scholarly journals EFFICIENCY OF MARKETING OF SOME FRUIT’S CROPS IN THE PROVINCE OF BAGHDAD FOR THE AGRICULTURAL SEASON 2015 / 2014

2016 ◽  
Vol 47 (2) ◽  
Author(s):  
Jassim & Thamir
Keyword(s):  
Marketing Channels ◽  
Relative Importance ◽  
Fruit Crops ◽  
Producer Price ◽  
Marketing Efficiency ◽  
Marketing Operations ◽  
Marketing Costs ◽  
High Level ◽  
Marketing Margins

 The high marketing margins for fruit crops and lower marketing efficiency in  the province of  Baghdad was the target of  the study and appreciation it and estimate the relative importance for its as well as marketing costs and measuring  Marketing Efficiency for fruit crops studied in the province of  Baghdad during the study period 2014/2015.The search has dealt with the evolution of  economic indicators for the marketing  efficiency of the fruit crops studied  in  the province of Baghdad during the period of the study it was found that the relative importance of absolute margin catalog between the producer price and  consumer price  represents a high proportion of which consumers pay, as an average for the total fruit crops studied around 48.80% , and  the relative  importance of earnings retailer of marketing margin came in the first prize, amounting to an average of the total fruit studied crops around 53.30%, and the wholesaler  profits occupied the second highest marketing margin, amounting on average to fruit crops studied 24.37% , and the marketing operations of wholesalers and retailers combined occupied the third place in  marketing  margin between the producer  price and consumer  price which reached  an average of crops studied about 8.36% This means that the marketing operations have an impact on the  prices paid  by the consumer the transportation costs occupied the fourth place in terms of relative importance  where  the averaging  for  that  fruit  studied about 7.98% , while the damaged quantities costs came in the fifth  rank in  terms of the relative  importance  that  reaching  an average for Fruit crops studied around 600.% , and  measurement of marketing efficiency and the factors influencing  them  in the study area where it was found  the  performance weakness of marketing system  for  fruit crops studied along the marketing channels which are passing through it where the average of the marketing efficiency, according to the three laws used in extracted are 64.87% by the scale 1 with the limits of 40.66% according to the scale 2 and with the limits of 48.50% by the scale 3 It is generally low.One of the main conclusions reached high level of share brokers asymptotic almost to the share of producers of consumer dinars because of their ability to bargain without providing marketing services equivalent to the marketing services provided by the product which thus weakening stimulate producers to develop their production and some of their marketing activities.So the study recommends activating the role of the two devices in order to catalog and indicative determined to take their role in providing guidance and advice to farmers in the marketing of agricultural crops in order to raise efficiency of marketing fruit crops. 

scholarly journals MARKETING MARGIN ACCOUNT BETWEEN THE PRODUCER AND CONSUMER PRICE OF SOME VEGETABLE CROPS IN THE PROVINCE OF BAGHDAD AND THE PRICE OF THE AGRICULTURAL SEASON FOR SUMMER 2014

2016 ◽  
Vol 47 (4) ◽  
Author(s):  
Al- Fraji & et al.
Keyword(s):  
Relative Importance ◽  
Vegetable Crops ◽  
Consumer Spending ◽  
Fresh Vegetables ◽  
Marketing Efficiency ◽  
Marketing Operations ◽  
Search Marketing ◽  
Marketing Costs ◽  
The One ◽  
Marketing Margins

This research aims to, analyze and estimate marketing margins and the relative importance of some vegetable crops in the province of Baghdad and then estimate the product share and wholesaler and retailer of consumer Iraqi dinars spent boil vegetable crops studied Results of the study showed that the margin catalog crops fresh vegetables varies from time to harvest as it was about 316 dinars Tomato and 315 for the option of water and 421.3 dinars eggplant and 448.5 dinars potato and 425.5 dinars onions dry.  How much the product share of consumer spending was about %58.3 and tomatoes %59.7 of the option and water %52.3 of the eggplant and %56.2  and potatoes 49.8% of dry onions. The share of the  wholesale  of consumer spending about 12% and tomatoes %13.5 of the option and water %11.2 of the eggplant and %9.5  and potato %9.2 onion dry. What share of the retailer of consumer spending about % 29.7  and tomatoes 23.3% of the option and water (36.4%) of the eggplant and 34.2% and potatoes 41.0% of dry onions. The relative importance of the terms of marketing margin for vegetable crops school came first prize profit retailer as it drew %42.6, and came in second place transportation as the percentage %18.8. And the third place came the profits of the wholesaler as the percentage %17.7, And it was ranked fourth marketing operations costs as the percentage %10.1  it ranked fifth  packing costs amounting to % 9.2  . It came sixth rank as loading costs amounted to %1.3. And that the margin between the search marketing is relatively high despite the decline in its absolute value, to the short distance between the producer and the consumer on the one hand and the lack of marketing tasks on the other hand care. Find recommendations came out of perhaps the most important work to raise marketing efficiency by changing market performance so that leads to lower costs functionality without modifying or reducing benefits or increasing the marketing benefits of marketing services without increasing marketing costs or achieve both.

scholarly journals Alur Pemasaran Jamur Merang di Desa Cirejag Kecamatan Jatisari Kabupaten Karawang

2018 ◽  
Vol 6 (2) ◽  
pp. 59
Author(s):  
Erfan Erfan ◽  
Jaenudin Jaenudin
Keyword(s):  
Marketing Channels ◽  
Purchase Price ◽  
Marketing Process ◽  
Product Stream ◽  
Marketing Costs ◽  
The Cost ◽  
Marketing Margins ◽  
Marketing Agency

Marketing agencies and marketing agencies perform their function in the product stream from the hands of producers to consumers who require the marketing costs. The size is determined by the cost of marketing functions that have been done by the respective marketing agencies, there is a difference allowing charges on any marketing process marketing agencies. The study aims to determine the marketing flow mushroom so obtained wars waged and marketing margins obtained each marketing agencies. The method used in this study is a survey, a sample of farmers by some 30 people of 120 population people and the way census of traders by 4 people, 4 people as many wholesalers and retailers by 12 people. The study was conducted from December 2012 to January 2013, the conclusions of this research are as follows: 1. Mushroom marketing channels at Cirejag village Jatisari district of Karawang Regency where one channel is from the manufacturer directly to consumers is the best marketing channels. This is due to the channels no additional marketing costs; 2. The role of the best marketing agencies and further enhance the value of the mushroom is the treatment of large traders, where sorting is done to sort out the treatment on the quality of the I and II quality adjusted on the size and cleanliness of the fungus itself; 3. The greatest marketing margins received marketing agency that collectors of Rp. 5,000. Because the purchase price is lower than non-farmers and additional marketing costs much less than the purchase price and the cost in marketing spend and wholesalers higher marketing margins obtained by Rp. 4,000

scholarly journals Marketing Efficiency of Chicken’s Egg in Binjai City, North Sumatra

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
K Pargita ◽  
A H Daulay ◽  
N Ginting ◽  
Y L Henuk ◽  
E Mirwandhono
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Efficiency ◽  
Cost Benefit Ratio ◽  
Marketing Costs ◽  
Chicken Eggs ◽  
Marketing Margins

The egg marketing by producers usually uses various marketing agencies so that chicken eggs will reach consumers. This process requires marketing costs to be used to perform marketing functions. Therefore, research is conducted to investigate the marketing channels, marketing institutions, marketing functions and investigate the marketing efficiency of chicken’s egg found in Binjai City. This research was conducted from July to August 2018. The method used in data collection is the withdrawal of a sample of retailers using the purposive sampling method, while the sample of farmers and other marketing institutions with snowball sampling. Data collection was done by interview technique using a questionnaire. Data analysis includes marketing costs, marketing margins, farme’r share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing margin is obtained by the second marketing channel, therefore the second marketing channel has the largest ratio of profit to cost. The biggest farmer's share is obtained in the second marketing channel, this channel only uses retailers as an intermediary channel. So it can be concluded that the second channel is the most efficient channel because it has the smallest cost and the profit is spread evenly across all the marketing institutions that play a role.

scholarly journals Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng

2020 ◽  
Vol 2 (1) ◽  
pp. 17-25
Author(s):  
Made Setena ◽  
Ida Ayu Sri Meitri
Keyword(s):  
Ornamental Plants ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Share Prices ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Small Traders

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran

scholarly journals EFFICENCY OF MARKETING OF THE TABLE EGGS IN THE PRIVATE SECTOR IN PROVINCE OF BAGHDAD IN 2015

2017 ◽  
Vol 48 (4) ◽  
Author(s):  
Bdeawe & Thamer
Keyword(s):  
Private Sector ◽  
Active Role ◽  
Transportation Costs ◽  
Relative Importance ◽  
Agricultural Marketing ◽  
The Third ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins

The study aims to measure the marketing margins and costs and the marketing efficiency of the table eggs were produced by the privete sector in Baghdad province, and to achive the study aims we design questionnaire are for the three marketing levels in marketing path : producer , wholsale trader and retailer trader. The results showed that share of produce which paid by consumer was (82%) as a one of indicators of high marketing efficiency , the producer prof it was about (68%), and profit of the wholesale trader about (18%), and profit of retailer profit about (14%). The study estimate the relative importance of item of the marketing margin between producer and consumer , the relative importance of profits of wholesale trader came in first rank by about (%38.7) from item of the marketing margin between producer and consumer , and in the secord rank came the relative importance of profits of retailer trader by about (%29.9) from items of the marketing margin between producr and consumer , and in the third rank came the relative importance of marketing costs of the whole saler trader by about (%25.7) from item the marketing margin between the producer and consumer of ter them came the relative importance of marketing costs of the retailer trader by (%4.3) from items of the marketing margin , while the relative importance of the transportation costs came in the last rank about (%1.3) from itiems of the marketing margin between producer and consumer. Thr marketing efficiency of the table eggs were produced according to scale (1) about (%89.19) and according to scale (2) about (%72.14) and this indicate hight of the marketing efficiency of the table eggs produced by private sector in Baghdad province according the two sacles .the study reached to some recommoudations such as providing the vechiles to transport the table eggs from producing points to marketing points which have airconditionrs to reduce the waste and damage of eggs during the marketing services, and providing producing equipmeyts and the agricultural marketing equipments of the table eggs by good quality and satible prices which has active role in decrease or increase the producing costs and agricultural marketing.

scholarly journals Analisis Saluran Pemasaran Ayam Buras di Kabupaten Banyuwangi

2019 ◽  
Vol 2 (2) ◽  
pp. 57-62
Author(s):  
Anang Febri Prasetyo ◽  
Bayu Aminulloh Fatah
Keyword(s):  
Mathematical Analysis ◽  
Descriptive Analysis ◽  
Marketing Channels ◽  
Analysis Method ◽  
Marketing Efficiency ◽  
Native Chickens ◽  
Local Chicken ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Local Chickens

The aim of the study was to determine the forms of marketing channels for local chickens, find out the size of the margins and the benefits of each party involved in the marketing of local chickens, find out the level of efficiency in each form of local chicken marketing channels in Banyuwangi regency. The number of respondents is as many as 195 respondents consisting of breeders, collectors, wholesalers, Chicken Slaughterhouses, retailers and consumers. The method used is descriptive analysis method and mathematical analysis. The results showed that there were 4 forms of marketing channels for local chickens in Banyuwangi Regency. Channel 1 (breeders to consumers), channel 2 (breeders, collectors and consumers), channel 3 (breeders, collectors, wholesalers and consumers), channel 4 (breeders, collectors, wholesalers, Chicken Slaughterhouses, retailers and consumers). The largest total marketing margin was in channel 4, which was Rp51,000.00 and the smallest total margin was in channel 1 of Rp0,00. The highest number of profits in the marketing of local chickens in Banyuwangi Regency was in channel 4 Chicken Slaughterhouse of Rp15,433.33 per chicken and the smallest profit in channel 2 traders is Rp5,893.37 per chicken, for the largest percentage of profit from the marketing of local chickens in the Regency Banyuwangi is in channel 4 Chicken Slaughterhouse at 31% and for the smallest percentage of profit is channel 1 farmer by 5%. The level of marketing efficiency of native chickens in Banyuwangi Regency based on marketing costs and marketing margins is declared efficient.

AN ECONOMICAL STUDY TO MEASUREMENT OF MARKETING EFFICIENCY IN CALF FATTENING FIELDS IN NINEVEH GOVERNORATE(2018)

2020 ◽  
Vol 51 (4) ◽  
Author(s):  
Abdullah & Al-Taye
Keyword(s):  
Commodity Prices ◽  
Red Meat ◽  
Production Costs ◽  
Meat Production ◽  
Marketing Efficiency ◽  
Basic Source ◽  
Essential Nutrient ◽  
High Production ◽  
Marketing Costs ◽  
Marketing Margins

This study was aimed at assessing marketing efficiency in the main sites of meat production of calf fattening fields in the private sector due to the importance of meat, especially red meat, which has essential nutrient for human body growth and high commodity prices depending on the measurement indicators used to suit the nature of the research conducted in calves fattening production fields in Gogjali region- Nineveh  (2018). The basic source data of the study is obtained from sources on the ongoing ground- marketing questionnaire of three levels, the producer, the wholesaler, the retailer and two fields groups of caste random sample. The first group included (100) fields with imported calves class. The second included (51) fields with local calves class. Whereas, according to the production and marketing costs indicator, the average of marketing efficiency (ME1 ) of marketed meat in both groups of claves fattening fields amounted (92.47, 93.39%) respectively for a kilogram which is a sign of high production costs and, according to the marketing margins indicator, the average of marketing efficiency (ME2 ) of marketed meat in both groups of claves fattening fields amounted (86.89,79.13 %) for per kg which is a sign of high marketing margins. Thus the study concluded a high value of marketing efficiency using the first scale with the fattening period time for both groups while marketing efficiency by using the second scale was characterized by the gradual decline in the imported fattening fields and a gradual rise in the local fattening fields.  The study recommends supporting production inputs (fodder, treatment), unifying markets and limiting the    importation of red meat importation  in order to obtain a good production and currency policy by which the production costs could be reduced to the minimum .

Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

2021 ◽  
Vol 5 (1) ◽  
pp. 34
Author(s):  
Dita Dwi Ayu Isukadana ◽  
I Wayan Restu ◽  
I Ketut Wija Negara
Keyword(s):  
Qualitative Method ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

Role of Consumer Knowledge in Developing Purchase Intentions and Driving Services Efficiency across Marketing Channels in Mexico

2016 ◽  
pp. 204-226
Author(s):  
Rajagopal
Keyword(s):  
Purchase Intentions ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Primary Data ◽  
Level Of Education ◽  
Or Groups ◽  
Value Propositions ◽  
High Level

This study is carried out in Mexico with an objective to analyse empirically the role of education in a transforming services marketing strategies of the firms. The study is carried on in Mexico through pragmatic investigation among the consumers subscribing to the communication and entertainment services. The analysis of primary data is developed around the theory of action that demonstrates the skills and confidence of individuals or groups towards making decision in acquiring or hiring services to improve their quality of life. The results of the study reveal that knowledge acquired on the services and value perceived by the consumers play key role in determining the intentions to purchases services. This study meticulously rows several arguments on how consumers with high level of education scrutinize the benefits offered by the firms marketing their communication and entertainment services, and build their value propositions on the services bought or contracted.

scholarly journals Rice marketing system, profitability and middlemen’s role in two districts of Bangladesh

2019 ◽  
Vol 17 (4) ◽  
pp. 567-573 ◽  
Author(s):  
AH Siddiquee ◽  
HM Sammy ◽  
MR Hasan
Keyword(s):  
Interest Rate ◽  
Structured Interview ◽  
Marketing Channels ◽  
Primary Data ◽  
Marketing System ◽  
Interview Schedule ◽  
Government Organizations ◽  
Marketing Costs ◽  
Marketing Margins

The study attempts to identify the rice marketing channels, market actors and their marketing functions in Bogura and Gaibandha districts in Bangladesh. The paper also examines the rice marketing cost and margin and highlight major obstacles of market actors. Primary data were collected from 25 middlemen by using pretested semi-structured interview schedule in 2017. Rice millers, wholesalers and retailers were the major market’s actors in the study areas. Most of the rice millers buy paddy directly from the farmers by using their agent. After processing rice, rice millers sell rice to the wholesalers, and retailers. Rice millers marketing costs were higher in the Bogura district (Tk.569.8/40kg) than Gaibandha district (Tk.526.0/40kg). However, retailers’ marketing costs were higher in Gaibandha district (Tk.43.0/40kg) than Bogura district (Tk.39.1/40kg). Among all intermediaries, marketing margins was highest for rice millers which were Tk. 227.5/40kg. Middlemen have no sufficient capital for investment. Therefore, Government, Non Government Organizations and other institutional credit should be available to them at the reasonable interest rate. J Bangladesh Agril Univ 17(4): 567–573, 2019

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