scholarly journals Social Media Activities Evaluation for Universities in Indonesia

2019 ◽  
Vol 8 (4) ◽  
pp. 3520-3524
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Prospective Students ◽  
The World ◽  
New Students ◽  
Marketing Tool

Social media is a tool for connecting between many people around the world. And many universities using social media especially Facebook. In Indonesia, the universities now starting to use social media as a marketing tool to attract prospective new students. The purpose of this study is to find out the habits of social media users at universities in Indonesia and to find out why they are often active on social media. We used qualitative method to analysis the current activities in social media of universities in Indonesia. And we choose five universities as sample for this research, that we selected random from top 10 universities ranking in Indonesia, criteria by QS. Therefore, the analysis of this research was carried out using the Netvizz platform to find out the importance of Facebook social media activities to attract the interest of prospective students. At the beginning step of this analysis is to enter the ID of the Facebook number, where the ID is required to be entered into the Netvizz platform. So, based on the results of this analysis can be seen the activities of university users on Facebook.

scholarly journals The Role of Youtube in Promoting Indonesian Local Wisdom in Industrial Revolution 4.0 Era

2021 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Sri Wahyuningsih ◽  
Dina Novita Wijayanti
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Qualitative Method ◽  
Industrial Revolution ◽  
Local Food ◽  
Local Culture ◽  
Central Java ◽  
The World ◽  
Environment Preservation

<p>There are some Indonesian local wisdom that have not been promoted yet. Consequently, some people will not access them due to less promotion. Hence, Indonesian should keep all of the local wisdoms in appropriate ways. One of the ways is by using promotion the local wisdom through youtube. This paper explores the promotion of Indonesian local wisdom through social media particularly YouTube and the values of local wisdom. It used a qualitative method. Data were primarily collected through documentation of eight videos created and uploaded into YouTube by the students in the department of Islamic broadcasting and communication from the fifth semester at state Islamic Institute of Kudus. The result reveals that social media have been beneficial for promoting the local wisdom especially in Central Java. Indeed, social media offers flexibility and mobility for people in uploading the videos of Indonesian local wisdom into YouTube, it offers an opportunity to expand the Indonesian local wisdom through widespread social networking around the world and fostering their innovation of making amazing videos and contents. The values of local wisdom include beliefs and religion, Indonesian local culture and traditions, local food promotion and business production, Indonesian architecture and heritage, nature and environment preservation.</p>

scholarly journals Analisis Variable yang Memengaruhi Minat Pemilihan Perguruan Tinggi

2021 ◽  
Vol 7 (1) ◽  
pp. 31
Author(s):  
Musthofa Galih Pradana ◽  
Azriel Christian Nurcahyo ◽  
Fandli Supandi
Keyword(s):  
Social Media ◽  
Reference Data ◽  
Prospective Students ◽  
Priority Level ◽  
New Students ◽  
The Many ◽  
The University ◽  
Priority Levels ◽  
Promotion Effort

Kebijakan Promosi dari Universitas untuk mendapatkan mahasiswa baru merupakan hal yang vital bagi kelancaran proses penerimaan Mahasiswa Baru. Pihak lembaga perlu mengkaji dan melakukan analisis yang baik sebelum melakukan promosi. Di era sekarang, banyak media yang dapat dijadikan sebagai media promosi. Dengan berkembangnya cara penyebaran informasi serta banyaknya media pihak yang berkepentingan sudah seharusnya jeli mana yang mendapat prioritas lebih dari semua banyak lini media tempat promosi. Ketika tingkat prioritas sudah ditentukan maka upaya promosi akan menjadi lebih mudah dan lebih tepat sasaran. Akan tetapi penentuan tingkat prioritas tidak dapat dilakukan secara asal dan sembarangan. Perlu dilakukan pengkajian yang lebih dalam bukan hanya sekedar intuisi belaka. Penelitian ini membahas tentang pengaruh promosi dengan minat calon mahasiswa memilih AMIKOM sebagai universitas pilihan dengan acuan tiga variable yaitu sosial media, website, dan referensi alumni. Pengolahan data menggunakan software SPSS dan SPSS AMOS untuk mencari validitas, reliabilitas dan uji hipotesis. Hasil yang didapatkan adalah semua variable signifikan, dengan urutan dari nilai tertinggi ke terendah adalah Sosial Media, Referensi Alumni, dan Website. Kata Kunci—Promosi, Validitas, Reliabilitas, HipotesisPromotion policy from the University to get new students is vital for the smooth process of admission of New Students. The institution needs to review and conduct a good analysis before conducting a promotion. In this era, many media can be used as promotional media. With the development of ways of disseminating information and the many media interested parties it should be observant which gets priority over all the many lines of media wherepromotion. When the priority level has been determined, the promotion effort will be easier and more targeted. However, the determination of priority levels cannot be done arbitrarily and carelessly. Deeper studies need to be done not just mere intuition. This study discusses the effect of promotion with the interest of prospective students choosing AMIKOM as the university of choice with three variables reference, namely social media, website, and alumni reference. Data processing using SPSS and SPSS AMOS software to find validity, reliability, and hypothesis testing. The results obtained are all significant variables, with the order from highest to lowest values are Social Media, Alumni Reference, and Website.Keywords— Promotion, Validity, Reliability, Hypothesis

scholarly journals MALE AND FEMALE SOCIAL MEDIA INFLUENCERS: THE IMPACT OF GENDER ON EMERGING ADULTS

2019 ◽  
Vol 2 (9) ◽  
pp. 21-30 ◽  
Author(s):  
Komathi Lokithasan ◽  
Salomi Simon ◽  
Nur Zahrawaani Jasmin ◽  
Nur Ajeerah Othman
Keyword(s):  
Social Media ◽  
Emerging Adults ◽  
Qualitative Method ◽  
Male And Female ◽  
The Social ◽  
The Difference ◽  
Marketing Tool ◽  
Short Time ◽  
The Impact

Social media influencers are people who have established a reputation for themselves on social media. Nowadays, a social media influencer has played the important role of a marketing tool for organizations. Organizations use the power of social media influencers to influence and persuade consumers through social media. It is because social media influencers have a huge number of followers in their social media, thus, social media influencers could promote and reach a large number of consumers in a short time. The result is more effective than celebrity endorsement for small-and-medium-sized enterprises (SME). This research is to study the perceptions of emerging adults on the difference between male and female social media influencers’ style of promotion. Qualitative method is used by conducting a focus group and content analysis to compare the impact of male and female social media influencers towards emerging adults. Findings showed that female respondents are influenced by influencers who promote beauty products while male respondents are drawn to technology and gaming products. The most important factors mentioned by the respondents in the impact of the social media influencers’ posts are the entertainment factor and followed by informativeness.

scholarly journals Penggunaan Media Sosial dalam Membangun Moderasi Beragama di Masa Pandemi Covid-19 di Kota Tangerang

2020 ◽  
Vol 3 (2) ◽  
pp. 99-106
Author(s):  
Washilatun Novia ◽  
Wasehudin Wasehudin
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Main Tool ◽  
Religious Leaders ◽  
Educational Tool ◽  
The Public ◽  
Public Figures ◽  
The World ◽  
Exchange Information ◽  
Use Of Social Media

This article reflects diversity during the Covid-19 pandemic in Tangerang City. The Covid-19 Pandemic period requires all activities to be carried out online. This makes the use of social media unavoidable. This study used a descriptive qualitative method with observation and interviews as a technique used for data collection. The results of the study reveal that the active and massive use of social media to exchange information causes a wise attitude in dealing with the information received is needed. An attitude of wisdom, moderation, tolerance, and fairness is a reflection of moderation. The widespread use of social media and used as the main tool for activities, has made social media an educational tool for religious moderation. Parties such as religious leaders, educators, public figures, or even the public can spread the notion of religious moderation to the public through their respective activities, some of which include studies and lectures, millennial educational content, and educational comics on social media. This study recommends that parties involved in the world of education and propagation can instill an understanding of religious moderation with various media, including social media.

scholarly journals DESAIN MEDIA PROMOSI DAN KOMUNIKASI VISUAL PADA YAYASAN SMK ISLAM BAIDHAUL AHKAM KOTA TANGERANG

2019 ◽  
Vol 5 (2) ◽  
pp. 223-232
Author(s):  
Andriyanto Andriyanto ◽  
Dianarti Muhyani
Keyword(s):  
Research Method ◽  
Vocational School ◽  
Vocational Schools ◽  
Prospective Students ◽  
Media Images ◽  
Literature Study ◽  
Promotional Strategy ◽  
The World ◽  
New Students

Through media images, colors, and information texts become more clear and interesting. Especially in the field of publications, multimedia has become one of the supporting media in the delivery of effective, and more interesting information in its presentation. From time to time, people's needs for creative, efficient and effective designs are increasing. The development of the world of education is increasingly rapid, leading to the increasing number of facilities and advantages that must be promoted to compete with other schools, especially at the Baidhaul Ahkam Islamic Vocational School foundation. Current problems in the Baidhaul Ahkam Islamic Vocational School, in its promotional strategy, still use less informative designs for new prospective students, making them less interested in seeing Baidhaul Ahkam Islamic Vocational Schools. The research method used is observation, interview and literature study. Through a more attractive and up-to-date design design, it is expected that new students can find out updated information and are interested in attending Baidhaul Ahkam Islamic Vocational School and becoming more widely known to the wider audience.

Firm's Competitive Growth in the Social Media Age

2019 ◽  
pp. 1-19
Author(s):  
Nermeen Atef Ahmed Hegazy
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Strategic Marketing ◽  
Competitive Growth ◽  
Communication Tool ◽  
The Social ◽  
The World ◽  
Business Function ◽  
Marketing Tool ◽  
Use Of Internet

Social media has changed not only people's lives but also business's life. The internet has transformed the way companies do their business. Most companies create an entire business function commonly referred to e-business, which is the use of internet and information technology in a company's operations. Social media is not only a communication tool for entertainment. It is also an important part of marketing strategies in firm's business life. Therefore, firms can use social media as a strategic marketing tool to help firms gain a competitive advantage, so social media and social media marketing are gaining importance all over the world, especially from marketers and researchers in order to understand how social media works and to understand its techniques.

scholarly journals Iman Kristen dan Perundungan di Era Disrupsi

2020 ◽  
Vol 1 (2) ◽  
pp. 149-163
Author(s):  
Yonatan Alex Arifianto ◽  
Joseph Christ Santo
Keyword(s):  
Social Media ◽  
Social Relationships ◽  
Qualitative Method ◽  
Christian Faith ◽  
Literature Study ◽  
Study Approach ◽  
The World ◽  
The Face ◽  
The One

Social media is actually used to improve social relationships and increase roles in various ways. However, on the one hand, social media is used as an arena for bullying to others and groups. The problem in this research is how the role of Christian faith. Using a descriptive qualitative method with a literature study approach, this research comes to the conclusion that believers must know the era of disruption in human social development, then understand the influence of social media on ethics, and examine how Christian faith views in the face of bullying. Holding on to the view that the Christian existence must be the salt and light of the world means that we must be prepared to live side by side with physical differences, ideas, and all other things.Persoalan yang terjadi dimana media sosial yang sejatinya digunakan untuk meningkatkan hubungan sosial dan meningkatkan peran dalam berbagai hal. Namun dalam satu sisi media sosial dijadikan ajang perundungan (bullying) kepada sesama maupun kelompok. Menggunakan metode kualitatif deskriptif dengan pendekatan studi literatur dapat dicapai tujuan penulisan dengan menyimpulkan bahwa iman Kristen dalam menghadapi perundungan di tengah disrupsi, dimana orang percaya harus mengetahui era disrupsi dalam perkembangan sosial manusia, lalu memahami adanya pengaruh media sosial dalam etika, dan mencermati bagaimana perundungan dalam pandangan iman Kristen untuk diterapkan dalam menghadapi penindasan. Sehingga ada peran orang percaya dalam menghadapi perundungan di era disrupsi. Orang percaya diharapkan mempunyai pandangan dalam menerima segala perbedaan baik fisik, ide, dan segala hal. Serta mau hidup berdampingan untuk terus menjadi garam dan terang seperti yang diinginkan Yesus dalam kehidupan kekristenan

scholarly journals The Song #2019GantiPresiden and Political Communication in Simulacra Analysis

2021 ◽  
Vol 6 (2) ◽  
pp. 292
Author(s):  
Dani Fadillah ◽  
Jian Chang
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Presidential Elections ◽  
Qualitative Method ◽  
Mass Movement ◽  
Jean Baudrillard ◽  
Political Actors ◽  
Political Messages ◽  
The World ◽  
Great Mass

This research aims to find out how the hashtag #2019GantiPresiden, which was initially just a common hashtag on Twitter, has triggered a massive mass movement in Indonesia. Moreover, the hashtag incarnated into various souvenirs, even into a song that shouted the need for Indonesia to have a new president. The Hashtag #2019GantiPresiden became a medium of communication to convey political messages from political actors and those interested in the Indonesian presidential elections in 2019. Qualitative method was used in the drafting of this paper by collecting data relating to the topic of discussion and then using the Simulacra logic initiated by Jean Baudrillard in data analysis. The study concluded that in 2019, the #2019GantiPresiden hashtags showed the world that a voice on social media could become a great mass power in the real world.

Development of Students' Programming Abilities With the Means of Non-Programming Disciplines and Activities

2019 ◽  
Vol 15 (1) ◽  
pp. 109-117 ◽  
Author(s):  
Razakh Sakibayev ◽  
Spartak Sakibayev ◽  
Bela Sakibayeva
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Vital Role ◽  
Prospective Students ◽  
Media Campaigns ◽  
Extra Curricular Activities ◽  
New Students ◽  
Higher Educational ◽  
Teaching Learning ◽  
Media Channels

Higher Education Institutes across the world have started using social media to reach out to the prospective students as well as to interact with current students and alumni. Social media improves the communication on one hand and helps in promotional and development activities on the other. Present work explores the integration of social media in different processes in Higher Educational Institutes. A student enters the institute with admission process and exits after completion of degree. While on the campus, a student is involved in curricular, co-curricular and extra-curricular activities. At the same time, a student participates in the communication with the fellow students and other corporate and social forums. In all of these activities, social media can play a prominent and vital role. However, the success of social media roles depends upon; how the different stakeholders are engaged. A comprehensive study has been carried out to identify the role of social media in different activities of the higher education institutes. These activities range from looking for the new students, engaging them on the campus and maintaining communication after they leave the campus. Implications from teaching-learning, administrative, marketing and communication perspective have been identified. A framework has been proposed to integrate the specific social media channels in different processes in the higher education institutes. The framework will be very much useful in developing successful social media campaigns for higher educational institutes as well as to effectively engage the stakeholders.

Jalan Kesempurnaan Menurut Jamaah Insan Al-Kamil di Cijati Desa Cikareo Selatan Sumedang

2020 ◽  
Vol 2 (1) ◽  
pp. 23-37
Author(s):  
Syarifudin Syarifudin
Keyword(s):  
Qualitative Method ◽  
Human Beings ◽  
The Core ◽  
The World ◽  
The Subject ◽  
Religious Sect ◽  
Descriptive Qualitative

Each religious sect has its own characteristics, whether fundamental, radical, or religious. One of them is Insan Al-Kamil Congregation, which is in Cijati, South Cikareo Village, Wado District, Sumedang Regency. This congregation is Sufism with the concept of self-purification as the subject of its teachings. So, the purpose of this study is to reveal how the origin of Insan Al-Kamil Congregation, the concept of its purification, and the procedures of achieving its purification. This research uses a descriptive qualitative method with a normative theological approach as the blade of analysis. In addition, the data generated is the result of observation, interviews, and document studies. From the collected data, Jamaah Insan Al-Kamil adheres to the core teachings of Islam and is the tenth regeneration of Islam Teachings, which refers to the Prophet Muhammad SAW. According to this congregation, self-perfection becomes an obligation that must be achieved by human beings in order to remember Allah when life is done. The process of self-purification is done when human beings still live in the world by knowing His God. Therefore, the peak of self-purification is called Insan Kamil. 

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