scholarly journals THE POTENTIAL OF SOCIAL MEDIA AS AN ARCHIVAL AND SOURCE CENTER IN THE SEARCH AND IDENTIFICATION OF HISTORICAL INFORMATION

2020 ◽  
Author(s):  
Tetiana Bilushchak ◽  
Keyword(s):  
Social Media ◽  
Social Environment ◽  
The Internet ◽  
Contemporary History ◽  
Historical Information ◽  
The Social ◽  
Psychological Influences ◽  
Internet Environment ◽  
The Military ◽  
Military Units

To effectively search for and obtain quality historical information, the user has created a system of algorithms in the Internet environment for searching and identifying Internet sources of historical facts. We have presented the results of a research, which revealed the signs of bias based on the use of preconditions that affect the knowledge of the truth of the witness or the author of the source. In particular, the inconsistency of the blocks that indicate the verification of the meaning of logical expressions in the algorithm "Detection of signs of bias or distortion of facts" have been found. As a result of approbation of the systems of algorithms on an example of the found source the unreliable information has been revealed. It has been established that the information provided by the participant of the event contained negative words – markers that purposefully contribute to the formation of contempt, aggression and doubts about the military units of the state. Based on the developed system of algorithms for searching and identifying the Internet source, it is possible to significantly increase the amount of verified historical data on contemporary history by using the social environment of the Internet. In addition, based on the developed algorithms for searching and identifying the Internet source, it is possible to recognize information confrontations and information-psychological influences in the social environment of the Internet.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

scholarly journals Agent Based Model of Anti-Vaccination Movements: Simulations and Comparison with Empirical Data

Vaccines ◽  
2021 ◽  
Vol 9 (8) ◽  
pp. 809
Author(s):  
Pawel Sobkowicz ◽  
Antoni Sobkowicz
Keyword(s):  
Social Media ◽  
Critical Parameters ◽  
Rational Approach ◽  
The Internet ◽  
High Temporal Resolution ◽  
Nonlinear Feedback ◽  
Agent Based Model ◽  
Linear Processes ◽  
Agent Based ◽  
The Social

Background: A realistic description of the social processes leading to the increasing reluctance to various forms of vaccination is a very challenging task. This is due to the complexity of the psychological and social mechanisms determining the positioning of individuals and groups against vaccination and associated activities. Understanding the role played by social media and the Internet in the current spread of the anti-vaccination (AV) movement is of crucial importance. Methods: We present novel, long-term Big Data analyses of Internet activity connected with the AV movement for such different societies as the US and Poland. The datasets we analyzed cover multiyear periods preceding the COVID-19 pandemic, documenting the behavior of vaccine related Internet activity with high temporal resolution. To understand the empirical observations, in particular the mechanism driving the peaks of AV activity, we propose an Agent Based Model (ABM) of the AV movement. The model includes the interplay between multiple driving factors: contacts with medical practitioners and public vaccination campaigns, interpersonal communication, and the influence of the infosphere (social networks, WEB pages, user comments, etc.). The model takes into account the difference between the rational approach of the pro-vaccination information providers and the largely emotional appeal of anti-vaccination propaganda. Results: The datasets studied show the presence of short-lived, high intensity activity peaks, much higher than the low activity background. The peaks are seemingly random in size and time separation. Such behavior strongly suggests a nonlinear nature for the social interactions driving the AV movement instead of the slow, gradual growth typical of linear processes. The ABM simulations reproduce the observed temporal behavior of the AV interest very closely. For a range of parameters, the simulations result in a relatively small fraction of people refusing vaccination, but a slight change in critical parameters (such as willingness to post anti-vaccination information) may lead to a catastrophic breakdown of vaccination support in the model society, due to nonlinear feedback effects. The model allows the effectiveness of strategies combating the anti-vaccination movement to be studied. An increase in intensity of standard pro-vaccination communications by government agencies and medical personnel is found to have little effect. On the other hand, focused campaigns using the Internet and social media and copying the highly emotional and narrative-focused format used by the anti-vaccination activists can diminish the AV influence. Similar effects result from censoring and taking down anti-vaccination communications by social media platforms. The benefit of such tactics might, however, be offset by their social cost, for example, the increased polarization and potential to exploit it for political goals, or increased ‘persecution’ and ‘martyrdom’ tropes.

scholarly journals SOCIAL MEDIA IN A CONTENT COURSE FOR THE DIGITAL NATIVES

2015 ◽  
Vol 24 (1) ◽  
pp. 48
Author(s):  
Anita Lie
Keyword(s):  
Social Media ◽  
Classroom Practices ◽  
Digital Technologies ◽  
Digital Natives ◽  
The Internet ◽  
Educational Systems ◽  
Participatory Process ◽  
The Social ◽  
New Knowledge ◽  
The Media

Digital technologies and the Internet have revolutionized the way people gather information and acquire new knowledge. With a click of a button or a touch on the screen, any person who is wired to the internet can access a wealth of information, ranging from books, poems, articles, graphics, animations and so much more. It is imperative that educational systems and classroom practices must change to serve our 21st century students better. This study examines the use of Edmodo as a social media to teach a course in Pedagogy to a class of digital natives. The media is used as an out-of-class communication forum to post/submit assignments and resources, discuss relevant issues, exchange information, and handle housekeeping purposes. A survey of students' responses and discussions on their participatory process leads to insights on how the social media helps achieve the required competences.

scholarly journals Social Media Analysis Using Probabilistic Neural Network Algorithm to Know Personality Traits

Jurnal INFORM ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 61-64
Author(s):  
Mohammad Zoqi Sarwani ◽  
Dian Ahkam Sani
Keyword(s):  
Neural Network ◽  
Social Media ◽  
Probabilistic Neural Network ◽  
Media Analysis ◽  
Training Data ◽  
The Internet ◽  
Accuracy Score ◽  
Network Algorithm ◽  
The Social ◽  
Neural Network Algorithm

The Internet creates a new space where people can interact and communicate efficiently. Social media is one type of media used to interact on the internet. Facebook and Twitter are one of the social media. Many people are not aware of bringing their personal life into the public. So that unconsciously provides information about his personality. Big Five personality is one type of personality assessment method and is used as a reference in this study. The data used is the social media status from both Facebook and Twitter. Status has been taken from 50 social media users. Each user is taken as a text status. The results of tests performed using the Probabilistic Neural Network algorithm obtained an average accuracy score of 86.99% during the training process and 83.66% at the time of testing with a total of 30 training data and 20 test data.

The army and the collapse of the Habsburg Monarchy in 1918

2021 ◽  
pp. 235-244
Author(s):  
Vladimir V. Mironov
Keyword(s):  
Armed Forces ◽  
Habsburg Monarchy ◽  
Military Justice ◽  
The Social ◽  
The Military ◽  
Military Units ◽  
Marxist Tradition ◽  
Russian Model ◽  
National Issue

The process of disorganization of the armed forces of Austria-Hungary in 1918 is considered through the prism of the national issue and the prospects for the further preservation of the Habsburg Monarchy. It is concluded that the military and diplomatic victories won in the early 1918 by Austria-Hungary were illusory and only put off the inevitable defeat of its army. Investigation of the first cases of mass withdrawal from obedience of military units in the spring and summer of 1918, showed that they were an interweaving of social, national-political and military reasons proper. At the same time, a serious discrepancy was revealed between Slovenian and Italian researchers in the interpretation of the reasons for the uprising in the 97th infantry regiment stationed in the Slovenian Radkersburg (Radgon). If for the former it was typical, following the Marxist tradition, to emphasize the social contradictions that led to the revolutionization of the army according to the “Russian model”, the latter praised the participants in the uprising from the Italian side as genuine national patriots. It is shown that the “shock force” of all the soldiers’ uprisings that broke out in the spring and summer of 1918 in the Austro-Hungarian army were servicemen who returned from Russian captivity in the spring of 1918, where some of them were imbued with revolutionary ideas. The conclusion is drawn about the extreme severity of military justice, which condemned many of the insurgents to death, which became the reason for deputy inquiries.

Mainstream Media as Amplifier

2014 ◽  
pp. 141-165
Keyword(s):  
Social Media ◽  
Social Impact ◽  
The Internet ◽  
Mainstream Media ◽  
Social Media Networks ◽  
The Social ◽  
Online Reputation ◽  
Usual Pattern

This chapter focuses on mainstream media as amplifier and how viral marketers can have greater social impact. For viral marketers to achieve a greater social impact, the ultimate goal is to have their ideaviruses enter traditional mainstream media – national or regional television networks and influential newspapers, which function as an amplifier for Internet mercenary marketing. A usual pattern is first to launch an ideavirus on the Internet, to make it brew, grow and spread along the social media networks so as to infect whoever is in its path. When it obtains a certain online “reputation,” it is a time to get the mainstream media involved. Once it is covered by the mainstream media, it would intensify the interest on the Internet in searching and sharing the story.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

Social Media and Social Change

2014 ◽  
pp. 56-72 ◽  
Author(s):  
Lauri Goldkind ◽  
John G. McNutt
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
The Internet ◽  
Comprehensive System ◽  
Technological Advances ◽  
The Social ◽  
History Of ◽  
Words And Images ◽  
Media And Technology ◽  
Nonprofit Advocacy

Technological advances in communications tools, the Internet, and the advent of social media have changed the ways in which nonprofit organizations engage with their various constituents. Nonprofits now have a constellation of tools including: interactive social media sites, mobile applications (apps), Websites, and mash-ups that allow them to create a comprehensive system for mobilizing supports to advocate for changing public policies. From Facebook to Twitter and from YouTube to Pinterest, communicating to many via words and images has never been easier. The authors explore the history of nonprofit advocacy and organizing, describe the social media and technology tools available for moving advocacy goals forward, and conclude with some possible challenges that organizations considering these tools could face.

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