scholarly journals The relationship between logistics and trade marketing in FMCG companies

2021 ◽  
pp. 133-148
Author(s):  
Zhandos K. Kegenbekov ◽  
Alima N. Alipova Alipova ◽  
Alina G. Bidasheva Bidasheva
Keyword(s):  
Competitive Advantage ◽  
Customer Service ◽  
Distribution Systems ◽  
Supply And Demand ◽  
Digital Marketing ◽  
Demand Functions ◽  
Marketing Activities ◽  
Definition Of ◽  
The Cost ◽  
The Relationship

Logistics and marketing are usually concerned with satisfying the needs and wants of customers, respectively through their supply and demand functions in the marketplace.  In order for organizations to successfully provide more value to customers, it is necessary to combine logistics and marketing functions. Globally, the importance of transport in every nation's economy is increasing every year, as its level of development has a major impact on the competitiveness of a nation's economy. The relevance of the study is that the relationship between logistics and marketing is crucial to serve FMCG market customers. A successful relationship between logistics and marketing, represents a source of competitive advantage to provide better customer service while keeping the cost of goods low. This paper presents the theoretical basis for the logistics organization of Kazakhstan's FMCG market. The current situation of domestic FMCG trade is presented and the contribution to the country's GDP is described. The main aspects and functions of logistics and marketing for finding joint areas and conflicts are also given. The principles of market supply chain management are described, the integration of logistics and marketing is analyzed using the concepts of trade marketing in distribution systems of modern companies as an example, and the logistics approach to trade and marketing activities is described. An important outcome of the analysis is the definition of marketing logistics as a source of competitive advantage, together with a description of digital marketing logistics technologies and the risks of their application.

scholarly journals THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND INTERNAL SERVICE QUALITY FROM AN INTERNAL MARKETING PERSPECTIVE AND AN APPLICATION IN THE BANKING SECTOR

2016 ◽  
Vol 4 (2) ◽  
pp. 159-178
Author(s):  
Özlen Onurlu ◽  
Suna Karataş
Keyword(s):  
Customer Satisfaction ◽  
Competitive Advantage ◽  
Employee Satisfaction ◽  
Banking Sector ◽  
Internal Marketing ◽  
Competitive Environment ◽  
Long Run ◽  
Marketing Activities ◽  
The Relationship

In a highly competitive environment, the meeting of customer demands and expectations in an effective way is highly crucial for companies that want to have a competitive advantage and to keep on existing in the long run. The main objective of companies is making profit in a sustainable way and this is possible by assuring customer satisfaction. The quality of the services that companies offer their customers is closely related with the performance of the employees. This has made it necessary that marketing activities for employee satisfaction be developed prior to customer satisfaction. Feeling more motivated, workers start working more eagerly as a result of these marketing activities which are called internal marketing. So, companies make their profitability sustainable by means of keeping their customers satisfied and loyal. The aim of this paper is to investigate the relationship between internal marketing activities applied to employees and employee motivations.

scholarly journals MECHANISM OF REPRODUCING TECHNICAL RESOURCES OF ENTERPRISES IN THE PROCESS OF THEIR FUNCTIONING

2021 ◽  
Author(s):  
Olena Bobrovska
Keyword(s):  
Economic Behavior ◽  
Point Of View ◽  
Main Function ◽  
Total Capital ◽  
Economic Transformations ◽  
Definition Of ◽  
Additional Value ◽  
The Cost ◽  
The Relationship ◽  
Cost Characteristics

The specific character of reproducing and maintaining the quality and productivity of technical resources is considered from the point of view of their economic essence and economic behavior in the production process. The views of domestic and foreign scientists are analyzed regarding the subject-functional and monetary definition of the enterprises’ capital, а part of which is the cost of technical resources. Understanding the properties of technical resources as a part of the enterprise total capital allowed identifying the basic statements. The relationship between the reproduction of technical resources and their total value in the process of functioning, namely the turnover and transition of their monetary equivalent to the material equivalent and vice versa has been shown. The steps of movement of the technical resources monetary equivalent are presented and considered in three stages: formation of the stage, at which the enterprise money capital is transformed into technical resources; the stage of technical resources production use and that of resources conversion into monetary form in the process of which the relationship between the state of technical resources capabilities and their cost characteristics changes. The character of economic transformations in the process of movement is described; the method of creating and adding cash flow formed by technical resource, to the money capital of the enterprise is considered. It has been proposed to use a linear rate depreciation accounting, from the beginning of the technical resources acquisition and throughout useful life using of the capital discount rate, in order to prevent partial loss of value of the initial capital invested in technical resources. It has been shown that the use of technical resources is expedient until the value of the monetary product is equal to their discounted price. The research pursued showed that for timely innovative reproduction of technical resources as part of the enterprise capital cost, these resources must perform the main function – that of forming additional value (additional profit).

scholarly journals ANALYSIS OF THE HOUSING MARKET IN LITHUANIA

2008 ◽  
Vol 12 (4) ◽  
pp. 271-280 ◽  
Author(s):  
Feliksas Ivanauskas ◽  
Rimantas Eidukevičius ◽  
Albinas Marčinskas ◽  
Birutė Galinienė
Keyword(s):  
Financial Markets ◽  
Interest Rates ◽  
Housing Market ◽  
Supply And Demand ◽  
Economic Factors ◽  
Causality Tests ◽  
The One ◽  
The Cost ◽  
The Given ◽  
The Relationship

Cointegration and Granger causality tests were used for the statistical analyses of the housing market in Lithuania. The relationship between the cost of housing and afford‐ability on the one hand, and interest rates, GDP and average incomes on the other was not proven to exist using the given statistical methods. The period of increase in the cost of housing in Lithuania over the last five years is exceptional and difficult to explain using fundamental economic factors and their fluctuation trends alone. The cost of housing has made a clear departure from the economic (business) cycle; the economy has grown, however at a much slower rate than rising costs in the housing market. The reasons for this situation are record lows in interest rates, good conditions to gain financing, the liberalisation of financial markets, speculative attitudes in expectation of the introduction of the Euro, and a divide between the supply and demand of housing that is available. It should be noted that the evaluation of the influence of these factors on fluctuations in costs in the housing market is more hypothetical in nature. Santrauka Nekilnojamojo turto rinkos Lietuvoje statistinei analizei buvo naudojami kointegravimo ir Grangerio priežastingumo testai. Taikant esamus statistinius metodus nebuvo įrodyta, kad egzistavo ryšys tarp nekilnojamojo turto kainos ir įperkamumo, viena vertus, ir palūkanų normų, BVP bei vidutinių pajamų, kita vertus. Nekilnojamojo turto kainos Lietuvoje didėjimo per pastaruosius penketą metų laikotarpis yra išskirtinis ir sunkiai paaiškinamas remiantis vien pagrindiniais ekonominiais veiksniais ir jų svyravimų tendencijomis. Nekilnojamojo turto kaina aiškiai nukrypo nuo ekonomikos (verslo) ciklo; ekonomika išaugo, tačiau gerokai lėtesniu tempu nei augančios kainos nekilnojamojo turto rinkoje. Šios situacijos priežastys – rekordiškai mažos palūkanų normos, geros sąlygos gauti fi nansavimą, fi nansų rinkos liberalizavimas, spekuliaciniai požiūriai tikintis įsivesti eurą ir takoskyra tarp esamo nekilnojamojo turto pasiūlos ir paklausos. Pažymėtina, kad šių veiksnių įtakos kainų svyravimo nekilnojamojo turto rinkoje įvertinimas yra labiau hipotetinis.

scholarly journals Economic-Theoretical and Practical Aspects of the Youth Labor Market in Irkutsk Region

2020 ◽  
Vol 30 (3) ◽  
pp. 351-358
Author(s):  
Yevgeny Trofimov ◽  
Elena Andreyanova
Keyword(s):  
Labor Market ◽  
Young People ◽  
Supply And Demand ◽  
Self Esteem ◽  
Significant Extent ◽  
Youth Labor Market ◽  
Irkutsk Region ◽  
Labor Discrimination ◽  
Definition Of ◽  
The Relationship

The authors analyze the youth labor market in Irkutsk region. The definition of the youth labor market is given, its features are described. It is shown that young people’s lack of experience and their inflated self-esteem complicate their being employed. It is highlighted that this category of citizens is subject to labor discrimination to a significant extent. The specifics of supply and demand on the youth labor market in the Baikal area are considered. The relationship between the possible level of salary and the choice of the educational program by young people is established for the purpose of their future employment. The main reasons for young people to be unsatisfied with their employment are revealed.

scholarly journals THE STRUCTURE OF AN INTEGRATED INTERNET MARKETING COMPLEX, BASED ON THE MARKETING-MIX CONCEPT

2020 ◽  
Vol 19 (3) ◽  
pp. 117-126
Author(s):  
Olena Vynogradova ◽  
Nina Drokina
Keyword(s):  
Customer Service ◽  
Internet Marketing ◽  
Marketing Mix ◽  
Digital Marketing ◽  
Service Community ◽  
Marketing Models ◽  
Pros And Cons ◽  
Internet Environment ◽  
Main Components ◽  
Definition Of

This research describes the main approaches of digital marketing models based on the marketing mix concept. It outlines the main components of various models, such as: “5W” Internet marketing complex of Mosley-Matchett; “8Р” e-marketing mix of researchers at the National Taiwan University (Chen); “6С” set of elements for an effective website by Chaffey, Mayer, Johnston, Ellis-Chadwick; “4S” web marketing complex of Constantinides; “4Ps+P2C2S3” digital marketing complex (e-marketing mix) created by Kalyanam and McIntyre; “3С+І” digital marketing mix of Pastore and Vernuccio; “SIVA” client-oriented information model of Dev and Schultz; “2P+2C+3S” digital marketing complex presented by Otlakan. The study presents a comparative analysis of the characteristics of these models, and the pros and cons for using each them as part of an integrated Internet marketing strategy. The study also creates a structure of Integrated Internet marketing tools based on the marketing mix concept which includes two blocks of components: key elements found in the traditional “4P” model and adapted to the Internet environment, and the elements “2Р2С2S2”: Personalization & Privacy, Personnel & People, Customer Service, Community, Synergy & Scope. The authors formulate a definition of Internet marketing and Integrated Internet marketing, based on the built structure of integrated Internet marketing of Kalyanam and McIntyre.

" Management of human talent and its relationship to enhance the competitive advantage of some sports federations in the Egyptian and Bahraini societies "

2019 ◽  
Vol 7 (2) ◽  
pp. 21-33
Author(s):  
Hasan Ahmad Alshafea ◽  
Abdelrahman Ahmad Saear ◽  
Abdelrahman Mohamad Megahed
Keyword(s):  
Competitive Advantage ◽  
Positive Relationship ◽  
Talent Management ◽  
Core Sample ◽  
Board Members ◽  
The Difference ◽  
The Cost ◽  
The Relationship

The study aimed to identify the relationship between talent management and enhancing the competitive advantage of some sports federations in the Egyptian and Bahraini societies, in addition to the difference in this according to the variables of both experience and level of employment. To achieve this, the researchers used both Talent Management and Competitive Advantage quetionair as a tool to collect data and information from a sampling sample of (50) and a core sample of (247) board members and employees of Egyptian and Bahraini sports federations. The results of the study showed that there is no relationship between the methods of managing human talent between the Egyptian and Bahrain sports federations. There is a positive relationship in the quality of talent in the Bahraini unions and creativity in the Egyptian and Bahraini federations. The results also indicate that there is no difference between the Bahraini and Egyptian federations in the management of sports talents and the promotion of competitive advantage due to the variables of experience and level of employment. Researchers have recommended that specific criteria be used to attract sports talent and retain competencies to reduce the cost of spending on sports talent.

scholarly journals Features of promotion services of entertainment enterprises

2020 ◽  
pp. 83-87
Author(s):  
O. V. Shpyrnya ◽  
E. A. Eremina ◽  
M. V. Koreneva
Keyword(s):  
Social Networks ◽  
Customer Service ◽  
Entertainment Industry ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Definition Of ◽  
High Level ◽  
The Relationship ◽  
Potential Customers

The article describes the main features of promoting the services of entertainment industry enterprises. The definition of entertainment services is given, a list of enterprises providing such services is indicated. The relationship between entertainment services and the development of the tourism and hospitality industry is revealed. Various options for promoting the services of entertainment industry enterprises are presented. Attention is paid to the importance of the process of branding the business of entertainment industry enterprises and maintaining a high level of quality of customer service. Particular attention was paid to additional elements of the marketing mix in promoting the services of entertainment industry enterprises. The basic methods of promoting services are examined, with particular emphasis on social networks VKontakte, Odnoklassniki, Instagram, Facebook. The prospects of organizing focus groups in social networks while promoting certain services in the entertainment industry are noted. It is concluded that technologies for promoting services in the entertainment industry contribute to expanding the number of potential customers, forming a group of regular customers, increasing interest from consumers, partners, and more.There is no conflict of interests.

Digital Marketing in the Globalization Process

2021 ◽  
pp. 185-200
Author(s):  
Ali Tehci
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Real Time ◽  
Global Economy ◽  
Digital Marketing ◽  
Cross Border ◽  
Social Media Platforms ◽  
Marketing Activities

It is seen that the global economy has changed significantly as a result of digitalization, which facilitates cross-border communication and transactions. For this reason, businesses must use technology to promote their products or services and to encourage consumers. In this respect, social media platforms provide businesses with real-time opportunities such as running campaign events, promoting products or services. In this study, the concept of digital marketing, which is extremely important for businesses, was examined and the importance of this concept was tried to be explained with examples from real-time marketing activities. Organizations or brands must take advantage of digital marketing opportunities to gain competitive advantage. Especially on social media platforms, companies are thought to be successful as a result of participating in real-time marketing activities and performing these activities appropriately.

Leak behaviour in pressurized PVC pipes

2013 ◽  
Vol 13 (4) ◽  
pp. 987-992 ◽  
Author(s):  
M. Ferrante ◽  
C. Massari ◽  
B. Brunone ◽  
S. Meniconi
Keyword(s):  
Distribution Systems ◽  
Water Distribution ◽  
Numerical Models ◽  
Pipe Material ◽  
Correct Definition ◽  
Total Head ◽  
Definition Of ◽  
The University ◽  
The Relationship ◽  
Strain Measures

The correct definition of the leak law, i.e. the relationship between the leak outflow, the total head at the leak and other relevant parameters such as the pipe material, can seriously affect the accuracy of the numerical models used for the management of water distribution systems, either if they are used to forecast the leakage reduction by pressure management or to locate and size the leaks within an inverse analysis. In recent decades the use of the classical Torricelli or orifice equation has been questioned in the sense that some experimental results clearly demonstrated that the assumption of a leak outflow proportional to the square root of the head drop can yield unsatisfactory results. To investigate this behaviour, an experimental activity has been carried out at the Water Engineering Laboratory of the University of Perugia, Italy. Part of the results of the carried out tests are presented in this paper for a leak in a polyvinyl chloride (PVC) pipe. Leak laws based on the assumption of a leak area variation with the pressure are compared and validated by strain measures close to the leak.

scholarly journals INFORMATION TECHNOLOGIES IN LOGISTICS AND THEIR CONTRIBUTION FOR COMPETITIVENESS IMPROVEMENT OF COMPANIES

2018 ◽  
pp. 21-24
Keyword(s):  
Customer Service ◽  
Radio Frequency Identification ◽  
Information Transfer ◽  
Information Technologies ◽  
Business Partners ◽  
Analysis Methodology ◽  
Frequency Identification ◽  
The Cost ◽  
Integrated Supply Chain ◽  
The Relationship

Fundamental changes have occurred in today’s economy. These changes alter the relationship we have with our customers, our suppliers, our business partners and our colleagues. IT developments have presented companies with unprecedented opportunities to gain competitive advantage. So IT investment is the pre-requisite thing for each firm in order to sustain in the market. The cost of information is decreased due to the increasing rate of technologies. In an integrated supply chain where materials and information flow in a bi-directional, Manager needs to understand that information technology is more than just computers. As computing power has grown and prices have dropped, sophisticated computer resources are now within reach of even the smallest organization. Information transfer can occur instantaneously, not only within single organizations, but also between them. This capability means that data are captured and analyzed more quickly, leading to better decision making. This work aims to study the influence of Information Technologies on the competitiveness of logistics companies. That is, it intends to analyse if the adoption of Information Technologies contributes to improve costs, time and customer service. To attain this objective a content analysis methodology is used. Results indicate that there is a positive relation between the adoption of technologies, namely RFID and the competitiveness of companies. Radio frequency identification utilizes a small transmitter to send radio frequencies from pallets and cases that allow those items to be instantaneously located by the customer or the carrier [16]. As the information technologies have been considered very important for businesses it is crucial to improve our understanding on the main advantages associates with them and their contribution for competitiveness improvement of companies and supply chains, so this paper represents an important contribution for academics in this field.

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