scholarly journals PENGARUH HARGA DAN PROMOSI TERHADAP MINAT BELI PRODUK HUNGTATA

PERFORMA ◽  
2021 ◽  
Vol 4 (6) ◽  
pp. 94-103
Author(s):  
Hungga Fernando Tanata ◽  
Sonata Chirstian
Keyword(s):  
Social Media ◽  
Quantitative Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Research Data ◽  
Price Promotion ◽  
Purposive Sampling ◽  
Spss Software ◽  
A Company ◽  
Potential Customers

The purpose of this research is to determine the influence of price and promotion on the purchase intention of Hungtata. Hungtata is a company that sells healthy drink products made from fresh and natural juice. This research is based on the surveys conducted towards potential customers of Hungtata regarding price, promotion, and purchase intention. The population of this study were 320 people who knew and followed Hungtata's social media account. Sampling using purposive sampling method with a total of 65 respondents who knew and had never bought Hungtata products. This research uses SPSS software to perform quantitative analysis on the research data. Research results indicate that price and promotion significantly influence the purchase intention of Hungtata.  Keywords: Price, Promotion, Purchase intention.

scholarly journals PENGARUH KEPERCAYAAN DALAM MEDIASI PERCEIVED OF RISK TERHADAP NIAT BERBELANJA ONLINE DI MEDIA SOSIAL INSTAGRAM (STUDI PADA WANITA DI KOTA PADANG)

2021 ◽  
Vol 16 (1) ◽  
pp. 31-40
Author(s):  
Fenisi Resty ◽  
Mayroza Wiska
Keyword(s):  
Social Media ◽  
Quantitative Analysis ◽  
Research Method ◽  
Sampling Method ◽  
Online Shopping ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Analysis Techniques

One of the effective social media for online shopping is Instagram. Shopping online on social media Instagram, consumers only see products in photos, catalogs and videos without knowing the quality of the product, because buyers do not meet directly with the seller only through gadgets, cellphones or computers. Trust is the main capital in online shopping. This research was conducted to examine the influence of trust in perceived of risk mediation on the intention to transact online shopping on social media Instagram. The sample of this research is 120 women in Padang City. The research method uses quantitative analysis techniques using a questionnaire, sampling method is non-probability sampling using purposive sampling tectic. This research uses SmartPLS version 3.0 software.

scholarly journals Digital Marketing Strategy to Increase Brand Awareness and Customer Purchase Intention (Case Study: Ailesh Green Consulting)

2021 ◽  
Vol 6 (5) ◽  
pp. 87-93
Author(s):  
Dwiana Rahmadiati Putri
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Interview System ◽  
Environmental Consulting ◽  
A Company ◽  
Potential Customers

Ailesh Green Consulting is an environmental consulting service with the target is a company that produces waste, especially companies that are included in the gold criteria in PROPER. The main problem is having low brand awareness and the low of customer purchase intention from target customers to use their services. The research methodology uses qualitative research. This research aims to help raise brand awareness and customer purchase intention of their potential customers. The data was collected using an interview system with 10 respondents who had a background in the environmental field, working for companies that are under gold criteria in PROPER. Based on the result, respondents' brand awareness is low, as well as the customer purchase intentions. It was found the digital media recommended to use for the company by the respondents is display advertising, LinkedIn social media, search engines, and websites. Based on the results, Ailesh Green Consulting is able to optimize Search Engine Optimization (SEO) supported by an attractive website optimizer and content marketing website, create and optimize the use of LinkedIn social media, and use of LinkedIn ads.

scholarly journals Strategies of SMM Management, Comparison of Instagram and Facebook Social Networks

2017 ◽  
Vol 3 (5) ◽  
pp. 51
Author(s):  
Ramis Akhmedov
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Customer Relationship ◽  
Social Media Marketing ◽  
Crm System ◽  
Research Questions ◽  
Short Time ◽  
A Company ◽  
Potential Customers ◽  
The Ideal

<p class="Default">SMM occupies an important role in the lives of people and so many people are represented in social networks, it provides the ideal platform for companies so they can communicate with their current and potential customers. This study continues to explore how companies can use social media marketing to build and maintain relationships with customers. This investigates through conducted research questions. How SMM is effective in terms of CRM? Can Facebook replace CRM system? Why do people choose to follow a company on Instagram? To analyze more clearly the focus will be on Instagram and Facebook applications, which in a short time acquired great popularity among private users as well as among the companies. The purpose of this study is to indicate the integration of customer relationship management (CRM) with social media marketing (SMM) strategies, and defines its benefits for business.</p><p class="Default"> </p>

scholarly journals FAKTOR-FAKTOR FUNDAMENTAL YANG MEMPENGARUHI HARGA SAHAM PERUSAHAAN YANG TERDAFTAR DI JAKARTA ISLAMIC INDEX TAHUN 2010-2016

2020 ◽  
Vol 6 (8) ◽  
pp. 1620
Author(s):  
Hamidatul Husnah ◽  
Puji Sucia Sukmaningrum
Keyword(s):  
Quantitative Analysis ◽  
Significant Influence ◽  
Stock Price ◽  
Current Ratio ◽  
Purposive Sampling ◽  
Equity Ratio ◽  
A Company ◽  
Observation Period

This research aims to determine the effect of Current Ratio, Debt Equity Ratio and Earning Per Share on stock price of Companies in Jakarta Islamic Index partially or simultaneously. The population in this study is a company registed in Jakarta Islamic Index and the sample used in this study as many as 9 companies listed in Jakarta Islamic Index that meets the criteria of purposive sampling. The observation period of the study starts from 2010 to 2016. This best of research in used quantitative analysis with multiple linear regressionshow that Current Ratio, Debt Equity Ratio and Earning Per Sharesimultaneously and significantly affect the stock price of companies in Jakarta Islamic Index. And partially variable of current ratio insignificant influence to stock price, debt equity ratio is negative and significant influence, and earning per share have positif and significant influence to stock price of company in Jakarta Islamic Index periode 2010-2016.Keywords: Stock Price, Current Ratio, Debt Equity Ratio,Earning Per Share

scholarly journals Pengaruh Penerapan E-filing terhadap Kepatuhan Pelaporan Wajib Pajak dengan Media Sosial sebagai Variabel Moderasi

2020 ◽  
Vol 12 (2) ◽  
pp. 121-136
Author(s):  
Celintara Anindya Ayu Wardhani ◽  
Sarah Kristina ◽  
Priyo Hari Adi
Keyword(s):  
Social Media ◽  
Sampling Method ◽  
Primary Data ◽  
Online Media ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Use Of Social Media ◽  
Positive Effect

This study aims to analyze the effect of applying e-filing to taxpayer reporting compliance with the use of social media as a moderating variable. The data used are primary data in the form of questionnaires taken directly through filling out questionnaires distributed via online media using Google Form. The sampling method in this study uses a purposive sampling method with taxpayer criteria using social media. The results showed that the application of e-filing had a significant positive effect on compliance with taxpayer reporting while the use of social media was not able to moderate the effect of e-filing on taxpayer reporting compliance.

scholarly journals Social Media Advertising and Consumer Perception on Purchase Intention

2020 ◽  
Vol 76 ◽  
pp. 01055
Author(s):  
Widjojo Suprapto ◽  
Ken Hartono ◽  
Hakim Bendjeroua
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Building Material ◽  
Purchase Intention ◽  
Industrial Revolution ◽  
Sampling Technique ◽  
Consumer Perception ◽  
Quantitative Approach ◽  
Customer Perception ◽  
Purposive Sampling

In the era of Industrial Revolution 4.0, many companies are using social medias as one of their promotional tools, especially Instagram. The aim of this research is to investigate the influence of Instagram advertising and consumer perception on purchase intention in local building material stores. As this research is using a quantitative approach, the data are collected using questionnaires. The population of this research is the customers who have done several purchases and have followed the stores’ Instagram accounts. Out of the whole population, a number 100 respondents are selected through a purposive sampling technique. The collected data are processed using a SmartPLS program, with the results of no significant influence between Instagram advertising and purchase intention. However, the Instagram advertising has a significant influence on purchase intention through customer perception as the Instagram advertising has a significant influence on customer perception. Therefore, customer perception acts as the intervening variable in this research.

scholarly journals THE IMPACT OF BRAND EQUITY TO PURCHASE INTENTION (CASE STUDY FROM IPHONE USERS IN MAKASSAR)

2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Gita Gabriella ◽  
Sonny Sonny
Keyword(s):  
Quantitative Analysis ◽  
Customer Satisfaction ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
The Impact

Penelitian ini dilatarbelakangi oleh meningkatnya persaingan di pasar ponsel cerdas. Terlepas dari popularitas iPhone ketika perusahaan memperkenalkan iPhone untuk pertama kalinya pada tahun 2007, iPhone telah mengalami persaingan ketat dari produsen smartphone lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek dan kepuasan pelanggan terhadap niat beli konsumen produk iPhone. Elemen ekuitas merek yang digunakan dalam penelitian ini adalah kesadaran merek, kualitas persepsi, kepuasan pelanggan, dan loyalitas merek. Penelitian ini dilakukan dengan menyebarkan kuesioner kepada sembilan puluh enam responden dengan menggunakan purposive sampling. Responden adalah orang yang saat ini menggunakan produk iPhone. Data dianalisis dengan menggunakan analisis kuantitatif. Analisis kuantitatif terdiri dari uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis dengan uji F dan uji t, serta analisis koefisien determinasi (R). Dari hasil penelitian dapat disimpulkan, bahwa kepuasan pelanggan dan loyalitas merek merupakan elemen utama konsumen membeli merek iphone. Sedangkan kesadaran merek dan kualitas persepsi tidak berpengaruh dalam faktor pembelian.  This research is motivated by the increasing competition in the smartphone market. Despite the popularity of the iPhone when the company introduced the iPhone for the first time in 2007, the iPhone has experienced stiff competition from other smartphone manufacturers. This study aims to determine the effect of brand equity and customer satisfaction on consumer purchase intentions of iPhone products. The elements of brand equity used in this study are brand awareness, perceived quality, customer satisfaction, and brand loyalty. This research was conducted by distributing questionnaires to ninety-six respondents using purposive sampling. Respondents are people who currently use iPhone products. Data were analyzed using quantitative analysis. Quantitative analysis consists of validity and reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing with the F test and t test, and analysis of the coefficient of determination (R). The results of research can be concluded that customer satisfaction and brand loyalty are the main elements of consumers buying the iPhone brand. Meanwhile, brand awareness and perceived quality has no effect on purchasing factors. 

scholarly journals PURCHASE INTENTION OF OMG-EVENT-ASIA’S: HOW SOCIAL MEDIA PROMOTIONS EFFECT THROUGH BRAND AWARENESS

2020 ◽  
Vol 2 (1) ◽  
pp. 55-68
Author(s):  
Harrie Lutfie ◽  
Dandy Marcelino
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Purchase Intention ◽  
Brand Awareness ◽  
Target Segment ◽  
Information And Communication ◽  
Promotional Strategies ◽  
Use Of Social Media ◽  
Potential Customers

The development of information and communication technology has been so rapid since the emergence of the internet, especially social media. The use of social media has developed into a way for event organizers to do social media marketing to introduce their consumers through electronic media, one of the applications has been carried out by OMG Event Asia. This study aims to identify and measure the effectiveness of promotional strategies through social media that have been carried out by the event organizer in generating brand awareness and buying interest from potential customers. The results of research conducted that promotion through social media has a significant relationship to brand awareness and purchase interest. Event organizer companies can carry out promotions through social media with clear target segments related to product functions. Submission of information about the product must be in detail related to quality, price, and social value to the target segment.

scholarly journals APAKAH RASIO KEUANGAN BERDAMPAK PADA NILAI PERUSAHAAN PERKEBUNAN DI BEI?

2019 ◽  
Vol 5 (1) ◽  
pp. 123-130
Author(s):  
Yefni Yefni
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Firm Value ◽  
Sampling Method ◽  
Stock Exchange ◽  
Financial Ratios ◽  
Tobin's Q ◽  
Purposive Sampling ◽  
Regression Test ◽  
A Company

This study aims to identify the effect of financial ratios, in the form of profitability (ROA), liquidity (CR), and solvability (DER) on firm value. The value of the company was measured using Tobin’s Q. The population of this study were all of the plantation companies listed on the Indonesian Stock Exchange during the 2014-2018. Next, the sample was selected using purposive sampling method. The data in this study were analyzed using multiple linear regression test. The results of this study indicate that of all the variables studied, only ROA and CR have a significant effect on firm value. This shows that profitability and liquidity are the main focus of investors so that investors will pay more attention to these two variables. When a company is profitable and liquid, investors will be interested in investing so that the value of the company will increase.

scholarly journals PENGARUH KONTEKS TEKNOLOGI, KONTEKS ORGANISASI DAN KONTEKS LINGKUNGAN TERHADAP ADOPSI MEDIA SOSIAL BAGI UMKM

2021 ◽  
Vol 5 (1) ◽  
pp. 214
Author(s):  
Alvionita Alvionita ◽  
Mei Ie
Keyword(s):  
Social Media ◽  
Sampling Method ◽  
Organizational Context ◽  
Sampling Technique ◽  
Environmental Context ◽  
Research Data ◽  
Business Development ◽  
Probability Sampling ◽  
Technological Context ◽  
Product Marketing

Sekarang ini banyak UMKM yang menggunakan media sosial dalam pemasaran produk serta pengembangan usahanya. Tujuan dilakukannya penelitian ini adalah untuk menguji secara empiris pengaruh konteks teknologi terhadap adopsi media sosial, pengaruh konteks organisasi terhadap adopsi media sosial, dan pengaruh konteks lingkungan terhadap adopsi media sosial untuk UMKM di Jakarta. Metode pengambilan sampel dalam penelitian ini adalah non probability sampling dengan teknik judgemental sampling. Jumlah sampel sebanyak 75 responden. Data diolah menggunakan SmartPLS dan hasil dari penelitian ini menunjukan bahwa terdapat pengaruh konteks teknologi terhadap adopsi media sosial bagi UMKM di Jakarta, terdapat pengaruh konteks organisasi terhadap adopsi media sosial bagi UMKM di Jakarta, dan terdapat pengaruh konteks lingkungan berpengaruh terhadap adopsi media sosial untuk UMKM di Jakarta. Implikasi dari penelitian ini bagi UMKM adalah UMKM perlu mengadopsi dan memanfaatkan media sosial dalam mengembangkan usahanya.  Currently, many SMEs use social media in product marketing and business development. The purpose of this research is to investigate the effect of the technological context toward social media adoption, the effect of organizational context toward social media adoption, and the effect of the environmental context toward social media adoption for SMEs in Jakarta. The sampling method in this research is non-probability sampling with judgmental sampling technique. The number of samples is 75 respondents. Analyze research data by using SmartPLS. The findings show the technological context has effect toward the adoption of social media for SMEs in Jakarta, of the organizational context has effect toward the adoption of social media for SMEs in Jakarta, and the environmental context has effect toward the adoption of social media for SMEs in Jakarta.The implication of this research for SMEs is that SMEs need to adopt and utilize social media in developing their businesses.

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