scholarly journals Analisis Penetapan Harga Terhadap Keputusan Pembelian Konsumen

2018 ◽  
Vol 1 (2) ◽  
pp. 19-24
Author(s):  
Victorinus Laoli ◽  
Fatolosa Hulu
Keyword(s):  
Random Sampling ◽  
Building Materials ◽  
Positive Influence ◽  
Purchase Decision ◽  
Stratified Random Sampling ◽  
Price Determination ◽  
Purchasing Decisions ◽  
Sample Collection ◽  
Collection Method ◽  
Measuring Tool

This study aims to know to know and analyze the pricing of purchasing decisions on UD. Sentosa Gunungsitoli. Population determination in this study is as many as 450 people per day. With average visitor details of 15 people per day multiplied by one month (30 days). The sample to be taken is 10% of 450 people that is 45 people. Sample collection method used is stratified random sampling (random sampling study). Researchers use Likert scale as a measuring tool. From result of calculation of correlation coefficient between variable X (price determination) influence to variable Y (decision of purchase) obtained rhitung (rxy) = 0,818 if consulted at price critics table r product moment for 5% confidence interval after counting it r count = 0,818> from rtabel = 0,514. Thus it can be concluded that there is a strong or positive influence between the pricing of purchasing decisions on building materials at UD. Sentosa Gunungsitoli. The contribution of working price determination to purchase decision is = 66,91%.

scholarly journals PENGARUH DIKLAT FUNGSIONAL PERENCANA DAN MOTIVASI KERJA TERHADAP KUALITAS PERENCANA (STUDI DI BAPPENAS TAHUN 2016)

2017 ◽  
Vol 3 (2) ◽  
pp. 33-57
Author(s):  
Ivan Budi Susetyo ◽  
Frans Dione ◽  
Eko Hari
Keyword(s):  
Random Sampling ◽  
Work Motivation ◽  
Sampling Technique ◽  
Positive Influence ◽  
Faculty Training ◽  
Stratified Random Sampling ◽  
Functional Training ◽  
Need For Power ◽  
Descriptive Method

Abstract: The formulation of this study is review the influence of functional training planners to the quality planners, the influence of work motivation to the quality of planner, and the influence of functional training planners and motivation to work together to the quality of Bappenas planners. The method used in this research is descriptive method with quantitative approach. The sampling technique is using proportionate stratified random sampling with a number of sample sizes of 137 people. Furthermore, the data obtained, processed and analyzed with SPSS 19.0 for windows Program by performing statistical test, those are the t test and F test. The results of this study indicate that there is a positive influence between functional training planners to quality planners, work motivation to quality planners, and the influence of the two together to the quality planner. The dimension of functional training planners that have an influence to the quality of planners is the management and faculty training. In addition, the study is also found that the dimension of work motivation which has an influence to the quality of planners is the need for achievement and the need for power. Keywords: Training, Work Motivation, Quality Planner Abstrak: Perumusan penelitian ini mengkaji besarnya pengaruh diklat fungsional perencana terhadap kualitas perencana, pengaruh motivasi kerja terhadap kualitas perencana, dan pengaruh diklat fungsional perencana dan motivasi kerja secara bersama-sama terhadap kualitas perencana Bappenas. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh perencana di Bappenas tahun 2016. Teknik pengambilan sampel menggunakan proportionate stratified random sampling dengan jumlah ukuran sampel 137 orang. Selanjutnya, data yang diperoleh, diolah dan dianalisa  dengan bantuan program SPSS 19.0 for windows dengan melakukan uji statistik yaitu uji t dan uji F. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif antara diklat fungsional perencana terhadap kualitas perencana, motivasi kerja terhadap kualitas perencana, dan pengaruh keduanya secara bersama-sama terhadap kualitas perencana. Dimensi diklat fungsional perencana yang memiliki pengaruh terhadap kualitas perencana adalah pengelolaan dan tenaga pengajar diklat. Selain itu, penelitian juga menemukan bahwa dimensi motivasi kerja yang memiliki pengaruh terhadap kualitas perencana adalah kebutuhan akan prestasi dan kebutuhan akan kekuasaan. Kata Kunci: Diklat, Motivasi Kerja, Kualitas Perencana

scholarly journals Pengaruh Motivasi, Budaya, dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Indomie

2019 ◽  
Vol 7 (3) ◽  
pp. 319-324
Author(s):  
Keren Keren ◽  
Sulistiono Sulistiono
Keyword(s):  
Consumer Attitudes ◽  
Positive Influence ◽  
Purchase Decision ◽  
Consumer Attitude ◽  
Test Results ◽  
Collection Method ◽  
Consumer Motivation ◽  
Market Leader ◽  
Influential Variable ◽  
Instant Noodle

Consumption of instant noodle products in Indonesia is quite high. Especially the Indomie instant noodle which is the market leader in the Indonesian instant noodle product market. In purchasing products, consumers are influenced by three factors, namely motivation, culture, and consumer attitudes. This research is a survey research with data collection method through interviews using a questionnaire instrument to 100 respondents in the Bogor city. Based on the analysis of the data obtained, it is known that of the three variables studied, Consumer Attitude is the most influential variable on the Purchase Decision of Indomie brand instant noodle products because it has the greatest beta value among the other variables. From the partial test results (t and F test) it can be obtained that the three exogeneus variables (Consumer Motivation, Culture, and Consumer Attitudes) have the same strong and positive influence simultaneously on the Purchase Decision of Indomie brand instant noodle products.

scholarly journals Factors Affecting Job Satisfaction among Academic Employees in Polytechnic

2020 ◽  
Vol 5 (11) ◽  
pp. 209-216
Author(s):  
Muhamad Saufiyudin Omar ◽  
Siti Fatimah Abdul Aziz ◽  
Nurasyikin Mohd Salleh
Keyword(s):  
Job Satisfaction ◽  
Working Conditions ◽  
Random Sampling ◽  
Job Security ◽  
Cross Sectional Study ◽  
Positive Influence ◽  
Stratified Random Sampling ◽  
Sectional Study ◽  
Cross Sectional ◽  
Factors Affecting

Satisfied employees are crucial in developing a successful organization. The purpose of this study is to identify the factors that affect job satisfaction among polytechnic academic employees in Malaysia. A cross-sectional study was employed and stratified random sampling was used to collect the data. A total of 130 respondents answered the questionnaires. The results revealed that job security, salary and working conditions had significant and positive influence on job satisfaction among polytechnic academic employees. Hence, strengthening the factors of job security, salary and working conditions among the polytechnic academic employees is critically important to ensure the employees are satisfied which will then lead towards a successful polytechnic.

scholarly journals INFLUENCE DIVERSITY OF PRODUCTS, PRICE, PROMOTION AND LOCATION TOWARDS CUSTOMER SATISFACTION WITH PURCHASE DECISION AT TRANSMART CARREFOUR PLAZA MEDAN FAIR

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Syilvana Dwi Novianti
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Diversity ◽  
Location Factor ◽  
Purchasing Decision ◽  
Buying Decisions

<p>The research aims to know and identify: (1) The positive influence of product diversity on purchasing decisions, (2) The positive influence of price diversity on consumer buying decisions, (3) positive influence on the promotion of decisions Consumer Purchase, (4) positive influence of location against consumer purchase decisions, (5) positive influence of product diversity to consumer satisfaction through consumer buying decisions, (6) positive influence of price diversity towards consumer satisfaction Through consumer purchase decisions, (7) positive influence of promotion to consumer satisfaction through consumer purchase decisions, (8) positive influence of location towards consumer satisfaction through consumer buying decisions, and (9) positive influence Decision to purchase customer satisfaction. Research conducted at the Transmart Carrefour Plaza Medan Fair. Types of research is quantitative research with research methods is a survey method.  The population in this research is the consumer Transmart Carrefour Plaza Medan Fair as much as 100 respondents.  The data collection instruments used are polls. The analysis of the data used is path analysis. Research findings Show: (1) There is a positive influence of product diversity on consumer purchasing decisions with a coefficient of 0.204 so that it can be determined that a variation of 20.40% in the purchase decision is decided by Diversity of products, (2) there is a positive influence on the price diversity of consumer purchasing decisions with a coefficient of 0.297, so that it can be determined that a variation of 29.70% on the purchase decision is defined by a diversity of prices, (3) There is a positive influence on the promotion to the consumer purchase decision with a coefficient of 0.175, so it can be determined that a variation of 17.50% on the purchase decision set by the promotion, (4) there is a positive influence of location To the consumer purchase decision with a coefficient of 0.327, so it can be determined that a variation of 32.70% on the purchase decision is defined by an easily accessible location factor, (5) There is a positive influence of product diversity to customer satisfaction through a consumer purchase decision with a coefficient of 0.128 so that it can be determined that a variation of 12.80% on consumer satisfaction is defined by factors Product diversity through consideration of the purchasing decision factor, (6) There is a positive influence of price diversity towards consumer satisfaction through the decision of consumer purchase by coefficient. Amounting to 0.148 so that it can be determined that a variation of 14.80% on consumer satisfaction is defined by the price diversity factor through consideration of the purchase decision Factor, (7) there is a positive influence promotion to customer satisfaction Through a consumer purchase decision with a coefficient of 0.157 so that it can be determined that a variation of 15.70% on consumer satisfaction is defined by the promotion factor through consideration of the purchasing decision factor, (8) There is a positive influence on location to customer satisfaction through the decision of consumer purchase with a coefficient of 0.114 so that it can be determined that a variation of 11.40% in consumer satisfaction is defined by the location factor through Decision factor considerations, and (9) there is a positive influence on purchasing decisions positively affect the customer satisfaction with a coefficient of 0.548 so that it can be interpreted that there is a variation of 54.80% on satisfaction Determined by the purchasing decision factor.</p>

scholarly journals PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA ELEVEN CAFE BENGKULU

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sri Ekowati ◽  
Meilaty Finthariasari ◽  
Aslim Aslim
Keyword(s):  
Sampling Method ◽  
Regression Equation ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Linear Regression Equation ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Independent Variables ◽  
Positive Effect ◽  
Two Independent Variables

This research is based on the importance of prices and promotion of purchasing decisions. The formulation of the problem is whether prices and promotions have a positive effect on purchasing decisions. This study aims to examine and analyze the influence of prices and promotion of product purchasing decisions at Eleven Cafe Bengkulu. The object of this research is Eleven Cafe Bengkulu consumers with an accidental sampling method, which the respondent explained in this study was 65 people. Data collection method using questionnaire.The results of this study can be concluded that seen from the test of multiple linear regression equation using the SPSS program, namely Y = 20.416 + - 312X1 + 185X2. The results of the analysis found that prices negatively affect purchasing decisions and promotion has a positive effect on purchasing decisions. The testing of the t test hypothesis shows that both variables have an influence on the purchase decision of Adjusted R squer's number of 0.122 indicating that 12.2 percent of purchase decisions can be explained by the two independent variables used in the regression equation, while the rest is influenced by other variables not included in this study. Keywords: Price, Promotion, Purchase Decision.

scholarly journals The Effect Celebrity Endorser and Brand Equity to Purchase Decision in E- Commerce Tokopedia

2020 ◽  
Vol 8 (6) ◽  
pp. 581-584
Keyword(s):  
Data Collection ◽  
Brand Equity ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Data Collection Method ◽  
Celebrity Endorser

This study aims to determine the effect of Celebrity Endorser on elements of Brand Equity and its impact on purchasing decisions in one e-Commerce in Indonesia, Tokopedia. The number of samples in this study are 111 respondents who have used Tokopedia. The data collection method uses a questionnaire. In this study, Brand Equity itself divided into 4 dimensions hence the researchers look at the correlation between Celebrity Endorser and each dimension of Brand Equity, and purchase decision.

scholarly journals KAJIAN TAMPILAN FISIK, CITRA MEREK DAN PEMASAR DARI MULUT KE MULUT TERHADAP KEPUTUSAN PEMBELIAN PADA SALON NOONA BEAUTY KOREA KOTA BARABAI KABUPATEN HULU SUNGAI TENGAH

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Cici Asmawati ◽  
Riky Welli Saputra
Keyword(s):  
Random Sampling ◽  
Word Of Mouth ◽  
Brand Image ◽  
Physical Appearance ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Beauty Salon ◽  
Joint Influence

The purpose of this study was to analyze the physical appearance, brand image and marketer's word of mouth either partially or simultaneously influence the purchasing decision at Noona Beauty Korea salon in Barabai, Hulu Sungai Tengah Regency.The population in this study were all customers or consumers of the Noona Beuty Korea salon in Barabai, Hulu Sungai Tengah Regency. The number of samples is 100 respondents. The sampling technique in this study used a random sampling technique, or random sampling. The data in this research were obtained directly from interviews by distributing questionnaires. The analytical tool used is the research instrument test, classical assumption test, multiple linear regression, t test, F test and R2 testThe results showed that there was an effect of Physical Appearance on Purchase Decisions at Noona Beauty Salon Korea Barabai, Hulu Sungai Tengah Regency. There is an influence of Brand Image on Purchase Decision at Salon Noona Beauty Korea Barabai, Hulu Sungai Tengah Regency. There is the influence of marketers by word of mouth on purchasing decisions at Noona Beauty Salon Korea Barabai, Hulu Sungai Tengah Regency. There is a joint influence between the variables of Physical Appearance, Brand Image, and Word of mouth Marketers on Purchase Decisions at Noona Beauty Salon Korea Barabai, Hulu Sungai Tengah Regency.

EFFECT OF POSITIONING ON PURCHASING DECISIONS ON SOSRO BOTTLE TEA PRODUCTS (Survey / Census on UNSIKA Students)

2019 ◽  
Vol 2 (1) ◽  
pp. 224
Author(s):  
Devi Ratnasari ◽  
Diah Febi Utami ◽  
Dikka Ramadhan R ◽  
Edi Sukendar ◽  
Fanny Tania ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The University

The purpose of the study was to find out the description of Positioning, to find out the description of the Purchase Decision, to find out how much influence Positioning had on the Purchase Decision. The population in this study were students of the University of Singaperbangsa Karawang who had consumed Teh Botol Sosro as many as 16,291 and taken as many as 100 respondents using the Slovin formula with an error rate of 10% through random sampling method. The analysis technique used is simple linear regression analysis and classic assumption test. Tests were carried out with the help of SPSS version 24 software. The results of the study showed that the positioning partially had a positive and significant effect on purchasing decisions. This conclusion shows that positioning has a good influence so that it encourages consumers to make purchasing decisions on a product, especially Teh Botol Sosro products. Therefore, this research is expected to be carried out widely by future researchers.

FAKTOR MINAT BELI KONSUMEN PADA KARTU PRA BAYAR TELKOMSEL AS DAN PRA BAYAR INDOSAT IM3 DI YOGYAKARTA

2015 ◽  
Vol 10 (1) ◽  
pp. 85
Author(s):  
Stafanus Andi ◽  
Singgih Santoso
Keyword(s):  
Factor Analysis ◽  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Method ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Five Factors ◽  
Two Factors ◽  
Product Factor

ABSTRACT Research purposes is to identify factors that forms Telkomsel AS and Indosat IM3 purchase intention. Using survey as a data collection method, a questionnaire was distributed to respondents whose using Telkomsel AS and Indosat IM3 with purposive random sampling method. Data analysis tools are factor analysis. Results show that there four five factors that significantly form Telkomsel AS purchasing decisions, i.e access and servicesfactor, product factor, advertising and perception factor, and promotion and pricing factor. Meanwhile, there are two factors that form IM3 purchase intention, i.e information, promoiton, and product factor, and accessand quality factor. Keywords: marketing mix, factor analysis, purchase intention ABSTRAK Tujuan penelitian untuk mengetahui faktor-faktor apa saja yang membentuk minat beli seorang pengguna jasa telekomunikasi Telkomsel AS dan Indosat IM3.Pengumpulan data menggunakan kuesioner yang disebar pada sejumlah responden untuk kedua jenis kartu dengan menggunakan metode purposive random sampling.Metode analisis data yang digunakan adalah analisis faktor. Hasil penelitian menunjukkan kartu TelkomselAS memiliki empat faktor terbentuk yang berpengaruh secara positif dan signifikan terhadap minat beli konsumen, yaitu faktor pelayanan dan akses, faktor produk, persepsi dan iklan, faktor harga dan promosi, dan faktor keluarga.Sementara itu, pada IndosatIM3 terdapat dua faktor terbentuk, yakni faktor produk, promosi dan informasi, dan faktor kualitas dan akses. Kata kunci: bauran pemasaran, analisis faktor, minat pembelian

Pengaruh Persepsi Mahasiswa terhadap Minat Menabung di Bank Syariah:

2020 ◽  
Vol 1 (1) ◽  
pp. 59-94
Author(s):  
Rohmatul Umah ◽  
Rio Kartika Surpiyatna ◽  
Musa Hubeis
Keyword(s):  
Student Perceptions ◽  
Random Sampling ◽  
Total Population ◽  
Linear Regression Analysis ◽  
Positive Influence ◽  
Sampling Techniques ◽  
Islamic Banks ◽  
Simple Linear Regression ◽  
Collection Method ◽  
Independent Variable

Oleh Rohmatul Umah1, Rio Kartika Supriyatna2, dan Musa Hubeis3 Authors Rumhatul Ummah IAI Sahid Rio K Surpiyatna Musa Hubeis DOI: https://doi.org/10.47467/elmal.v1i1.4 Keywords: Abstract This research was motivated by the low interest in saving FEBI INAIS students in Islamic Banks. The purpose of the study was to analyze the influence of the perception of FEBI INAIS students on the interest in saving at a Sharia Bank This research is quantitative and data collection method with questionnaire distribution technique. The total population is 386 FEBI INAIS active students, using random sampling techniques and the sample used by 200 respondents taken using the Slovin method, the analysis used in this study is simple linear regression analysis, which consists of one dependent variable and one independent variable. The results showed that the variables of student perceptions of Islamic banks had a real and positive influence on the interest in saving FEBI INAIS students in Islamic banks. The perception of FEBI INAIS students contributed to the influence of interest in saving in Islamic Banks 22.9%, and the rest (77.1%) was the influence of other factors, which were not examined.   

Sign in / Sign up

Export Citation Format

Share Document