Exploring Intangible Heritage Marketing in Tourism

2019 ◽  
pp. 180-201 ◽  
Author(s):  
Attambayintatvida Vinodan ◽  
Sethumadhavan Meera
Keyword(s):  
Primary Data ◽  
Health Tourism ◽  
Marketing Practice ◽  
Interview Method ◽  
Intangible Heritage ◽  
Martial Art ◽  
Therapeutic Engagement ◽  
Self Defense ◽  
Tourism Product ◽  
Visual Engagement

This chapter investigates the potential of Kalaripayattu as a tourism product. The study adopted interview method both personal and telephonic to extract primary data from practitioners and tourists. The study result shows that various facets of Kalaripayattu practices provide scope for visual engagement, psychological engagement, spiritual/wellbeing engagement, therapeutic engagement, engagement in specialized treatment, and engagement in combat and self-defense applications. These engagement are found to be appropriate to develop tourism products which could meet the general, wellness, cultural, as well as health tourism sectors. Study further investigates the impeding factors, while developing Kalaripayattu as a tourism product and suggested strategies to overcome the same. The study also suggests that the contemporary marketing practice can create a vibrant market for Kalaripayattu, and thereby, this ancient martial art could become a unique selling proposition (USP) in the tourism market.

scholarly journals The Role of the Traditional Crafts as Intangible Heritage on the Global Tourist Market

2021 ◽  
Vol 92 ◽  
pp. 06005
Author(s):  
Marija Dragicevic Curkovic
Keyword(s):  
Sustainable Development ◽  
Value Added ◽  
Structured Interview ◽  
Primary Data ◽  
Capital Investments ◽  
Tourist Destinations ◽  
Interview Method ◽  
Intangible Heritage ◽  
Local Residents

Research background: The results of the researches in the word show that traditional crafts play very important role in presenting the culture and traditions of any country and provide opportunities for employment with low capital investments. Dubrovnik traditional crafts have not been touristic valorized as well. That is why is relevant to analyse the role and development possibilites of Dubrovnik traditional crafts from international poin of view. Purpose of the article: The aim of the paper was to analyse importance and types of traditional crafts as much as to explore the attitudes of local residents in the area of Dubrovnik towards the possibilities of developing new tourism products forms based on the traditional crafts. Methods: For the purpose of the paper the secondary and primary data have been used. The empirical research has been conducted using the structured interview method. The sample has consisted of 48 employees. The respondents were residents, employed by companies in Dubrovnik. The results of primary and secondary researches have been considered together regarding the elements of cultural motivation. Findings & Value added: The local residents consider that traditional crafts could be important factor of sustainable development of tourist destinations Dubrovnik. There is an interest in “reviving” them and valorizing for tourism purposes, especially Konavle, Mljet and Coastal embroidery, Knitting, Stonemasonry and Sericulture. All traditional crafts had been currently positioned in the area of mediocre level of tourist valorization.

scholarly journals FAKTOR PENYEBAB PENGHAPUSAN DANA TALANGAN HAJI DI BANK SYARIAH INDONESIA (Studi Kasus ex BNI Syariah Indralaya)

2021 ◽  
Vol 1 (2) ◽  
pp. 177-184
Author(s):  
Ahmad Ichsan ◽  
Choirunnisak Choirunnisak ◽  
Meriyati Meriyati
Keyword(s):  
Main Product ◽  
Descriptive Analysis ◽  
Research Data ◽  
Qualitative Approach ◽  
Waiting List ◽  
Primary Data ◽  
Interview Method

This research was motivated when the policy of eliminating hajj bailouts was lowered, it made researchers want to know the factors of eliminating hajj bailouts at Bank Syariah Indonesia (BNI Syariah Indralaya), as well as how the solutions for customers provided by Bank Syariah Indonesia (BNI Syariah Indralaya) related to the elimination of hajj bailouts. This study aims to analyze the abolition of hajj bailouts at Bank Syariah Indonesia (BNI Syariah Indralaya). This research is descriptive using a qualitative approach. This research data uses primary data. To explore relevant data, the writer uses the interview method, after the data has been collected, it is analyzed using descriptive analysis. The results showed that the elimination of hajj bailouts was due to hajj bailouts that were not the main product, hajj bailout products were not profitable, and the high waiting list for prospective hajj pilgrims. The solution provided by the bank is the introduction of the iB Hasanah Savings product.

scholarly journals Marketing Efficiency of Different Marketing Channel of Mustard Crop in Swai Madhopur District of Rajasthan

2021 ◽  
Vol 66 (1) ◽  
Author(s):  
Mukesh Kumar
Keyword(s):  
Market Efficiency ◽  
Marketing Channel ◽  
Primary Data ◽  
Personal Interview ◽  
Interview Method ◽  
Company Limited ◽  
Marketing Efficiency ◽  
Mustard Crop ◽  
Harvest Year ◽  
Price Spread

An attempt has been made to study the Comparative Marketing Efficiency of different marketing channel with reference of mustard crop in Swai Madhopur district of Rajasthan. The study was conducted in Chauth Mata Agro Producer Company Limited; Chauth ka Barwada blocks in Swai Madhopur district. For each selected randomly villages, a separate list of mustard growing farmers was prepared and 80 farmers, processor, retailers, wholesaler and consumers were selected. The primary data were collected from the mustard producers and market functionaries through personal interview method with the help of well prepared schedule and questionnaire for the production and post-harvest year for Rabi mustard 2017-18. The market efficiency of FPOs and Non FPOs channel worked out to be 1.23 and 1.09, respectively. Price spread of FPOs and Non FPOs channel work out to be 43.19 and 46.11 percent, respectively. Producer’s share in consumer’s rupee of FPOs and Non FPOs channel out to be 55.86 and 52.71 percent, respectively. The market margin and marketing cost of FPOs channel works out less than the Non FPOs marketing channel. According to finding of this study Farmer Producer Organisations channel were found to be more relevant and profitable for farmers.

Forecasting the demand for health tourism in Asian countries using a GM(1,1)-alpha model

2012 ◽  
Vol 18 (2) ◽  
pp. 171-181
Author(s):  
Ya-Ling Huang
Keyword(s):  
Medical Tourism ◽  
Demand Forecasting ◽  
International Health ◽  
Accurate Method ◽  
Tourism Industry ◽  
Primary Data ◽  
Asian Countries ◽  
Health Tourism ◽  
Underlying Basis ◽  
Demand For Health

The purpose – Accurately forecasting the demand for international health tourism is important to newly-emerging markets in the world. The aim of this study was presents a more suitable and accurate model for forecasting the demand for health tourism that should be more theoretically useful. Design – Applying GM(1,1) with adaptive levels of α (hereafter GM(1,1)-α model) to provide a concise prediction model that will improve the ability to forecast the demand for health tourism in Asian countries. Methodology – In order to verify the feasibility of the proposed approach, using available secondary and primary data covering the period from 2002 through 2009 obtained from the RNCOS “Opportunities in Asian Health tourism” report. Based on a unique and characteristics database for the health tourism industry, this study applies the adaptive α in a Grey forecasting model (GM(1,1)-α) to predict the demand for health tourism in Asian countries. Approach – Implementation of demand forecasting in health tourism is examined on the short-term and limited dataset, due to importance of a minimum the predicated error on underlying basis for the econometric model for health tourism markets. Findings – Key findings present that the optimal value of α in GM(1,1) can minimize the predicted error. Finally, in the case of the demand for health tourism in Asian countries, using GM(1,1)-α to predict error is clearly better than the use of the original GM(1,1) and time series models. The originality of this research – The originality comes from the analysis of the demand forecasting in health tourism of Asian countries, which provides an easy and accurate method to predict the demand for health medical tourism and ideas for further improvements in the sector of health tourism.

Information Seeking Behavior of Medical Scientists at Jawaharlal Nehru Institute of Medical Science

2017 ◽  
pp. 177-187
Author(s):  
Bobby Phuritsabam ◽  
Arambam Bidyaluxmi Devi
Keyword(s):  
Information Seeking ◽  
Information Science ◽  
Medical Science ◽  
Primary Data ◽  
Survey Method ◽  
Library And Information Science ◽  
Interview Method ◽  
Article Type ◽  
Medical Scientist ◽  
Seeking Behavior

Purpose: The purpose of the study is to identify the library services and facilities provided to the Medical Scientists of JNIMS, Porompat. The study is limited to Medical Scientist of JNIMS who employed at twenty two (22) different medical departments of JNIMS. Design/Methodology/Approach: The study is based on survey method; questionnaire and interview method is used for collection of primary data. Hundred (100) questionnaires were distributed to the medical scientist of JNIMS. Findings: Services and facilities provided by the library are not satisfied by the medical scientist; library lack qualified manpower to function the library. Originality/Value: The study is part of the dissertation submitted to the Department of Library and Information Science, Manipur University for the year2014-2015. Article Type: Case Study

scholarly journals Identifikasi Keunikan Lansekap Kampung Loloan di Jembrana

1970 ◽  
pp. 41
Author(s):  
NI WAYAN FEBRIANA UTAMI ◽  
NANIEK KOHDRATA
Keyword(s):  
Cultural Landscape ◽  
Phase 1 ◽  
Literature Study ◽  
Land Use Patterns ◽  
Social Characteristic ◽  
Use Patterns ◽  
Intangible Heritage ◽  
Martial Art ◽  
The People ◽  
Map Analysis

ABSTRACT Identification on Distinctive Landscape of Kampong Loloan in Jembrana Most of landscape in Bali is closely related to Hindu’s culture. In contrary, it is different in Kampong Loloan which is an area located in the Ijogading riverbank in Negara District, Jembrana Regency, Bali Province. It is unique because of the people and the culture, more and less, are identically similar to Malay culture. Their ancestors are mostly Malay or Bugis people or other ethnicities. The objective of this study was to identify the biophysical and social characteristic of Kampong Loloan along with spatial distribution of cultural and historical site found on the area. The methods used was conducted with three phase, 1) data collection with ground thruth check and literature study; 2) data analysis of biophysical and social character with spatial analysis; and 3) synthesis of cultural characteristics. The results showed that land use patterns in Kampong Loloan was based on river ecological zone. Three zone were identify, 1) the upstream zone (Ketugtug and Pertukangan sub-village); 2) the midstream zone (Loloan Timur and Kerobokan sub-village), and 3) the downstream zone (Mertasari and Terusan sub-village). The tangible heritage found in Loloan was stilt houses (rumah panggung) but the existence was threatened. Moreover, Malay-Loloan language, Adrah musical art, and Bugis martial art were found as the intangible heritage. Map analysis showed that cultural and historical site in Kampong Loloan were mostly found in the east side of Ijogading riverbank. Keywords: cultural landscape, Ijogading riverbank, Loloan, vernacular landscape

THE ROLE OF LOCAL COMMUNITIES IN THE PROCESSES INVOLVING THE INTANGIBLE CULTURAL HERITAGE IN TOURISM (BASED ON THE BOLGAR HISTORICAL AND ARCHAEOLOGICAL COMPLEX, TATARSTAN)

2016 ◽  
Vol 10 (3) ◽  
pp. 131-139
Author(s):  
Наталья Кулягина ◽  
Natalya Kulyagina ◽  
Алсу Матасова ◽  
Alsu Matasova
Keyword(s):  
Cultural Heritage ◽  
Local Population ◽  
Tourism Development ◽  
Intangible Cultural Heritage ◽  
Conservation Areas ◽  
Tourist Attractions ◽  
Market Participants ◽  
Intangible Heritage ◽  
Tourism Product ◽  
Historic Areas

Mobilising the economic potential of the intangible cultural heritage, using it as the tourist attractions is in modern conditions the basis for sustainable development of historical settlements and historic areas. Bolgar Historical and Archaeological complex has passed a period of its formation and now is one of the largest and interesting conservation areas in the Russian Federation. Every year the tourist flow here is growing. Theatrical meeting in national traditions give a unique local flavor and are very popular among tourists. However, museum tourism product experiences a lack of ethnic component; and local population, irritated by mass tourist arrivals, is isolated from its formation. The difficulties, appearing as the result of searching the balance of market participants’ interests, are specific for the culture and tourism development in the whole world. Although the involvement of residents in local cultural projects is less expensive and more sustainable in the long term The problem of introduction of local population to the tourism development and the involvement of the intangible cultural heritage can be solved by the implementation of measures aimed at getting by the local population economic, social, cultural and other benefits. The article deals with the problem of introduction of local population in the processes of tourism development and the involvement of ethnic and cultural intangible heritage in tourist complex. The authors make conclusion about the possibilities of the combination of tangible and intangible components of heritage in Bolgar Historical and Archaeological complex as the prospects of its further development.

Distribution channel in hospitality and tourism

2015 ◽  
Vol 27 (3) ◽  
pp. 431-452 ◽  
Author(s):  
Rob Law ◽  
Rosanna Leung ◽  
Ada Lo ◽  
Daniel Leung ◽  
Lawrence Hoc Nang Fong
Keyword(s):  
Distribution Channel ◽  
Internet Technology ◽  
Mobile Technologies ◽  
Primary Data ◽  
Content Type ◽  
Tourism Product ◽  
Product Service ◽  
Travel Agencies ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Purpose – The purpose of this paper is to reexamine several issues about disintermediation from the perspectives of tourism product/service suppliers (hotels) and traditional intermediaries (travel agencies), considering the move of the current distribution landscape toward disintermediation. Internet and mobile technologies offer various tools for consumers to search and purchase products/services from suppliers directly. Consequently, the necessity and role of traditional intermediaries in the industry become questionable. Design/methodology/approach – In all, six focus group interviews were conducted to collect primary data from ten managers of three traditional travel agencies and 11 managers from three business hotels in Hong Kong, which is a major travel destination in Asia with many world-class hotels and tourism facilities. Findings – Despite their different business backgrounds, the interviewees agreed on the increasing importance of Internet technology in the distribution of tourism products. The interviewees also posited that traditional travel agencies are still needed to serve certain customer groups, albeit their role may have little importance. Practical implications – Practitioners should adapt to technologically induced changes to remain competitive in the e-business era. Originality/value – This paper provides several original contributions. First, this paper supplements the extant literature by revealing how modern practitioners perceive disintermediation in the tourism and hospitality industry. Second, this paper is the first to investigate the disintermediation issue from the perspectives of tourism product/service suppliers and intermediaries. Finally, this paper provides a reference for industry practitioners to establish adequate strategies that take advantage of Internet technology.

scholarly journals POTENSI DAN PRIORITAS INDUSTRI KREATIF SKALA MIKRO, KECIL DAN MENENGAH DI PROVINSI BANTEN

2020 ◽  
Vol 4 (2) ◽  
pp. 118-128
Author(s):  
Sugeng Setyadi ◽  
Moh Sofyan Budiarto
Keyword(s):  
Secondary Data ◽  
Study Data ◽  
Primary Data ◽  
Creative Economy ◽  
Creative Industry ◽  
Literature Study ◽  
Interview Method ◽  
Calculation Results ◽  
Qualitative Descriptive ◽  
The Government

  Ekonomi kreatif merupakan salah satu sektor yang diharapkan mampu menjadi kekuatan nasional dan provinsi Banten dengan kontribusi terhadap PDB meningkat dari tahun ke tahun. Diperlukan pemetaan terhadap potensi dan prioritas sektor industri kreatif di provinsi Banten untuk menentukan rencana aksi dan strategi pengembangan. Penelitian ini bertujuan untuk menganalisis potensi dan prioritas industri kreatif skala kecil dan menengah di Provinsi Banten melalui indikator indikator yang bersifat kualitatif. Penelitian menggunakan metode diskriptif kualitatif dengan melakukan survei terhadap pelaku industri kreatif di provinsi Banten. Data primer diperoleh dengan metode wawancara, dan kuisioner sedangkan data sekunder diperoleh dari data yang relevan dari sumber lain seperti BPS, Disperindag dan studi literature. Analisa data menggunakan Analytical Hyrachy Process (AHP) merupakan pendekatan pengambilan keputusan yang dirancang untuk memberikan solusi dari permasalahan yang menyangkut kriteria yang bersifat komplek, menentukan prioritas pilihan-pilihan dengan banyak kriteria, dan menentukan model alternatif untuk menyelesaikan bermacam-macam masalah. Hasil perhitungan AHP dengan penyilangan Kriteria Prioroitas dengan Prioritas Subsektor Ekraf, didapatkan angka 0,496243386 pada posisi pertama untuk Kriya, 0,404603175 untuk subsektor Fesyen pada posisi kedua dan 0,099153439 untuk Subsektor Kuliner pada posisi ketiga. Ketiga Subsektor Ekoomi kreatif ini menjadi Sub sektor yang paling dominan dipilih oleh responden dan posisi peringkat diatas menjadi gambaran bagi pemerintah untuk memberikan stimulus lebih pada subsektor yang ada dan menjadi kekuatan utama sektor industri kreatif skala kecil dan menengah di Banten.   The research objective is to mapping the potential and priority of small and medium the creative industry in Banten Province through indicators with qualitative approach.  Research used qualitative descriptive methods by conducting a survey of creative industry actors in Banten province. Primary data was obtained by interview method, and questionnaire while secondary data was obtained from relevant data from other sources such as BPS, Disperindag and literature study. Data analysis using the Analytical Hyrachy Process (AHP) is a decision-making approach designed to provide solutions to problems involving complex criteria, determine priorities with multiple criteria, and determine alternative models to solve various problems. AHP calculation results by crossing the Priority Criteria with the Subsector's Priority Ekraf, obtained the number 0, 496243386 in the first position for Kriya, 0.404603175 for the Fashion sub-sector in the second position and 0.099153439 for the Culinary Subsector in the third position. The three subsectors of this creative economy become the most dominant subsector chosen by the respondents and the ranking position above becomes a picture for the government to provide more stimulus to the existing sub-sector micro, small and medium creative Industry sector in Banten Province.  

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