scholarly journals The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech public

2020 ◽  
Author(s):  
Martina Jelinkova Jelinkova ◽  
Hana Lostakova ◽  
Katerina Machackova
Keyword(s):  
Social Networks ◽  
Czech Republic ◽  
Public Relations ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
The Czech Republic ◽  
The Public ◽  
Level Of Use ◽  
Chemical Companies ◽  
Corporate Social

The article presents the results of primary quantitative research aiming to determine the extent to which PR tools are used by chemical companies towards the public (wide and local) in the Czech Republic. It was found that, in the opinion of the respondents, the natural publicity of the company through word of mouth and media information has the greatest influence on public opinion, while the influence of social networks has not been appreciated yet. An important contribution of the paper may be the identification of the extent of use of a complex set of PR tools in the areas of information publicity, events and corporate social responsibility initiatives (CSR) recommended by literature to support business reputation among the public. Thus, it was possible to identify PR tools often used by companies, albeit not very effective, and vice versa, those PR tools that are perceived to be effective, but not yet widely used in practice. The application of research results will facilitate a better allocation of company resources among PR tools in order to more effectively meet the company’s PR objectives towards the public. The research was conducted through the electronic questioning method and involved 53 marketing and PR managers of chemical companies in the Czech Republic.

scholarly journals Purchasing behavior of Fairtrade customers

2013 ◽  
Vol 61 (7) ◽  
pp. 1957-1967 ◽  
Author(s):  
Mariana Ambrožová ◽  
Ondřej Částek
Keyword(s):  
Czech Republic ◽  
Target Group ◽  
The European Union ◽  
Purchasing Behavior ◽  
The Czech Republic ◽  
The Public ◽  
Moral Principles ◽  
Empirical Survey ◽  
Corporate Social

The volume of corporate social responsibility (CSR) activities is increasing worldwide; the European Union considers CSR to be one of the ways to achieve the most competitive economy and CSR awareness is also rising among companies in the Czech Republic, their customers, and the public. Bearing this in mind, Fairtrade goods, a subset of CSR and sustainable development, is an attractive step for vendors to take towards their customers. In this paper, we try to learn who the buyers of Fairtrade products are and what their motivation is in order to help Fairtrade dealers know their target group better, while at the same time helping expand this target group for organizations such as Fairtrade Czech Republic. We utilize an empirical survey and employ both univariate and bivariate statistical analyses (descriptives, associations, correlations) for this purpose. While some previous findings were confirmed, such as (the influence of age and education on Fairtrade purchasing behavior, moral principles and quality of the product being stated as the most important motives to buy Fairtrade products, the significance of the Fairtrade logo and certificate for the buyers’ awareness) one was disproved. According to the gathered data, the economic situation of a household does not affect Fairtrade purchasing behavior.

scholarly journals Analysis of the perceived condition of forests in the Czech Republic

2013 ◽  
Vol 59 (No. 12) ◽  
pp. 514-519 ◽  
Author(s):  
M. Riedl ◽  
L. Šišák
Keyword(s):  
Czech Republic ◽  
Public Perception ◽  
Forest Policy ◽  
Successful Implementation ◽  
The Czech Republic ◽  
The Real ◽  
The Public ◽  
Forestry Sector ◽  
Realistic Perception ◽  
Opinion Polls

A realistic perception of the condition of forests, and the attributes of the forestry sector, by the public constitutes one of the basic prerequisites for successful implementation of forest policy in any country. Although data objectively demonstrate that the condition of Czech forests has improved, opinion polls show a gap between the public perception of the condition of Czech forests and the real status of these forests. The reasons for the discrepancy between reality and the perception of the public, and between the results of different surveys, are analysed. The most significant differences were found in perceptions of damage and threats to forests. The effectiveness of communication about forest policy is discussed, and some ways to create more effective communication are examined.

scholarly journals Increase in hepatitis A cases in the Czech Republic in 2008 - preliminary report

2008 ◽  
Vol 13 (40) ◽  
Author(s):  
K Fabianova ◽  
J Cástková ◽  
C Beneš ◽  
J Kyncl ◽  
B Kriz
Keyword(s):  
Public Health ◽  
Czech Republic ◽  
Viral Hepatitis ◽  
Preliminary Report ◽  
Hepatitis A ◽  
Health Protection ◽  
The Czech Republic ◽  
The Public ◽  
Viral Hepatitis A ◽  
Public Health Protection

The public health protection authorities in the Czech Republic report a rise in cases of viral hepatitis A (HAV) since the end of May 2008. In total, as many as 602 HAV cases have been reported in 2008 until the end of calendar week 39 (28 September).

scholarly journals THE INFLUENCE OF PUBLIC RELATIONS CAMPAIGN #NOSTRAWMOVEMENT ON FAST FOOD RESTOURANT CONSUMER PARTICIPATION

2020 ◽  
Vol 8 (2) ◽  
pp. 116-124
Author(s):  
Siti Meisyaroh ◽  
Marcella Novena
Keyword(s):  
Public Relations ◽  
Fast Food ◽  
Quantitative Research ◽  
Consumer Participation ◽  
Test Reliability ◽  
Consumer Attitude ◽  
The Public ◽  
Normality Test ◽  
Fast Food Restaurants ◽  
Public Relations Campaign

News about environmental issues have led many companies and fast food restaurants like KFC started the Public Relations campaign movement with the theme #NOSTRAWMOVEMENT which was done simultaneously in all of their outlets in Indonesia. KFC Raden Inten becomes case in study. This study aims to determine the influence of the Public Relations campaign #NOSTRAWMOVEMENT will influence consumer participation in KFC Raden Inten. This research uses stimulus- respons (S-R) theory and participation concept which can be interpreted as taking part or taking a role in activities or activities. The author uses this theory because I want to know how much consumer participation is influenced by Public Relations campaign #NOSTRAWMOVEMENT of KFC. Participation is divided into two categories, direct participation and indirect participation. In this study, researchers used quantitative research with a descriptive and explanatory approach. Data collection techniques used in this study were documentation and questionnaire filling as part of the survey. Researchers used a survei method using a questionnaire. Data analysis techniques using validity test, reliability test, normality test, t test, F test and R2 test. Based on the data processing carried out, this study obtained the result that the relationship between the Public Relations campaign variables and consumer participation had a positive and significant influence.   Keywords: Public Relations Campaign, Consumer Participation, Consumer Attitude

scholarly journals Consequences of the Public Contract Law for Purchase of Scientific Appliances in the Czech Republic

2015 ◽  
Vol 63 (2) ◽  
pp. 675-681
Author(s):  
Martin Vyklický
Keyword(s):  
Czech Republic ◽  
Contract Law ◽  
Public Funds ◽  
The Czech Republic ◽  
The Public ◽  
Flow Of Funds ◽  
Science And Research ◽  
Research Equipment ◽  
Public Contract

This article essentially covers in more detail the consequences of the present wording of the Public Contract Law for purchase of scientific appliances in the Czech Republic. The beginning of the article deals with increasing public expenses in research; then, the problem is defined concerning unsuitable wording of certain provisions of the Public Contract Law; while subsequently, the solution for the problem is searched together with the final comments. Investing of public funds into science and research is probably the most efficient in a long-term horizon. However, the flow of funds for acquisition of scientific and research equipment should be supported by appropriate legislation with such wording and form not to prevent purchases of that equipment. Availability of public funds for something which in fact cannot be, due to wrongly set legislation, acquired by a contracting authority is the problem which must be eliminated through timely implementation of the above proposed changes in the Public Contract Law.

scholarly journals Certification of Corporate Social Responsibility in the Czech Republic

2013 ◽  
Vol 61 (7) ◽  
pp. 1933-1940 ◽  
Author(s):  
Eva Abramuszkinová Pavlíková ◽  
Ivana Kuřítková
Keyword(s):  
Corporate Social Responsibility ◽  
Czech Republic ◽  
Social Responsibility ◽  
Iso 14001 ◽  
Economic Activities ◽  
The Czech Republic ◽  
Iso 26000 ◽  
Csr Strategies ◽  
National Quality ◽  
Corporate Social

Corporate social responsibility is in the focus of many companies in recent years. It becomes a way of sustainability for many companies on the market. It expresses a voluntary commitment of companies to behave responsibly to their surroundings within three pillars: economic, social and environmental one. The issue of social responsibility is developing in many European countries and European Commission is aiming at support for national CSR strategies. There are countries with highly developed CSR, on the other hand there are countries, such as the Czech Republic, where a public policy is being reformed, including discussions about CSR. This paper supports the idea that states should encourage social responsibility, as it allows businesses to become sustainable which leads to the stability of the economy. CSR activities can be focused on philanthropy, the care of the employees, the environment and transparency of economic activities. The process of CSR certification is important in the development of CSR in the Czech Republic. It allows companies to demonstrate their activities and visible achievements in this field. This paper describes the most popular types of certifications that are used in the Czech Republic and standards that do not have certification purposes, but they are very important. These are standards SA 8000, ISO 26000, ISO 9001, ISO 9004, ISO 9000, ISO 14001, ISO 14004, OHSAS 18001, IQNet SR 10 and the National Quality Policy.

scholarly journals Factors that affect public relations practice: in the case of Tigray Education Bureau

2020 ◽  
Vol 9 ◽  
pp. 184-194
Author(s):  
Solomon Shiwabaw Mulu
Keyword(s):  
Public Relations ◽  
Research Methods ◽  
Quantitative Research ◽  
Sampling Method ◽  
Point Of View ◽  
Disciplinary Boundaries ◽  
The Public ◽  
Tigray Region ◽  
Qualitative Research Design ◽  
Reporting Method

Public relations practice is a profitable interpretation of an organization's new and continuous relationship with stakeholders, including customers, by managing all communication relationships with the organization that creates the reputation and protects its reputation [5]. The researcher has employed mixed research methods. Mixed approaches are far more compressive than attacking a problem one point of view and allow a different type of data to be accessed from disciplinary boundaries. Employing a purposive sampling method, a total of 7 PR officers of the Tigray region education Bureau and the Public relations Manager of the respective Bureau have been selected. An interview and questionnaires have been employed to gather data. After the researcher has collected the relevant data using the mixed research methods it has been analyzed. The data which was gathered using a quantitative research method has been analyzed and interpreted in a table and report in percentage with sufficient explanation for each table result and percentages using SPSS data analyzing software. Besides, the gathered data using a qualitative research design was analyzed in the reporting method with elaboration.

scholarly journals Exploring citizen science in post-socialist space: Uncovering its hidden character in the Czech Republic

2019 ◽  
Vol 27 (4) ◽  
pp. 241-253 ◽  
Author(s):  
Barbora Duží ◽  
Robert Osman ◽  
Jiří Lehejček ◽  
Eva Nováková ◽  
Pavel Taraba ◽  
...  
Keyword(s):  
Czech Republic ◽  
Citizen Science ◽  
The Czech Republic ◽  
The Public ◽  
Public Representation ◽  
Science Projects ◽  
Definition Of ◽  
High Level ◽  
Search Approach ◽  
Insight Into

Abstract Citizen science is a relatively new phenomenon in the Czech Republic and currently a general overview of existing citizen science projects is not available. This presents the challenge to uncover the ‘hidden’ citizen science landscapes. The main objective of this paper is to explore the (public) representation of citizen science (CS) projects and to describe their heterogeneity. The study aims to answer the question of what type of projects in the Czech Republic meet the definition of citizen science. Based on a specific methodological data-base search approach, we compiled a set of CS projects (N = 73). During the classification process, two general citizen science categories were identified. The first group (N = 46) consists of “pure” CS projects with a prevalence towards the natural sciences, principally ornithology, and thus corresponding to general European trends. Citizens usually participate in such research in the form of data collection and basic interpretation, and a high level of cooperation between academia and NGOs was detected. The second group of “potential” CS projects (N = 27) entails various forms of public participation in general, frequently coordinated by NGOs. Based on these results, we discuss the position of citizen science in the Czech Republic, including socially-oriented citizen science. Further research is strongly encouraged to achieve a more in-depth insight into this social phenomenon.

scholarly journals ASPHER V4 Working Group supports the road map for professionalising the public health workforce

2019 ◽  
Vol 29 (Supplement_4) ◽  
Author(s):  
A Petrakova ◽  
R Otok ◽  
V Prikazsky ◽  
M Dlouhy ◽  
Z Prazanova ◽  
...  
Keyword(s):  
Public Health ◽  
Czech Republic ◽  
Health Workforce ◽  
Rapid Assessment ◽  
Public Health Workforce ◽  
The Czech Republic ◽  
The Public ◽  
Road Map ◽  
Current State ◽  
Public Health Profession

Abstract Background The ASPHER V4 Working Group (WG) was established in 2016 and officially launched during the 9th European Public Health Conference in Vienna. One of the key objectives of the WG is to strengthen public health capacity development in V4 countries. The WG supports the implementation of the recently reviewed European Action Plan for Strengthening Public Health Capacities (EAP). The EAP’s review highlighted the need to focus further action on four enabling Essential Public Health Functions (EPHOs) including human resources for public health. This is why the WG is heavily involved in the recent development of a new Road map for professionalising the public health workforce, one of the products of the recently established Coalition of Partners (CoP) that was convened by the WHO Regional Office for Europe in close cooperation with ASPHER and Maastricht University. Objectives Supporting the WHO CoP with a focus on development and further implementation of a new Road map for professionalising public health workforce in V4 countries. Using a new rapid assessment tool to evaluate the state of the public health profession in the Czech Republic. Sharing the report on the current state of public health professions in the Czech Republic with the WG and using it as a comparison of the current state in all V4 countries. Results Key strengths and weaknesses of the first rapid assessment of the current state of the public health profession in the Czech Republic are presented. Key actions are proposed for the WG: a) Preparation of a grant proposal to the International V4 Fund and b) Continuing active involvement in CoP activities. Conclusions The rapid assessment tool for evaluating the state of the public health profession was successfully implemented in the Czech Republic with the close cooperation of academia, researchers, policy makers and practitioners. The summary confirms that further work on the professionalization of the public health workforce is needed. Key messages ASPHER V4 WG is strongly involved in the development of a new road map for professionalising the public health workforce, coordinated by the WHO CoP, ASPHER and Maastricht University. Summary of the first rapid assessment of the current state of the public health profession in the Czech Republic confirms the importance of further action in this area of work.

Public stigma of electroconvulsive therapy (ECT) in the Czech Republic

2016 ◽  
Vol 33 (S1) ◽  
pp. S554-S554
Author(s):  
K. Mádlová ◽  
L. Kališová ◽  
M. Zajícová
Keyword(s):  
Czech Republic ◽  
Medical Students ◽  
University Graduates ◽  
Public Stigma ◽  
The Czech Republic ◽  
The Public ◽  
Paper Version ◽  
Permanent Memory ◽  
The Media ◽  
Competing Interest

AimsTo find out how the use of ECT in psychiatry is perceived by the public in the Czech Republic.MethodThe questionnaire (8 questions monitoring awareness, knowledge of ECT and its use in modern psychiatry) created for the purpose of this study was shared through internet and also distributed in paper version to public.ResultsThe sample consists of 365 respondents – age average 28.9 years, 62% of females, 53% of university graduates, 44% with secondary education, 3% other education, 27% of healthcare professionals outside the field of psychiatry, 20% of medical students before the start of the traineeship at psychiatry, 53% of the public. Among the respondents, 98% have heard about ECT, 7% of them think that ECT is no longer used. Among the respondents, 62% learned about ECT from the media (film, print). Among the respondents, 22% do not believe in the effectiveness of ECT, 30% think that ECT is abused by psychiatrists, 86% believe that ECT has side effects (personality changes, permanent memory disorders, brain damage, epilepsy). Among the respondents, 77% would agree with ECT, if it should be applied to their relative.DiscussionECT is an effective method in treating of severe mental disorders. But until now the public view is influenced by media. Due to the negative stereotype of the method many people are afraid of this treatment. The interesting fact is that also health professionals and medical students are influenced by public stigma of ECT.Disclosure of interestThe authors have not supplied their declaration of competing interest.

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