scholarly journals STRATEGI PEMASARAN FOOD AND BEVERAGE UNTUK MENINGKATKAN PENJUALAN PADA MASA PANDEMI COVID-19 DI CAVINTON HOTEL YOGYAKARTA, INDONESIA

2021 ◽  
Vol 4 (1) ◽  
pp. 60-72
Author(s):  
Lutfi Hendriyati ◽  
Ihsan Budi Santoso
Keyword(s):  
Public Interest ◽  
Environmental Sustainability ◽  
Swot Analysis ◽  
Public Awareness ◽  
Tourism Industry ◽  
Analysis Tool ◽  
Tourism Sector ◽  
The World ◽  
Food And Beverage ◽  
Delivery Services

The Covid19 pandemic corona virus in Indonesia was first detected on March 2, 2020. The Covid19 outbreak had a very devastating impact on the world Various industries are experiencing a slump, especially in the tourism sector. The weakening of the tourism industry in Indonesia such as Bali, Yogyakarta, Lombok has experienced a very drastic decline. The method used in this research is descriptive qualitative. Through this method, the writer tries to reveal the Food and Beverage marketing strategy during the covid 19 period at the Cavinton hotel in Yogyakarta. The analysis tool used is SWOT analysis to formulate a strategy for identifying various factors based on the researcher's knowledge and understanding. SWOT analysis is used to formulate a strategy through maximizing strength and opportunities and simultaneously minimizing weaknesses and threats. The results of research due to Covid19 make public awareness of cleanliness, health, safety and environmental sustainability very large, The decline in the tourism sector due to social distance caused the hotel business to decline so that Food and Beverage used various innovations and strategies to survive the Covid19 Pandemic, Public interest in food and delivery services is increasingly in demand, with the increasing transmission of covid19 making people limit themselves from leaving the house.

scholarly journals A SWOT Analysis to understand the impact of tourism industry on the Three pillars social Economy and Environment

2021 ◽  
Vol 119 ◽  
pp. 04004
Author(s):  
Mejjad Nezha ◽  
Alessia Rossi ◽  
Khalid El Khalidi ◽  
Ana-Bianca Pavel ◽  
El Khalil Cherif ◽  
...  
Keyword(s):  
World Economy ◽  
Swot Analysis ◽  
Social Economy ◽  
Tourism Industry ◽  
Cultural Wealth ◽  
Economic Growth And Development ◽  
Environmentally Sustainable ◽  
Tourism Sector ◽  
The World ◽  
The Impact

The tourism industry is an important sector contributing to the world economy where many countries’ economies worldwide depend mostly on the tourism industry incomes. In the present study, we analyze and review the tourism industry strength, weaknesses and opportunities in Morocco through applying Strength, Weakness, Opportunity, and Threat (SWOT) analysis. The study highlights the importance of the tourism sector for the socio-economic growth and development of the Moroccan economy and the need to preserve the country’s natural and cultural wealth by adopting environmentally sustainable practices.

"I Felt a Little Crazy Following a 'Doll'"

2022 ◽  
Vol 6 (GROUP) ◽  
pp. 1-28
Author(s):  
Abhinav Choudhry ◽  
Jinda Han ◽  
Xiaoyu Xu ◽  
Yun Huang
Keyword(s):  
Public Interest ◽  
Environmental Sustainability ◽  
Digital Content ◽  
Application Domain ◽  
Person Perspective ◽  
Health Marketing ◽  
The World ◽  
First Person Perspective ◽  
Marketing Firms ◽  
Physical Features

Virtual Influencers (VIs) are computer-generated characters, many of which are often visually indistinguishable from humans and interact with the world in the first-person perspective as social media influencers. They are gaining popularity by creating content in various areas, including fashion, music, art, sports, games, environmental sustainability, and mental health. Marketing firms and brands increasingly use them to capitalise on their millions of followers. Yet, little is known about what prompts people to engage with these digital beings. In this paper, we present our interview study with online users who followed different VIs on Instagram beyond the fashion application domain. Our findings show that the followers are attracted to VIs due to a unique mixture of visual appeal, sense of mystery, and creative storytelling that sets VI content apart from that of real human influencers. Specifically, VI content enables digital artists and content creators by removing the constraints of bodies and physical features. The followers not only perceived VIs' rising popularity in commercial industries, but also are supportive of VI involvement in non-commercial causes and campaigns. However, followers are reluctant to attribute trustworthiness to VIs in general though they display trust in limited domains, e.g., technology, music, games, and art. This research highlights VI's potential as innovative digital content, carrying influence and employing more varied creators, an appeal that could be harnessed by diverse industries and also by public interest organisations.

Potensi Pariwisata Dan Strategi Pengembangan Desa Wisata Sukajadi di Kabupaten Bogor

2021 ◽  
Vol 2 (1) ◽  
pp. 13-26
Author(s):  
Dina Mayasari Soeswoyo
Keyword(s):  
Development Strategy ◽  
Environmental Sustainability ◽  
Swot Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Community Support ◽  
Tourism Industry ◽  
Matrix Analysis ◽  
Primary Data ◽  
Tourist Attractions

This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.

scholarly journals The Roles of English in the Development of Tourism and Economy in Indonesia

2021 ◽  
Vol 11 (3) ◽  
pp. 305-313
Author(s):  
Ida Ayu Made Sri Widiastuti ◽  
◽  
I Nengah Dasi Astawa ◽  
Ida Bagus Nyoman Mantra ◽  
Putu Herny Susanti ◽  
...  
Keyword(s):  
Human Resources ◽  
Industrial Development ◽  
World Economy ◽  
National Development ◽  
Tourism Industry ◽  
Economic Community ◽  
Industry Sector ◽  
Tourism Sector ◽  
The World ◽  
The Government

Tourism is very necessary to continue to be developed to improve the economy in Indonesia and increase the position of the country geographically, which is very strategic for tourism and the world economy. For this reason, the ability to communicate in English is absolutely necessary, in order to compete with workers from other countries, so that they can contribute to the improvement of the national economy. The ability to communicate in English is a strategic sector in the development of highly competitive human resources in the tourism industry sector and in the global economic community. By having good English communication skills, it will be easier to grab market share in the tourism industry sector and the economic sector. The tourism sector as one of the prime industrial development is developed in order to further increase the rate of national development. For this reason, it is necessary that the government continues to increase its resilience, policies, and increase the development of tourism with a view to further developing the community's economy and increasing the ability to speak English so that human resources are able to compete in various tourism industries so that the economy will increase.

scholarly journals STRATEGIC DIRECTIONS FOR THE DEVELOPMENT OF THE TOURIST INDUSTRY IN THE REGION

2021 ◽  
Vol 9 (1) ◽  
pp. 72-86
Author(s):  
A. Nebesnaya
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Value Added ◽  
Well Being ◽  
Tourism Industry ◽  
Transport Infrastructure ◽  
Tourism Sector ◽  
Voronezh Region ◽  
Tourism Activity ◽  
Key Participants

The article provides an overview of the main strategic documents for the development of the tourism industry both at the federal level and at the regional levels. Among the main measures for the implementation of the Strategy for the period up to 2035 in the tourism sector, they noted: the formation of the institutional system of the industry; development of tourist infrastructure; formation of a tourist product; qualitatively new management of the industry; advanced training of participants in the tourism industry; ensuring an increase in the number of foreign tourists visiting the Russian Federation. To analyze the development of these measures in the region, a SWOT-analysis of the development of the tourism industry in the Voronezh region was carried out. The strengths included the availability of significant resources for the development of various types of tourism. The created room stock of accommodation facilities, represented by key foreign and domestic hotel brands, is capable of receiving up to 1.5 million tourists a year. The developed transport infrastructure of the Voronezh region, the presence of the international airport "Voronezh" are significant competitive advantages of the Voronezh region. The weaknesses include the fact that Voronezh and the region do not have a sufficiently developed hospitality industry and a well-recognized brand. The contribution of tourism activity to the well-being of its key participants was considered. A forecast was made in accordance with the Tourism Development Strategy 2035 of the export of tourism services and the gross value added of the tourism industry in Russia.

scholarly journals TOURISM AND WATER USE IN MALAYSIA: A REVIEW

2021 ◽  
Author(s):  
Zuraini Anang ◽  
◽  
Noorhaslinda Kulub Abdul Rashid ◽  
Azlina Abd. Aziz ◽  
◽  
...  
Keyword(s):  
Water Consumption ◽  
Sustainable Tourism ◽  
Emerging Countries ◽  
Tourism Industry ◽  
Water Usage ◽  
Demand And Supply ◽  
Water Demand And Supply ◽  
Tourism Sector ◽  
The World ◽  
Key Issues

Tourism is the economic driver for many emerging countries, and the main key distribution components of wealth in the world. Globally, tourism generated over 10% of the world Gross Domestic Product (GDP) and provided an estimation of 115 million jobs in 2017. Moreover, the tourism sector consumed 1% of the global consumption of water. This paper reviews the current literature that focuses on water usage in tourism sector and water management initiatives in tourism in order to identify the current and future contrast between water demand and supply for sustainable tourism, and to understand the key issues and challenges facing water usage in Malaysia. Furthermore, the paper examines the linkages between tourism and water consumption, and analyses the trends in water consumption. The paper concludes by emphasizing the importance of improving and enhancing the existing water resources policies in order to conserve nature while promoting sustainable tourism industry.

scholarly journals THE IMPACT OF COVID-19 ON MARKET CAPITAL ON THE EXAMPLE OF THE TOURIST INDUSTRY: EXPERIENCE OF THE EU AND OTHER COUNTRIES

2021 ◽  
Vol 2021 (1) ◽  
pp. 111-121
Author(s):  
M. Troian ◽  
V. Shkola ◽  
M. Domashenko ◽  
T. Makarenko
Keyword(s):  
Swot Analysis ◽  
Strong Support ◽  
World Order ◽  
Tourism Industry ◽  
Government Support ◽  
The World ◽  
Global Tourism ◽  
Tourism Enterprises ◽  
The Impact ◽  
The Eu

With the spread of the COVID-19 pandemic, the tourism industry faced a crisis that could be the worst in history. In recent years, the tourism industry has been one of the fastest-growing industries, sometimes faster than the world economy as a whole. 2019 has brought unprecedented changes to the world order, affecting all socio-ecological and economic ties. What are the consequences of and will have global tourism in connection with the spread of the COVID-19 pandemic, which countries and regions of the world will suffer the greatest losses, what threatens and what are the benefits of the tourism crisis that will bring a "new order" to the tourism industry, what innovative management anti-crisis measures should be applied by world governments and non-governmental organizations to overcome the unprecedented tourism crisis - all these issues remain acute and have identified the research topic. The paper examines the methodological developments and recommendations for overcoming the tourism crisis in Europe caused by the pandemic virus COVID-19, namely, the article identifies the basics and consequences of the pandemic impact on market capital on the example of tourism in Europe and the world, shows that the global tourism industry is one of the main factors in the formation of market capital, studied market capital as a component of intellectual capital on the example of tourism in the EU, outlined the prospects for global tourism, developed a system of measures to overcome the global crisis through tourism SWOT-analysis. Namely: enhanced multilateral cooperation and strong support are important for the resumption of tourism; the speed of adaptation of governments at all levels and the private sector involved in the tourism sector and the ability to respond quickly and adapt to the crisis; providing targeted and affordable government support as quickly and efficiently as possible for vulnerable tourism enterprises, workers and tourists; ensuring policy clarity and taking measures to limit uncertainty; invention and development of more sustainable and sustainable (socio-ecological-economic) models of tourism; development of tourism education and legislation.

scholarly journals ON THE ISSUE OF PROFESSIONAL TRAINING OF TOURIST PERSONNEL IN THE MIDST OF THE COVID-19 PANDEMIC

2021 ◽  
Vol 2 (67) ◽  
pp. 36-38
Author(s):  
O. Polyakova
Keyword(s):  
Higher Education ◽  
World Economy ◽  
Professional Training ◽  
Training System ◽  
Tourism Industry ◽  
Tourism Sector ◽  
The World

The current pandemic has revealed a number of vulnerabilities of the world economy to global threats of this level, including the tourism sector. This article examines the issue of digitalization of higher education in the context of the formation of a flexible and sustainable training system for the tourism industry against the backdrop of the COVID-19 pandemic.

SUSTAINABLE CUSTOMER DIGITAL ENGAGEMENT STRATEGIES FOR THE TOURISM RECOVERY PERSPECTIVE

2021 ◽  
Vol 14(63) (1) ◽  
pp. 51-62
Author(s):  
Margarida POCINHO ◽  
Nataliya G.S. VIEIRA ◽  
Celso Pereira NUNES ◽  
Florin NECHITA
Keyword(s):  
Critical Analysis ◽  
Tourism Industry ◽  
Tourist Destinations ◽  
Business Units ◽  
Engagement Strategies ◽  
Global Pandemic ◽  
Tourism Sector ◽  
The World ◽  
Digital Engagement ◽  
Content Marketing

The tourism sector has continued to be one of the most affected business units in 2020 in connection with a global pandemic. Numerous regions and tourist destinations, tourist hotspots and accommodations have been subjected to serious changes with a substantial economic impact. Thereby, the question arises as to whether the capacity to respond to customers' needs through functional digital engagement strategies is efficient for supporting a recovery and sustainable development of the tourism industry. This article comments on and provides a critical analysis of the recent online strategies related to content marketing applied to the tourism sector due to a global pandemic and the need to implement a different attitude towards tourismoriented projects. The article proposes some examples of efficient policies that fit in with changes in the world tourism market.

THE INFLUENCE OF THE MACROENVIRONMENT ON THE DEVELOPMENT OF THE PRICE OF SHARED AIRBNB ACCOMMODATION

2021 ◽  
pp. 104-137
Author(s):  
Jakub Kóňa
Keyword(s):  
European Union ◽  
Regression Analysis ◽  
Tourism Industry ◽  
Correlation And Regression Analysis ◽  
Tourism Sector ◽  
The World ◽  
European Union Countries ◽  
Macroeconomic Indicators ◽  
Independent Variable ◽  
Comparable Element

The shared economy occupies through shared accommodation a full-featured position in many economies of the world and the extent of its impact can be expressed in various ways. In addition, the price of accommodation appears to be a sufficiently objective, measurable, and comparable element to other statistical instruments of the economic environment. In the article, we use statistical methods of correlation and regression analysis to express the relationships between the dependent variable in the form of the price of shared accommodation in European Union countries and other economic indicators of the macroenvironment and the tourism industry, which thus represent an independent variable. The results signal that shared accommodation prices shows a higher degree of correlation with other indicators of the tourism sector than with other macroeconomic indicators in individual countries. Key words: Shared Economy. Shared Accommodation Prices, Airbnb, Regression and Correlation

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