Local Accommodation Establishments' Strategies in Social Media

Author(s):  
Rui Costa ◽  
Gorete Dinis ◽  
Raquel Seabra

Tourism is a phenomenon of contemporary society, being one of the economic sectors where information has an essential function and where the impact of social media had more evidence. Digital technologies are increasingly present in life and have radically changed the way people think, make decisions and interact. Consumers are more demanding and informed, supporting their buying decisions in the online world. These changes also have implications in the tourism sector and in the promotion of tourist destinations. Given this new paradigm, the local accommodation units, as the most recent accommodation modality, have registered a remarkable growth and due to the characteristics of the activity itself, have to accompany and adapt to this new reality. The present work intends to analyze how Local Accommodation units in Aveiro use the Internet, and in particular the applications of social media in their communication strategies, as well as the importance they give to this reality of the digital world.

Author(s):  
Wahyudi Ishak ◽  
Ahmadin Ahmadin ◽  
Najamuddin Najamuddin

This study aims to determine the potential of historical attractions in Sinjai Regency, the development of historical tourism in Sinjai Regency 2008-2016, and the impact of historical tourism on the communities around the site, the government and tourists. The method used in the research and writing of this thesis is a historical research method, which includes: heuristics, source criticism, interpretation and historiography. The techniques used in data collection are observation, interview and literature study techniques. The results of this study indicate that Sinjai as a Level II Region in South Sulawesi has tourism potential that is not inferior to other regions. The Batupake Gojeng Archaeological Park, the Karampuang Indigenous Area, and the Balangnipa Fort are one of the historical tourist destinations offered by Sinjai Regency. Although the Tourism and Culture Office of Sinjai Regency was only established in 2017, activities in the tourism sector will continue to be carried out in previous years. The three historical attractions have their respective developments both in terms of facilities and infrastructure to the number of visitors. The contribution of each element in the development of the historical tourism sector in Sinjai Regency is something that needs to be improved. Based on the results of this study it can be concluded that the historical attractions in Sinjai Regency have an impact on the socio-cultural, educational and economic sectors for the local government and the people who live around the site.


2020 ◽  
Vol 20 (4) ◽  
pp. 977-984
Author(s):  
I. A. Vershinina ◽  
A. V. Liadova

The article is a review of the book by Deborah Lupton Data Selves: More-Than-Human Perspectives (New York: Polity Press, 2019), which continues the authors analysis of the same issues of changes in daily life under the impact of information digital technologies due to producing an increasing amount of various data including personal. This is an urgent issue due to the growing importance of digital technologies in the life of contemporary society, which became even more obvious under the current pandemic. Fast digitalization changes our everyday world, new technologies expand our capabilities; however, in addition to obvious benefits and advantages, new technologies also bring new risks. Lupton develops an original interpretation of the symbiosis of man and his digital data - she considers this symbiosis in the framework of the theory of neomaterialism and concludes that our personal living data is more-than-personal and more-than-human. Therefore, life in the digital world constructed by data becomes our new social reality.


2021 ◽  
Vol 17 (1) ◽  
pp. 60-85
Author(s):  
Mark Lowes ◽  
Sherry Devereaux Ferguson

The field of journalism is undergoing epic changes at this time. With the growing impact of social media and citizen journalism, among other trends, traditional schools of journalism face a need to re-examine their most fundamental premises. Historically journalists adopted a code of practice whereby the ideal news article focused on issues and problems of consequence to society, and reporters presented both sides of the case. The gold standard was balanced reporting that investigated and uncovered abuses in society, with the mantra being “if it bleeds, it leads.”. There was no added incentive or requirement to take responsibility for solving the problems they uncovered. While print media organizations faced a backlash of criticism following the era of “yellow journalism,” they did not confront the necessity to reorient the entire profession; rather they simply had to “clean up their act” and operationalize what they already knew and believed. Today, the situation is dramatically different—largely as a consequence of the rise of citizen journalism, the impact of social media, and the trend toward an introspective look at their profession by journalists themselves and by those who train the journalists. In this article, we look at the emerging focus on a phenomenon called solutions journalism. Solutions journalism differs in both form and intent from not only the traditional standard of reporting, which focuses on problems, but also “good news reporting,” which tends to be superficial and non-solution oriented. In an effort to understand the current push for a new direction in the journalism profession, we will look at the rise of the new paradigm, pioneers in solutions journalism, characteristics of solutions journalism, and the theoretical foundations of solutions journalism. In exploring the latter point, we will examine the relationships among solutions journalism, social media, open source, systems, and open innovation theories.


2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 


Author(s):  
Lesley Farmer

Adolescents live in a technology-enhanced world. However, significant subpopulations lack physical and intellectual access to digital technologies. Content and communications providers format and disseminate information in a variety of ways. In response, teens who use technology tend to employ a variety of platforms, choosing the tool to match the content and purpose. Social media has been the technology of choice for teenagers, leveraging their social and creative needs. Educators of teens need to incorporate technology into their practices, providing access and opportunities for teens to optimize their technology use. Today's adolescents, ages 12 to 18, are often characterized as digital natives because many of them have grown up in a digital world. Most of them have some kind of access to technology, although the digital divide still exists. The technologies teens access and use are described in this chapter.


Author(s):  
Patricia P. Iglesias-Sánchez ◽  
Marisol B. Correia ◽  
Carmen Jambrino-Maldonado

This chapter analyzes the implementation of open innovation supported by social media, aiming to make it more effective in the tourism sector. Regression analysis is used to verify the relationships between competitive environment, research and development (R&D)/innovation level, external openness, and open innovation implementation using a sample of 135 tourism companies in the south of Spain and Portugal. The potential of social media as an instrument for customer involvement in innovation processes is verified, as is the ongoing adoption of open innovation as a competitiveness strategy in the tourism industry. Regarding the practical implications, open innovation is becoming established and there is strategic support from social media. However, there is a lack of models to give structure to this new paradigm and allow its management. The originality of this chapter lies in combining the models proposed by Narver and Slater and Atuahene-Gima regarding the ways in which companies can approach open innovation.


2017 ◽  
Vol 11 (1) ◽  
pp. 74
Author(s):  
Hameed Aldebi ◽  
Noreyah Aljboory

The present study aimed at identifying the impact of the tourism promotion-mix elements – which are represented in advertisement, publicity, public relations, personal selling, and sales promotion - on the foreign tourists’ mental images of the Jordanian tourist destinations. Therefore, the sample of the present study was selected from Amman / Jordan and consisted from three hundred (300) foreign tourists. The tourism promotion-mix elements are considered independent variables and the foreign tourists’ mental images of the Jordanian tourist destinations are considered a dependant variable. Several statistical methods were used to test the study’s hypotheses and provide answers for the study’s question.It was concluded that the impacts of the tourism promotion-mix elements on the foreign tourists’ mental images of the Jordanian tourist destinations vary. For instance, advertisement is the most influential promotion-mix element on the foreign tourists’ mental images of the Jordanian tourist destinations. That is because it can interpret 47.4 % of the change that occur in the dependant variable. However, sales promotion is the least influential promotion-mix element on the foreign tourists’ mental images of the Jordanian tourist destinations. That is because it can interpret 29.1 % of the change that occur in the dependant variable. It was concluded that there are statistically significant differences between the extents of influence of the tourism promotion-mix elements on the foreign tourists’ mental images of the Jordanian tourist destinations which can be attributed to their nationality.The researchers of the present study suggested several recommendations that can participate in enhancing and developing the Jordanian tourism sector. They also recommended providing more attention and care to the promotional activities that are based on social networking sites.


2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Mateusz Szczepański ◽  
Marek Pawlicki ◽  
Rafał Kozik ◽  
Michał Choraś

AbstractThe ubiquity of social media and their deep integration in the contemporary society has granted new ways to interact, exchange information, form groups, or earn money—all on a scale never seen before. Those possibilities paired with the widespread popularity contribute to the level of impact that social media display. Unfortunately, the benefits brought by them come at a cost. Social Media can be employed by various entities to spread disinformation—so called ‘Fake News’, either to make a profit or influence the behaviour of the society. To reduce the impact and spread of Fake News, a diverse array of countermeasures were devised. These include linguistic-based approaches, which often utilise Natural Language Processing (NLP) and Deep Learning (DL). However, as the latest advancements in the Artificial Intelligence (AI) domain show, the model’s high performance is no longer enough. The explainability of the system’s decision is equally crucial in real-life scenarios. Therefore, the objective of this paper is to present a novel explainability approach in BERT-based fake news detectors. This approach does not require extensive changes to the system and can be attached as an extension for operating detectors. For this purposes, two Explainable Artificial Intelligence (xAI) techniques, Local Interpretable Model-Agnostic Explanations (LIME) and Anchors, will be used and evaluated on fake news data, i.e., short pieces of text forming tweets or headlines. This focus of this paper is on the explainability approach for fake news detectors, as the detectors themselves were part of previous works of the authors.


Author(s):  
Tatiana G. Leshkevich ◽  
◽  
Olga V. Kataeva ◽  

The article discusses the changing of the lifeworld under the influence of virtualization, the dominant tendency of the modern digital era. The main aim is to analyze the transformations of the lifeworld in the virtualization of human being, which determines the formation of a new sociocultural paradigm. The authors solve a twofold problem. Firstly, the semantic connotations of the concept “lifeworld” are restored from the point of view of the historical and philosophical tradition. A significant place is given to the conceptual analysis of the positions of E. Husserl, M. Heidegger, A. Schütz, J. Habermas and others. Secondly, they reveal the ontological, anthropological and axiological refractions of the lifeworld due to its fusion with the virtual environment. The methodological strategy is based on the potential of multivariate analysis, which includes a quadriga that combines objectivity, processuality, projectivity and environmental characteristics. The specific features of a virtualized lifeworld are analyzed taking into account the findings of both modern Western researchers: J. Sullins, S. Mehdizadeh, V. Miller, A. Clark, and Russian ones: M. Antipov, A. Voiskunsky, V. Volkov, I. Kasavin, N. Motroshilova, D. Martyanov, N. Smirnova, Zh. Toshchenko, V. Fedotova et al. The focus is on such phenomena of the virtualized lifeworld as “content viewers”, “digital skills”, knowledge rental, “double update”. In describing the contours of the new paradigm, attention is drawn to the replacing of being with its virtual counterparts, creating quasi-events that accompany the constitution of a “different order” of reality. The authors substantiate an ambivalent assessment of the virtualization of the lifeworld, taking into account its positive and negative effects. An analysis of the transformations of the lifeworld in modern conditions is concretized by considering the impact of networked computer games on human consciousness, and shows a decrease in the meaningfulness of actions, the violation of identity and the illusion of the denial of mortality. The authors come to the conclusion that the virtualization of the lifeworld sets other sociocodes, transforming the entire system of connections and relations. Its ontological projection indicates the construction of a “different being” rather than an “everyday life” with significant temporal changes and a new kind of digital alienation. Anthropological transformations are caused by the emergence of a new form of sociality – the sociality of the network, a request to improve digital skills that ensure existence in the digital world. A digital person is associated with the need for a “double upgrade” and can position a completely different identity. Axiological transformations testify to the deformation of conceptual thinking, to the design of new criteria for success and forms of motivation, to the self-sufficiency of network communication.


2020 ◽  
Vol 15 (1) ◽  
pp. 81
Author(s):  
Dwi Nur Laela Fithriya

The tourism sector is one of the sectors that was hardest hit when the Covid-19 pandemic hit Indonesia. Tourist visits during the Covid-19 pandemic decreased dramatically. To overcome this situation, serious efforts are needed to keep tourist destinations in demand by visitors, including the case study of Gembira Loka Zoo (GLZoo) Yogyakarta. One of the efforts taken by GLZoo managers is through social media, such as Instagram, in order to maintain the brand awareness of GLZoo as a tourist destination. Tourist destinations that are closely related to social media, in which there is a term that has an important meaning and role, namely online engagement which is a psychological response from social media users (Instagram). Online engagement aims to see how much the uploads on Instagram social media have achieved. This paper uses a qualitative descriptive research method, namely finding a fact with the correct interpretation. Hopefully, with marketing communication using Instagram, it is so that brand awareness in the minds of consumers is maintained, the final goal is of course the top of mind stage. In addition, to get maximum engagements, the GLZoo Instagram account manager seems to have to pay attention to several factors: 1). type of content, 2) upload time, 3) caption, and 4) hashtags. So, when tourists have thoughts of wanting to travel in a category that suits GLZoo, the first thing that tourists remember is GLZoo spontaneously without any assistance or stimulus. Sektor pariwisata merupakan salah satu sektor yang paling terpukul saat pandemi Covid-19 melanda Indonesia. Kunjungan wisatawan saat masa pandemi Covid-19 menurun drastis. Melihat kondisi tersebut, dibutuhkan upaya untuk tetap menjaga agar destinasi wisata tetap diminati oleh para pengunjung, yang dalam tulisan ini penulis mengambil studi kasus Gembira Loka Zoo (GLZoo) Yogyakarta. Salah satu upaya yang ditempuh oleh pengelola GLZoo agar para pengunjung tetap mengingatnya adalah melalui media sosial yang dalam tulisan ini adalah Instagram. Hal ini supaya brand awareness GLZoo sebagai destinasi wisata tetap terjaga, tetap mengenali dan teringat  dibenak masyakarat. Destinasi wisata yang erat kaitannya dengan media sosial, di dalam nya terdapat satu istilah yang memiliki makna dan peran penting yaitu Online engagement yang merupakan respon psikologis dari pengguna media sosial (Instagram) yang dikelompokkan sebagai tindakan interaktif, antara  pengguna media sosial dengan akun destinasi wisata. Online engagement bertujuan untuk melihat seberapa besar capaian dari unggahan-unggahan di media sosial Instagram. Tulisan ini menggunakan metode penelitian deskriptif kualitatif, yaitu pencarian suatu fakta dengan interpretasi yang tepat. Diharapkan, dengan komunikasi pemasaran menggunakan Instagram adalah supaya brand awareness di benak konsumen tetap terjaga, tujuan akhir tentunya adalah pada tahapan top of mind. Selain itu, untuk mendapatkan engagements yang maksimal, pengelola akun Instagram GLZoo nampaknya harus memperhatikan beberapa faktor: 1). jenis konten, 2) waktu upload, 3) caption, dan 4) hashtags. Sehingga ketika wisatawan mempunyai pikiran ingin berwisata dengan kategori yang sesuai dengan GLZoo maka yang pertama kali diingat dibenak wisatawan adalah GLZoo secara spontan tanpa harus diberikan bantuan atau stimulus.


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