Social Media

Author(s):  
Liston W. Bailey

This chapter discusses the impact of social networking on participation in organizations across market sectors to include government, business and non-profit entities. The author relates the experiences of young adults working in various occupations on how smartphone use can influence social networking and interactions and whether that influence improves or hampers their learning and professional development. A review of literature and recent social media development trends are used to gather information in support of a conceptual model of media usage and social networked learning within organizations. Leaders and organizational members may want to refer to this 4 stage model when thinking about ways to improve their use of social media and informal learning opportunities found on the Internet and on smart devices.

Author(s):  
Sonica Rautela ◽  
Adya Sharma

Spirituality has gained the interest of all generations in the past few years. The concept of spirituality is very old but its popularity in the last few decades is worth noticing. Today spirituality is making inroads in different sectors like health sector, education, working culture etc. Social media on the other hand is a relatively new phenomenon which has changed the world forever. The impact and reach of social media is the maximum among all media tools. With the increased use of smart phone and other interactive technologies social media usage has grown with huge leaps and bounds.  The paper tries to find a link to connect the old with new in search of a principled life as advocated by spirituality. The paper explores the journey of Spirituality and its usefulness in current context. The paper then traces the rise and impact of social media. The paper concludes by proposing a conceptual model that depicts use of social media to educate about spirituality. The integrative approach identifies the positive aspects of social media to reach out to people.


2018 ◽  
Vol 19 (3) ◽  
pp. 12
Author(s):  
Anissa Hakim Purwantini ◽  
Friztina Anisa

Utilization of social media technology for business interests has been widely done both in largecompanies and MSMEs (Micro, Small and Medium Enterprise). Utilization of social media forMSMEs is very important to face the competition in this globalization era. This study empiricallyexamines the antecedents of social media usage and its impact on MSMEs performance basedon the Technology-Organization-Environment framework and Resource Based View theory. Thesurvey method by distributing questionnaires was conducted to MSMEs from various industriesin Magelang. Analysis with SEM-Partial Least Square indicates that customer pressure andmobile environment are significant factors affecting the use of social media. Furthermore, thedimensions of the impact on internal operations, sales, marketing and customer service aresignificant and make the value of social media usage for MSMEs. Technological competenceand competitive pressure does not affect the social media usage for MSMEs.Keywords: social media, SMEs, organization perspective, TOE, RBV


2021 ◽  
Vol 11 ◽  
Author(s):  
Ilaria Cataldo ◽  
Bruno Lepri ◽  
Michelle Jin Yee Neoh ◽  
Gianluca Esposito

Social media platforms, such as Facebook, Twitter, and Instagram, are now part of almost everyone's social life, especially for the newer generations. Children and teenagers grew up together with these Internet-based services, which have become an integral part of their personal and social life. However, as reported in various studies, psychological and psychiatric problems are sometimes associated with problematic usage of social media. The primary purpose of this review is to provide an overview of the cognitive, psychological, and social outcomes correlated with a problematic use of social media sites during the developmental stages, from age 10 to 19 years. With a specific focus on depression, anxiety, eating, and neurodevelopmental disorders, the review also discusses evidence related to genetic and neurobiological issues, together with the implications in clinical work and future directions under a multidisciplinary perspective. While the scientific community has made significant progress in enhancing our understanding of the impact of social media on teenagers' lives, more research integrating biological and environmental factors is required to fully elucidate the development of these disorders.


2021 ◽  
Vol 12 (3) ◽  
pp. 350-383
Author(s):  
Emel Esen ◽  
Seçil Taştan ◽  
Nihan Degercan

Technological developments and changes in communication systems in postmodern world have enhanced the organizations to improve their own communication infrastructures and to effectively use their internet sites. Like all other organizations, sport club institutions have considered the vital importance of investing in social media activities and creating their corporate reputation through their connections with their supporters. Thus, social media channels and public relations via social media have been the most essential tools of the organizations to build company image and increase their corporate reputation among the stakeholder groups, particularly their supporters. Taking into account the suggested influence of effective use of social media on building corporate reputation, the current study examined the relationship between supporters’ social media usage frequency and their perceptions of corporate reputation. A cross-sectional research design has been applied in order to obtain data about the corporate reputation perception levels and social media usage frequencies of the supporters as well as the demographic characteristics of the participants. The sample group was composed of 782 participants and data obtained was examined by executing statistical analyses. The findings revealed that individuals’ social media usage frequency has positive effect on the perceived corporate reputation. In addition, demographic differences were observed in terms of the social media usage frequency and corporate reputation perception. Consequently, the results of the study were discussed in the light of the conceptual background and the previous empirical evidences. The managerial and conceptual implications of the study were evaluated and future directions were presented.


2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.


2020 ◽  
Author(s):  
Mohammed Salah Hassan ◽  
Hussam Al Halbusi ◽  
Ali Najem ◽  
Asbah Razali ◽  
Kent A. Williams ◽  
...  

Abstract The public’s actions will likely have a significant effect on the course of the coronavirus disease (COVID-19) pandemic. Human behavior is conditioned and shaped by information and perceptions of people. This study investigated the impact of risk perception on trust in government and self-efficacy. It examined whether the use of social media helps people adopt preventative actions during the pandemic. To test this hypothesis, data were gathered from 512 individuals (students and academicians) who were based in Malaysia during COVID-19. Our results suggested that risk perception had a significant effect on trust in government and self-efficacy. Moreover, these correlations were stronger when social media was used as a source for gathering information on COVID-19, and in some cases it even helped the user avoid being exposed to the virus. This study assessed the relationship between risk perception and the awareness gained from using social media during the pandemic and also highlighted how social media usage influences trust in government and self-efficacy.


Author(s):  
Priyanka Garg ◽  
Saloni Pahuja

In this age of digitisation social media has become an integral part of our lives. It is an important tool for business decision makers as it enables them to stay connected with their consumers. The firms intend to make profitable use of social media applications such as YouTube, Facebook, Twitter, Pinterest and Mobile Apps. This chapter details out the concept of social media, how it differs from traditional media, the specific categories such as content communities, micro blogging, collaborative websites, social networking sites, live casting, virtual game and social worlds, etc. Further the impact of social media on youth is highlighted. This chapter presents guidelines regarding optimum utilization of social media. Also the strategies to handle different social media activities are discussed


Author(s):  
Sanad Khulaif Alharbi

This study aimed to identify the level of social media usage by the Saudi Communications Officer during the official working hours, and to identify the extent of the impact of the social media usage on the employee's productivity. The study also aimed to determine the most important means to reduce this phenomenon, as well as to know whether there are statistically significant differences in the opinion of the respondents towards productivity, which are attributable to personal variables.  This study relied on the descriptive survey approach, and the study population consisted of business-sector employees in Saudi Telecom Company in Riyadh. 150 questionnaires were randomly distributed to the study population, and 130 questionnaires valid for analysis were retrieved. The most important results are that 67.7% of the sample believe that staff productivity is not decreased after using social media, as well as that there are no statistically significant differences at the level of 0.05 or less on work productivity through the different variables except for the variable of the purpose of social media usage. The most important recommendations: Employees should be advised not to use social media during work, and the necessity to prepare awareness messages to be sent through the message center as well as the "fingerprint" system. Furthermore, seminars should be held to discuss the possibilities of achieving the optimal use of social media services during the official working hours to complete the company's business and not the employee's private business.


Author(s):  
Nehad J. Ahmed ◽  
Abdulrahman S. Alrawili ◽  
Faisal Z. Alkhawaja

Background: The use of social media by students helps to have access to basic information as quick as possible but numerous universities and schools around the world restrict the access to social networks within its buildings to help students to concentrate on their studies. Aim: The aim of this article is to assess the impact of social media on academic performance of pharmacy students. Methodology: The present study includes gathering data from students through a survey research design to determine the effect of social media usage on their academic performance. The survey was adapted from a previous study and after that it is converted to online Google Form. Results: Most of the participants in the present study said that their academic achievement is excellent (41.67%) or very good (41.67%). The majority of the students agree that the use of social media is useful in educational institutions, social media can be used to arrange group discussions with the experts and that it can be used to fix an appointment with other subject experts. The majority of the students also agree that they can receive announcements from lecturers and faculty using social media. Conclusion: The majority of the students feel that social media affect their academic performance positively and about half of them feel that social media affect their performance negatively. It is important to increase their awareness about the importance of regulating social media usage.


2020 ◽  
Vol 10 (2) ◽  
pp. 112-132
Author(s):  
Emel Dikbaş Torun

AbstractIntroduction:This study investigates the influence of gender and social networking sites (SNSs) such as Instagram, YouTube, WhatsApp, Facebook, and Twitter on consuming, creating, and sharing content within the educational social media usage behaviors of higher education students. The survey method is applied to measure students’ social media usage for educational purposes. So that a more effective use of social media in education can be provided, it is important to understand how university students vary in their educational use of social media. The aim of this study is to examine how higher education students use social media for their educational purposes based on the content and activities with which the students engage. The aim of the research is to determine the correlations, if any, between gender, preferred SNS type, and educational social media in regard to consuming, creating and sharing content.Methods:The derived scale is administered in Turkey with the participation of a total of 365 university students. Psychometric, validation and reliability analysis of the scale which is used in the study to collect the data were done first. Principal component analysis, exploratory and confirmatory factor analysis, descriptive, correlations and multivariate analysis of variance are applied to analyze the social media usage for educational purposes. Gender and the SNS type were set as the additional predictors of the consuming, creating and sharing content on social media.Results:The validation and linguistic adaptation of the Inside School Social Media Behavior (ISSMB) scale from English to Turkish is performed first. Results showed that the three factors of the original scale were confirmed. Secondly, the derived scale is administered with the participation of a total of 365 university students. Results indicated that gender difference was a significant factor in explaining the content creation on social media. Instagram, WhatsApp, and YouTube are the most preferred SNSs for educational use among students at the higher education level. No significant effect was reported for the type of the SNS used in consuming, creating, and sharing educational content on social media. The type of the SNS used by the students was not found to influence educational social media usage; accordingly, students consume, create and share content, regardless of the type of the SNS they use.Discussion:Higher education level students prefer watching videos more than any other social media activity for their educational purposes. The second most frequently preferred social media usage activity was reported as searching for the learning resources or information pertaining to schoolwork. Creating content was the least favorable social media usage. When the social media usage purposes focus on schoolwork and are furthermore educational, males’ social media usage outperforms the females. Thus, males were more likely to create content by using social media for inside schoolwork purposes than the females. Males were also more likely to have sharing habits than the females in sharing learning resources e.g., class notes with their classmates by using social media for their inside schoolwork purposes.Limitations:The total number of participants used in the research sample is a limitation of this study. The study data were only collected in Turkey, and so the study results are only regionally generalizable.Conclusion:Higher education students are consumers of the social media when they use it for educational purposes. Accordingly, students prefer being “passive consumer social media users who avoid active content creating”. Students prefer watching the uploaded ready-to-watch videos who avoid instead of creating and uploading their own video content. When sharing items are compared with creating content items, students responded more to the latter. Students do share their information with classmates e.g. exam schedules and lecture notes. Compared to other sharing content usages, students less frequently preferred sharing extracurricular learning resources. The gender difference found herein is a predictor of social networking site usage among young people, and social networking usage changes according to gender. Males are reported as being more “giving” within a school setting when it comes to sharing the educational content with their colleagues and friends. Social media is a reality of our modern lives, one that is growing exponentially; it is highly crucial that researchers facilitate a better understanding of the ongoing changes and developments that are emerging and transforming learning.Both outside and inside school, the social media usage behaviors of young people can be examined according to different age groups do determine any age-related differences. The subject can be improved with new findings and results from different sample groups.


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