scholarly journals Formation of marketing strategies of enterprises in the market of logistics services in the context of world trends

VUZF Review ◽  
2021 ◽  
Vol 6 (4) ◽  
pp. 115-127
Author(s):  
Natalia Solidor ◽  
Svetlana Verytelnyk ◽  
Heorhii Anikin
Keyword(s):  
Rapid Development ◽  
Marketing Strategies ◽  
Just In Time ◽  
Strategic Development ◽  
Global Trends ◽  
Services Sector ◽  
Transport Services ◽  
Logistics Services ◽  
And Migration ◽  
Logistics Activity

The article considers the problems of formation of marketing strategies of enterprises in the market of logistics services in the context of global trends. It was carried out the analysis of global trends and the market of transport and logistics services of Ukraine. It was determined the contribution of the transport and logistics services sector to the economy of Ukraine. The volumes of the market of logistics services in Ukraine are analyzed and their dependence on tendencies of change of business activity in the industry, a situation in the field of foreign trade that is reflected in indicators of change of volume of the rendered transport services is introduced. It was divided the Ukrainian market of transport and logistics services into segments. It was determined the necessity of transformation of institutional support of its functioning in the direction of harmonization with European norms Drivers of European integration for the Ukrainian logistics sector have been identified, which include the rapid development of e-commerce, the use of production technology "just in time" (JIT – just-in-time manufacturing) and migration. The study analyzes the global trends in the development of logistics services and their impact on the principles of marketing strategies in the market of logistics services. It was substantiated the basic theoretical and methodical approaches to the formation of marketing strategies taking into account the specifics of the logistics services market. It was revealed the aspects and directions of realization of strategic development of logistics activity in the context of formation of marketing strategies in the field of logistics.

Digital Transformation of the Service Sector

2021 ◽  
pp. 41-54
Author(s):  
D. Shevchenko ◽  
V. Mihaylov
Keyword(s):  
Business Model ◽  
Service Sector ◽  
New Technologies ◽  
Rapid Development ◽  
Digital Transformation ◽  
Services Sector ◽  
Remote Maintenance ◽  
New Business ◽  
The Difference ◽  
Cloud Technologies

The article is devoted to the problems of digital transformation of companies in the service sector. The article describes the concepts of "digitization", "digitalization", "digital transformation", "automation". The analysis of the main sectors of the public services sector, the processes of transformation into a new business model of their development is carried out. Specific examples show the role of digital technologies implemented by individual companies, the leaders of their industry: "Internet of Things" (IoT); virtual diagnostics of the service; mobile applications and portals; artificial intelligence and machine learning (AI / ML); remote maintenance; UX design; virtual reality; cloud technologies; online services and others. The authors proceed from understanding the difference between automation and digitalization, the strategic goal of which is to create a new digital business model that creates new value. The result of digital transformation is the reconfiguration of processes that change the business logic of the company and the process of creating value. The article concludes that the rapid development of new technologies leads to the fact that companies face not only a dilemma when choosing the most suitable technologies for investment, but also the problem of staffing and finding an adequate organizational structure to create and maintain a new business model of the company.

Study on the Competence Factors of Clothing Store Online Based on Website

2014 ◽  
Vol 644-650 ◽  
pp. 5644-5647
Author(s):  
Kang Shao ◽  
Hui Xu ◽  
Kun Wang
Keyword(s):  
Service Quality ◽  
Rapid Development ◽  
Third Party ◽  
Target Market ◽  
Factors Affecting ◽  
Online Sales ◽  
Logistics Services ◽  
Clothing Store ◽  
Principal Factors ◽  
Store Management

With the rapid development of e-commerce, online store, characterized in less investment and operating flexibility, are favored by more entrepreneurs. This paper analyzes the principal factors, affecting the competitiveness of online clothing shop, based on third-party platform with online sales of conduct, and the intrinsic link between them. And emphasis should be placed on the network store management, target market, products value, service quality, network store promotion, prestige image and logistics services to cultivate and raise the competence of network store so as to get unique competitive edges.

scholarly journals RESEARCH OF QUALITY FORMATION OF TRANSPORT SERVICES BY PASSENGER TRANSPORT ENTERPRISES OF EU

2021 ◽  
Vol 49 (2) ◽  
pp. 122-130
Author(s):  
Nazarenko I ◽  
Keyword(s):  
Quality Criteria ◽  
Modern Society ◽  
Enterprise Management ◽  
Passenger Transport ◽  
Global Trends ◽  
Transport Services ◽  
Object Of Study ◽  
The Cost ◽  
Transport Complex

The article examines the processes, criteria and factors to ensure the quality of passenger transport services. Object of study - processes to ensure the quality of passenger transport services in the context of European integration of Ukraine. Purpose - a study of the world experience in the formation of the concept of quality of transport services, summarizing the main factors that affect the quality of transport services, as well as the main criteria affecting the qualitative characteristics of the services of the transport. Method study - generalization of fundamental works of Ukrainian and foreign scientists of economists is in the internal checking system, dialectical going, fundamental positions of economic theory, system-logical approach near research of the economic phenomena and processes. Satisfaction the needs of society and economy of passenger transport services depends on the quality and timeliness of those services. Questions of quality passenger transport services are interested in users of transport services, companies providing them. However, the requirements and the basic criteria for assessing the quality they are different. If the passenger transport enterprise interested in providing their services with minimal effort and money, the service users in their assessment pay attention not only on the cost of services, but also on transport safety, comfort, delivery time, etc.. The quality of the transport concept of integrated services, which is constantly being developed and improved. Global trends show that the quality of transport services must ensure the needs and expectations of consumers. Accordingly, it is increasing the importance of defining the qualities that affect the quality of service. Given the transient and dynamic nature of modern society and the lifestyle of the main consumers of the services the system factors and quality criteria must be flexible and dynamic to meet the industry's competitiveness on the European market of services. Awareness of the main criteria for assessing the quality of services will help to identify potential strengths and weaknesses. This will help improve not only the quality but also the process of enterprise management, industry, improve customer satisfaction of services received, will increase competitiveness. The results of the article can be inculcated in-process services of enterprises of a transport complex. KEYWORDS: QUALITY, TRANSPORT SERVICE. CRITERIA of QUALITY, TRANSPORT.

scholarly journals Trade Barrier Elimination, Economics of Scale and Market Competition: Computable General Equilibrium Model

2017 ◽  
Vol 6 (2) ◽  
pp. 189-216
Author(s):  
Widyastutik Widyastutik ◽  
Suahasil Nazara ◽  
Rina Oktaviani ◽  
Djamester Simarmata
Keyword(s):  
Computable General Equilibrium ◽  
Market Competition ◽  
Computable General Equilibrium Model ◽  
Cge Model ◽  
Trade Barriers ◽  
Sea Transport ◽  
Competitive Effects ◽  
Services Sector ◽  
Economics Of Scale ◽  
Transport Services

The ASEAN and its dialogue partner countries agreed to reduce trade barriers in the services sector, one of which is sea transport services. The purpose of this study is to estimate the equivalent tax of non-tariff barriers in the sea transport services. Besides that, this study is going to analyze the economic impacts of the regulatory barriers elimination in the sea transport services of ASEAN and its dialogue partner countries. Using the gravity model, it can be identified that trade barriers of sea transport services sector of ASEAN and dialogue partner countries are still relatively high. Additionally, by adopting IC-IRTS model in Global CGE Model (GTAP), the simulation results show consistent results with the theory of pro-competitive effects. The greater gain from trade is obtained in the CGE model assuming IC-IRTS compared to PC-CRTS. China gains a greater benefit that is indicated by the highest increase in welfare and GDP followed by Japan and AustraliaDOI: 10.15408/sjie.v6i2.5279

scholarly journals Routes of human trafficking in Europe and the position of Serbia on them

Temida ◽  
2008 ◽  
Vol 11 (4) ◽  
pp. 49-68 ◽  
Author(s):  
Sanja Copic
Keyword(s):  
Human Trafficking ◽  
Relevant Literature ◽  
Control Policy ◽  
Point Of View ◽  
Global Perspective ◽  
Human Beings ◽  
Male Victims ◽  
Illegal Migration ◽  
Global Trends ◽  
And Migration

Human trafficking as a form of organized crime is showing its increase today, changing at the same time its structure and characteristics. Some factors that contribute to such a situation are global trends that result in huge social and economic inequalities in the world, but also turbulences and problems that are affecting certain regions (wars, political instability, ethnic conflicts, militarization etc.). Human trafficking, as a complex social phenomenon that encompasses different forms of acting, subjects and aims, can be analyzed within different concepts. One of them refers to the issue of broader migration flows and migration control policy. Namely, from the global perspective, trafficking in human beings can be mostly considered as a form of 'organized illegal migration'. Due to that, it seems important to consider the issue of routes through which this form of migration is realized today. Discovering human trafficking routes, as well as other forms of illegal movement of people and illegal forms of trade are very important from the point of view of implementing adequate measures and relocation of resources in order to suppress these forms of socially unacceptable phenomena. Creating adequate anti-trafficking activities is important on national, regional and international levels. Keeping that in mind, the aim of this paper is to look into the contemporary routes of human trafficking within Europe and find out what is the position of Serbia on these routes, as well to examine possible changes that happened in this field during past several years. This will be done on the basis of the analysis of relevant literature, as well as on some preliminary findings of the survey on male victims of human trafficking in Serbia, which is currently conducted by the Victimology Society of Serbia.

scholarly journals PERKEMBANGAN HUKUM SEKTOR JASA KEUANGAN DALAM UPAYA PERCEPATAN PERTUMBUHAN EKONOMI NASIONAL

2017 ◽  
Author(s):  
Tri Handayani ◽  
Lastuti Abubakar
Keyword(s):  
Financial Services ◽  
Rapid Development ◽  
Law Reform ◽  
Integration Framework ◽  
Services Sector ◽  
Descriptive Research ◽  
Financial Services Sector ◽  
Regulatory Changes ◽  
Institutional Service ◽  
National Economic

Indonesia’s financial services sector shows a rapid development in line with changes in the regional and global sector. Taking a role in promoting the acceleration of national economic growth, financial services sector is directed to optimally play a role in stability of the financial system as a foundation for sustainable development, and realizing the financial independence of the community and supporting efforts to increase equity in Development (inclusive). This research uses normative juridical approach with analytical descriptive research specification. Data were analyzed by qualitative juridical. Based on the results of the research, the regulation in the financial services sector is growing rapidly as a result of regional and global demands, especially facing the ASEAN Banking Integration Framework (ABIF). Legal developments in the financial services sector are reflected in regulatory changes on institutional, service and product aspects as well as dispute resolution. There is still a need for legal reform that can provide a solid legal basis for the financial services sector, namely civil law reform and banking law.

scholarly journals PROSPECTS FOR EXPORT DEVELOPMENT OF TRANSPORT AND LOGISTICS SERVICES OF RUSSIA

2020 ◽  
pp. 83-87
Author(s):  
D. I. Tkachenko
Keyword(s):  
Transport System ◽  
New Technologies ◽  
Infrastructure Development ◽  
Small Companies ◽  
Transport Services ◽  
Logistics Services ◽  
Silk Road Economic Belt ◽  
Technological Level ◽  
Implementation Of Innovations ◽  
Domestic Companies

Export of transport and logistics services has been analysed and ways of its development based on factors that affect the growth of exports have been proposed. The main problems that hinder the development of both services exports and the transport system as a whole, which are reduced to a lag in the technical and technological level and low competitiveness of domestic companies, have been outlined. The expediency of innovative way of developing the transport system through the formation of transport and logistics clusters, infrastructure development and the introduction of new technologies has been substantiated. Taking into account the large volume of world cargo transport by sea, the development of seaports is of great importance. The need is noted for state support not only for large enterprises, but also for small companies specializing in the development and implementation of innovations in transport services. The issue of increasing the volume of transport services through the development of the Northern sea route and the implementation of the Silk Road Economic Belt project has been considered.

Pangsa Pasar (Market Share) Logistik /Kargo oleh Perusahaan Jasa Angkutan Udara yang Beroperasi di Bandar Udara Internasional Sepinggan Balikpapan

WARTA ARDHIA ◽  
2013 ◽  
Vol 39 (2) ◽  
pp. 113-127
Author(s):  
Lita Yarlina
Keyword(s):  
Market Share ◽  
Air Transport ◽  
Air Cargo ◽  
East Kalimantan ◽  
Transport Services ◽  
Freight Logistics ◽  
Transportation Service ◽  
Logistics Services ◽  
Air Freight ◽  
Very High

Growth of air freight logistics/ cargo in Indonesia, especially in East Kalimantan is very high in the 5 (five) years so that the need for air freight logistics services company is also very high. At this time, cargo/ logistics from and to the outside Balikpapan are served by air cargo transportation service/ logistics services company and scheduled commercial air transport. The purpose of this study is to look at the market share of air freight logistics / cargo in Sepinggan Balikpapan International Airport. 87.08% to 95.15% market share is still dominated by scheduled commercial air transport services, namely Garuda Indonesia, Lion Air and Sriwijaya. While freight logistics services company/cargo has only 59.09% to 72.62% market share which are Tri MG Airline namely, Megantara Water, Water Mark and Garuda Indonesia.Pertumbuhan angkutan udara logistik/kargo di Indonesia khususnya wilayah Kalimantan Timur dalam 5 (lima) tahun belakangan ini sangat tinggi sehingga kebutuhan akan perusahaan jasa angkutan udara logistik juga sangat tinggi. Pada saat ini, kargo/logistik yang diangkut dari dan ke luar Balikpapan dilayani oleh perusahaan jasa angkutan udara kargo/logistik dan perusahaan jasa angkutan udara komersial berjadwal. Tujuan penelitian ini adalah untuk melihat pangsa pasar angkutan udara logistik/kargo di Bandar Udara Internasional Sepinggan Balikpapan. Pangsa pasar 87,08% sampai 95,15% masih didominasi oleh perusahaan jasa angkutan udara komersial berjadwal yaitu PT. Garuda Indonesia, PT. Mentari Lion Air dan PT. Sriwijaya Air. Sedangkan perusahaan jasa angkutan logistik/kargo memiliki pangsa pasar 59,09% sampai dengan 72,62% yaitu Tri MG Airline, Megantara Air, Air Mark dan Garuda Indonesia.

scholarly journals EXPRESS: Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research

2020 ◽  
pp. 1069031X2097318
Author(s):  
Hao Liu ◽  
Klaus Schoefer ◽  
Fernando Fastoso ◽  
Efstathia Tzemou
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
Marketing Strategies ◽  
Brand Preference ◽  
Review Of The Literature ◽  
Global Trends ◽  
Psychological Mechanisms ◽  
The Past ◽  
Methodological Approaches ◽  
Theoretical Foundations

Extensive research has investigated how perceived brand globalness (PBG) and perceived brand localness (PBL) affect brand preference since Steenkamp, Batra, and Alden’s (2003) landmark article. In this systematic literature review, we organize and synthesize the literature on PBG and PBL by analyzing 95 articles published in the past 17 years. We identify similarities, inconsistencies, and omissions in the literature by investigating different conceptualizations of PBG and PBL, boundary conditions of PBG and PBL effects on brand preference, psychological mechanisms through which PBG and PBL affect brand preference, the theoretical foundations underlying PBG and PBL research, and methodological approaches used in the literature. The study outlines avenues for further research based on prior research and current global trends, such as hybridization/glocalization marketing strategies, antiglobalization trends, and digitalization.

THE INFLUENCE OF SELF-DRIVING TRANSPORT VEHICLES ON THE FIELD OF LOGISTICS

2017 ◽  
Vol 66 (0) ◽  
pp. 107-114
Author(s):  
Adam Wieczorek
Keyword(s):  
Road Transport ◽  
The Road ◽  
Transport Services ◽  
Logistics Services ◽  
The One ◽  
The Right ◽  
High Level ◽  
Theoretical Considerations ◽  
Autonomous Technology

The demands for transport are presently at quite high level. There are few transport branches which are used now, but in fact the road transport is the one used most. Transport actions are ought to deliver goods from point A to point B, and thus they influence the goals of logistics referred as 5R. Providing the right resource, in right place, on the right time, in right cost and in right quality, depend mostly on transport services. Using of the autonomous technology in transport allow to achieve better results in the field of logistics services. The purpose of this article was to present the benefits of autonomous transport and its influence on the logistics. Theoretical considerations were summarized with conclusions, which may become during the deliberation about the usage of autonomous transport vehicles.

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