whatsapp was 3.5%, text messaging and Face book were 1.2% each. Significant differences were found in their online activities. Reasons for not communicating online included respondents not being computer literate (9.9%), irregular power supply in location (9.9%), lack of time (2.5%). Conclusion:  Internet use among respondents in the study area was poor, with those practicing in urban capital using the internet most. There is need to encourage greater internet use among pharmacists because of the obvious benefits to patient care. Keywords: Internet use, pharmacists, social media

scholarly journals Increasing the Brand Awareness of PT. Banmadju Mandiriperkasa’s Customers Through A Company Profile Video

K ta Kita ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 31-38
Author(s):  
Felix Octavius Saverino
Keyword(s):  
Social Media ◽  
Main Product ◽  
Brand Awareness ◽  
Potential Customer ◽  
The Road ◽  
Intense Competition ◽  
A Company ◽  
Potential Customers

PT. Banmadju Mandiriperkasa is located at Jl. Pattimura 104b, Kediri. As a tyre retreading company, the main product of PT. Banmadju Mandiriperkasa are both hot and cold retreading systems. Meanwhile, the company also offers a complete tyre sizing for each category of a vehicle from sedan, minibus, bus, truck, forklift, and also OTR (Off the Road). The company’s main problem is the intense competition between the competitors in the global retread tyre market, which causes PT. Banmadju Mandiriperkasa should increase brand awareness to the customers. Therefore, it is better to make a company profile video as a solution to overcome the company’s problem. To gain awareness from the potential customer, the company profile video will be distributed by using social media such as WhatsApp, Instagram, Facebook, and YouTube. By having a company profile video, PT. Banmadju Mandiriperkasa can increase the brand awareness to the potential customers from all over Indonesia. Keywords: retreading company, tyre, awareness, company profile video, potential customers.

scholarly journals Media Video Company Profile Penunjang Informasi Dan Promosi PT. Harafiel Trijaya

CICES ◽  
2021 ◽  
Vol 7 (1) ◽  
pp. 69-79
Author(s):  
Sendy Zul Friandi ◽  
Hendra Kusumah ◽  
Muhammad Aditya Rifky Cahyadi
Keyword(s):  
Service Industry ◽  
Small Scale ◽  
The Internet ◽  
Human Being ◽  
The Public ◽  
Video And Audio ◽  
A Company ◽  
Text Images ◽  
Potential Customers ◽  
Adobe Premiere

The internet has become the life of every human being, the internet has several types such as text, images, photos, sound, video and audio-visual. Every company, whether large, medium, or small-scale companies need something called a company profile as well as PT. Harafiel Trijaya. Currently PT. Harafiel Trijaya still uses promotion by means of promotional designs which are deemed insufficient for its dissemination to the wider community, so it is necessary to make a very good profile video so that the public or potential customers know a lot about PT. Harafiel Trijaya. PT. Harafiel Trijaya is engaged in the construction service industry (Engineering and Construction) which includes Civil Works, Building and Architecture Works, Mechanical and Electrical Works. This video company profile was created using video support applications such as Adobe Premiere Pro.

The value of social media

2015 ◽  
Vol 31 (1) ◽  
pp. 3-5 ◽  
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Routine Activity ◽  
Brand Relationships ◽  
Content Type ◽  
Organizational Perspective ◽  
Pertinent Information ◽  
A Company ◽  
Potential Customers ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds impartial comments and places the article in context. Findings – Engagement can help strengthen the emotional bond that characterizes consumer–brand relationships. But mutual trust and commitment are fundamental if the customer is to closely engage with a company or brand in the first place. Thanks to social media, establishing this critical foundation has become easier. Social networking is a major part of many people’s lives, and communicating with both firms and other consumers is a routine activity. From an organizational perspective, such channels provide an invaluable means of reaching both existing and potential customers. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals PENGARUH HARGA DAN PROMOSI TERHADAP MINAT BELI PRODUK HUNGTATA

PERFORMA ◽  
2021 ◽  
Vol 4 (6) ◽  
pp. 94-103
Author(s):  
Hungga Fernando Tanata ◽  
Sonata Chirstian
Keyword(s):  
Social Media ◽  
Quantitative Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Research Data ◽  
Price Promotion ◽  
Purposive Sampling ◽  
Spss Software ◽  
A Company ◽  
Potential Customers

The purpose of this research is to determine the influence of price and promotion on the purchase intention of Hungtata. Hungtata is a company that sells healthy drink products made from fresh and natural juice. This research is based on the surveys conducted towards potential customers of Hungtata regarding price, promotion, and purchase intention. The population of this study were 320 people who knew and followed Hungtata's social media account. Sampling using purposive sampling method with a total of 65 respondents who knew and had never bought Hungtata products. This research uses SPSS software to perform quantitative analysis on the research data. Research results indicate that price and promotion significantly influence the purchase intention of Hungtata.  Keywords: Price, Promotion, Purchase intention.

scholarly journals Digital Marketing Strategy to Increase Brand Awareness and Customer Purchase Intention (Case Study: Ailesh Green Consulting)

2021 ◽  
Vol 6 (5) ◽  
pp. 87-93
Author(s):  
Dwiana Rahmadiati Putri
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Interview System ◽  
Environmental Consulting ◽  
A Company ◽  
Potential Customers

Ailesh Green Consulting is an environmental consulting service with the target is a company that produces waste, especially companies that are included in the gold criteria in PROPER. The main problem is having low brand awareness and the low of customer purchase intention from target customers to use their services. The research methodology uses qualitative research. This research aims to help raise brand awareness and customer purchase intention of their potential customers. The data was collected using an interview system with 10 respondents who had a background in the environmental field, working for companies that are under gold criteria in PROPER. Based on the result, respondents' brand awareness is low, as well as the customer purchase intentions. It was found the digital media recommended to use for the company by the respondents is display advertising, LinkedIn social media, search engines, and websites. Based on the results, Ailesh Green Consulting is able to optimize Search Engine Optimization (SEO) supported by an attractive website optimizer and content marketing website, create and optimize the use of LinkedIn social media, and use of LinkedIn ads.

scholarly journals Civic Action and Media Perceptions within the Wall: The (Re) Negotiation of Power in China

2013 ◽  
Vol 5 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Natalie Pang
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Structuration Theory ◽  
The Internet ◽  
Media Credibility ◽  
Social Media Platforms ◽  
Types Of Information ◽  
Trust Propensity ◽  
A Company ◽  
Power Negotiations

Little has been known about China’s policing of the Internet until recently, when researchers began publishing insights on the types of messages that gets deleted and permitted on various social media platforms, as well as whether or not such moderations are performed automatically. Many discussions have focused on how such efforts may undermine the democratic potential and civic actions that may be empowered and facilitated by the Internet. Two cases discussed in this paper show a different picture: the aftermath of a train collision in Wenzhou in 2011, and an elaborate plan by a company to take out its competition – both utilizing social media. Structuration theory is used to analyse the types of agency, structures, and power negotiations that can be observed in both cases. The paper then reports a survey carried out with 499 participants on their perceptions of both cases, focusing on how trust propensity and types of information may shape their perceptions of media credibility. Results show that trust propensity was only significant in shaping perceptions of credibility for social media, but the types of information is significant in shaping perceptions of credibility for both mainstream and social media. Implications are drawn for media literacy as well as how civic actions function within China.

Sign in / Sign up

Export Citation Format

Share Document