scholarly journals MARKET EXPLORATION OF BAKSO CULINARY TOURISTS IN MALANG CITY, INDONESIA

2021 ◽  
Vol 1 (2) ◽  
pp. 140-159
Author(s):  
Ahmadintya Anggit Hanggraito
Keyword(s):  
Market Segmentation ◽  
Development Strategies ◽  
Motivational Factors ◽  
Intangible Capital ◽  
Culinary Tourism ◽  
Motivation Factors ◽  
Market Management

Bakso is one of the top Indonesian local culinary from Malang City. This study tries to reveals types of food-related behaviour and culinary experiences in psychographic segmentation for bakso culinary tourism in Malang City. In addition, identifying the motivational factors of Bakso Malang tourists is useful for the development of culinary tourism. This study involved 210 samples and the results represented an exploration of market segmentation and motivation factors of bakso culinary tourists. That could be an in-depth consideration of the bakso restaurant even for culinary development strategies in Malang City. Bakso Malang's consistent understanding of market management will provide important intangible capital for the development of culinary products in Malang City.

scholarly journals Eksplorasi Segmentasi Pasar dan Motivasi Wisatawan Kuliner di Gudeg Pawon Yogyakarta

2021 ◽  
pp. 735
Author(s):  
Ahmadintya Anggit Hanggraito ◽  
Budiani Budiani
Keyword(s):  
Market Segmentation ◽  
Local Food ◽  
Qualitative Approach ◽  
Local Foods ◽  
Motivating Factors ◽  
Culinary Tourism ◽  
Descriptive Method

Studies on culinary tourists in Yogyakartais rarely explored in depth. In fact, Yogyakarta has become an area with various culinary attractions that have a variety of local foods. Gudeg Pawon is one of the top culinary destinations in Yogyakarta. Through a descriptive method with a qualitative approach, this research explores market segmentation and motivation of culinary tourists in Gudeg Pawon. The results of this study explain that the types of experiencers and enjoyers can represent the market segmentation of culinary tourism in Gudeg Pawon. In addition, there is a structured pattern in showing the main motivating factors for culinary tourists in Gudeg Pawon. Exploration of market segmentation and motivation of culinary tourists can be a deep consideration regarding the management of local food which has great potential in the development of new culinary tourism atractions. Keywords: Culinary Tourism, Market Segmentation, Tourist Motivation, Local Foods

scholarly journals STRATEGI PENGEMBANGAN WISATA KULINER BERBASIS MASYARAKAT DI RUNGKUT SURABAYA

2019 ◽  
Vol 7 (1) ◽  
pp. 25-33
Author(s):  
Fiqriena Anggun Tyastity ◽  
Yustisia P. Mbulu
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Product Information ◽  
Development Strategies ◽  
Raw Material ◽  
Community Based ◽  
Nature Tourism ◽  
Culinary Tourism ◽  
The Public ◽  
Mix Proportion

The purpose of this research was to identify the culinary tour in Rungkut Surabaya, to analyze the public participation in the development of culinary tour of mangrove in Rungkut Surabaya and to identify development strategies culinary tour mangrove in Rungkut Surabaya. The existing development strategy can be a material consideration for mangrove or nature tourism Manager for mangrove culinary Manager. The design of this research uses descriptive method with the method mix proportion of qualitative methods is more dominant. To determine the strategy for the development of community- based culinary tourism in Rungkut Surabaya by using SWOT analysis. Based on the results of the SWOT analysis is obtained the results of the development strategies of community-based culinary tourism in Rungkut Surabaya i.e., among others: (1) to reproduce more human resources due to a product that has possess the raw material is seasonal (2) Increase thoroughness in providing product information to avoid the presence of the consumer that will produce processed independently (3) to make the activities of socialization for tourists in order to reduce the damage doneby tourists.

scholarly journals Hygiene and motivation factors of nursing work in a cardiology ward

2014 ◽  
Vol 35 (3) ◽  
pp. 82-89 ◽  
Author(s):  
Carolina Bueno Somense ◽  
Erika Christiane Marocco Duran
Keyword(s):  
Institutional Support ◽  
Descriptive Study ◽  
Sao Paulo ◽  
The State ◽  
Motivational Factors ◽  
Job Dissatisfaction ◽  
São Paulo ◽  
Professional Satisfaction ◽  
Motivation Factors ◽  
Career Growth

The present study aimed to identify hygienic and motivational factors in the nursing work according to the Two-Factor Theory, as well as their relation with professional satisfaction/dissatisfaction. This exploratory-descriptive study involved nine nurses from the cardiology ward of a hospital in the interior of the State of São Paulo, between August and September 2013. A self-applied questionnaire was used, including open and closed questions. The data were categorized as hygienic and motivational. Results show the nurses' satisfaction with autonomy, work itself and teamwork, duties, content and responsibilities of the job. Dissatisfaction is related to career growth possibilities; work, political and administrative conditions at the institution, supervision and lack of institutional support. Satisfaction and dissatisfaction factors include relationships, acknowledgements and remuneration. Nurses' satisfaction is determined by multiple and often controversial factors.

Rural geotourists segmentation by motivation in weekends and weekdays

2017 ◽  
Vol 19 (1) ◽  
pp. 74-84 ◽  
Author(s):  
Mamoon Allan ◽  
Mercede Shavanddasht
Keyword(s):  
Cluster Analysis ◽  
Market Segmentation ◽  
Rural Tourism ◽  
Sample Population ◽  
Motivation Factors ◽  
Data Analyses ◽  
Segmentation Approach ◽  
Comparison Of The Results ◽  
Push And Pull ◽  
Tabriz City

Rural geotourism is one of the geotourism products which is linked to rural tourism activities. More specifically, geo-villages especially stone villages are main forms of rural geotourism destinations and they are ideal for geotourists. Thus, the main study’s objective is to explore rural geotourists’ characteristics, revealing the differences in their motivations on weekends versus weekdays using a factor–cluster market segmentation approach. The sample population for this research consisted of tourists who have visited the Kandovan rocky village in Tabriz City. We collected push and pull motivation data from a questionnaire and separated respondents into weekend and weekday samples. The weekend and weekday motivation factors were derived from 30 motivation items through factor analysis. Among a total of 624 questionnaires distributed, 600 questionnaires were used for further data analyses. As a result of cluster analysis, weekend tourists were divided into three clusters and weekday tourists were segmented into four clusters. Through a comparison of the results for weekends and weekdays, we find both weekend and weekday tourists seek “novelty” and “geological attractions” when they travel to Kandovan.

Motives and constraints of participants in running events

2018 ◽  
Vol 60 (5) ◽  
pp. 443-457 ◽  
Author(s):  
Konstantinos Koronios ◽  
Marina Psiloutsikou ◽  
Athanasios Kriemadis
Keyword(s):  
Empirical Evidence ◽  
Design Methodology ◽  
Quantitative Method ◽  
Extrinsic Motivation ◽  
Motivational Factors ◽  
Marathon Running ◽  
Content Type ◽  
Motivation Factors ◽  
Intrinsic And Extrinsic Motivation ◽  
Proposed Model

Purpose The purpose of this paper is to acquire improved comprehension of the motivational factors and the various constraints associated with individuals’ participation in mass running events. Design/methodology/approach A quantitative method was used for the purpose of this research, and 1.357 questionnaires were completed. This study proposed two broad hypotheses: intrapersonal constraints influence motivation factors (amotivation, intrinsic and extrinsic motivation); and motivation factors influence the intention to continuous participation. Findings Both broad hypotheses were supported by the evidence while the lack of knowledge, interest, confidence and feelings of tiresomeness were found to contribute more to explaining motivation. All three motivational factors had a significant influence on intention. Research limitations/implications The empirical evidence for this study came from runners only. The special attributes of running may have influenced the explored relationships in a way that may not be directly applicable to other activities. Further research in various activities is necessary before such findings are generalized. Originality/value The aim of this paper is to provide empirical evidence of the relationships between the motivational factors and the various constraints associated with individuals’ participation in mass sporting and physical activity events. This research focused on developing a model to explain relationships among constraints, motivators and participation, and empirically test the proposed model within the marathon running participants context.

scholarly journals Market Segmentation of Pennslyvania Floral Consumers by Purchase Volume and Primary Retail Outlet

HortScience ◽  
1991 ◽  
Vol 26 (10) ◽  
pp. 1328-1331 ◽  
Author(s):  
Bridget K. Behe ◽  
Dennis J. Wolnick
Keyword(s):  
Market Segmentation ◽  
Efficient Method ◽  
Development Strategies ◽  
Market Development ◽  
Retail Outlet ◽  
Market Segments ◽  
Primary Location ◽  
Discriminant Analyses ◽  
Retail Location ◽  
Customers Segmentation

Market segmentation is an, efficient method of defining consumer groups to develop new markets. The purpose of this research was to determine the viability of market segmentation strategies based on volume and location of purchase. A sample of 401 Pennsylvania floral consumers was divided into groups based on the number and the primary location of floral purchases. Two discriminant analyses were conducted to determine differences between market segments. Heavy floral consumers exhibited a higher level of floral knowledge, purchased more floral products for themselves and from nonflorist retailers, and had higher incomes than light or medium floral users. Florist customers purchased fresh flowers more frequently, bought more floral gifts, and spent a higher amount per purchase than supermarket customers. Segmentation based on volume of purchase and primary retail location are both viable alternatives for market development strategies for floral consumers.

CULINARY TOURISM AS A METHOD OF BUILDING THE PODTATRZE REGION STRATEGY DEVELOPMENT. PART 1: THEORETICAL ASSUMPTIONS

2019 ◽  
Vol 20 (4) ◽  
pp. 223-237
Author(s):  
Agnieszka Górka-Chowaniec ◽  
Sonia Iwanicka
Keyword(s):  
Development Strategy ◽  
Future Development ◽  
Development Strategies ◽  
Strategy Development ◽  
Supply Side ◽  
Culinary Tourism ◽  
Theoretical Assumptions ◽  
Long Term Consequences ◽  
Definition Of

In the author’s publication, they presented the theoretical approach to issues related to the evolution of culinary tourism in recent years and referred to the essence of development strategies, treating this document as an important tool in creating a competitive advantage in the tourism market, with particular emphasis on the Podtatrze region. The main purpose of this article is to show the essence and significance of culinary tourism that can become an important element of building a future development strategy for the analyzed area, which is currently one of the main destinations of the tourist market. It should also be emphasized here that decisions regarding the definition of support areas that could be included in future development strategies of particular regions are not easy decisions and errors resulting from their improper identification may have long-term consequences both in the area of effective achievement of goals and level generated revenues thus disrupting their sustainable and sustainable development. That is why, in the opinion of the authors, it is important to identify them correctly, taking into account both the supply side and the preferences of current and future tourists.

scholarly journals Changes in Motivation Factors in Language Education of Senior Learners

2019 ◽  
Vol 9 (2) ◽  
pp. 23-38
Author(s):  
Eva Homolová ◽  
Zlata Vašašová
Keyword(s):  
Language Learners ◽  
Social Relations ◽  
English Language ◽  
Language Education ◽  
Motivational Factors ◽  
Drop Out ◽  
Motivation Factors ◽  
Initial Stage ◽  
Language Courses

Nowadays, education of seniors has become an important topic as the number of seniors in the population is continually growing all over Europe. In Slovakia, as well as in other European countries, Universities of the Third Age offer a variety of educational programs, out of which language courses have become most preferred. Seniors, as a specific group of language learners, have their own needs, wants and lacks which influence their motivation to step again into the role of a learner. The purpose of our study is to focus on those motivation factors that play an essential role in senior’s decision making to sign in the English language course and complete it. Based on the knowledge of motivation, we divide seniors’ motivational factors into two categories: primary factors (cognitive, social and personal) are present at the initial stage of signing in the course. Secondary factors (social relations within the group, teacher, teaching methods and success) have a significant impact on seniors in affecting them to continue or drop out the course. Analyzing four case studies, we attempt to find out how the intensity and combination of motivational factors change during the language course and what impact it has on learners.

scholarly journals Motivational Factors Underlying the Intention Of Herbal Soap Entrepreneurs To Obtain Halal Certificate In Malaysia

2022 ◽  
Vol 27 (1) ◽  
pp. 1-14
Author(s):  
Salme Yahya ◽  
Mazita Mokhtar
Keyword(s):  
Institutional Theory ◽  
Empirical Research ◽  
Quantitative Study ◽  
Motivational Factors ◽  
Research Tool ◽  
Soap Industry ◽  
Food Sector ◽  
Motivation Factors ◽  
Halal Food ◽  
Mimetic Isomorphism

The goal of this study is to determine the motivation factors underlying Herbal soap entrepreneurs‘ intention to obtain Halal certificate in Malaysia. This is a quantitative study that employs questionnaires as a research tool and uses Dimaggio and Powell's (1983) model on institutional theory to study the intention of Herbal soap entrepreneur in getting Halal certificate. The study predicted that there are positive links between Malaysian Herbal soap entrepreneurs’ motivation factors (coercive isomorphism, normative isomorphism and mimetic isomorphism) and the intention to obtain a Halal certificate. This study will have significant implications for various Halal stakeholders. Furthermore, despite the fact that many studies have focused primarily on the Halal food sector, there is a need for more research into the Halal Herbal soap market. More empirical and non-empirical research is needed to reveal more concerns with Halal certification in the Herbal soap industry.

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