Facing the Challenges of Nostalgia International Markets

2018 ◽  
pp. 31-59
Author(s):  
António Carrizo Moreira ◽  
Vitor Alves ◽  
Tatiana Martins ◽  
João Branco Pereira ◽  
Sónia Conceição
Keyword(s):  
Business Strategy ◽  
International Markets ◽  
Domestic Market ◽  
Local Market ◽  
German Market ◽  
Integrated Network ◽  
Internationalization Strategy ◽  
Alcoholic Drinks ◽  
The Creation

Internationalization is a business strategy that normally aims at expanding the business of the firm outside its domestic market. It may also involve the creation of an integrated network of contacts and partners. The aim of this chapter involves a firm that distributes high-end wines and other alcoholic drinks to the domestic market and is seeking to expand its activities abroad. Taking into account the “nostalgia market,” with many Portuguese living throughout Europe, this chapter seeks to analyze how a Portuguese firm seeks to embrace the internationalization strategy of serving these ex-pats, through local retailers, and afterwards the possibility of serving the market abroad using the contacts so far developed. As such, the firm seeks to serve both the ex-pats and the local market alike. The chapter analyzes the Spanish, French, and German market, and it is possible to conclude that France is the market with the higher likelihood of success, economically and culturally.

Strategies for Planned Growth to International Markets. An Application to the SME Appistear

2015 ◽  
Vol 2 (4) ◽  
pp. 17-24
Author(s):  
Jose G. Vargas-Hernandez ◽  
Osvaldo Ulises Martínez Moreno
Keyword(s):  
Latin America ◽  
Strategic Alliances ◽  
Qualitative Method ◽  
Research Question ◽  
International Market ◽  
International Markets ◽  
Local Market ◽  
International Level ◽  
Internationalization Strategy ◽  
Legal Forms

This research aims to find the most appropriate strategy to bring the Mexican SME Appistear to an international market, focused on Latin America, so our investigation is related to the research question: what is the optimal internationalization strategy for Appistear? Using a qualitative method, based on the revised theories during this course, the best strategy for the specific case of Appistear is obtained. The results revealed that strategic alliances and franchises are considered as the best strategies of Appistear. In addition, Appistear is suggested to arrange it legal forms and manuals to adapt to its local market and create capacity for extending to international level at the same time.

scholarly journals Wahania koniunkturalne na światowym i polskim rynku odtłuszczonego mleka w proszku w latach 2004-2016

2017 ◽  
Vol 17(32) (1) ◽  
pp. 206-215
Author(s):  
Piotr Szajner
Keyword(s):  
Structural Changes ◽  
Dairy Industry ◽  
International Markets ◽  
Domestic Market ◽  
Strongly Correlated ◽  
Economic Activities ◽  
World Markets ◽  
The World ◽  
Domestic Prices ◽  
The Eu

Economic activities are featured with certain cycles. The cycles can concern the whole economy as well as particular sectors. The dairy industry is one of the branches that are of high importance in Polish and the world as regards food sector. Polish dairy industry faced deep structural changes and modernisation. After the accession to the EU domestic market is strongly linked to both the EU and the world markets. The production in Poland exceeds consumption by ca 20%. The surplus is exported, which ties up the situation on the domestic market with the situation on international markets. Conducted analysis of the domestic and the world markets of milk skimmed powder showed parallel fluctuations. Domestic prices and the prices on the world markets are strongly correlated. The knowledge on the characteristics of those fluctuations allows stakeholders for a proper risk management as well as elaboration of suitable policy options by government administration.

scholarly journals Analisis Kondisi Kualitas Air Pada Budidaya Ikan Kerapu Tikus (Cromileptes altivelis) Di Situbondo [Analysis Of Water Quality Conditions On Humpback Grouper Culture (Cromileptes altivelis) In Situbondo]

2019 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Ervany Eshmat N, Abdul Manan
Keyword(s):  
Water Quality ◽  
Dissolved Oxygen ◽  
Water Temperature ◽  
Economic Value ◽  
International Markets ◽  
Fish Culture ◽  
Quality Analysis ◽  
Local Market ◽  
Descriptive Method

Abstract The humpback grouper (Cromileptes altivelis) is one of the fishery commodities with high economic value in both local and international markets. The price of humpback grouper can reach Rp. 200,000 - Rp. 400,000 / kilogram in the local market. The humpback grouper is potentially to be developed in most coastal areas of Indonesia. The conditions of water quality have a very important role for the success of fish culture of humpback grouper. To that end, monitoring and management of water quality are necessary in fish culture. The purpose of this case study is to determine the water quality conditions on humpback grouper culture in BBAP, Situbondo. The study was conducted on 16 January until 16 February 2012. The study method use descriptive method. From the results of water quality analysis, the water in humpback grouper broodstock ponds (I1 and I2) is no smell, no colour water, temperature 26.1-30 oC, salinity 27-35 ppt, dissolved oxygen 3.3-3.9 ppm, ammonia levels <0.001-0.22 ppm, nitrite levels 0.0075-0.085 ppm, alkalinity 110-120 ppm and pH 7.94-8.18. The water in humpback grouper hatchery ponds (B1 and B2) is no smell, green colour water, temperature 26.7-29.3 oC, salinity 27-34 ppt, dissolved oxygen 2.7-3.7 ppm, ammonia levels 0.0781-0.28 ppm, nitrite levels 0.0225-3.3305 ppm, alkalinity 94-126 ppm, and pH 7.14-7.81.

Internal and external search strategies of innovative firms: the role of the target market

2018 ◽  
Vol 24 (3) ◽  
pp. 495-518 ◽  
Author(s):  
Guillermo Ruiz-Pava ◽  
Clemente Forero-Pineda
Keyword(s):  
International Markets ◽  
Search Strategies ◽  
Local Market ◽  
Target Market ◽  
Local Markets ◽  
Content Type ◽  
Innovative Firms ◽  
External Sources ◽  
Internal Sources

Purpose This paper aims to develop the concept of internal search of ideas to show the contrast between search strategies adopted by firms that introduce new products into local and international markets. Design/methodology/approach Based on data from 2,652 innovative firms, the paper uses factor analysis to explore and confirm appropriate groups of sources of innovative ideas. The analysis differentiates between internal and two types of external sources. Logistic and bivariate regressions reveal different search strategies for innovation in local and international markets. Findings Firms reporting products new to international markets exhibit search strategies combining ideas from internal sources with ideas from other firms. Firms reporting products new to local market reveal a search strategy centered on ideas from other firms. Practical implications Managers and policymakers wishing to promote innovations for international markets should concentrate their resources on developing the organizations’ capacity to generate ideas internally while monitoring other firms’ ideas. Managers targeting local markets may focus their efforts on intelligence over ideas coming from other firms. Originality/value Clarifying the relationship between knowledge and ideas, the paper finds that search strategies of firms are more effective for innovation depending on the target market. Firms searching for ideas among other firms generate ideas that might trigger innovation in products new to local markets. Firms searching both for internal and external ideas generate ideas leading to products new to international markets.

Exporting Without Direct Access to International Markets

2021 ◽  
pp. 106-123
Author(s):  
Burak Erkut
Keyword(s):  
Access Point ◽  
International Markets ◽  
Domestic Market ◽  
Direct Access ◽  
High Productivity ◽  
Export Decisions ◽  
Financial Conditions ◽  
Dead End ◽  
Turkish Cypriot ◽  
Enterprise Survey

In the literature on exports, the question of why some firms decide to export and why others decide to focus on the domestic market has only received fragmented and different answers. The only overemphasized factor, productivity, seems to be a dead end when empirical evidence is given for high productivity firms which decide to remain in the domestic market. This is mainly due to the ignorance of the role of the firm in international trade by the majority of the literature. In this empirical research, the aim of the author is to test the impact of legal, institutional, and financial conditions on the firm decision to export based on the Enterprise Survey by the World Bank for the Turkish Cypriot people, which remained out of the international community for 57 years, where Turkey emerged as its access point to international markets. Hence, the study contributes to the existing literature on export development by highlighting the obstacles in front of the export decisions of firms and addressing a hitherto not addressed case in international economics.

scholarly journals Developing an Internationalization Strategy Using Diffusion Modeling: The Case of Greater Amberjack

Fishes ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 12 ◽  
Author(s):  
Edwin Nijssen ◽  
Machiel Reinders ◽  
Athanasios Krystallis ◽  
Gemma Tacken
Keyword(s):  
Production Capacity ◽  
International Markets ◽  
Diffusion Modeling ◽  
Domestic Markets ◽  
Internationalization Strategies ◽  
Greater Amberjack ◽  
Internationalization Strategy ◽  
And Diffusion ◽  
New Fish Species ◽  
Viable Business

For farmers of new fish species, market adoption is needed in order to grow a viable business. Farmers may try to sell the new species in their firms’ domestic markets, but they might also look at other markets. However, as markets are becoming more global and competitors more international, considering internationalization may be a necessity rather than a choice. Using diffusion modelling, and based on results of an online supermarket experiment, the innovation and imitation parameters are estimated and diffusion curves for five countries predicted in an attempt to determine the best lead market for introducing fillets of farmed greater amberjack (Seriola dumerili). The production capacity consequences of implementing different internationalization strategies (i.e. “sprinkler” and “waterfall”) were also explored. A waterfall strategy refers to the sequential introduction of a product in different markets, whereas the sprinkler strategy concerns the simultaneous introduction of a product in multiple international markets. Since a sprinkler approach requires many resources and the ability to quickly ramp up production capacity, a waterfall approach appears more suitable for farmers of greater amberjack. Italy and Spain appear to be the best lead markets for greater amberjack farmers to enter first.

Lone River Winery Company

2011 ◽  
pp. 90-103
Author(s):  
Emmanuel O. Tetteh
Keyword(s):  
Business Strategy ◽  
International Markets ◽  
Strategy Management ◽  
Electronic Business ◽  
Technical Expertise ◽  
Internet Infrastructure ◽  
Online Business ◽  
Key Features ◽  
The Uk ◽  
Tools And Techniques

This chapter discusses a case example of Internet infrastructure and e-business strategy management in small and medium-sized firms (SMFs). The case focuses on the key features of electronic business strategy using a virtual organizing framework. Based in the Swan Valley region of Perth, W. Australia, Lone River Winery Co. Ltd., has over the past five years employed the Internet to extend its business scope beyond the Australian wine market. The company produces and markets some of the choicest brands of Australian wines in the UK and Japan using an integrated online ordering and inventory control system. This has saved the company a lot of money and generated sales increases without having to invest in more staff and warehousing facilities. For Lone River Winery (LRW) Co. success on the Net has depended on some critical factors such as in-house technical expertise, continuous search for tools and techniques for managing the firm’s core operations, and the continuous reorientation of the online business model in response to changes in the local and international markets.

scholarly journals Strategic Management in the Function of Adjustment of Modern Shipping Companies to the Market

2018 ◽  
Vol 54 (1) ◽  
pp. 11-21
Author(s):  
Marko Novaselić ◽  
Donald Schiozzi ◽  
David Sopta
Keyword(s):  
Strategic Management ◽  
Economic Crisis ◽  
Business Strategy ◽  
Scientific Paper ◽  
Business Strategies ◽  
Shipping Company ◽  
Business Operation ◽  
Global Economic Crisis ◽  
The Creation ◽  
Trade Market

Under the influence of the global economic crisis, many shipping companies have been forced to sell their old and poorly prospective vessels and change their business strategy in order to survive on the market. The purpose of this scientific paper is to present a change in business strategy within shipping companies aimed at adapting to current needs of the trade market. The analysis of the role and features of strategic management in business operation of modern shipping companies is carried out in this paper with the aim of identifying and analysing those factors that affect the creation of business strategies and the need of shipping companies to adapt to the market. In the empirical part, business strategy of the largest Croatian shipping company, Tankerska plovidba d.d. (Plc.) of Zadar, has been explored and analysed, along with that of Stena Ltd., one of the largest global shipping companies, which represents a business sphere created through a multiple merger of shipping companies into one, with the purpose of increasing competitiveness on the market.

Linking green business strategy with financial performance

2019 ◽  
Vol 35 (11) ◽  
pp. 30-32
Keyword(s):  
Financial Performance ◽  
Business Strategy ◽  
Emerging Market ◽  
International Markets ◽  
Content Type ◽  
Cost Leadership ◽  
Leadership Process ◽  
Green Business ◽  
Pertinent Information ◽  
The Relationship

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on unpacking the relationship between green business strategy and export financial performance in emerging market manufacturing firms, specifically in Turkey. Overall, the pursuit of a green business strategy did increase the financial performance of the surveyed emerging market firms. This was achieved by combining green product differentiation with a committed cost leadership process, as a way of mitigating the additional expense associated with designing green products that appeal to consumers in international markets. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

National broadcasting, international audiences: How cultural difference is represented in the Danish television dramas Ride upon the Storm, Liberty and Greyzone

2020 ◽  
Vol 10 (2) ◽  
pp. 121-136 ◽  
Author(s):  
Djuna Hallsworth
Keyword(s):  
Case Studies ◽  
Public Service ◽  
Cultural Difference ◽  
International Markets ◽  
Domestic Market ◽  
Television Drama ◽  
Linguistic Features ◽  
Online Streaming ◽  
The Impact

Denmark represents a noteworthy ‐ and rather successful ‐ example of where state-funded public service broadcasters have retained strong branding locally while asserting an online streaming presence and negotiating sustainable transnational partnerships for future collaboration, thus consolidating domestic and international markets. This article analyses the impact of the shift away from national broadcasting towards transnational production cultures on the Danish domestic market, historically dominated by local public service broadcasters: Danmarks Radio and TV2. Using the television dramas Ride upon the Storm, Liberty and Greyzone as case studies, the article examines the idea that trends towards harnessing global audiences and fostering transnational production collaborations may partially undermine the distinctive cultural and linguistic features of Danish television drama.

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