scholarly journals Pengaruh Promosi dan Lokasi terhadap Keputusan Pembelian pada Cafe Tabik di Bukittinggi

2018 ◽  
Vol 2 (02) ◽  
pp. 115-123
Author(s):  
Nurfitriyenni Nurfitriyenni
Keyword(s):  
Significant Influence ◽  
Sampling Method ◽  
Binary Logistic Regression ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Binary Logistic Regression Analysis ◽  
Purchase Decisions ◽  
Research Subject ◽  
Purchasing Decisions ◽  
Significance Level

This study aims to determine whether promotions and locations influence the purchasing decisions at Tabik Café and analyze the most dominant factors in influencing the purchasing decisions of Tabik Café in Bukittinggi. Samples taken were 100 respondents. Sampling in this study uses probability sampling technique with simple random sampling method, which is that each individual has the same opportunity to be used as a research subject. From the results of Binary Logistic Regression analysis shows that there is a positive and significant influence between promotion and location on Purchase Decisions. The results of testing the regression model with the dependent variable purchasing decision obtained by the equation Y = -13.770 + 0.259 X1 + 0.556 X2. From the results of the analysis obtained the significance level of each Promotion variable (X1) is 0.039, location (X2) is 0.001. The results of the analysis show that each variable has a positive and significant influence on purchasing decisions at Tabik Café in Bukittinggi.

scholarly journals Socioeconomic determinants of micro and small enterprise growth in North Wollo and Waghimira Zone selected towns

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Erstu Tarko Kassa
Keyword(s):  
Research Design ◽  
Binary Logistic Regression ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Small Enterprise ◽  
Binary Logistic Regression Analysis ◽  
Cross Sectional ◽  
Tax Rate ◽  
Socioeconomic Determinant ◽  
North Wollo

AbstractThis study aims to investigate the socioeconomic determinant factors that affect the growth of micro and small enterprises (MSEs) in North Wollo and Waghimira Zone selected towns. In this study, a cross-sectional research design with both descriptive and explanatory research design has been employed, and 303 owners of enterprises have participated. The towns were selected purposely, and the respondents were also selected by using a simple random sampling technique. The data were analyzed by using STATA v-14 and applied descriptive and binary logistic regression analysis (odds ratio). The finding of the study revealed that age of the owner, access to finance, family business background, and interest rate most likely affect the growth of the enterprises with the statistically significant level. On the contrary, entrepreneurship training, the experience of the owner, the inflation rate, and competition less likely affect the growth of the enterprises with a statistical significant level. The remaining factors such as gender of the owners, education background, business age, business type, business location, social responsibility, tax rate, and social attitude were not statistically significant to determine the growth of MSEs.

PENGARUH KUALITAS PRODUK KOPI TERHADAP KEPUTUSAN PEMBELI DI POINT COFFEE PEDURENAN

2021 ◽  
Vol 15 (01) ◽  
pp. 22-28
Author(s):  
Dwi Lolla Octavyan ◽  
Sofiani Sofiani
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quality Service ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Specialty Coffee ◽  
Dominant Influence

Indonesia as one of the largest coffee producing countries in the world has an important role in global trade, namely the specialty coffee trade. Specialty coffee is one of the leading commodities for coffee producing countries like Indonesia because of the taste of the coffee. The quality of the product itself has an understanding that the product offered by the seller has more selling value that must be owned by competitors' products, therefore the company is trying to focus on the quality of the product and compare it with the products offered by competing companies. This research is associative research using a quantitative approach. With the aim to analyze the effect of Coffee Beverage Product Quality on Buyer's Decisions at Point Coffee Pedurenan, South Jakarta, as well as find out which factors have a dominant influence on Buyer's Decisions at the Coffee Shop. The sample in this study amounted to 100 respondents who had visited Point Coffee by using the Probability Sampling method with the Simple Random Sampling technique. The data was collected using questtionnaires and distribute it directly to buyers at Point Coffee. The suggestion from this research is that the owner of Point Coffee can maintain the hygiene that has been applied by the workers, Increase again the Quality, Quantity, Variation, and Innovation of coffee beverage products in terms of flavor, to meet the buyer's decision. And Point Coffee is more innovative so that buyers don't get bored easily if they come again at Point Coffee. Keywords: Product Quality, Service Quality, Purchasing Decisions

scholarly journals Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Dan Kepuasan Pelanggan Kedai Kopi Kimteng di Pekanbaru

2020 ◽  
Vol 4 (1) ◽  
pp. 10-24
Author(s):  
Adhi Nurcahyo Achmad ◽  
Samsir Samsir ◽  
Yulia Efni
Keyword(s):  
Customer Satisfaction ◽  
Significant Influence ◽  
Structural Equation ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Modeling Analysis

This study aims to see and determine the direct effect of the marketing mix on purchasing decisions and customer satisfaction. Research site at the Kimteng coffee shop Pekanbaru. The population in this study were all customers who made repeat purchases at the Kimteng coffee shop Pekanbaru. The sampling technique used was non-probability sampling using the simple random sampling method, because the sampling of members from the population was done randomly without paying attention to the strata in the population. Determining the number of samples 5 times the number of variable indicators as many as 30 are used. Thus, the number of samples to be studied in this study was 150 people. In this study, researchers will use SEM (Structural Equation Modeling) analysis. The results of this study indicate that there is a positive and significant influence between the marketing mix on purchasing decisions and there is a positive and significant influence between the marketing mix and purchasing decisions on customer satisfaction. Purchasing decisions are able to positively and significantly mediate between marketing strategies and customer satisfaction.

scholarly journals THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND FAMILY ENVIRONMENT ON INTERESTS ENTREPRENEURSHIP IN STUDENT OF THE FACULTY OF ECONOMICS, UNIVERSITY OF NGURAH RAI IN DENPASAR

2020 ◽  
Vol 1 (2) ◽  
pp. 158-166
Author(s):  
Ni Kadek Purnamawati ◽  
Ade Maharini Adiandari ◽  
Nyoman Dwika Ayu Amrita ◽  
Luh Putu Virra Indah Perdanawati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Family Environment ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Method ◽  
Sampling Technique ◽  
Entrepreneurship Education ◽  
Simple Random Sampling ◽  
The Family

This study aims to determine the effect of entrepreneurship education and family environment partially and simultaneously on the interest in entrepreneur in student of the Faculty of Economics, University of Ngurah Rai in Denpasar. The number of samples is determined by the Probability Sampling technique using the Simple Random Sampling method of 75 students in the sixth semester of the Faculty of Economics, University of Ngurah Rai in Denpasar. Analyzed by classical assumption, multiple linear regression analys, determination analys, simultaneous significant test (F-test) and partial significant test (T-test). The results showed that there was a positive and significant influence partially or simultaneously between entrepreneur education and the family environment towards the interest in entrepreneurship in students of the Faculty of Economics, University of Ngurah Rai in Denpasar.

PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKIN CARE (Studi Pada Konsumen Larissa Aesthetic Center Cabang Kediri)

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Zuraidah Zuraidah ◽  
Angelia Nesma Yunika Putri
Keyword(s):  
Product Quality ◽  
Quantitative Methods ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Significance Test ◽  
Skin Care ◽  
Test Reliability ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Descriptive Data

To satisfy customer needs and desires, there is one thing that every company must pay attention to when it comes to competing in the market. When choosing a product, customers usually make a critical assessment of the product to be purchased. Customers certainly want to get quality products according to the price paid. When deciding to purchase a product, it means that the customer has already decided what to buy, decided to buy or not, decide when and where they will buy, and decide how they will buy it. This study aims to determine the effect of product quality on purchasing decisions for skin care for consumers of Larissa aesthetic center Kediri branch. This study uses quantitative methods, the instrument in this study is a questionnaire given to respondents in the study. As for the population in this study are Muslim Consumers Larissa Aesthetic Center Kediri Branch. Probability sampling is the sampling technique used in this study, especially the simple random sampling technique. By using the Slovin formula, the researchers took a sample of 336 customers of Larissa Aesthetic Center Kediri Branch. The data were processed using descriptive data analysis, validity test, reliability test, classical assumption test, and hypothesis testing. The results showed that the regression equation formed was Y = 14.971 + 0.695X. According to the results of the t test it is known that the significance value of t (0.000 <0.05) with the results of t count 10.010 ≥ t table 1.6525 then H0 is rejected and H1 is accepted. This shows that product quality (X) has a positive and significant effect on purchasing decisions (Y). Based on the R square significance test that has been carried out, the results show that product quality has a significant effect on purchasing decisions by 0.530 or 53%. While the remaining 47% of purchase decisions are influenced by other variables not examined in this study, namely price, promotion and location.Keywords: Product Quality, Purchasing Decision, Larissa Aesthetic Center

scholarly journals The Role Of Brand Image In Mediating Service Quality And Promotion Towards Decisions To Buy Car On Credit In The Covid-19 Period (Study Case At Pt Maybank Indonesia Finance Dki Jakarta And Tangerang Branch)

2021 ◽  
Vol 2 (5) ◽  
pp. 1907-1917
Author(s):  
Saparso ◽  
Soegeng Wahyoedi ◽  
Santoso
Keyword(s):  
Service Quality ◽  
Significant Influence ◽  
Brand Image ◽  
Simple Random Sampling ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Good Service ◽  
Pls Analysis ◽  
Study Case

This study discusses the role of brand image in mediating service quality and promotion of car purchase decisions on credit during the Covid-19 period at PT Maybank Indonesia Finance. This research was conducted by using the probability sampling method with the type of simple random sampling. Researchers distributed questionnaires to 100 Maybank Finance consumer respondents in DKI Jakarta and Tangerang. Data analysis using Smart PLS analysis. The results of the analysis conclude that service quality has a positive and significant influence on purchasing decisions. It can be said, good service quality will affect the decision to buy a car on credit at Maybank Finance. The promotion has a positive and significant influence on purchasing decisions. It can be said that the company's promotions will influence the decision to purchase a car on credit at Maybank Finance. Service quality has a positive and significant influence on brand image. Good service quality will form a good brand image in the minds of consumers. The promotion has a positive and significant influence on brand image. If the promotion is increasing, it will affect the company's brand image. Brand image has a positive and significant influence on purchasing decisions. A good brand image will influence the decision to buy a car on credit at Maybank Finance. Brand image is also proven to have a role in mediating service quality on purchasing decisions.

scholarly journals Peranan Olahraga Beladiri Militer Yongmoodo terhadap Kepercayaan Diri Anggota TNI-AD

2019 ◽  
Vol 5 (1) ◽  
pp. 32-38
Author(s):  
Sandi Dwi Triono
Keyword(s):  
Significant Influence ◽  
Martial Arts ◽  
Sampling Technique ◽  
Armed Forces ◽  
Simple Random Sampling ◽  
Significance Level ◽  
Self Confidence ◽  
Ex Post ◽  
Ex Post Facto ◽  
The Impact

This study aims to determine whether the impact of Yongmoodo military martial sports on the self-confidence of TNI-AD members. The method used is the ex post facto method which is a research method used to solve or answer the problems faced in the current situation. The population in this study were members of the Indonesian Armed Forces in the Army Pangalengan. The sample used amounted to 27 people selected through simple random sampling technique. The instrument used was in the form of a questionnaire with the number of questions used 35 questions with instrument reliability 0.893. The results of the test of significance level indicate that the value of Sig. (2-tailed) of 0,000 smaller than <0.05, which means that there is a significant influence of Yongmoodo martial arts on the confidence of members of the Army. The results of processing the confidence percentage data were 91.78%, with sub-variables of confidence in self-ability 92.59%, optimistic 82.96%, objective 90.33%, and responsible 91.85%, rational and realistic 89, 38%. The conclusion of this study is that there is a significant influence on the yongmoodo military martial arts against the confidence of members of the TNI-AD SECATA, Pangalengan.

PENGARUH KOMPETENSI DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT. MUTIARA AGUNG

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Muhammad Irawan Noor, M.Si.
Keyword(s):  
Significant Influence ◽  
Random Sampling ◽  
Research Method ◽  
Sampling Method ◽  
Employee Performance ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Approach ◽  
F Test ◽  
Performance Variable

The purpose of this study was to determine how the influence of competence and motivation to employee performance PT. Mutiara Agung. The research method was used by Explanatory Analysis approach that explains the causalistic relationship between variables. Sampling technique was using Slovin formula which further in sampling with simple random sampling method. This can be done because the characteristics of respondents in this research was homogeneous, that is the employees of PT. Mutiara Agung. Based on the results of this research, there is a significant influence between competence and motivation variables to employee performance PT. Mutiara Agung, with using F test, where F count is bigger than F table (38,365> 3,214). Conclusion: There is significant influence which is explained by result from R square is 0,641 which mean that competence and motivation variable give contribution equal to 64,1% to employee performance variable, while the rest equal to 35,9% was donated by other variable which not examined. Suggestions that the authors convey to the company is the competence contained in the company should still be improved and the leader provides motivation to employees such as with rewards on employees' achievment.

scholarly journals Effect of Distribution Channels, Service Quality and Product Quality on Purchase Decisions at PT Sumatra Sukses Jaya (FDR Tire Distributor)

2021 ◽  
Vol 8 (6) ◽  
pp. 175-179
Author(s):  
Stewen . ◽  
Andre Fitriano ◽  
Winer Antono
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Distribution Channels ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Returns ◽  
Partial Data ◽  
Quality Product

The purpose of this study was to test and analyze distribution channels, service quality, product quality on purchase decisions at PT Sumatra Sukses Jaya. The phenomenon of a decrease in purchasing decisions, delays in distribution to customers, service quality that still gets complaints from customers and the existence of product returns from product quality that occur are the background of this research. The sampling technique in this study used simple random sampling using the slovin formula in determining the sample. The number of samples in this study was 115 people. In partial data testing, the variables of distribution channels, service quality, product quality show a positive and significant effect on each variable on purchase decisions at PT Sumatra Sukses Jaya. In testing the data analysis simultaneously, the variables of distribution channels, service quality, product quality showed a positive and significant effect on purchase decisions at PT Sumatra Sukses Jaya. Keywords: Distribution Channels, Service Quality, Product Quality, Purchase Decisions.

Sources of finance for tech startups over its lifecycle: what determines their approach of sources and its success?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shivalik Singh ◽  
Bala Subrahmanya Mungila Hillemane
Keyword(s):  
Venture Capital ◽  
Private Equity ◽  
Growth Stage ◽  
Early Stage ◽  
Binary Logistic Regression ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Binary Logistic Regression Analysis ◽  
Content Type

PurposeThe purpose of this paper is to ascertain the factors determining the choice of sources of finance for a tech startup over its lifecycle.Design/methodology/approachThis study adopts simple random sampling technique to choose 93 sample tech startups in Bangalore. Further, this study employs the primary data collection from the sampled startups under study through a semi-structured questionnaire and in-depth interviews with the founders/CEOs of these startups. Furthermore, it carries out binary logistic regression analysis to primarily examine the likelihood of a tech startup to approach and access a particular source of finance over its lifecycle.FindingsOur results indicate that a tech startup's choice for a financial source varies with its lifecycle stage and financial requirements. We find that while in its early stage, a tech startup's choice of a financial source is limited to business angels (BA), in the growth stage, it approaches the institutional sources, viz. Venture Capital (VC), Corporate Venture Capital (CVC), Banks and Private Equity (PE) firms alternatively. Out of the three major categories of financial requirements: Human Capital (HC), Research Capital (RC) and Social Capital (SC), the requirement for HC and SC is predominantly funded by VCs, while the acquisition of RC is facilitated by early stage investors (BAs) as well as growth stage investors (CVC and PEs).Research limitations/implicationsThe research implication of the study lies in bringing out the need to understand both the nature and the quantum of financial requirements of tech startups would influence the sources of finance it would approach and obtain finance for its operations and growth.Practical implicationsThe major policy implication of the study refers to the need to promote the diverse sources of finance to meet the diverse needs of finance in different stages of a tech startup's lifecycle. Particularly in an emerging economy, where we do not see the emergence and growth of highly innovative tech startups, the need to promote adequate availability of RC is especially important.Originality/valueThis study makes a key contribution to the entrepreneurial finance literature by empirically investigating the factors determining a tech startup's propensity to approach and access a particular source of finance over its lifecycle.

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