scholarly journals Big name fandom and the (inevitable) failure of Disflix

2019 ◽  
Vol 30 ◽  
Author(s):  
Olympia Kiriakou

Big name fans are those who have attained a level of recognition within a fan community without necessarily knowing each participant in the subculture and who have the power to influence how other fans in their community engage with the object of their shared fandom. Their niche celebrity status can be achieved through the range of knowledge, access, and official or exclusive information available to them, as well as the degree to which they produce their own media content. In the Disney fan community, big name fans are also sometimes known as lifestylers (lifestyle influencers), and their status is derived primarily from their social media celebrity. These fans document their frequent visits to the Disney parks and official Disney media events on social media, and they use their online platform to interact with their followers and share how they incorporate Disney into all aspects of their lives. Their microcelebrity status gives them power to shape and commodify what it means to be a Disney fan in the new media age through an emphasis on producing and sharing marketable personal brand content. This article seeks to understand the ways the influencer phenomenon has affected the Disney fan community and how this group of fans has shifted the practices, interactions, and habits associated with Disney fandom; it also addresses the limits of their impact among their peers.

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.


Author(s):  
Jose-Luis Poza-Lujan ◽  
Ángeles Calduch-Losa

The present chapter provides a clear vision for the social networks environment from the self-promotion point of view. Chapter focuses on organizing tools, audience, and type of publications. Tools are organized to contextualize their use and to give a proper understanding of the relevant contents that can be published. Audience is presented according to the relations and interests with the teacher and researcher. Simultaneously, chapter gives a vision of the privacy scope or the publications, and provides an evaluation mechanism to distinguish the most convenient area of publication depending of the message content. Following submission of these analyses, chapter focuses on the teacher and research activity and how to promote these activities through social networks. The chapter ends with a set of suggestions to make a strategic use of new media with the goal of promoting efficiently personal brand as a teacher and researcher.


2021 ◽  
Vol 6 (2) ◽  
pp. 171-186
Author(s):  
Dedeh Fardiah ◽  
Ferry Darmawan ◽  
Rini Rinawati

The development of communication technology brings forth new media with various multiplatforms. Information spreads instantaneously to all corners of the world through abundant media devices. In social media spaces, every individual can produce informational content and disseminate it, so it appears as a new phenomenon of citizen journalism. Individuals act as both producers and targets of social media content simultaneously. Ironically, due to freedom of expression on social media, various hoaxes appear intentionally or unintentionally and are widely distributed. This study aims to explore the official Instagram account that handles hoaxes in West Java Province and provide a digital literacy education in their post. This study uses the content analysis method, which efficiently investigates media content on both printed form and digital posts. In addition, it also uses descriptive content analysis to describe in detail a message or a specific content. The study object is Instagram @jabarsaberhoaks with an analysis unit of information items about hoaxes and various digital literacy on Instagram @jabarsaberhoaks in 2020.  In total, their number reaches 900 posts. The result of this study shows that the most common hoax is fake news, such as manipulated content, misleading content, fake news, and fabricated content with health, political, and economic themes. Explicitly or implicitly, digital literacy education about hoaxes can be obtained by accessing the information contained in Instagram accounts. The implication is that it is necessary to study the extent of this educational content responded by the public, so media messages can effectively and efficiently be in the form of educational media about interactive hoaxes.


2019 ◽  
Vol 15 (1-2) ◽  
pp. 66-92 ◽  
Author(s):  
Ilan Manor ◽  
Rhys Crilley

Summary The proliferation of social media has had a profound impact on the practice of diplomacy; diplomats can bypass the press and communicate their messages directly to online audiences. Subsequently, ministries of foreign affairs (MFAS) are now mediatised; they produce media content, circulate content through social media and adopt media logics in their daily operations. Through a case study of the Israeli MFA during the 2014 Gaza War, this article explores the mediatisation of MFAS. It does so by analysing how the Israeli MFA crafted frames through which online audiences could understand the war and demonstrates that these frames evolved as the conflict unfolded. It then draws attention to the important way in which MFAS are now media actors through a statistical analysis, which demonstrates that the use of images in tweets increased engagement with the Israeli MFA’s frames. Finally, the article illustrates how these frames were used to legitimize Israel’s actions, and delegitimise those of Hamas.


2016 ◽  
Vol 11 (10) ◽  
pp. 252
Author(s):  
Ridhwan Un Nissa ◽  
Pratika Mishra

The evolution of advertisement with context to its shift from Traditional media to Digital and Social Platforms is the motivation for this study which puts forwards certain routes that are used by the advertiser for not only making the advertisement attractive but to create an impulse amount the target audience. The paper details various possibilities of majorly used social media websites and the products which are being advertised on them. In the rigorous literature review the paper identifies various products and services which are being frequently advertised on social media and also identifies the social media websites which are used for the advertisement of these products and services accordingly.


2020 ◽  
Vol 40 (1) ◽  
Author(s):  
Afidatul Asmar

<p><em>Abstract</em></p><p><em>This paper explain how diversity expression of dakwah in new media. Today, media makes many preachers and mad’u use new media facilities, including internet media where content to Islam is packaged in stories of everyday life and given with funny things. this strategy attracts many interested people on both sides of the preacher and the mad'u themselves. Da'wah is the one of the activities aimed at inviting others in kindness, reminiscent of the end of the day, while new media is a tool used to invite others to better paths. In other developments the question arises regarding human imagination about God and the path of understanding spirituality experiencing setbacks or impoverishment in the digital age. Will the path of God's search for this generation of media cause visitors to the place of worship to recede, the preaching of the Scriptures is not heard, and the spirit of the religious community was down. Is the “new media gedia generation” aware or not “deify” “virtual God”. This research uses a case study on the response of preachers and people related to the expression of diversity in using new media, so that how to interpret the message in the social media content Instagram, Facebook, Twitter and YouTube which is a unity of the internet world.</em></p><p><em>Keywords: Religion, new media, dan da’wah</em></p><p><br />Abstrak</p><p>Tulisan ini berupaya menjelaskan bagaimana dakwah dengan ekspresi keberagaman pada media baru saat ini. Dewasa ini media membuat banyak pendakwah maupun mad’u memanfaatkan fasilitas media baru, diantaranya media internet dimana konten-konten ke Islaman yang dikemas dengan santai dalam cerita kehidupan sehari-hari serta dibumbuhi hal-hal lucu. Strategi ini banyak menjaring peminat pada kedua sisi baik pendakwah maupun para mad’u itu sendiri. Dakwah adalah salah satu kegiatan yang bertujuan mengajak orang lain dalam kebaikan, mengingatkan terhadap hari akhir, sedangkan media baru adalah alat yang digunakan untuk mengajak orang lain kejalan yang lebih baik. Pada perkembangan lain muncul pertanyaan terkait imajinasi manusia tentang Tuhan dan jalan pemahaman spritualitas mengalami kemunduran atau pemiskinan di era digital. Apakah jalan pencarian Tuhan generasi media ini akan menyebabkan pengunjung tempat ibadah surut, pemberitaan Kitab Suci tidak didengar, dan spirit komunitas keagamaan tatap muka meredup. Apakah “generasi media baru” ini sadar atau tidak mulai : “menuhankan” “Tuhan-tuhan virtual”. Penelitian ini menggunakan studi kasus terhadap respon pendakwah dan umat terkait ekspresi keberagaman didalam menggunakan media baru, sehingga bagaimana memaknai pesan dakwah yang terkandung didalam konten-konten media sosial Instagram, facebook, twitter maupun youtube yang merupakan satu kesatuan dunia internet.</p><p>Kata kunci: Agama, media baru, dan dakwah.</p>


Author(s):  
Ray Surette

In the 1840s, cheap mass-marketed newspapers raised the relationship among the media, crime, and criminal justice to a new level. The intervening history has only strengthened the bonds, and comprehending the nature of the media, crime, and justice relationship has become necessary for understanding contemporary crime and criminal justice policies. The backward law of media crime and criminal justice content, where the rarest real-world events become the most common media content, continues to operate. In the 21st century, the media present backward snapshots of crime and justice in dramatic, reshaped, and marketed narrow slices of the world. Media portraits emphasize rare crimes like homicide, rare courtroom procedures like trials, rare forensic evidence, and rare correctional events like riots and escapes to present a heavily skewed, unrealistic picture. Significantly exacerbating this long-term tendency are new social media. When the evolution of the media is examined, the trend has been toward the creation of a mediated experience that is indistinguishable from a real-world experience. Each step in the evolution of media brought the mediated experience and the actual personally experienced event closer. The world today is the most media-immersed age in history. The shift to new social media from the legacy media of the 20th century was a crucial turning point. The emergence of social media platforms has sped up what had been a slow evolutionary process. The technological ability of media to gather, recycle, and disseminate information has never been faster, and more crime-related media content is available to more people via more venues and in more formats than ever before. In this new mediated world, everyone is wedded to media in some fashion. Whether through the Internet, television, movies, music, video games, or multipurpose social media devices, exposure to media content is ubiquitous. Media provide a broadly shared, common knowledge of society that is independent of occupation, education, ethnicity, and social class. The cumulative result of this ongoing media evolution is that society has become a multimedia environment where content, particularly images, is ubiquitous in the media. Mediated events blot out actual ones, so that media renditions often supplant and conflict with what actually happened. This trend is particularly powerful in crime and justice, where news, entertainment, and advertising combine with new media to construct a largely unchallenged mediated crime and criminal justice reality. The most significant result is that, in this mediated reality, criminal justice policies are generated. What we believe about criminal justice and what we think ought to be done about crime are based on content that has been parsed, filtered, recast, and refined through electronic, digital, visually dominated, multimedia entities. Ironically, while the media are geared toward narrowcasting and the targeting of small, homogenous audiences, media content is constantly reformatted and looped to ultimately reach wide, multiple, and varied audiences. In the end, the media’s criminal justice role cannot be ignored. Until the linkages between media, crime, and justice are acknowledged and better understood, myopic and punitive criminal justice policies will be the norm.


Author(s):  
Christian Morgner

This chapter will address the theory of the media event by Dayan & Katz from an international perspective. Both authors have studied and analysed a number of media events, but have ignored the global nature of these events. Furthermore, their focus on television as the prime medium has ignored historical approaches, namely, the sinking of the Titanic or was not yet applied to the range of new media, in particular social media, for instance, during the Fukushima disaster. This chapter will revisit these events, but discuss this event from a global perspective. How was it possible that the entire world would focus its attention to this event? What narratives, networks, symbols where required to create a density that made this event outstanding, created a before and after? How could a global audience be reached; culturally and technological? This research will look into material from various world regions, North America, Europe, Asia, Latin-America and Africa. On the basis of this material the chapter aims to extend Dayan & Katz original theory of the media event, through the dimension of the global media event, but also by opening this theory to research the role of other media technologies and settings. Theoretical considerations will address the role of global rituals and social media practices, but also the role of time and simultaneity of media messages and patterns, narratives and gestures of the media events' audience. On the basis of this more analytical frame of reference the global nature of other media events and media technologies will be discussed.


2020 ◽  
Vol 16 (4) ◽  
pp. 65-82
Author(s):  
NIKOLAY N. PODOSOKORSKY ◽  

This article continues the research, which started in 2018, and examines the evolution of Yury Dud, one of the most popular bloggers and journalists in modern Russia, over the past two years. In 2018–2020, he released several educational documentaries (about the Stalinist repressions and Kolyma, the Beslan tragedy of 2004, the HIV epidemic in Russia, Silicon Valley startups, the disabled and the homeless, etc.). The documentaries drew a huge response, turning Yury into a public figure with significant political potential. According to sociological surveys conducted in the spring of 2020, Dud was named one of the living figures who inspire Russians the most (the audience most interested in him is young people between 18 and 24 years old). The text demonstrates the tremendous influence of the blogger’s talk show on the moods and actions of his viewers, and the way it changes their lives. As of December 2020, Yury Dud has almost 15 million subscribers on his social media accounts and more than 1.2 billion views on his YouTube channel alone. His success is based on the competent use of new media tools for promotion of a personal brand and his virtuoso ability to reach out to a variety of audiences (differing in age, education, income level, locations, interests, etc.), which normally do not overlap. Thus, his enlightenment works in several directions: not only he introduces the mass audience to new information in a fascinating way, but also helps different circles to better understand each other.


2016 ◽  
Vol 19 (12) ◽  
pp. 1907-1926 ◽  
Author(s):  
Doug Specht ◽  
Mirjam AF Ros-Tonen

Colombia’s Internet connectivity has increased immensely. Colombia has also ‘opened for business’, leading to an influx of extractive projects to which social movements object heavily. Studies on the role of digital media in political mobilisation in developing countries are still scarce. Using surveys, interviews, and reviews of literature, policy papers, website and social media content, this study examines the role of digital and social media in social movement organisations and asks how increased digital connectivity can help spread knowledge and mobilise mining protests. Results show that the use of new media in Colombia is hindered by socioeconomic constraints, fear of oppression, the constraints of keyboard activism and strong hierarchical power structures within social movements. Hence, effects on political mobilisation are still limited. Social media do not spontaneously produce non-hierarchical knowledge structures. Attention to both internal and external knowledge sharing is therefore conditional to optimising digital and social media use.


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