Systems Thinking and Cognitive Process in Marketing

2012 ◽  
pp. 170-197
Keyword(s):  
Cognitive Process ◽  
Marketing Strategies ◽  
Market Size ◽  
Cognitive Analysis ◽  
Value Drivers ◽  
Cost Factor ◽  
Marketing Efficiency ◽  
Sustainable Value ◽  
The Cost ◽  
And Behavior

Cognitive process in marketing builds behavior of consumers and other players involved in carrying out various marketing functions. The cognitive maps in a firm help developing customer portfolios for evaluating and optimizing profit. This chapter discusses that in developing marketing strategies in a competitive business arena, such cognitive frameworks are often driven by the infinite choices ranging from what products or services to sell, how to determine market segment, and how to target consumers towards managing the competitive markets. It has been observed that as income is one of the critical variables, the cost factor also plays significant role in determining the market size and its scale of economy. The discussion in the chapter accentuates that cognitive analysis and behavior integration in business firms drive the marketing efficiency and profit as sustainable value drivers.

Advance Protection for Three Phase Induction Motor using Microcontroller Atmega32

2018 ◽  
Vol 8 (1) ◽  
pp. 172
Author(s):  
Karan S Belsare ◽  
Gajanan D Patil
Keyword(s):  
Induction Motor ◽  
Low Cost ◽  
Short Circuit ◽  
Cost Factor ◽  
Protection Scheme ◽  
Three Phase ◽  
The Cost

A low cost and reliable protection scheme has been designed for a three phase induction motor against unbalance voltages, under voltage, over voltage, short circuit and overheating protection. Taking the cost factor into consideration the design has been proposed using microcontroller Atmega32, MOSFETs, relays, small CTs and PTs. However the sensitivity of the protection scheme has been not compromised. The design has been tested online in the laboratory for small motors and the same can be implemented for larger motors by replacing the i-v converters and relays of suitable ratings.

Study on the Buying Motives and Prospects for Small Car Users in Hosur City

2016 ◽  
Vol 3 (9) ◽  
pp. 75
Author(s):  
Priya N ◽  
A Ravi
Keyword(s):  
Reference Group ◽  
Fuel Efficiency ◽  
Marketing Strategies ◽  
Primary Data ◽  
Buying Behavior ◽  
Consumer Orientation ◽  
One Step ◽  
Convenience Sampling ◽  
And Behavior ◽  
The City

Liberalization in 1991. The availability of many alternatives within the city provides an opportunity to the consumers to make a rational decision after considering all the options. Today is an era which is characterized by a consumer’s market where the manufacturers and marketers not only take into consideration the consumer orientation to make them satisfied but goes one step ahead of achieving. Consumer delight. Consumers look for those differentiating parameters, which may help them to make the best decision and can be proved as value to money proposition for them. It makes more important to analyze the consumer perceptions and behavior of the passenger car owners which will give the feedback pertaining to designing the marketing strategies. The objective of this paper is to investigate those differentiating parameter and effect of the reference group that influences the consumer buying behavior of car owners within the city of Hosur.The primary data was collected from 191 respondents, located Hosur in using convenience sampling .The results revealed the strong influence of attributes like price, fuel efficiency in buying decision and importance of reference group.

scholarly journals Economic Analysis of Snail Marketing in Ibadan North East Local Government Area Oyo State, Nigeria

2019 ◽  
pp. 1-8
Author(s):  
A. F. Aderounmu ◽  
I. O. Oyewo ◽  
O. O. Oke
Keyword(s):  
Local Government ◽  
Local Government Area ◽  
Cost Ratio ◽  
Gross Margin ◽  
Benefit Cost Ratio ◽  
North East ◽  
Frequency Table ◽  
Marketing Efficiency ◽  
The Cost ◽  
Benefit Cost

This paper reports findings from a study carried out to investigate the profitability of snail marketing in Ibadan North East Local Government area of Oyo State. Structured questionnaires and interview schedules were designed to obtain information on socio-economic characteristics, operational capital and source, years of experience in the business and constraints to snail marketing. Seventy snail marketers, randomly selected from three major markets which are Oje, Agodi gate and Agugu market;. The data collected were analyzed using frequency table, percentage, gross margin, Benefit/ Cost ratio and Marketing Efficiency analyses. Majority (94.3%) of the respondents were female while 5.7% were male. 31.5% were between the ages of 51-60years with mean age of 54.9 years. It was also shown that 50% source their capital through personal savings between N11,000-N20,000 and 47.1% with 5-9years experience. The cost and return analysis revealed that total revenue was N1, 457,700.00k and total cost was N1, 285,320.00k while gross margin    was N172, 380.00k and benefit- cost ratio was 1.13 which implies that for every N1.00 invested the marketer will make a return of N1.13k on every snail sold, Marketing efficiency was 88%. Major constraints to snail marketing in the study area were poor market patronage (87.1%) and seasonality (82.9%). Snail farming is advocated since it is a profitable agribusiness and can be achieved through cooperatives and micro credit facilities. Also, marketing of snail in the area    should be restructured and standardized to command frequent patronage and command higher price value.

scholarly journals ANALISIS USAHA DAN PEMASARAN GULA SEMUT DI DESA HARGOTIRTO, KECAMATAN KOKAP, KABUPATEN KOKAP

2019 ◽  
Vol 16 (1) ◽  
pp. 74
Author(s):  
Mega Nugraheni Apriza Putri ◽  
Raden Kunto Adi ◽  
Isti Khomah
Keyword(s):  
Cost Benefit ◽  
Marketing Channel ◽  
Snowball Sampling ◽  
Brown Colour ◽  
Business Analysis ◽  
Marketing Efficiency ◽  
The Cost ◽  
Benefit Cost ◽  
Descriptive Method ◽  
Made In

Gula semut adalah produk inovatif dari pengolahan nira kelapa dalam bentuk bubuk atau butiran bewarna kuning sampai cokelat. Sebanyak 433.820 kg produksi gula semut dibuat di Desa Hargotirto. Penelitian bertujuan untuk menganalisis pendapatan usaha, pola saluran pemasaran, biaya, keuntungan, marjin pemasaran, dan efisiensi pemasaran secara ekonomi masing-masing saluran pemasaran di Desa Hargotirto. Metode dasar yang digunakan adalah metode deskriptif analisis. Metode penentuan lokasi secara <em>purposive</em> di Desa Hargotirto, Kecamatan Kokap, Kabupaten Kulon Progo. Metode pengambilan responden secara random dengan teknik undian sejumlah 93 responden. Pengambilan responden saluran pemasaran dengan <em>snowball sampling</em>. Analisis data yang digunakan dalam menghitung analisis usaha dan pemasaran untuk mengetahui biaya, penerimaan, pendapatan usaha, biaya pemasaran, keuntungan pemasaran, dan marjin pemasaran. Hasil penelitian menunjukkan rata-rata penerimaan sebesar Rp51.366,22, biaya total sebesar Rp25.401,16, danrata-rata pendapatan sebesar Rp25.959,05. Terdapat tiga pola saluran pemasaran di Desa Hargotirto. Total biaya pemasaran masing-masing saluran pemasaran yaitu Rp5.845,30, Rp5.374,72, dan Rp3.407,73. Total keuntungan pemasaran masing-masing saluran pemasaran yaitu Rp7.640,39, Rp7.343,56, dan sebesar Rp9.960,95. Total marjin pemasaran pada masing-masing saluran yaitu Rp6.636,36, Rp5.000,00, dan Rp4.849,91. Nilai <em>farmer’s share</em> untuk masing-masing saluran pemasaran yaitu 72,35%, 77,99%, dan 78,20%<strong>.</strong><br /><p><strong><br /></strong></p><p><em>Crystal coconut sugar is an innovative product from processing coconut palm in the powder or granular form that have</em><em> </em><em>a</em><em> </em><em>yellow to brown colour.</em><em> </em><em>A total of 433,820 kg of crystal coconut sugar made in Hargotirto Village.</em><em> </em><em>The aim of this research is to </em><em>analyse</em><em> the cost, revenue, income, marketing cost, benefit cost</em><em>, </em><em>marginal marketing, and marketing efficiency economically </em><em>in</em><em> Hargotiro Village</em><em>.</em><em> </em><em>The method applied is the descriptive method. The sample area is chosen on purposive sampling. The sample of producent is taken by random and take 93 sample. The method of take snowball sampling marketing channel respondents. The data analysis used is the cost analysis, revenue, income, marketing cost, benefit cost, and marginal marketing. The result of the research business analysis shows that are total rate revenue of crystal coconut sugar Rp51</em><em>,</em><em>360</em><em>.</em><em>22. </em><em>T</em><em>hat are three pattern of marketing channel of crystal coconut sugarin Hargotirto Village</em><em>.</em><em> Total benefit for </em><em>each marketing channel is</em><em> Rp7</em><em>,</em><em>640</em><em>.</em><em>39, Rp7</em><em>,</em><em>343</em><em>.</em><em>56, and Rp9</em><em>,</em><em>960</em><em>.</em><em>95. Total Marginal marketing for </em><em>each marketing channel is</em><em> Rp6.636,36, Rp5.000,00, and Rp4.840,91. Farmer’s share for each marketing channel is 72,35%, 77,99%, and 78,20%.</em></p><p><strong><br /></strong></p><strong></strong><em></em>

scholarly journals PEMANFAATAN PERILAKU DAN SITUASI DALAM PROSESI ZIARAH PADA TINGGALAN ARKEOLOGI SEBAGAI UPAYA PELESTARIAN (THE UTILIZATION OF BEHAVIOR AND SITUATION IN THE PILGRIMAGE PROCESSION AT ARCHAEOLOGICAL REMAINS AS A PRESERVATION EFFORT)

2019 ◽  
Vol 4 (1) ◽  
Author(s):  
NFn Wasita, M.A.
Keyword(s):  
Cultural Heritage ◽  
Archaeological Remains ◽  
Sacred Place ◽  
Proper Method ◽  
History Of ◽  
Research Goal ◽  
The Cost ◽  
And Behavior ◽  
The Way

Sebagian rangkaian aktivitas ziarah di beberapa situs arkeologi di KabupatenTapin dan Hulu Sungai Utara, Kalimantan Selatan menunjukkan adanya perilaku dan situasi di tempat ziarah yang mendukung kegiatan pelestarian tinggalan arkeologi. Oleh karena itu, peluang ini perlu dimanfaatkan agar pihak arkeologi mendapatkan cara pelestarian yang melibatkan masyarakat dan murah biayanya. Berkaitan dengan itu, maka penelitian ini ditujukan untuk menemukan cara dalam memanfaatkan perilaku dan situasi untuk pelestarian tinggalan arkeologi dengan tidak mengganggu kegiatan ziarah, namun kegiatan pelestarian yang diinginkan dapat dipertanggungjawabkan secara keilmuan (arkeologi). Penelitian ini dilakukan dengan menggunakan metode deskriptif. Implementasinya di lapangan dilakukan dengan mendeskripsikan tinggalan arkeologi untuk mengetahui kondisi eksistingnya dan riwayat pemugaran yang pernah dilakukan. Pendeskripsian ini untuk mengetahui hal-hal apa saja yang dapat dimanfaatkan dalam mendukung kegiatan pelestarian. Hasil yang diperoleh menunjukkan bahwa di situs-situs arkeologi yang diziarahi terdapat situasi dan perilaku para peziarah yang mendukung kegiatan pelestarian, seperti harus bersikap sopan, tidak merusak barang-barang yang ada di tempat ziarah (dalam konteks ini termasuk tinggalan arkeologi) dan situasi di tempat ziarah yang sakral, serta adanya teguran dari orang yang hidup di alam sebelah jika tidak sopan atau melanggar tata cara ziarah. Jadi kesimpulannya, situasi dan perilaku tersebut perlu dimanfaatkan untuk mendukung pelestarian tinggalan arkeologi. Caranya dengan memberi dukungan, karena perilaku yang baik (tidak merusak warisan budaya) merupakan bagian dari isi undang-undang cagar budaya. Selain itu, juga menghormati situasi yang tercipta di tempat ziarah karena itu merupakan pemaknaan oleh sebagian masyarakat. Agar cara mendukung dan menghormati dapat dipertanggungjawabkan, arkeolog harus jujur dan netral dalam kegiatan pelestarian.Kata kuci: tinggalan arkeologi, ziarah, situasi, perilaku, pelestarianSome parts of pilgrimage activities at several archeological sites in Tapin and Hulu Sungai Utara Districts indicate the existence of behaviors and conditions that support the conservation of archeological remains. This opportunity needs to be utilized, therefore the archeological party can obtain conservation methods that involve the community and the cost is cheap. The research goal is to gain proper method on utilizing pilgrim behaviors and situation for preserving archeological remains without interfering the pilgrimage activities, but the desired of conservation activities can be scientifically accounted (archeology). This research was conducted by using descriptive methods. Its implementation in the field was carried out by describing the archaeological remains of the existing conditions and the history of restoration that had been carried out. The describing of the pilgrim behaviors and the place conditions of pilgrimage is to find out what things can be utilized in supporting conservation activities. The results indicate that at the visited archeological sites there are conditions and behavior of pilgrims who supported conservation activities, such as having to be polite, not damage the items that are in the place of pilgrimage (in this context including archeological remains) and the situation in the sacred place of pilgrimage, as well as the rebuke of people living in the adjoining realm if they are not polite or violate to the procedure of pilgrimage. It is concluded that the situation and behavior need to be used to support the preservation of archeological remains. The way is by giving support, because good behavior (not damaging cultural heritage) is part of the contents of the cultural heritage law. In addition, it also respects the situation created in the place of pilgrimage because it is a meaning by some people. In order to be able to support and respect ways, archaeologists must be honest and neutral in conservation activities.Keywords: archaeological remains, pilgrimage, situations, behavior, preservation.

Mobile Advertising

2017 ◽  
pp. 61-78 ◽  
Author(s):  
Evrim Çeltek
Keyword(s):  
Cognitive Process ◽  
Information Sources ◽  
Multimedia System ◽  
Mobile Multimedia ◽  
Mobile Advertising ◽  
Communication Techniques ◽  
Interactive Entertainment ◽  
Game Format ◽  
And Behavior ◽  
The Impact

Information sources for business activities have changed greatly over the last decade principally as a result of the impact of latest media and technologies. The utility of written media, like guides and brochures has been questioned. Traditional communication techniques are decreasing effectiveness and marketers are seeking inventive application to draw in customer. Advergames are a kind of branded entertainment that features advertising messages, logos and trade character in a game format and mobile advergames use interactive mobile multimedia system to make interactive entertainment that advertises or promotes product or services by embedding brand messages within the game action. Therefore, the potential effects of interactive promotions like advergame and mobile advergame on tourist's higher cognitive process and behavior is also important. The aim of this study is to supply an understanding of the qualities and potentials of the mobile advergame as an advertising and promoting tool for the tourism business.

Social Psychology

2017 ◽  
pp. 206-231
Author(s):  
John G. Wilson
Keyword(s):  
Social Psychology ◽  
Impression Management ◽  
Reflective Thinking ◽  
Marketing Strategies ◽  
Public Places ◽  
Jean Paul ◽  
The Media ◽  
The Individual ◽  
The Cost ◽  
Early Recruitment

In this chapter, we investigate the recent situation concerning the seduction of consumers by advertising and the media. A new plethora of media-organised conglomerates is attempting to monopolise our attention and steer our emotions, opinions and choices towards increased consumption through imposed wants in the interest of gross profits for a semi-invisiblised few. Herein we consider: the colonisation of public places (advertising), the work/spend cycle, increased work at the cost of leisure; impression management, status-conscious and conspicuous consumption, reflective versus pre-reflective thinking in consumer choices, the early recruitment of children, how human emotions can become the fuel of overconsumption, class-based emotions and fashion consumption, obsessions with body image, the evasion and silencing of criticism by the corporate media. The approach is one founded in critical theory - a perspective that describes the individual as reciprocally constituted by the society in which she lives, rather than as a passive entity existing prior to socialisation. It seeks to reveal the seduction of our subjectivities (running marketing strategies ‘from within') as contrasted with the value-free, ‘objective' approach of much contemporary social psychology. Contemporary theoreticians in sociology and consumer studies, including Pierre Bourdieu and Juliet Schor, are cited along with deeper philosophical perspectives from the earlier philosopher, Jean-Paul Sartre, complete with references from contemporary books and journals.

scholarly journals Analisis Faktor yang Mempengaruhi Behavior Intention (Studi pada Wisatawan di Objek Wisata Puthuk Setumbu Borobudur)

2020 ◽  
Vol 9 (1) ◽  
pp. 55-70
Author(s):  
Eny Endah Pujiastuti ◽  
Lukmono Hadi ◽  
Siti Aminatul Zahro
Keyword(s):  
Relationship Marketing ◽  
Marketing Strategies ◽  
Direct Influence ◽  
Tourism Marketing ◽  
Behavior Intention ◽  
Key Indicator ◽  
Tourist Experience ◽  
And Behavior ◽  
First Time ◽  
Marketing Approach

Behavior intention is a key indicator that shows the success of tourism marketing strategies. The study is aimed to explain the effect of tourist experiences, satisfaction, trust, and behavior intention. Research location in the destination of Puthuk Setumbu, Borobudur. The research sample is the tourists who have visited Puthuk Setumbu Borobudur once, in Kurahan, Karangrejo Village, Borobudur District, Magelang Regency. The sample is the first time tourists because the research variable used is the intention to repurchase behavior. Data collected through a questionnaire. A total of 119 questionnaires were returned and data were analyzed using SEM AMOS. This research uses a relationship marketing approach. The results showed that there was a direct influence between tourist experience, satisfaction, trust and behavior intention.

PD04 Cost-Utility Of Quetiapine For Schizophrenia: A Systematic Review

2018 ◽  
Vol 34 (S1) ◽  
pp. 133-134
Author(s):  
André Santos ◽  
Cristina Ruas
Keyword(s):  
Antipsychotic Drugs ◽  
The United States ◽  
Quality Adjusted Life Year ◽  
Cost Utility ◽  
Cochrane Library ◽  
Economic Evaluations ◽  
Discontinuation Of Treatment ◽  
The Cochrane Library ◽  
The Cost ◽  
And Behavior

Introduction:Schizophrenia is a chronic debilitating condition characterized by disorders in thought, affect and behavior. The worldwide prevalence is around 0.3 to 1 percent. The pharmacological treatment is based on antipsychotic drugs, but their efficacy is limited, culminating in discontinuation of treatment, relapses, and readmissions to health services. Quetiapine was initially approved for use in the United States of America in 1997. The drug has moderate affinity for D2 and 5-HT2A receptors and high affinity for H1 receptors. This study aimed to conduct an assessment of the cost-utility of quetiapine for schizophrenia around the world.Methods:Cost-utility studies of head-to-head comparisons of quetiapine against other antipsychotic drugs for the treatment of patients with schizophrenia and related disorders were included, irrespective of the diagnostic criteria used. An electronic search on Medline, Lilacs, Center for Reviews and Dissemination, The Cochrane Library and PsycINFO was conducted and complemented by references of included studies, Google Scholar and conference abstracts. Monetary values were converted to PPP-USD for the same base-year of the study.Results:Six economic evaluations were included, representing four countries and a multicentric analysis. Comparisons between quetiapine and twelve other antipsychotic drugs were identified. Three studies found quetiapine to be dominated by risperidone and the remaining three found it to be more expensive and more effective with incremental cost-effectiveness ratio (ICER) values of USD 36,535, 8,786 and USD 127,600 per quality-adjusted life-year (QALY). Three studies found quetiapine, in comparison to olanzapine, to be inferior, one found it to be superior and two studies found it to be more expensive and more effective with ICER values of USD 139,699 and USD 224,000 per QALY. The reports were considered to be of reasonable quality. Yet the mixture of contexts might influence the results.Conclusions:In general, there seems to be a trend favoring olanzapine and risperidone over quetiapine. None of the studies favored quetiapine over all the other drugs.

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