scholarly journals IMPACT OF BUYING BEHAVIORS OF YOUNG CUSTOMERS ON SOCIAL MEDIA ADVERTISEMENTS

YMER Digital ◽  
2021 ◽  
Vol 20 (10) ◽  
pp. 76-86
Author(s):  
PRAVEEN N . A ◽  

The Internet today has been hailed as the single most important invention of the 20th Century. with its increasing popularity as noticed from a greater number of users coming ‘online’ and more services being offered ‘online’ in general the internet now occupies a central role in young educated people’s lives, all over India. with its burgeoning population and rapidly increasing Net penetration, India has caught on to the fancy of Internet marketers or.com companies. Marketers today realize the favorable conditions in terms of the huge size of the young population, increasing literacy rate, growing internet penetration and a fast-track economy. They are ready to exploit the opportunity to reap huge gains and rewards. Marketers also realize that young consumers are becoming increasingly technology savvy and are logging -on now more than ever for purchase of personal necessities besides booking an airline or a railway ticket and the famed information search. Consumers in India spend approximately 6 times as much time on information search online as they do offline. Marketers have been quick to hook on to this opportunity by developing marketing strategies to leverage the increased Internet usage. Their strategies include web banners (Pop ups), search engine marketing, email marketing, and interactive web -based marketing. Internet marketing also helps marketers segment consumers into specific consumer groups based on their visits to specific sites, use of specific services, browsing sites, downloading specific content, and so on etc.,...

2011 ◽  
pp. 2009-2018
Author(s):  
C. C. Ko ◽  
Ben M. Chen ◽  
C. D. Cheng

From the angle of computer-based education, the Internet extends the power of the personal computer (PC) from being a standalone machine to one that is connected to the world with uncountable resources. Applications such as library access, information search, educational material download, online tutorials, and even examinations can now be routinely carried out by a low-cost PC with an Internet connection at anytime from practically everywhere.


2020 ◽  
Vol 2 (2) ◽  
pp. 113-127
Author(s):  
Nova Indrayana Yusman

Yamaha Vixion Club Bandung (YVCB) was formed on July 7, 2007 in the city of Bandung, as a place of friendship between Yamaha Vixion motorcyclists. In its organizational structure, YVCB has a Human Resource Development (HRD) division. Until now, there are more than 800 Yamaha Vixion Club Bandung members. This software is made to facilitate the work of the Yamaha Vixion Club Bandung HRD Division in processing member data. Created using Microsoft Webmatrix as an editor with the PHP programming language. The database uses MySQL with PHPMyAdmin as the software. The method used in making this software is prototyping so that between developers and customers can understand each other what the customer wants. The purpose of making web-based member data management software is that in terms of managing member data it can be done anytime and anywhere by just accessing the internet. In the use of the program, the author chose to use PHP, because PHP is the best and easiest to use in website programming language. Based on the last paragraph, the author intends to make aplication based computerized attendance so that become effective and efficient in terms of time.


Author(s):  
Muchammad Ismail Hamzah

In accordance with the technological advances of web-based information delivery via the internet has more value, because the information can be delivered easily, quickly,  spacious and interactive. Because this way, information is simply inserted into the web and within seconds the information can be accessed globally.  Submission of this information has not been used in Ngebruk Islamic Junior High School, Sumberpucung District, Malang Regency. Submission of the information in these schools still use manual way, such as by mail, bulletin boards, or orally. Surely this way less effective and efficient, since it requires a lot of expenses such as the purchase of paper, printing machine and maintenance, ink, and its scope was limited to the scope of the school.To reduce the above problems, the delivery of information in this school need to use web media created with the PHP programming language and MySQL. PHP is a programming language that is used to allow users to process information on the web, while MySQL is the software used to store the information on the web. Once the web is run online, the school entered information to the web, can be accessed via intenet by anyone without the limited space and time


2020 ◽  
Author(s):  
Victoria Kordovski ◽  
Savanna M. Tierney ◽  
Samina Rahman ◽  
Luis D. Medina ◽  
Michelle A. Babicz ◽  
...  

Objective: Searching the Internet for health-related information is a complex and dynamic goal-oriented process that places demands on executive functions, which are higher-order cognitive abilities that are known to deteriorate with older age. This study aimed to examine the effects of older age on electronic health (eHealth) search behavior, and to determine whether executive functions played a mediating role in that regard. Method: Fifty younger adults (≤ 35 years) and 41 older adults (≥50 years) completed naturalistic eHealth search tasks involving fact-finding (Fact Search) and symptom diagnosis (Symptom Search), a neurocognitive battery, and a series of questionnaires. Results: Multiple regression models with relevant covariates revealed that older adults were slower and less accurate than younger adults on the eHealth Fact Search task, but not on the eHealth Symptom Search task. Nevertheless, executive functions mediated the relationship between older age and eHealth Fact Search and Symptom Search accuracy. Conclusions: Older adults can experience difficulty searching the Internet for some health-related information, which is at least partly attributable to executive dysfunction. Future studies are needed to determine the benefits of training in the organizational and strategic aspects of Internet search for older adults and whether these findings are applicable to clinical populations with executive dysfunction.


Public Voices ◽  
2017 ◽  
Vol 5 (3) ◽  
pp. 3
Author(s):  
Mark Peterson

"Distance education" at the college level is well over a century old.  It has served the needs of a numerically large, but proportionately small population of learners who have eschewed the campus classroom.  These correspondence school enrollees, educational TV watchers, and audiocassette listeners have had only modest impact on the structure, mission, and strategy of the institutions serving them.  But that is now changing, and changing very dramatically.  The advent of the Internet, interactive television technology, and web-based instructional software, coupled with administrative and political perceptions of educational reformation and fiscal efficiency, may be causing nothing less than a revolution in higher education.  By applying a feminist model of assessment called "unthinking technology," that is to say, exploring the potential, but unthought of socio-political aspects of this technological revolution, this paper raises significant questions about the security of the traditional academic enterprise.  "The Politics of Distance Education" urges a pro-active embrace of these technologies by the academy in order to enable a legitimate "competency for grievance" so that the protection of the validity of higher education, and legitimacy of the academic profession can be ethically defended and publicly respected, rather than being viewed as mulish resistance to the inevitable.


2010 ◽  
Vol 16 (4) ◽  
pp. 491-498
Author(s):  
Yimin Zhu ◽  
Mehmet Emre Bayraktar ◽  
Shu-Ching Chen

Disagreements in construction projects often result in litigation that is both time‐consuming and expensive. A dispute review board (DRB) provides a valuable and proven alternative method of dispute resolution. Currently, the Florida Department of Transportation (FDOT) stores DRB reports in portable document format (PDF) with limited search capability. Improving information retrieval of DRB documents and providing a certain level of integration of DRB reports with relevant but heterogeneous data and documents is the key to enhancing the current FDOT DRB system. This paper presents a web‐based data management framework to improve information management processes of the FDOT DRB system by providing key features such as metadata generation, an integrated review process, a simple issue description, member information management, and versatile information search. The new system not only allows DRB members and FDOT construction engineers to store and retrieve DRB reports but also provides more functionality to process those re‐ports. New functionalities include a structured search based on the metadata of DRB reports, an unstructured search using advanced computer technology, and the integration of DRB reports with other related information for analysis. This type of functionality improves the efficiency and effectiveness of the DRB system. Santrauka Del nesutarimu vykdant statybos projektus dažnai kyla teisminiu ginču, kurie yra brangūs ir trunka ilgai. Vertingas ir praktikoje prigijes alternatyvus ginču sprendimo metodas yra ginču nagrinejimo taryba (GNT). Šiuo metu Floridos transporto departamentas (FTD) yra sukaupes GNT ataskaitas PDF formatu su ribota paieškos galimybe. GNT dokumentu informacijos paieška ir tinkamo lygio GNT ataskaitu integravimas su reikalingais, bet heterogeniniais duomenimis yra esmine prielaida tobulinti dabartine FTD GNT sistema. Straipsnyje pristatoma internetine duomenu valdymo sistema, skirta patobulinti FTD GNT valdymo procesa remiantis šiomis esminemis savybemis: metaduomenu generavimo, integruoto peržiūros proceso, paprasto ginčo aprašymo, dalyvio informacijos valdymo, visapusiškos informacijos paieškos. Naujoji sistema ne tik leidžia FTD BNT nariams saugoti bei rasti GNT ataskaitas, bet ir sudaro galimybes funkcionaliau jas apdoroti. Naujos sistemos funkcijos apima struktūrizuota paieška GNT ataskaitu metaduomenu pagrindu, restruktūri‐zuota paieška naudojant pažangias kompiuteriu technologijas ir GNT ataskaitu integravima su kita susijusia analizuojama informacija. Šios funkcines savybes pagerina GNT sistemos efektyvuma.


2004 ◽  
Vol 23 (4) ◽  
pp. 245-256
Author(s):  
Shun-Hsing Chen ◽  
Ching-Chow Yang

Quality function deployment (QFD) is an essential tool in implementing total quality management (TQM). This study applies a Web-QFD approach using group decision-making analysis in the Web environment to reduce the complicated data collection, aggregation and analysis processes. A Web-based questionnaire is designed by using an active service pages (ASP) involving the Internet relay chat (IRC) technique and the Delphi method with Internet (E-Delphi) to determine the importance degree of the customers' requirements. However, the traditional Delphi method is time-consuming mission. This study applies the proposed Web-QFD approach to efficiently gather the individual opinions of each team member, the requirements that are critical for customers, and then enables decision makers to accurately assess the priorities of these requirements. An empirical example of an education system in Taiwan is employed to demonstrate the practicability of the proposed Web-QFD model. This real world example involves team members communicating easily and quickly with other experts in the team through the Internet to accelerate the reaching of a consensus among multiple decision makers regardless of where their location. Customers' requirements can be rapidly prioritized based on the assessment results.


Lupus ◽  
2021 ◽  
pp. 096120332110103
Author(s):  
Paul J Tejada-Llacsa ◽  
Pamela Villacorta-Landeo ◽  
Eder Aguilar-Buitrón ◽  
Graciela S Alarcón ◽  
Manuel F Ugarte-Gil

Background/Objective Information available on the internet about Systemic Lupus Erythematosus (SLE) can influence the doctor-patient relationship. Therefore, the aim of this study was to identify the terms used for SLE on the internet. Methods We analyzed the data downloaded from Google Trends, considering the term “Lupus” in a six-year web-based research. The frequency of the terms for each Pan-American country was obtained automatically from Google Trends, which reports relative search volumes or RSV (on a scale from 0 to 100) across regions. Results We obtained a total of 67 registered terms in 18 countries. The terms were distributed into five categories. The categories with interest in all countries were “definition” and “symptoms”. Conclusions Google Trends allows us to find useful information about SLE on the internet; once the accuracy of this information is validated, it can be used by patients, health institutions, rheumatologists and other health professionals.


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