scholarly journals ECONOMIC STUDY TO MEASURE THE EFFICIENCY AND ITEMS OF MARKETING MARGINS OF TOMATO CROP YEAR 2015 AL-TAJI DISTRICT

2017 ◽  
Vol 48 (3) ◽  
Author(s):  
Q. T. Jassam
Keyword(s):  
Consumer Demand ◽  
Relative Importance ◽  
Economic Study ◽  
Tomato Crop ◽  
Marketing Process ◽  
Marketing Efficiency ◽  
The Absolute ◽  
Marketing Margins

The aim of this study is to calculate the marketing efficiency to measures range of efficiency of the marketing processes of crop and their satisfaction of consumer demand, and calculate the marketing margin in marketing process  for stage producer – whole sale and whole sale- retailer stage, and to fulfillment the requirements the research it is aims . The data was collected from 32 farms of tomato from AL-Taji District_Baghdad province Agricultural season 2015 non covered agriculture. The marketing efficiency of sample low 32. 5, and the  absolute marketing margin in stage of wholesaler-retailer was 230 I.d/kg, and retailers importance it was 39.36%, although that relative importance of the retailer profits from the marketing margin about 67.59%,the study recommended to increasing the efficiency the marketing processes to increase the marketing efficiency ad reducing the waste during the marketing processes, and to cultured the farmers about necessity of the marketing processes in side the farm.

scholarly journals KAJIAN SOSIAL EKONOMI PELELANGAN BANDENG DI KABUPATEN PANGKAJENE KEPULAUAN

2014 ◽  
Vol 8 (2) ◽  
pp. 217
Author(s):  
Riesti Triyanti ◽  
Hikmah Hikmah
Keyword(s):  
Statistical Methods ◽  
Efficiency Index ◽  
Economic Study ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Index Value ◽  
Marketing Margins ◽  
Marketing Chain ◽  
Margin Analysis ◽  
Efficiency Data

Pelelangan bandeng di Kabupaten Pangkajene Kepulauan (Pangkep) dilakukan oleh beberapa pihak diantaranya pembudidaya, pungawa, pacatto, pagandeng, dan penagih retribusi dengan aturan main yang telah disepakati. Bandeng hasil pelelangan dipasarkan ke  beberapa kabupaten di sekitar Pangkajene dan Kepulauan. Penelitian ini bertujuan untuk mengidentifikasi karakteristik pelelangan bandeng dan rantai pemasaran bandeng, serta menganalisis kinerja pemasaran bandeng. Pengumpulan data menggunakan teknik wawancara mendalam terhadap pelaku usaha perikanan. Analisis data  menggunakan metode statistik deskriptif dan cost-margin analysis. Hasil analisis menunjukkan rantai pemasaran bandeng di pelelangan terdiri dari 2 rantai diantaranya Pembudidaya-Pungawa-PacattoKonsumen (R1) dan Pembudidaya-Pungawa-Pacatto-Pagandeng-Konsumen (R2). Rantai pemasaran R1 memiliki nilai biaya pemasaran lebih kecil, keuntungan lebih besar, margin pemasaran lebih kecil, farmer’s share lebih besar dan memiliki nilai indeks efisiensi lebih kecil dibandingkan rantai pemasaran  R2. Realisasi penerimaan retribusi pelelangan bandeng di Pangkep terhadap target hampir tercapai  sedangkan terhadap Pendapatan Asli  Daerah (PAD) sangat kecil (< 1 %). Peningkatan pendapatan perkapita masyarakat di Kabupaten Pangkep khususnya pembudidaya bandeng dapat dilakukan dengan pembentukan kelembagaan pelelangan, penambahan fasilitas pelelangan, dan peningkatan koordinasi serta pengawasan data maupun jumlah retribusi pelelangan antara Dinas Kelautan dan Perikanan  dan Dinas Pendapatan Daerah. Title: Social and Economic Study of Milkfish Auction in the  Pangkajene Kepulauan DistrictThe milkfish auctions in Pangkep District have been being practicy by several parties including farmers, pungawa, pacatto, pagandeng, and levy collectors with agreed rules. Milkfish from the auction were marketed to several districts near by the Pangkep district. This study aimed to identify the characteristics of the milkfish auction, milkfish marketing chain, and analyze the performance ofmilkfish marketing efficiency. Data collected using indept interview techniques to fish farm respondents. Data were analyzed using descriptive statistical methods and cost-margin analysis. Results showed that milkfish marketing chain in auction consists of 2 chains including fish farmers-Pungawa-Pacatto Consumer (R1) and Fish farmers-Pungawa-Pacatto-Pagandeng-Consumer (R2). Marketing chain R1 has lower marketing costs, greater profits, lower marketing margins, larger farmer’s share and has a efficiency index value is smaller than R2 marketing chain. Levy revenue realization milkfish auctions in Pangkep against almost achieved the target while contributing to the auction levy revenue (PAD) is very small (<1%). Increased incomes in particular Pangkep milkfish farmers can do with the establishment of the institutional tender, the addition of auction facilities, and improved coordination and monitoring of data and the amount of levy auction between the Local Autority in Marine and Fisheries Sector and Local Autority in Revenue.

scholarly journals EFFICENCY OF MARKETING OF THE TABLE EGGS IN THE PRIVATE SECTOR IN PROVINCE OF BAGHDAD IN 2015

2017 ◽  
Vol 48 (4) ◽  
Author(s):  
Bdeawe & Thamer
Keyword(s):  
Private Sector ◽  
Active Role ◽  
Transportation Costs ◽  
Relative Importance ◽  
Agricultural Marketing ◽  
The Third ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins

The study aims to measure the marketing margins and costs and the marketing efficiency of the table eggs were produced by the privete sector in Baghdad province, and to achive the study aims we design questionnaire are for the three marketing levels in marketing path : producer , wholsale trader and retailer trader. The results showed that share of produce which paid by consumer was (82%) as a one of indicators of high marketing efficiency , the producer prof it was about (68%), and profit of the wholesale trader about (18%), and profit of retailer profit about (14%). The study estimate the relative importance of item of the marketing margin between producer and consumer , the relative importance of profits of wholesale trader came in first rank by about (%38.7) from item of the marketing margin between producer and consumer , and in the secord rank came the relative importance of profits of retailer trader by about (%29.9) from items of the marketing margin between producr and consumer , and in the third rank came the relative importance of marketing costs of the whole saler trader by about (%25.7) from item the marketing margin between the producer and consumer of ter them came the relative importance of marketing costs of the retailer trader by (%4.3) from items of the marketing margin , while the relative importance of the transportation costs came in the last rank about (%1.3) from itiems of the marketing margin between producer and consumer. Thr marketing efficiency of the table eggs were produced according to scale (1) about (%89.19) and according to scale (2) about (%72.14) and this indicate hight of the marketing efficiency of the table eggs produced by private sector in Baghdad province according the two sacles .the study reached to some recommoudations such as providing the vechiles to transport the table eggs from producing points to marketing points which have airconditionrs to reduce the waste and damage of eggs during the marketing services, and providing producing equipmeyts and the agricultural marketing equipments of the table eggs by good quality and satible prices which has active role in decrease or increase the producing costs and agricultural marketing.

scholarly journals MARKETING MARGIN ACCOUNT BETWEEN THE PRODUCER AND CONSUMER PRICE OF SOME VEGETABLE CROPS IN THE PROVINCE OF BAGHDAD AND THE PRICE OF THE AGRICULTURAL SEASON FOR SUMMER 2014

2016 ◽  
Vol 47 (4) ◽  
Author(s):  
Al- Fraji & et al.
Keyword(s):  
Relative Importance ◽  
Vegetable Crops ◽  
Consumer Spending ◽  
Fresh Vegetables ◽  
Marketing Efficiency ◽  
Marketing Operations ◽  
Search Marketing ◽  
Marketing Costs ◽  
The One ◽  
Marketing Margins

This research aims to, analyze and estimate marketing margins and the relative importance of some vegetable crops in the province of Baghdad and then estimate the product share and wholesaler and retailer of consumer Iraqi dinars spent boil vegetable crops studied Results of the study showed that the margin catalog crops fresh vegetables varies from time to harvest as it was about 316 dinars Tomato and 315 for the option of water and 421.3 dinars eggplant and 448.5 dinars potato and 425.5 dinars onions dry.  How much the product share of consumer spending was about %58.3 and tomatoes %59.7 of the option and water %52.3 of the eggplant and %56.2  and potatoes 49.8% of dry onions. The share of the  wholesale  of consumer spending about 12% and tomatoes %13.5 of the option and water %11.2 of the eggplant and %9.5  and potato %9.2 onion dry. What share of the retailer of consumer spending about % 29.7  and tomatoes 23.3% of the option and water (36.4%) of the eggplant and 34.2% and potatoes 41.0% of dry onions. The relative importance of the terms of marketing margin for vegetable crops school came first prize profit retailer as it drew %42.6, and came in second place transportation as the percentage %18.8. And the third place came the profits of the wholesaler as the percentage %17.7, And it was ranked fourth marketing operations costs as the percentage %10.1  it ranked fifth  packing costs amounting to % 9.2  . It came sixth rank as loading costs amounted to %1.3. And that the margin between the search marketing is relatively high despite the decline in its absolute value, to the short distance between the producer and the consumer on the one hand and the lack of marketing tasks on the other hand care. Find recommendations came out of perhaps the most important work to raise marketing efficiency by changing market performance so that leads to lower costs functionality without modifying or reducing benefits or increasing the marketing benefits of marketing services without increasing marketing costs or achieve both.

scholarly journals EFFICIENCY OF MARKETING OF SOME FRUIT’S CROPS IN THE PROVINCE OF BAGHDAD FOR THE AGRICULTURAL SEASON 2015 / 2014

2016 ◽  
Vol 47 (2) ◽  
Author(s):  
Jassim & Thamir
Keyword(s):  
Marketing Channels ◽  
Relative Importance ◽  
Fruit Crops ◽  
Producer Price ◽  
Marketing Efficiency ◽  
Marketing Operations ◽  
Marketing Costs ◽  
High Level ◽  
Marketing Margins

 The high marketing margins for fruit crops and lower marketing efficiency in  the province of  Baghdad was the target of  the study and appreciation it and estimate the relative importance for its as well as marketing costs and measuring  Marketing Efficiency for fruit crops studied in the province of  Baghdad during the study period 2014/2015.The search has dealt with the evolution of  economic indicators for the marketing  efficiency of the fruit crops studied  in  the province of Baghdad during the period of the study it was found that the relative importance of absolute margin catalog between the producer price and  consumer price  represents a high proportion of which consumers pay, as an average for the total fruit crops studied around 48.80% , and  the relative  importance of earnings retailer of marketing margin came in the first prize, amounting to an average of the total fruit studied crops around 53.30%, and the wholesaler  profits occupied the second highest marketing margin, amounting on average to fruit crops studied 24.37% , and the marketing operations of wholesalers and retailers combined occupied the third place in  marketing  margin between the producer  price and consumer  price which reached  an average of crops studied about 8.36% This means that the marketing operations have an impact on the  prices paid  by the consumer the transportation costs occupied the fourth place in terms of relative importance  where  the averaging  for  that  fruit  studied about 7.98% , while the damaged quantities costs came in the fifth  rank in  terms of the relative  importance  that  reaching  an average for Fruit crops studied around 600.% , and  measurement of marketing efficiency and the factors influencing  them  in the study area where it was found  the  performance weakness of marketing system  for  fruit crops studied along the marketing channels which are passing through it where the average of the marketing efficiency, according to the three laws used in extracted are 64.87% by the scale 1 with the limits of 40.66% according to the scale 2 and with the limits of 48.50% by the scale 3 It is generally low.One of the main conclusions reached high level of share brokers asymptotic almost to the share of producers of consumer dinars because of their ability to bargain without providing marketing services equivalent to the marketing services provided by the product which thus weakening stimulate producers to develop their production and some of their marketing activities.So the study recommends activating the role of the two devices in order to catalog and indicative determined to take their role in providing guidance and advice to farmers in the marketing of agricultural crops in order to raise efficiency of marketing fruit crops. 

AN ECONOMICAL STUDY TO MEASUREMENT OF MARKETING EFFICIENCY IN CALF FATTENING FIELDS IN NINEVEH GOVERNORATE(2018)

2020 ◽  
Vol 51 (4) ◽  
Author(s):  
Abdullah & Al-Taye
Keyword(s):  
Commodity Prices ◽  
Red Meat ◽  
Production Costs ◽  
Meat Production ◽  
Marketing Efficiency ◽  
Basic Source ◽  
Essential Nutrient ◽  
High Production ◽  
Marketing Costs ◽  
Marketing Margins

This study was aimed at assessing marketing efficiency in the main sites of meat production of calf fattening fields in the private sector due to the importance of meat, especially red meat, which has essential nutrient for human body growth and high commodity prices depending on the measurement indicators used to suit the nature of the research conducted in calves fattening production fields in Gogjali region- Nineveh  (2018). The basic source data of the study is obtained from sources on the ongoing ground- marketing questionnaire of three levels, the producer, the wholesaler, the retailer and two fields groups of caste random sample. The first group included (100) fields with imported calves class. The second included (51) fields with local calves class. Whereas, according to the production and marketing costs indicator, the average of marketing efficiency (ME1 ) of marketed meat in both groups of claves fattening fields amounted (92.47, 93.39%) respectively for a kilogram which is a sign of high production costs and, according to the marketing margins indicator, the average of marketing efficiency (ME2 ) of marketed meat in both groups of claves fattening fields amounted (86.89,79.13 %) for per kg which is a sign of high marketing margins. Thus the study concluded a high value of marketing efficiency using the first scale with the fattening period time for both groups while marketing efficiency by using the second scale was characterized by the gradual decline in the imported fattening fields and a gradual rise in the local fattening fields.  The study recommends supporting production inputs (fodder, treatment), unifying markets and limiting the    importation of red meat importation  in order to obtain a good production and currency policy by which the production costs could be reduced to the minimum .

scholarly journals Penyuluhan Pemanfaatan Air Nira Pohon Kelapa Menjadi Gula Semut untuk Meningkatkan Perkonomian Desa Kuripan Kabupaten Cilacap

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Reza Rahmadi Hasibuan ◽  
R. Satria Setyanugraha ◽  
Shella Rizqi Amelia ◽  
Anastasia Anggarkusuma Arofah ◽  
Agustin Riyan Pratiwi
Keyword(s):  
Product Development ◽  
Consumer Demand ◽  
Market Price ◽  
Great Demand ◽  
Marketing Process ◽  
Marketing Methods ◽  
Development Prospects

Abstract. Most of the residents of Kuripan Village, Kesugihan District, Cilacap Regency, work as coconut sugar processors. This work has been practiced for several years, but some residents are still not well off. It can be seen that the results of coconut sugar processing have good development prospects and a lot of high consumer demand in the market. This situation is caused by fluctuating sugar prices and the weak price position of sugar farmers. Several groups around Cilacap Regency have started to develop an ant sugar business. Ant sugar business has good prospects for development, this is due to its higher market price and is in great demand compared to sugar cubes. The conversion of block sugar to ant sugar is a product development that can be developed in order to solve the problem of coconut sugar craftsmen and with support for effective marketing methods. The counseling was followed by the practice of making sugar ants. The next stage is an effective marketing method so that the marketing process can be maximized and provide benefits to sugar farmers.Keywords: Kuripan Village, Ant sugarAbstrak. Penduduk Desa Kuripan Kecamatan Kesugihan Kabupaten Cilacap kebanyakan dari penduduk bekerja manjadi pengolah gula kelapa. Pekerjaan tersebut sudah ditekuni beberapa tahun, tetapi beberapa penduduk masih belum sejahtera. Dapat diketahui bahwa hasil olaha gula kelapa memiliki pengembangan prospek yang baik dan banyak perminat dari konsumen yang tinggi di pasar. Keadaan seperti ini disebabkan harga gula yang naik turun dan lemahnya posisi harga dari petani gula. Pembuatan usaha gula semut sudah mulai digelutioleh beberapa kelompok di sekitar Kabupaten Cilacap. Usaha gula semut memiliki pengembangan prospek yang baik, hal ini dikarenakan dari sisi harga dipasar yang lebih tinggi dan banyak diminati dibandingkan gula balok. Beralihnya gula balok menjadi gula semut merupakan pengembangan produk yang dapat dikembangkan agar dapat menyelesaikan masalah pengrajin gula kelapa dan dengan adanya dukungan pada metode pemasaran yang efektif. Penyuluhan diikuti dengan praktek pembuatan gula semut. Tahapan berikutnya adalah cara pemasaran yang efektif agar proses pemasaran dapat maksimal dan memberikan keuntungan kepada para petani gula.Kata Kunci: Desa Kuripan, Gula semut 

Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

2021 ◽  
Vol 5 (1) ◽  
pp. 34
Author(s):  
Dita Dwi Ayu Isukadana ◽  
I Wayan Restu ◽  
I Ketut Wija Negara
Keyword(s):  
Qualitative Method ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

Analisis Efisiensi Pemasaran Tempe (Studi Kasus di Sentra Produksi Tempe Sanan, Kelurahan Purwantoro, Kecamatan Blimbing, Kota Malang)

2019 ◽  
Vol 6 (01) ◽  
pp. 57-67
Author(s):  
Maria Christina Sarkol ◽  
Lisa Kurniawati ◽  
Sari Perwita
Keyword(s):  
Sampling Method ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Dominant Factor ◽  
Selling Price ◽  
Snowball Sampling ◽  
The Third ◽  
Marketing Process ◽  
Marketing Efficiency

Tempeh industry is a typical household business that requires little investment and has few workers. Efficient marketing could optimize the income of tempeh’s producers. This research aims to understand the marketing efficiency and factors that affect the purchasing margin of tempeh in selected areas. This research will study the value of farmer’s share and the marketing margin of tempeh to evaluate the commerce efficiency. The sampels are the producers and sellers. 58 tempeh’s producers are selected by the simple random sampling method. The sellers, on the other hand, are chosen using the snowball sampling, a technique that tracks down the marketing process. The variable studied in the  research are as follows: 1) producer’s tempeh’s selling cost, 2) tempeh’s selling price on commercial institution, 3) marketing cost, 4) total amount of sold products, 5) numbers of  marketing  institution  where the  product  passes,  6)  the  marketing margin, 7) the farmer’s share, and 8) marketing efficiency. The research finds three marketing channels on the case study areas. The first channel is from the producers to tempeh. The second channel is form producers to retailers to consumers. The third channel is from producers to peddlers to consumers. By using the farmer’s share, the calculation of commerce efficiency. The leading cause is the lack of middlemen. Moreover, the double regression analysis show the retailers tempeh selling cost (X4) to be the dominant factor in the marketing margin of tempeh.

scholarly journals Blending & Shortlisting Indicators from Existing Sustainability Rating Systems in Indian Context

2019 ◽  
Vol 8 (2) ◽  
pp. 5163-5167
Keyword(s):  
Qualitative Research ◽  
Research Methodology ◽  
Sustainability Indicators ◽  
Local People ◽  
Relative Importance ◽  
Rating Systems ◽  
Indian Context ◽  
Qualitative Research Methodology ◽  
Sustainability Practices ◽  
The Absolute

The meaning of sustainability in today’s world varies from place to place, region to region and person to person. In such a scenario the absolute or standard parameters used by various sustainability rating systems cannot stand accurate in a geographically, climatically and socially diverse nation like India. In such cases some buildings which have considerably low impact on the environment are unable to get green rating certification due to the rigidity in existing rating systems. Also occupants in different regions have contrasting perceptions about the relative importance of various sustainability indicators. The opinion of local people with idea about sustainability can be the key in defining affective sustainability practices as and local people have the minutest knowledge about their surroundings and their needs. This article attempts to identify, blend and shortlist optimum sustainability indicators in Indian context by studying the existing popular rating systems (LEED, GRIHA and IGBC). It also aims towards ranking the relative importance of the 7 major domains of sustainability indicators with help of qualitative research methodology.

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