PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA DI KOTA BANDA ACEH

2014 ◽  
Vol 1 (2) ◽  
Author(s):  
Fadhilla Maulida
Keyword(s):  
Personal Selling ◽  
Positive Influence ◽  
Sales Promotion ◽  
Significant Variable ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Sales Promotions ◽  
The City ◽  
Dominant Influence ◽  
Banda Aceh

 The purpose of  this study was to determine the effect of the promotion mix of Toyota car purchasing decisions in the city of Banda Aceh. Study sample were as many as 98 other communities in the city of Banda Aceh, which was taken by Ramdom sampling. The data was collected by distributing questionnaires. Further data analysis using statistical tools that multiple linear regression.The results showed that the advertising, sales promotion, personal selling and publicity positive influence on purchase decisions of Toyota cars in the city of Banda aceh.faktor the most dominant influence on purchasing decisions is a personal sales, sales promotion followed in second place. Based on the results whereas the t test (partial) indicates that a partial test of the four independent variables are variables advertising, sales promotion, personal selling and publicity significantly influence the purchasing decisions of Toyota Cars in Banda Aceh.             The conclusion that can be taken from this study is the variable advertising, sales promotion, publicity and personal pennjualan influence on purchasing decisions of Toyota cars in the city of Banda Aceh. The most significant variable is a private sale. Keywords : promotion mix, purchasing decisions, advertising, sales promotions, personal selling and publicity

scholarly journals Pengaruh Lingkungan Sosial, Kepercayaan Merek, dan Citra Merek Terhadap Keputusan Pembelian (Studi Kasus pada pengguna iPhone di Kota Bogor)

2018 ◽  
Vol 6 (1) ◽  
pp. 009-016
Author(s):  
Adil Fadillah ◽  
Novia Tifani
Keyword(s):  
Social Environment ◽  
Brand Image ◽  
Positive Influence ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Environment Variables ◽  
The Social ◽  
The City

The purpose of this study were (1) to determine the influence of social environment on purchasing decisions of iPhone, (2) to determine the effect confidence brand on purchase decisions of iPhone users,(3) to determine the effect of brand image to purchasing decisions of iPhone (4) to determine the influence of social environment, brand trust and brand image altogether on purchasing decisions of iPhone. The respondents in this research were 100 respondents, taken from the iPhone smartphone users in the city of Bogor and the campus STIE Kesatuan. The data were then processed using SPSS, 2016.       From the analysis conducted, following results were obtained; (1) The social environment has a positive influence on purchase decisions resulted in a coefficient of 0.056 and a significance value of 0.247. (2) Trust brand has a positive influence on purchase decisions resulted in a coefficient of 0.257 and a significance value of 0.004. (3) The influence of brand image has a positive influence on purchase decisions resulted in a coefficient of 0.251 and a significance value of 0.002. (4) Social Environment, Brand Trust and Brand altogether have positive influence and significance on purchasing decisions of iPhone smartphones with significant value 0,000. Detreminasinya coefficient value of 0.369 indicates that 36.9% Social Environment variables, Brand Trust and Brand Purchase Decisions influencing variables, whereas for 63.1% explained by other variables not examined in this study

scholarly journals Face to Face Sales and Sales Promotions have a Positive Effect on Gold Jewelry Purchasing Decisions

2020 ◽  
Vol 4 (4) ◽  
Author(s):  
Tarsisius Kana
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Sales Promotion ◽  
Purchasing Decisions ◽  
Sales Promotions ◽  
Significance Level ◽  
Face To Face ◽  
Gold Jewelry ◽  
Positive Effect

Purchasing decisions are influenced by various factors, both internal and external factors. Face-to-face selling and sales promotion are two factors that can influence purchasing decisions. This study aims to analyze the influence of face-to-face sales and sales promotions on purchasing decisions for gold jewelry. This research is a a quantitative approach research. The population used in this study amounted to 1,193 consumers. The sampling method used was accidental sampling, in order to obtain a sample of 92 people. The data were collected using interview techniques and questionnaires. The collected data were analyzed using multiple linear regression analysis techniques using SPSS version 22 statistical tools. The results showed that face-to-face sales and sales promotion variables together had a positive effect on purchasing decisions. This can be proven from the results of F-count 195.569> F-table 3.10 with a significance level of 0.000 <0.05, then Ha is accepted and H0 is rejected. It can be concluded that there is a significant and positive influence between face-to-face sales and sales promotion on gold jewelry purchasing decisions. 

scholarly journals PENGARUH PROMOSI, HARGA DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (Studi Kasus: Pengguna Sepeda Motor Honda Beat Pada Masyarakat Kecamatan Medan Tembung)

2019 ◽  
pp. 82-89
Author(s):  
Peran Simanihuruk
Keyword(s):  
Product Design ◽  
Positive Influence ◽  
Regression Coefficients ◽  
Purchase Decisions ◽  
Questionnaire Data ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Design Variables ◽  
Collection Methods ◽  
Dominant Influence

The purpose of the study was to analyze the effect of promotion, price and product design partially and simultaneously on purchasing decisions and analyze the dominant influence of the three variables on the purchase decisions of Honda Beat motorbikes. Benefits of Research, for companies providing empirical evidence regarding the effect of promotion, price and design on purchasing decisions and providing solutions in the form of suggestions on the management of these variables. The number of samples is 96 respondents, questionnaire data collection methods and documentation, Techniques of multiple linear regression data analysis. The results showed: Y = 2,711 + 0,268X1 + 0,227X2 + 0,335X3, meaning that promotion, price and product design had a positive influence on purchasing decisions of Honda Beat motorbikes in Medan Tembung Subdistrict. With the t test and the F test the three independent variables have a positive and significant influence partially and simultaneously on purchasing decisions. Based on the magnitude of the regression coefficients, it turns out that the three variables that have the dominant influence on purchasing decisions are product design variables. So it is hoped that the Company will be able to maintain and improve the competitiveness of its products, affordable prices, innovative Honda product designs.

scholarly journals The Influence of Accessibility, Personal Sales and Interest in the Decision of Use of Micro Business Credits (KUM) and Customer Loyalty (Study on Customer of BANK MANDIRI Sepanjang Kota Sidoarjo)

2018 ◽  
Vol 1 (2) ◽  
pp. 61-67
Author(s):  
Sonny Brilliant Candra Negara
Keyword(s):  
Interest Rates ◽  
Customer Loyalty ◽  
Personal Selling ◽  
Sampling Technique ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Purchasing Decisions ◽  
The City

This study aims to determine the effect of accessibility, personal selling, interest rates on micro business credit usage decisions and customer loyalty in independent banks throughout the city of Sidoarjo.Methodology: This type of research is quantitative. The research data are primary data obtained from samples with the number of 100 respondents who are customers of Bank Mandiri throughout the city of Sidoarjo. The sampling technique is done using a questionnaire. The data analysis used is Partial Least Square (PLS). Data is processed using SmartPLS.The results of the study show that accessibility, personal sales, and interest rates are significantly influenced by purchasing decisions and customer loyalty. Given accessibility, personal sales and interest rates that have a significant positive influence and a major contribution to Bank Mandiri's buying and loyalty decisions throughout the city of Sidoarjo. Directions must pay attention to accessibility, personal sales, and interest rates

scholarly journals Keputusan Pembelian Sepeda Motor Honda Melalui Promosi Penjualan Dan Lokasi Pada Pt Bintang Motor Jaya Jakarta

2021 ◽  
Vol 15 (2) ◽  
pp. 173-185
Author(s):  
Eigis Yani Pramularso
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Total Sample ◽  
Sales Promotion ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Sales Promotions ◽  
Probability Sampling ◽  
The Right ◽  
Research Show

Perusahaan sebagai penyedia produk terus berupaya membuat konsumen tertarik sehingga mendorong terjadinya keputusan pembelian. Keputusan pembelian diupayakan semakin meningkat diantaranya dengan memberikan promosi penjualan yang sesuai dan menentukan lokasi usaha yang tepat dan strategis. Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi penjualan dan lokasi terhadap keputusan pembelian sepeda motor Honda pada PT Bintang Motor Jaya Jakarta. Pada penelitian ini digunakan data kuantitatif dengan membagikan angket kepada responden yang dituju.  Metode pengambilan sampel yang digunakan adalah teknik non probability sampling berupa accidental sampling dengan jumlah sampel yang diperoleh sebanyak 79 responden. Pada penelitian ini analisis regresi digunakan dalam analisis datanya. Penelitian hasilnya menunjukkan promosi penjualan dan lokasi secara simultan berpengaruh positif dan signifikan tehadap keputusan pembelian, promosi penjualan secara parsial berpengaruh positif dan signifikan tehadap keputusan pembelian, dan lokasi secara parsial berpengaruh positif dan tidak signifikan tehadap keputusan pembelian sepeda motor Honda pada PT Bintang Motor Jaya Jakarta The company as a product provider continues to strive to attract consumers so as to encourage purchase decisions. Purchasing decisions are sought to increase, including by providing appropriate sales promotions and determining the right and strategic business location. The purpose of this study was to determine the effect of sales promotion and location on purchasing decisions for Honda motorcycles at PT Bintang Motor Jaya Jakarta. In this study, quantitative data was used by distributing questionnaires to the intended respondents. The sampling method used is a non-probability sampling technique in the form of accidental sampling with a total sample of 79 respondents. In this study, regression analysis was used in the data analysis. The results of the research show that sales promotion and location simultaneously have a positive and significant effect on purchasing decisions, sales promotions partially have a positive and significant effect on purchasing decisions, and location partially has a positive and insignificant effect on purchasing decisions for Honda motorcycles at PT Bintang Motor Jaya Jakarta.

The Influence of Marketing Mix Variables on Purchasing Decisions and Its Impact on Post-Purchase Customer Satisfaction of Royal Garden Residence Bali Housing (Study at PT Properti Bali Benoa)

2021 ◽  
Vol 4 (1) ◽  
pp. 157-172
Author(s):  
Edi Sugiono ◽  
Andini Nurwulandari ◽  
Christiani Junita
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
Product Price ◽  
Average Value ◽  
Decision Variables ◽  
Post Purchase ◽  
The City

A B S T R A C TThe research objective is to determine the effect of: marketing mix variables(product, price, location and promotion) on purchasing decision variables,marketing mix variables on customer satisfaction variables, purchasing decisionvariables on customer satisfaction variables at Royal Garden Residence Balihousing with purchase decisions as a mediating variable. . This research wasconducted in the city of Bali, with the object of research being the residentialconsumers of Royal Garden Residence Bali as the population in this study, with asample size of 150 respondents and using random sampling techniques. The datacollection method is in the form of an online questionnaire via google form andwhatsaap due to the situation in Indonesia which is currently being hit by theCovid-19 pandemic. The results of this study indicate that respondents have a goodperception of the variable marketing mix, purchase decisions and post-purchasesatisfaction Royal Garden Residence Bali. This is because the average value for allresearch variables is greater than 4 on the Likert scale. The results showed that themarketing mix variable both simultaneously and partially had a positive andsignificant effect on housing purchase decisions and the marketing mix variablehad a positive and significant effect both simultaneously and partially on consumersatisfaction after purchasing Royal Garden Residence Bali housing, and purchasingdecisions had a positive and significant effect. significant on consumer satisfactionafter purchasing the Royal Garden Residence Bali housing. Then the research alsoproves that there is an indirect influence of the marketing mix variable on consumersatisfaction after purchasing the Royal Garden Residence Bali housing through thepurchase decision. Promotion is the most dominant variable in increasingconsumer purchasing decisions for Royal Garden Residence Bali housing.

scholarly journals Quality of Service and Brand Trust Against Decisions Using Indihome in Ciputat Area of South Tangerang

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Senen Santoso ◽  
Siswi Wulandari
Keyword(s):  
Quality Of Service ◽  
Random Sampling ◽  
Sales Promotion ◽  
Sampling Techniques ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Analysis Method ◽  
Purchasing Decisions

The purpose of this study is to know the influence between sales promotion to purchase decisions, to know the influence between the quality of service to purchasing decisions, to know the influence between brand trusts on purchasing decisions. The analysis method used is multiple linear regression using SPSS 25 analysis tool. The object of the research in this study was indihome customers of Ciputat region as many as 100 people with random sampling techniques (probability sampling). The results of the analysis stated that partially sales promotion affects purchasing decisions, partially the quality of service services affects purchasing decisions and partially brand trusts affect purchasing decisions, simultaneously (sales promotion, service quality and brand trust) affect purchasing decisions. Concluded in this study is sales promotion influences the decision to use Indihome, the quality of service influences the decision to use Indihome, brand trust influences the decision to use Indihome, simultaneously the promotion of sales of services and brand trust influences the decision to use Indihome.

scholarly journals Effect of Trust, Quality of Products and Quality Services on Purchase Decisions on E-Commerce Shopee in Palembang City

2019 ◽  
Vol 3 (12) ◽  
pp. 1-6
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Products ◽  
Dominant Influence

Purchasing decision is the decision of consumers to buy a product or service as desired. This study aims to determine the effect of trust, product quality and service quality on purchasing decisions at e-commerce Shopee in Palembang. This study uses multiple linear regression analysis. The sample in this study were 100 respondents who showed the results that the variables of trust, product quality and service quality had a positive and significant effect on purchasing decisions in ecommerce Shopee. there is one variable that has dominant influence on purchasing decisions, namely the variable trust in purchasing decisions

scholarly journals The Effect of Sales Promotion on Purchasing Decisions

2021 ◽  
Vol 2 (2) ◽  
pp. 122-133
Author(s):  
Indri Suryani ◽  
Afriapollo Syafarudin
Keyword(s):  
Health Workers ◽  
Continuous Process ◽  
Personal Selling ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Purchasing Decisions ◽  
Partial Least Square Analysis ◽  
A Company ◽  
Positive Effect

To trigger consumer transactions in order to buy a certain product and encourage aggressive purchasing decisions. One trick is that promotion is able to stimulate demand for a product. With the promotion, it is expected that consumers will want to try these products and encourage existing consumers to buy products more often so that re-purchases will occur and the sales volume of a company's products will increase. Promotion is an important factor in realizing the sales goals of a company. In order for consumers to be willing to subscribe, they must first be able to try or research the goods produced by the company, so that buyers can be sure of these goods. Targeted promotion is expected to have a positive effect on increasing sales. Promotion is an important aspect of marketing management and is often said to be a continuous process. With promotion, people who are not interested in buying a product will be interested and try the product so that consumers make a purchase. The type of promotional mix is ​​the combination of the best strategies from the variables of advertising, personal selling, and other promotional tools, all of which are planned to achieve the goals of the sales program. This study aims to examine the effect of promotion on glove purchasing decisions. Respondents of this study used 150 research samples at various hospitals, namely doctors and health workers, the tools used in this study used the PLS (Partial Least Square) analysis method. The results of this research are the effect of promotion on purchasing decisions accepted.   Keywords: Sales Promotion, Purchasing Decision

Pengaruh Sales Promotion, Personal Selling, dan Direct Marketing terhadap Keputusan Pembelian Makanan dan Minuman di Padma Resort Legian

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 86-93
Author(s):  
Ni Putu Diana Monica Dewi ◽  
I Gusti Ayu Wimba ◽  
I.A. Sasmita Dewi
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Literature Study ◽  
Survey Interviews

The purchase decision is the stage where consumers have evaluated the product and can form an intention to buy the most preferred product for personal consumption. The purpose of this study was to determine the effect of sales promotion, personal selling, and direct marketing on food and beverage purchasing decisions at Padma Resort Legian. This research was conducted at Padma Resort Legian. The number of samples taken was 90 consumers with the nonprobability sampling method, and with the proportional random sampling technique. Data collection was carried out through observation (survey), interviews, literature study, documentation, and questionnaires. Testing research instruments using validity and reliability tests. The data analysis technique used is multiple linear regression analysis, analysis of the coefficient of determination, t-test (partial), and F-test (simultaneous). From the results of data analysis, it was found that sales promotion had a positive and significant effect on purchasing decisions, personal selling had a positive and significant effect on purchasing decisions, and direct marketing had a positive and significant effect on purchasing decisions, while simultaneously it was found that sales promoters, personal selling, and direct marketing have a positive and significant effect on purchasing decisions.

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