scholarly journals Towards public broadcast 2.0.: BBC Creative Archive

Comunicar ◽  
2005 ◽  
Vol 13 (25) ◽  
Author(s):  
Daniel Villar-Onrubia
Keyword(s):  
Digital Technologies ◽  
Legal Framework ◽  
The Internet ◽  
The Public ◽  
Creative Commons ◽  
The Past ◽  
The Media ◽  
The Uk ◽  
Substantial Change

This work reflects on the substantial change that has ocurred on the communicative models that were used in the past to establish the relationships between the media and the audience. These changes have to do with the development of the digital technologies and the consolidation of the Internet as a space of communication. In this sense, we explain the Creative Archive, a BBC project that has redefined the idea of «service» offered by the public televisions. This project aims to facilitate the access to «the archive» to the citizens of the UK through the Internet, everything under a proper legal framework based on the Creative Commons License. Los esquemas comunicativos sobre los que se construían hasta hace relativamente poco tiempo las relaciones entre los medios y sus audiencias, han sufrido una serie de transformaciones sustanciales que tienen que ver con la evolución de las tecnologías digitales y con la consolidación de Internet como espacio para la comunicación. En este contexto es posible llevar a cabo una redefinición de la idea de servicio ofrecido por las televisiones públicas. Y es en estas nuevas posibilidades, en las que se ha inspirado un proyecto piloto impulsado por la BBC bajo el nombre de Creative Archive. El objetivo de este archivo es facilitar el acceso a los ciudadanos del Reino Unido a todo este material a través de Internet; sin embargo, este proyecto redefine los límites de la noción de acceso y extiende ésta más allá de la mera posibilidad de poder visionar las obras en cualquier momento. El Creative Archive no define la relación de los telespectadores con los contenidos a partir de un consumo pasivo, sino que contempla la posibilidad de que éstos construyan nuevas obras a partir de estos materiales. En este sentido, el espectador se entiende como usuario más que como consumidor, ya que no sólo adopta un papel activo en lo que respecta a la elección de los contenidos que desea ver y al momento en que desea hacerlo, sino que tiene además la capacidad de crear a partir de dicho material, integrándolo en trabajos personales y desarrollando obras derivadas, siempre y cuando no esté motivado por un ánimo lucrativo. Esta amplia noción de acceso queda resumida con gran claridad en el lema del proyecto: «Find it, rip it, mix it, share it. Come and get it» (Encuéntralo, cópialo, mézclalo, compártelo. Ven y consíguelo). No obstante, para hacer realidad este proyecto no es sólo necesario disponer de un desarrollo tecnológico determinado, sino que es imprescindible contar con el marco legal apropiado. Para ello se ha desarrollado la Creative Archive License, una licencia propia que toma como punto de referencia las Creative Commons. Frente al «all rights reserved» (todos los derechos reservados) del copyright, la Creative Archive License establece un marco bastante más flexible, en el que se especifica qué se puede y qué no se puede hacer con el material contenido en el archivo. Algunas de las cláusulas más representativas de esta licencia establecen que es necesario citar siempre al titular de los derechos de una obra que se difunda tal cual, o de cualquier obra derivada a partir de ésta; queda prohibido cualquier uso de este archivo que no sea de carácter personal o educativo, es decir, no puede emplearse con usos comerciales; cualquier obra derivada debe distribuirse bajo la misma licencia; únicamente puede hacerse uso de este archivo en el Reino Unido. Como indicaba Dyke en el discurso de presentación del proyecto, los contenidos de este archivo no son de la BBC: «...este contenido no es en realidad nuestro, los ciudadanos de Gran Bretaña han pagado por él, y nuestra obligación es ayudarlos a que lo usen».

Risks to the Public

2021 ◽  
Vol 46 (2) ◽  
pp. 11-15
Author(s):  
Peter G. Neumann
Keyword(s):  
Computer Systems ◽  
Strong Sense ◽  
Risk Awareness ◽  
Short Term ◽  
The Public ◽  
The Past ◽  
The Media ◽  
Potential Risks ◽  
Security And Reliability

Mini-editorial (PGN) 2020 was a crazy year, with all kinds of risks on display. As usual, many of the lessons noted in past issues of SEN and RISKS have been largely ignored, and failures continue to mirror events from the past that have long been discussed here. Issues such as safety, security, and reliability always seem to need more foresight than they receive. Y2K con- tinues to hit somewhere each New Year's Day, when short- term remediations that demanded periodic upgrading have been forgotten. (I suppose old COBOL code will still ex- ist in year 2100, when there may be ambiguities relating to dates that could be 21xx or 20xx (although 19xx is unlikely), and the narrow windowing xes will fail even more dramati- cally.) Election integrity continues to be a real concern, where we are caught in the crosshairs between computer systems and networks that are not meaningfully trustworthy or au- ditable, and the nontechnological risks are still pervasive from unbalanced redistricting, creative dysinformation, poli- tics, Citzens United, and foreign interference. We need non- partisan scrutiny and defense against would-be subverters to overcome potential attacks and inadvertent mistakes. In pres- ence of potential risks in every part of the process, a strong sense of risk-awareness is required by voters, election officials, and the media (both proactively and remedially, as needed).

scholarly journals Media frames and public perceptions of global poverty in the UK: Is there a link?

2019 ◽  
Vol 44 (1) ◽  
pp. 59-79 ◽  
Author(s):  
Mirjam Vossen ◽  
Lau Schulpen
Keyword(s):  
Developing Countries ◽  
Public Perceptions ◽  
Global Poverty ◽  
Media Frames ◽  
The Public ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
The Media ◽  
The Uk ◽  
The Relationship

Abstract This study investigates the relationship between media frames and public perceptions of global poverty. Building on a frame analysis, the paper reconstructs prevailing poverty narratives in British news articles and non-governmental organizations’ (NGO’s) advertisements between 2011 and 2013. Following this, these narratives are compared with the narratives that emerge from public opinion studies. The findings suggest that there is a strong connection between media frames and public knowledge and perceptions of global poverty. Both the media and the public define poverty in developing countries’ terms of destitute victims, lack of development and bad governance. Both suggest that the causes of poverty are internal to developing countries and imply that there has been little progress in reducing global poverty.

scholarly journals SOCIAL MEDIA IN A CONTENT COURSE FOR THE DIGITAL NATIVES

2015 ◽  
Vol 24 (1) ◽  
pp. 48
Author(s):  
Anita Lie
Keyword(s):  
Social Media ◽  
Classroom Practices ◽  
Digital Technologies ◽  
Digital Natives ◽  
The Internet ◽  
Educational Systems ◽  
Participatory Process ◽  
The Social ◽  
New Knowledge ◽  
The Media

Digital technologies and the Internet have revolutionized the way people gather information and acquire new knowledge. With a click of a button or a touch on the screen, any person who is wired to the internet can access a wealth of information, ranging from books, poems, articles, graphics, animations and so much more. It is imperative that educational systems and classroom practices must change to serve our 21st century students better. This study examines the use of Edmodo as a social media to teach a course in Pedagogy to a class of digital natives. The media is used as an out-of-class communication forum to post/submit assignments and resources, discuss relevant issues, exchange information, and handle housekeeping purposes. A survey of students' responses and discussions on their participatory process leads to insights on how the social media helps achieve the required competences.

A Taxonomy Approach to Fake News

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Ivan Valchanov ◽  
Keyword(s):  
Communication Channels ◽  
The Internet ◽  
Online Environment ◽  
Fake News ◽  
Media Environment ◽  
The Public ◽  
The Media ◽  
Fact Checking ◽  
Points Of View ◽  
Media Corporations

The development of the Internet and social media and networks as a media environment and communication channels combined with the specificity of the journalistic profession in the online environment are a factor which contributes to the emergence and proliferation of fake news. The lack of reliable fact checking by the media and the fast news consumption by the public lead to mass disinformation about certain issues or subjects. The current paper examines fake news from several points of view and describes the models of their use – as harmless jokes, as lack of journalistic competence or professionalism and as means of manipulation and intentional misleading of public opinion. The attempts of big media corporations to fight fake news are also described.

The UK COVID-19 contact tracing app as both an emerging technology and public health intervention: The need to consider promissory discourses

2021 ◽  
pp. 136345932110607
Author(s):  
Gabrielle Samuel ◽  
Rosie Sims
Keyword(s):  
Public Health ◽  
Rapid Development ◽  
Public Health Intervention ◽  
Health Intervention ◽  
Contact Tracing ◽  
The Public ◽  
Sociology Of Expectations ◽  
Short Period ◽  
The Media ◽  
The Uk

The UK’s National Health Service (NHS) COVID-19 contact tracing app was announced to the British public on 12th April 2020. The UK government endorsed the app as a public health intervention that would improve public health, protect the NHS and ‘save lives’. On 5th May 2020 the technology was released for trial on the Isle of Wight. However, the trial was halted in June 2020, reportedly due to technological issues. The app was later remodelled and launched to the public in September 2020. The rapid development, trial and discontinuation of the app over a short period of a few months meant that the mobilisation and effect of the discourses associated with the app could be traced relatively easily. In this paper we aimed to explore how these discourses were constructed in the media, and their effect on actors – in particular, those who developed and those who trialled the app. Promissory discourses were prevalent, the trajectory of which aligned with theories developed in the sociology of expectations. We describe this trajectory, and then interpret its implications in terms of infectious disease public health practices and responsibilities.

The specificity of the digital transformation of the public sector

2021 ◽  
Vol 150 (3) ◽  
pp. 1-23
Author(s):  
Katarzyna Śledziewska ◽  
Renata Włoch
Keyword(s):  
Public Sector ◽  
Public Administration ◽  
Main Part ◽  
New Technology ◽  
Digital Technologies ◽  
Digital Transformation ◽  
The Internet ◽  
The Public ◽  
The Subject ◽  
The Impact

In this article we focus on identifying the specificity of digital transformation within the public sector. The aim of the article is to present the main mechanisms resulting from the introduction of digital innovations that have changed the functioning of the public sector. Starting from a discussion on the technological requirements of digital transformation, we briefly characterise the use of computers and the Internet in public administration, resulting in the development of e-services and administration. The main part of the article is devoted to discussing the specificity of the implementation of the new digital technologies in public administration, focusing mainly on artificial intelligence and blockchain technologies. Our thesis is that the impact of innovative digital technologies on the operation standards and structure of public administration should be analysed through the prism of interrelated mechanisms of datafication and platformisation, characteristic for the digital economy. The adopted methodology, which is based on an analysis of the subject literature and an analysis of new technology implementations in public administration in EU countries, indicates the pilot, random and non-transformational nature of these implementations, partly due to the lack of well-established methodologies to study and assess the maturity of digital transformation within the public sector.

scholarly journals Virtual Junk Food Playgrounds in Europe: Advergames in the UK and Hungary

1970 ◽  
Vol 3 (2) ◽  
Author(s):  
Arhlene A. Flowers ◽  
Katalin Lustyik ◽  
Emese Gulyás
Keyword(s):  
Childhood Obesity ◽  
Online Advertising ◽  
Food Advertising ◽  
The Internet ◽  
Communist Country ◽  
Junk Food ◽  
Obesity Epidemic ◽  
Number Of Children ◽  
The Media ◽  
The Uk

Unhealthy foods and drinks are among the top products advertised to young children. Considering the growing childhood obesity epidemic and the soaring number of children accessing the Internet, even online junk food advertising has come under increasing scrutiny. Many countries are in the process of expanding and revising existing regulation to account for the realities of the digital age and to respond to health and other social concerns. This paper focuses on two European countries in particular to examine and compare these processes through the lens of junk food advergames aimed at children. Our questions are: 1) Given the differences in the media landscapes of the UK and Hungary, what types of junk food advergames target children?; and 2) In light of the growing childhood obesity problem faced by both nations, how have government bodies, advocacy groups, and advertisers approached junk food advertising targeting children in general and online advertising including advergames in particular? The United Kingdom represents a country with the highest Internet usage by children and the most developed online advertising market in Europe, while Hungary, a post-communist country, represents an emerging media market where young people have less access to the Internet and buying power but constitute a crucial “entry point” for food advertisers.

scholarly journals One issue, different stories: The construction of GMO issues on Chinese, American and British mainstream media portals

2019 ◽  
Vol 2 (4) ◽  
pp. 255-275
Author(s):  
Yiqin Ruan ◽  
Jing Yang ◽  
Jianbin Jin
Keyword(s):  
New York ◽  
Media Coverage ◽  
Genetically Modified Organisms ◽  
Scientific Information ◽  
New York Times ◽  
The Public ◽  
Mainstream Media ◽  
The Us ◽  
The Media ◽  
The Uk

Biotechnology, as an emerging technology, has drawn much attention from the public and elicited hot debates in countries around the world and among various stakeholders. Due to the public's limited access to front-line scientific information and scientists, as well as the difficulty of processing complex scientific knowledge, the media have become one of the most important channels for the public to get news about scientific issues such as genetically modified organisms (GMOs). According to framing theory, how the media portray GMO issues may influence audiences’ perceptions of those issues. Moreover, different countries and societies have various GMO regulations, policies and public opinion, which also affect the way media cover GMO issues. Thus, it is necessary to investigate how GMO issues are covered in different media outlets across different countries. We conducted a comparative content analysis of media coverage of GMO issues in China, the US and the UK. One mainstream news portal in each of the three countries was chosen ( People's Daily for China, The New York Times for the US, and The Guardian for the UK). We collected coverage over eight years, from 2008 to 2015, which yielded 749 pieces of news in total. We examined the sentiments expressed and the generic frames used in coverage of GMO issues. We found that the factual, human interest, conflict and regulation frames were the most common frames used on the three portals, while the sentiments expressed under those frames varied across the media outlets, indicating differences in the state of GMO development, promotion and regulation among the three countries.

scholarly journals How psychiatrists can engage with the media

2014 ◽  
Vol 20 (1) ◽  
pp. 71-78 ◽  
Author(s):  
Claire Bithell
Keyword(s):  
Mental Health ◽  
New Media ◽  
News Media ◽  
Mental Health Problems ◽  
Accurate Information ◽  
Daily News ◽  
The Public ◽  
The Media ◽  
The Uk ◽  
Time Frames

SummaryThe media offers opportunities for psychiatrists to communicate with a wide and varied audience, thereby influencing the views of the public and policy makers on mental health issues. There are many different types of media outlet, including daily news media, documentary makers, specialist media, features and comment, and new media. The Science Media Centre is an independent press office that aims to help ensure that the views of scientists, clinicians and researchers are heard in the UK national news media when their area of expertise hits the headlines. In the news media, journalists work to tight time frames and often focus on sensational and controversial topics, presenting challenges for those wanting to engage. For experts to work effectively with the news media it helps to understand more about the way the media works and how to develop necessary skills. Psychiatrists who do work successfully with the media can help ensure that the public receive accurate information about mental health problems, and gain an appreciation of the importance of research in the field and a better understanding of the role of the psychiatrist.

A human rights perspective on the use of social media by the ambulance services

2019 ◽  
Vol 11 (12) ◽  
pp. 532-537
Author(s):  
Chris Jones
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Media Use ◽  
Legal Framework ◽  
Ambulance Service ◽  
Social Media Use ◽  
The Public ◽  
Legal Duty ◽  
Use Of Social Media ◽  
The Uk

Social media use on behalf of ambulance services by paramedics, student paramedics and ancillary staff—‘corporate tweeting’, as it has become known—has in recent times been the subject of much debate in the paramedic profession. It has been argued that social media use is an unstoppable tide and a necessary means of imparting information to members of the public about the work the ambulance service performs. Conversely, others have argued that by tweeting about their patients, the ambulance service is breaching a fundamental code of professional ethics due to the use of confidential patient data. This article explores the UK legal framework of privacy and confidence in the healthcare context, from a human rights perspective, and seeks to demonstrate that some corporate tweeting has breached not only ethical standards, but may also have crossed the line into unlawfulness owing to the public nature of the organisations involved, and their legal duty to protect the human rights of their service users.

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