scholarly journals Pengaruh Persepsi Harga, Varian, dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Xiaomi

2020 ◽  
Vol 8 (2) ◽  
pp. 95-104
Author(s):  
Odrick Helsar L. Tobing ◽  
Budi Setiawan
Keyword(s):  
Product Quality ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Independent Variables ◽  
Product Variant ◽  
A Value ◽  
Value Perceptions ◽  
Perceived Price ◽  
Quality Of Products

This study aims to see if Perception Of Price, Variance and Products, and  Quality Of Products affect bot partial and simultaneous Decision Of Purchase. The population in this study was a student of IBIK Bogor who once use Xiaomi’s Smartphone in IBIK Bogor with 100 samples. The Slovin method used a is a non-sampling method with an approximate sampling type. The result of this study are as follows: (1) a Partial Value perceotions affect the decision of the purchase with a higher value T count than T table(3.316> 1.94). (2) a partial Product Variant affects the decision of the purchase with value of T greater than T table (3,461> 1.94). (3) The Quality of The Product is partial to the decision of the Purchase with a value of T count greater than T table (2.813> 1.94). (4) Perceptions Of Price, Variance Of Products, and Quality Of Products Simultaneously have positive and significant effects on purchasing decisions with greater F count than F table (65.297> 3.09) and significant value of 0.000. (5) The three independent variables (Value Perceptions, Product Variant, and Product Quality) are able to explain variations in dependencies (Purchasing Decision) of 67,3%, while 32,7% of purchasing decision are affected by other independent variables   Keywords: perceived price, products’ varians, product quality, buying decision

scholarly journals PENERAPAN KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH OLEH KONSUMEN PADA PT PUTERA KARYASINDO PRAKARSA BATAM

2018 ◽  
Vol 6 (2) ◽  
pp. 70
Author(s):  
Rony Prasetyo ◽  
Anggia Arista
Keyword(s):  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Purchasing Decision ◽  
Independent Variable ◽  
Home Purchase ◽  
Quality Of Products

The focus of this study is to determine whether the quality of products, product prices can influence the decision to purchase the home either partially or simultaneously by consumers in PT. Putera Karyasindo Prakarsa - Batam. the sample to be used in this study is as many as 98 respondents. This study suspects Partially Product Quality variables positively and significantly affect consumer purchasing decisions in PT. Putera Karyasindo Prakarsa with t count value 4,084 and significance 0.000.  Partially Product Price variable positively and significantly influence to Consumer Purchase Decision in PT. Putera Karyasindo Prakarsa with t value 4,367 and significance 0,000. Simultaneously variable Product Quality and Product Price influence together to Purchasing Decision of consumer in PT. Putera Karyasindo Prakarsa with F value count 73,504 with significance level 0.000.  The result of detrmination coefficient (R2) or the amount of solution that can be given the variable of quality and price (independent variable) to the problem ie the decision of home purchase by consumer (Dependent variable) equal to 0,607 or 60,7% while the rest 39,3% investigated in this study.

scholarly journals PENGARUH HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KẸPUTUSAN PEMBELIAN BUKU DI SHOWROOM PT. TIGA SERANGKAI SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Prasetya Hendri Pratama ◽  
Djumali Djumali ◽  
Sri Hartono
Keyword(s):  
Product Quality ◽  
Survey Design ◽  
Sampling Technique ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Quality Of Products

Thẹapurposẹ of thisastudy was to dẹtẹrminẹ thẹ ẹffẹct of pricẹ, promotion and product quality on book purchaseadẹcisions at Showroom PT. Tiga Sẹrangkai Surakarta. This study usẹs survẹy dẹsign. Thẹapopulation of thisarẹsẹarch is allaconsumẹrs of PT. Tiga Sẹrangkai Surakarta. Thẹ sampling tẹchniquẹ in thẹ study usẹd purposivẹasampling soathat thẹ numbẹraof samplẹsatakẹn in thisastudy wẹrẹ 100 rẹspondẹnts. Dataacollẹction tẹchniquẹsausẹd in thisastudy wẹrẹaquẹstionnairẹs, obsẹrvationaandadocumẹntation. Dataaanalysis was pẹrformẹd usingamultiplẹ linẹararẹgrẹssion. Thẹarẹsults showẹdathat thẹ pricẹ, promotionaand quality of products simultanẹouslyahad a significantaẹffẹct on sufficiẹnt purchasing dẹcisions at PT. Tiga Sẹrangkai Surakarta. Basẹd on thẹ rẹsultsaof thẹat tẹst, thẹaproduct hasaa positivẹaand significantaẹffẹct on thẹ pricẹ ofapurchasing dẹcisionsaand has a positivẹaand significantaẹffẹct on purchasingaadẹcisions in thẹ book at PT. Tiga Sẹrangkai Surakarta, this is bẹcausẹ consumẹrs can fẹẹl thẹ bẹnẹfits of thẹ products thẹy havẹ bought and consumẹrs will bẹ satisfiẹd if thẹ bẹnẹfits thẹy gẹt arẹ comparablẹ or ẹvẹn highẹr than thẹ nominal monẹy thẹy spẹnd. Promotionahas a positivẹaand significantaẹffẹct onapurchasing dẹcisionsain books at PT. Tiga Sẹrangkai Surakarta, thisais bẹcausẹapromotion is onẹaof thẹ importantaaspẹcts inamarkẹting managẹmẹntabẹcausẹ promotionacan makẹ consumẹrsawho arẹ not initiallyaintẹrẹstẹd in a productachangẹ thẹir mindsaand bẹcomẹaintẹrẹstẹd in thẹaproduct. Product qualityahas a positivẹaand significant ẹffẹct on purchasing dẹcisions in books at PT. Tiga Sẹrangkai Surakarta, thisais duẹ to thẹ conditionaof customẹrs whoaarẹ incrẹasingly critical in tẹrms of quality alsoaforcing companiẹsato bẹ ablẹ to maintainaand improvẹ thẹaquality of thẹir products in ordẹr to avoidaclaims or dissatisfaction with thẹ company's customẹrs in ordẹr to compẹtẹ with othẹr similar companiẹs. Variation in purchasing dẹcisions in books at PT. Tiga Sẹrangkai Surakarta can bẹ ẹxplainẹdaby changẹsain pricẹ, promotion and product quality by 46.0%, whilẹathẹarẹmaining 54.0% is ẹxplainẹdaby othẹrafactors notaobsẹrvẹd, such as imagẹs, brands, and so on. Kẹywords: pricẹ, promotion, product quality, purchasing dẹcision.

scholarly journals Effect of Trust, Quality of Products and Quality Services on Purchase Decisions on E-Commerce Shopee in Palembang City

2019 ◽  
Vol 3 (12) ◽  
pp. 1-6
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Products ◽  
Dominant Influence

Purchasing decision is the decision of consumers to buy a product or service as desired. This study aims to determine the effect of trust, product quality and service quality on purchasing decisions at e-commerce Shopee in Palembang. This study uses multiple linear regression analysis. The sample in this study were 100 respondents who showed the results that the variables of trust, product quality and service quality had a positive and significant effect on purchasing decisions in ecommerce Shopee. there is one variable that has dominant influence on purchasing decisions, namely the variable trust in purchasing decisions

scholarly journals THE IMPACT OF PRICE AND QUALITY PRODUCT ON CONSUMERS’ PURCHASING DECISION IN KAOS ANAK FOR KIDS’ (KAFK) CLOTHING SHOP

2019 ◽  
Author(s):  
Immanuel Gerin Johansyah ◽  
Keni Kaniawati
Keyword(s):  
Product Quality ◽  
Ordinal Data ◽  
Measurement Data ◽  
Ordinal Scale ◽  
Interval Scale ◽  
Purchasing Decision ◽  
Independent Variables ◽  
Independent Variable ◽  
The Impact

In this research revealed there is a gap between price and product quality that impact of consumer purchasing decision in children's clothing. Besides caused by the high growth of clothing shop outlets, the price and quality of products can also affect the purchasing decision of consumers in buying or consuming products. That makes the sales of KaosAnakFor Kids’ (KAFK) clothing shop products decrease in 2017-2018. This research aims to know whether the price and quality of the product influences in purchasing decision of KAFK’s clothing shop consumers. The factors tested in this research are price and product quality as independent variables, while purchasing decision as the dependent variable. This research used descriptive method, with data collection techniques through observation and questionnaire distribution. The population in this research is consumers of children's fashion products with a research sample of 150 respondents. Data analysis used Path Analysis to answer the research hypotheses. The results of measurement data through a questionnaire for the independent variables studied were in the form of ordinal data. To equalize the data of the ordinal scale independent variable with the interval scale independent variable, it should transform first into an interval scale using the LISREL program. The results showed that the two independent variables, namely price and product quality, had an effect on determining the dependent variable, namely consumer purchasing decision in children's clothing shop KaosAnak for Kids.

scholarly journals ANALISIS FOREIGN BRANDING, HARGA DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN

2021 ◽  
Vol 4 (1) ◽  
pp. 1-13
Author(s):  
Sarah Uswatun Hasanah ◽  
Jeni Wulandari ◽  
Ghia Subagja
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Raw Material ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Main Factor

This study examines purchasing decisions of The Executive product, viewed from the aspect of foreig branding, price, and product quality in the perspective of consumer behavior. A quantitative approach was applied, using a questionnaire to 400 respondents. The sampling technique using purposive sampling. Data were analyzed using multiple linear regression analysis. The results of the study indicated that foreign branding, price, and product quality influence purchasing decisions partially and simultaneously had positive and significant effect on purchasing decision. The highest effect in this study was product quality, with comfort and quality of raw material which the main factor need to be maintened because they determined the purchasing decision of The Executive as a fashion product. Abstrak Studi ini mengkaji keputusan pembelian produk The Executive, dilihat dari aspek foreign branding, harga, dan kualitas produk dalam perspektif perilaku konsumen. Pendekatan kuantitatif diterapkan, dengan menggunakan kuesioner pada 400 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dianalisis menggunakan analisis deskriptif dan regresi linear berganda. Hasil studi menunjukkan bahwa secara parsial dan simultan, foreign branding, harga, dan kualitas produk berpengaruh terhadap keputusan pembelian. Pengaruh terbesar terletak pada variabel kualitas produk, dengan kenyamanan dan kualitas bahan baku menjadi faktor dominan yang perlu dipertahankan, karena menentukan keputusan pembelian The Executive sebagai produk fashion.

scholarly journals PENGARUH KEPERCAYAAN, KEAMANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Mutiara Mutiara ◽  
Imam Wibowo
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Total Population ◽  
Linear Regression Analysis ◽  
Negative Influence ◽  
Positive Influence ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Quality Of Products

<em>This research analyzes ecommerce on online purchasing decisions. The purpose of this study was to determine the influence of trust, safety, product quality on online purchasing decisions at shopee. The total population used was 1,200 taken from researchers' instagram followers and the number of samples used in this study were 92 respondents. This research is a quantitative study, using simple linear regression analysis and multiple linear regression. The results of this study were obtained simultaneously showing the positive influence of product safety and quality while trust has a negative influence on purchasing decisions. Partially, there is a positive and significant influence of trust, safety and product quality on purchasing decisions. And there is advice given, that shopee companies need to pay attention to consumer confidence and develop the quality of products that are needed and desired by consumers in shopping online.</em>

scholarly journals EFEK MODERASI COUNTRY OF ORIGIN PADA PENGARUH KUALITAS PRODUK DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP TOSHIBA

2019 ◽  
Vol 4 (2) ◽  
pp. 96-106
Author(s):  
Erdawati Erdawati ◽  
Asraf Asraf
Keyword(s):  
Product Quality ◽  
Brand Equity ◽  
Country Of Origin ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Product ◽  
Quality Of Products ◽  
Mobile Computers ◽  
Made In

On mobile computers market in Indonesia, including in Simpang Empat West Pasaman, there are many product from many country by various brands. The high competition requires manufacturers and distributors to implement the marketing strategies. To implement these strategies required a good understanding of the factors that influence the decision purchase. This study analyzed the moderating effect of country of origin variable on the influence of product quality and brand equity on Toshiba purchasing decisions in Simpang Empat Pasaman Barat. This studies show that the product and brand equity as partially or simultaneously positive and significant influence on purchasing decisions. Country of origin moderated the influence of the quality of products on purchasing decisions and also brand equity influence on purchasing decisions. The results of this study imply that in order to improve the purchase decision of Laptop Toshiba, can be done by increasing again product quality and brand equity. Special to the store vendors, recommended to sell products made in Japan as a priority, because the computers made in Japan is perceived as a high quality product. Keywords: Product, Brand Equity, Country Of Origin and Purchase Decision

scholarly journals PRODUCT QUALITY AND PRICE PERCEPTION BUYING DECISION AGAINST SALONPAS PAIN RELIEF PATCH IN HYPERMART DAAN MOGOT WEST JAKARTA

2015 ◽  
Vol 14 (1) ◽  
Author(s):  
Ari Anggarani Winadi Prasetyoning Tyas ◽  
Desy Wulandari
Keyword(s):  
Pain Relief ◽  
Significant Influence ◽  
Primary Data ◽  
Linear Regression Method ◽  
Purchasing Decisions ◽  
Sample Collection ◽  
Price Perception ◽  
Perceived Price ◽  
Quality Of Products

In this research aims to analyze the influence of the quality product (X1) and perceived price (X2) on purchase decisions (Y) toward Salonpas Pain Relief Patch (Case Study in Hypermart Daan Mogot West Jakarta). The data used in this research is primary data obtained from the answers of the respondents who had bought and feel Salonpas Pain Relief Patch. The sampling technique used in this research was a non-probability sampling, whereas the sample collection method can be done by purposive sampling method and the method of determining the number of samples generated using the MOE formula of 100 respondents. Respondents in this study is that consumers are shopping in Hypermart Daan Mogot West Jakarta ever purchased and feel the Salonpas Pain Relief Patch. This research uses multiple linear regression method. Research results show that the quality of products (X1) has a significant influence on purchasing decisions (Y), and price perception has a significant influence on purchasing decisions (Y), but it also results showed that the quality of products (X1) and perceived price (X2) jointly have a significant impact on the purchase decision.

The Influence of Product Quality and Promotion on Repurchase Pertamax through Consumer Satisfaction in Makassar City

2020 ◽  
Vol 2 (2) ◽  
pp. 79-92
Author(s):  
Irfan Saputra ◽  
Osman Lewangka ◽  
Abdul Razak Munir
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Quality Of Products ◽  
The Town

Pertamax is a non-subsidized fuel PT. Pertamina (Persero) and the company's biggest challenge is to change the buying pattern of people in order to switch from Premium to Pertamax. To change the buying pattern of a company's society should look at consumer behavior as well as the attributes contained in the product in order to provide satisfaction and re-purchase decisions. These attributes are product quality and promotion. This research aims to determine the quality of products and promotions positively and significantly affect consumer satisfaction, knowing product quality, promotion, and customer satisfaction positively and significantly towards purchasing decisions, and product quality and promotions have a positive and significant effect on the re-purchase decision through consumer satisfaction of Pertamax in the Makassar city. The population in this study was the consumer of Pertamax in the town of Makassar, which was designated 100 samples of respondents. Data collection techniques through questionnaires, literature, and observation studies, using path analysis techniques.  The results of the product quality are positive and significant to customer satisfaction. Promotions have a positive and insignificant impact on consumer satisfaction. Consumer satisfaction has a positive and significant effect on repurchase decisions. The quality of products directly has a positive and significant effect on repurchase decisions. Directly promotion is positive and insignificant to repurchase decisions. The quality of products indirectly through consumer satisfaction has a positive and significant influence over the repurchase decision. Indirectly promotion through consumer satisfaction had a positive but insignificant influence on the repurchase decision of Pertamax in Makassar city.

scholarly journals Proses Pengambilan Keputusan Pembelian di Toko Daring: Peran Faktor Psikologis Persepsi Kualitas Produk dan Tingkat Kepercayaan

2018 ◽  
Vol 2 (2) ◽  
pp. 194
Author(s):  
Irfan Aulia Syaiful ◽  
Khairul Rizal ◽  
Anggit Verdaningrum Kumala Sari
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Consumer Trust ◽  
Purchasing Behavior ◽  
Purchasing Decisions ◽  
Online Purchases ◽  
Quality Perceptions ◽  
Online Stores ◽  
Quality Of Products

<p><strong>Abstract:</strong> As changes in purchasing behavior from conventional stores into online stores, fundamental things in consumer psychological processes such as quality perceptions and trust levels need to be reexamined. This research tries to know the contribution of product quality perception and consumer trust in shaping purchasing decision at online store. Sampling in this research was done by incidental sampling technique. Criteria subject used as a sample of research is consumers aged 18-30 years and have been making purchases in online stores at least three times. By using this technique, the subject is 485 people. The results show that product quality and consumer trust are a positive predictor of purchasing decisions at online stores. This study provides evidence that on online purchases, buyers consider almost uniformly the quality of products and online stores that sell products before making a purchase.</p><p><strong>Abstrak:</strong> Seiring berubahnya tingkah laku pembelian dari toko konvesionalmenuju toko daring, maka hal mendasar dalam proses psikologis konsumen seperti persepsi kualitas dan tingkat kepercayaan perlu dikaji ulang. Penelitian ini mencoba mengetahui kontribusi persepsi kualitas produk dan kepercayaan konsumen dalam membentuk keputusan pembelian di toko daring. Pengambilan sampel dalam penelitian ini dilakukan dengan teknik incidental sampling<em>. </em>Kriteria subjek yang dijadikan sebagai sampel penelitian adalah konsumen berusia 18 – 30 tahun dan sudah pernah melakukan pembelian di toko daring minimal tiga kali. Dengan menggunakan teknik tersebut diperoleh subjek 485 orang. Hasil penelitian menunjukkan bahwa kualitas produk dan kepercayaan konsumen menjadi prediktor positif terhadap keputusan pembelian pada toko daring. Penelitian ini memberikan bukti bahwa pada pembelian daring, pembeli mempertimbangkan secara hampir seimbang kualitas produk dan toko daring yang menjual produk sebelum melakukan pembelian.</p>

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