Interkulturelle Aspekte bei der Gestaltung von Unternehmenswebseiten

2014 ◽  
Vol 55 (2) ◽  
pp. 15-22
Author(s):  
Ulrike Reisach

Unternehmen präsentieren sich nicht nur im eigenen Land, sondern auf allen Zielmärkten mit ihrer Webseite. Diese dient als elektronische „Visitenkarte“, als Erstinformation über das Unternehmen, seine Produkte, Menschen und Standorte. Viele Firmen, die ihre Webseiten internationalisieren, denken dabei zunächst an eine Übersetzung aller Inhalte. Viel wichtiger ist es jedoch, Inhalte und Gestaltung der Webseiten an die lokalen Wahrnehmungsmuster, Stile und Nutzungsgewohnheiten anzupassen. Companies are increasingly using international webpages as a tool to communicate with their local target groups. Quite often they seem to assume that internationalization just means translating the existing content – but in reality it means much more: A deliberate selection of contents, design and structure, including key messages, pictures and videos, fonts and style as well as technical features, SEO and interactivity are crucial for a successful online appearance in foreign markets. Using practical examples from all over the world, Ulrike Reisach, Professor for International Management and Corporate Communications, and long-time director for leading international companies, explains what has to be considered in order to get your company’s international webpage right. Keywords: website struktur, suchmaschine, schönheitsideale, meta tags, luxus, hardware, fonts

Author(s):  
Paul Broda

Among the hundreds of Austrian refugees who arrived in Britain in 1938 after Hitler annexed Austria was the author's father, Engelbert Broda, who shortly afterwards was joined by his wife Hildegard. Engelbert Broda later made contact with the Society for the Protection of Science and Learning (SPSL), and it was through Esther Simpson, the long-time Secretary of the SPSL, that Charles Goodeve took him on to work on visual purple (rhodopsin), a vital component of the human retina. This chapter presents a selection of letters between Esther Simpson and Engelbert Broda. The extracts given here relate to the foundation of the Academic Assistance Council, Esther Simpson's beliefs, Engelbert Broda's memories much later of what her help had meant to him personally, and the state of the world. Other regular topics are their work, her musical activities, and the comings and goings of mutual friends including L. Kowarski, J. Guéron, and O. R. Frisch, all of whom they knew from Cambridge days. The emphasis in this selection is in representing Esther Simpson's own attitudes and achievements in her own words.


2019 ◽  
Vol 11 (4) ◽  
pp. 428-433
Author(s):  
Veyis YURTKULU ◽  
Ali KÜDEN ◽  
Ayzin B. KÜDEN

Apricot, for which Turkey is recognized as a top producer and the leading country in the world, is one of the most produced stone fruits in Turkey. For long time ago, apricot has been grown with the nursery plants obtained from the seeds in Nevsehir and Nigde provinces caused a wide range of germplasm resources in this area (Cappadocia area). Each apricot tree shows different characteristics and could be a variety candidate. With this study, phenological and pomological characters of 91 genotypes were determined and among them 15 of the best promising genotypes were given in this paper. Considering the experimented 15 genotypes, 8 genotypes gave higher Brix value (SSC) (27-31%) than ‘Hacihaliloglu’ variety (25-26%) which was the most common dried apricot variety in Turkey. Regarding the fruit weight, which is an important aspect for both dried and table fruits, high valued genotypes were also determined. The fruit weight of 11 genotypes were higher than 50 g with the values between 51.45 g and 84.02 g. As a result of this study, candidates for dried and table apricot genotypes were identified.


2017 ◽  
Vol 16 (4) ◽  
pp. 161-168
Author(s):  
Dariusz Strzębicki

The study attempted to identify the factors determining the development of CBEC B2C e-commerce in the world and in Poland. The level of CBEC development in selected countries has been shown. CBEC is a dynamically developing trading sector in the world. Countries differ in terms of CBEC development, which is due to the varying levels of selection of the products in their internal markets and the economic development of a particular country. CBEC’s worldwide development is also largely due to the international B2C electronic marketplaces. The barriers to the development of CBEC in the world include inadequate regulations to CBEC specificity, problems and costs of logistics and difficulties in conducting online marketing on foreign markets.


Upravlenets ◽  
2020 ◽  
Vol 11 (4) ◽  
pp. 70-81
Author(s):  
Irina Vladimirova ◽  
Natalia Konina ◽  
Viktor Efremov

The paper aims to identify the distinguishing features of transnationalization of international companies in the context of globalization. It discusses the specifics of companies operating in international markets, that carry out foreign direct investments, have representative offices, branches, subsidiaries and joint ventures abroad, as well as conduct international commercial operations. The authors interpret, clarify and verify the development trends and peculiarities of international companies in foreign markets. The methodological platform includes conceptual approaches to the study of the transnationalization of companies’ activities and theoretical provisions of international management. The research is based on UNCTAD and Orbis databases. Analysis of the largest companies reveals that there is an increase in the indicators characterizing their foreign activity. We study structural change in the largest corporations and, above all, a rise in the share of digital companies and their growing importance. Having assessed the transnationalization level of international companies’ activities and FDI lightness, we conclude that transnationalization in the current environment is not associated with companies’ investments in high-value assets. The research results show there are significant changes in the structure of cross-border transactions, such as exchange of goods, services and factors of production. There is a shift from FDI-based cross-border transactions to non-capital outflows.


2014 ◽  
Vol 11 (3) ◽  
pp. 3-10
Author(s):  
I E KOZULINA ◽  
O M KURBACHEVA ◽  
N I ILINA

The fact that the prevalence of allergy in the world is growing steadily has been known for a long time. this explains the need for regular screening of epidemiological studies. Qualitative diagnostics allows to identify the disease in its early stage. the timely selection of pharmaco- and pathogenetic therapy significantly reduces the risk of exacerbations of the disease and allergy debut. education and availability of skilled medical care largely enhances the level of diagnostics and treatment of allergic diseases.


2018 ◽  
pp. 5-29 ◽  
Author(s):  
L. M. Grigoryev ◽  
V. A. Pavlyushina

The phenomenon of economic growth is studied by economists and statisticians in various aspects for a long time. Economic theory is devoted to assessing factors of growth in the tradition of R. Solow, R. Barrow, W. Easterly and others. During the last quarter of the century, however, the institutionalists, namely D. North, D. Wallis, B. Weingast as well as D. Acemoglu and J. Robinson, have shown the complexity of the problem of development on the part of socioeconomic and political institutions. As a result, solving the problem of how economic growth affects inequality between countries has proved extremely difficult. The modern world is very diverse in terms of development level, and the article offers a new approach to the formation of the idea of stylized facts using cluster analysis. The existing statistics allows to estimate on a unified basis the level of GDP production by 174 countries of the world for 1992—2016. The article presents a structured picture of the world: the distribution of countries in seven clusters, different in levels of development. During the period under review, there was a strong per capita GDP growth in PPP in the middle of the distribution, poverty in various countries declined markedly. At the same time, in 1992—2016, the difference increased not only between rich and poor groups of countries, but also between clusters.


2017 ◽  
Vol 24 (1) ◽  
pp. 46-72
Author(s):  
Jacob Tootalian

Ben Jonson's early plays show a marked interest in prose as a counterpoint to the blank verse norm of the Renaissance stage. This essay presents a digital analysis of Jonson's early mixed-mode plays and his two later full-prose comedies. It examines this selection of the Jonsonian corpus using DocuScope, a piece of software that catalogs sentence-level features of texts according to a series of rhetorical categories, highlighting the distinctive linguistic patterns associated with Jonson's verse and prose. Verse tends to employ abstract, morally and emotionally charged language, while prose is more often characterized by expressions that are socially explicit, interrogative, and interactive. In the satirical economy of these plays, Jonson's characters usually adopt verse when they articulate censorious judgements, descending into prose when they wade into the intractable banter of the vicious world. Surprisingly, the prosaic signature that Jonson fashioned in his earlier drama persisted in the two later full-prose comedies. The essay presents readings of Every Man Out of his Humour and Bartholomew Fair, illustrating how the tension between verse and prose that motivated the satirical dynamics of the mixed-mode plays was released in the full-prose comedies. Jonson's final experiments with theatrical prose dramatize the exhaustion of the satirical impulse by submerging his characters almost entirely in the prosaic world of interactive engagement.


2020 ◽  
Vol 10 (2) ◽  
pp. 103-106
Author(s):  
ASTEMIR ZHURTOV ◽  

Cruel and inhumane acts that harm human life and health, as well as humiliate the dignity, are prohibited in most countries of the world, and Russia is no exception in this issue. The article presents an analysis of the institution of responsibility for torture in the Russian Federation. The author comes to the conclusion that the current criminal law of Russia superficially and fragmentally regulates liability for torture, in connection with which the author formulated the proposals to define such act as an independent crime. In the frame of modern globalization, the world community pays special attention to the protection of human rights, in connection with which large-scale international standards have been created a long time ago. The Universal Declaration of Human Rights and other international acts enshrine prohibitions of cruel and inhumane acts that harm human life and health, as well as degrade the dignity.Considering the historical experience of the past, these standards focus on the prohibition of any kind of torture, regardless of the purpose of their implementation.


Author(s):  
Betrik J Hutapea ◽  
Mesran Mesran ◽  
Siti Nurhabibah

SUMUT Bank is one of the Banks in Indonesia with the name of the company PT. Regional Development Bank of North Sumatra. The North Sumatra Bank has branches in each region in North Sumatra both in the district and in the sub-district, and each of these branches is led by a branch leader or branch head. The head of this branch is responsible for the reversal of the Bank being led. The best and most accomplished branch heads deserve more and more awards. The selection of the best branch heads is selected transparently and structured in the hope that it can be a motivation for all branch heads to be able to further improve the quality and service of the Bank they lead. Making the best branch head selection done manually will take a long time and tends to be less transparent and structured. One solution so that the implementation of the selection can be carried out easily and quickly, it requires a Decision Support System that can provide consistency of assessment. In this study the method used is the VIKOR method (Visekriterijumsko Kompromisno Rangiranje). This method makes cracking on alternatives based on criteria that have been determined with an ideal compromise solution or the best solution, so that this system can later be beneficial for the SUMUT Bank to get the title in determining the best branch head.Keywords: Decision Support System, North Sumatra Bank, Branch Head, Vikor


Author(s):  
Maulana Akbar Shah

From an economic and strategic perspective, the Strait of Malacca is one of the most important shipping lanes in the world. It has always been a strategic maritime route that benefitted kingdoms of Tiriwizara, Majapahit, Malakka, Pagan, Hantawaddy and Konbong Kingdoms of Myanmar. Thanks to the long borderland, China and Burma have always engaged in trade and diplomatic relation. Burma, presently called Myanmar, is an important country from the perspective of geo-politics in the region, but never has the situation of 8 million Muslims in this country been worse. Muslims have been living in Myanmar for a long time. The previous Buddhist rulers of the country and the British administration that followed provided rights of citizenship to them without discrimination. In the light of these welcoming circumstances, Muslims were happy to contribute to the nation by joining the army, the police force, government institutions in areas such as health care, education, trade, business, agriculture as well as in politics and as legislators in the parliament of Myanmar. Nevertheless, their unfortunate history began when the military came into power in 1962. All the rights and responsibilities they had enjoyed over the years became restricted. Discrimination policies were applied in every segment of national institutions, thereby threatening their citizenship rights. The discrimination continued to the extent that their racial status as one of the 145 ethnic groups of Myanmar was removed. Consequently, frequent riots, afflictions, and violence against Muslim minorities became the norm, rendering peaceful coexistence between Muslim and Buddhists difficult. The objective of this paper is to research the historical existence and identification of Muslims in Myanmar. Findings of this work will touch upon a theory of peaceful coexistence between Muslims and Buddhists in Myanmar. Keywords Islam, Muslim, identity, rights, discrimination, peace, coexistence. Abstrak Dari perspektif ekonomi dan strategik, Selat Melaka adalah salah satu laluan perkapalan yang paling penting di dunia. Ia sentiasa menjadi laluan maritim strategik yang memberi manfaat kepada kerajaan-kerajaan kerajaan Tiriwizara, Majapahit, Malakka, Pagan, Hantawaddy dan Kerajaan Konbong Myanmar. Disebabkan sempadan yang panjang, China dan Burma sentiasa terlibat dalam perdagangan dan hubungan diplomatik. Burma, yang kini dipanggil Myanmar, adalah negara penting dari perspektif geo-politik di rantau ini, tetapi 8 juta umat Islam di negara ini tidak pernah mengalami keadaan yang buruk. Umat Islam telah tinggal di Myanmar sejak beberapa ribu tahun yang lalu. Para pemimpin Buddha terdahulu dan juga pentadbiran British memberi hak kewarganegaraan kepada umat Islam tanpa diskriminasi. Keadaan ini menyebabkan umat Islam dengan rela hati  tampil memberi sokongan kepada negara dengan menyertai tentera, pasukan polis, terlibat dalam institusi kerajaan dalam bidang kesihatan, pendidikan, perdagangan, perniagaan, pertanian, politik dan penggubal undang-undang dalam parlimen Myanmar. Walau bagaimanapun, sejarah buruk bermula apabila golongan tentera berkuasa pada tahun 1962. Semua hak keistimewaan yang mereka nikmati selama bertahun-tahun menjadi terhad. Dasar diskriminasi telah digunakan pada setiap segmen institusi nasional dan telah mengancam hak kewarganegaraan mereka. Diskriminasi ini berterusan sehingga status mereka sebagai salah satu daripada 145 kaum Myanmar dihapuskan. Akibatnya, kerusuhan, kesengsaraan, dan kekerasan yang sering berlaku terhadap kaum minoriti Muslim menjadi norma dimana tidak mungkin akan wujud kesefahaman antara Islam dan Buddha. Objektif makalah ini adalah untuk menyelidik kewujudan sejarah dan identifikasi umat Islam di Myanmar. Hasil kajian akan menyentuh teori kedamaian antara umat Islam dan Buddha di Myanmar. Kata Kunci: Islam, Muslim, identiti, Hak, diskriminasi, kemanan, coexisten    


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