scholarly journals Analisis Strategi Pemasaran UMKM Di Era 4.0

2019 ◽  
Vol 8 (2) ◽  
pp. 215-224
Author(s):  
Mashuri Mashuri
Keyword(s):  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Business Sector ◽  
Contribution Rate ◽  
Literature Research ◽  
Digital Era ◽  
Medium Businesses ◽  
Medium Enterprises ◽  
Potential Use ◽  
Small And Medium Business

This research is literature research, aimed at knowing how to analyze the marketing strategies used by micro, small and medium businesses in the digital age 4.0. The results of the analysis in this study found that micro, small and medium enterprises in Indonesia are still low when compared to other countries. The contribution of the micro, small and medium business sector to national exports was 15.80% lower than Malaysia 19.00%, Sri Lanka 20.00%. One contributing factor to the low contribution rate is the lack of potential use of existing resources by micro, small and medium business actors such as the use of mobile social media. Through the digital era 4.0 the marketing system of the micro, small and medium business sector is expected to utilize the maximum potential so that it can grow inclusive and sustainably.

scholarly journals Features of governing small and medium business development in Ukraine

2019 ◽  
Vol 6 (11-12) ◽  
pp. 56-63
Author(s):  
S. V. Kaiun
Keyword(s):  
Small And Medium Enterprises ◽  
Action Plan ◽  
Developed Countries ◽  
Business Environment ◽  
Business Development ◽  
State Regulation ◽  
The State ◽  
Medium Businesses ◽  
Medium Enterprises ◽  
Small And Medium Business

In the article the author substantiates the importance of forming a favourable business environment for the development of national small and medium businesses. State plans and programs for the development of small and medium business in Ukraine are analyzed; the main directions and expected results of their achievement are revealed. The key provisions of the Strategy for the development of small and medium business in Ukraine for the period until 2020 are determined and its content is analyzed. The effectiveness of the state policy on stimulating the development of domestic small and medium businesses in Ukraine is investigated. Particular attention is paid to the experience of economically developed countries, and it is determined that Ukraine needs to create a favourable business environment for the development of national small and medium enterprises. The experience of foreign countries shows that small and medium-sized businesses are the basis of sustainable development of the state, which provides national welfare due to production of competitive products, job creation and raising the level of effective employment of the population, activating the country’s innovative potential, ensuring its competitiveness in the international market. The concept of the National Program for the Development of Small and Medium Enterprise for 2014-2024 is considered, and it is emphasized on the ways of overcoming the problems of small and medium business development. It has been stated that strategic initiatives should not be the result of generalization of previous projects and programs, but a qualitatively new action plan for the development of small and medium businesses. The attention is paid to the fact that the development and expansion of the business sector has been declared as a one of the priorities of the state economic policy in Ukraine. Priority in addressing tasks regarding the solution of the issue of small and medium enterprises development is to overcome the burdensome procedures of state regulation, the instrument of which may be a deregulation, which should provide an improvement of the business climate for small business in the referral article.

Knowledge Management: Case Studies in SMEs and Evaluation of an Integrated Approach

2005 ◽  
Vol 04 (02) ◽  
pp. 95-111 ◽  
Author(s):  
Kuan Yew Wong ◽  
Elaine Aspinwall
Keyword(s):  
Knowledge Management ◽  
Case Studies ◽  
Small And Medium Enterprises ◽  
Integrated Approach ◽  
Business Sector ◽  
Integrated Framework ◽  
Implementation Effort ◽  
Medium Enterprises ◽  
The Way

To date, very few publications have been found that describe how small and medium enterprises (SMEs) are adopting knowledge management (KM). The same is true concerning attempts to develop a framework to help them implement it. To redress this, this paper presents the results of four case studies conducted in UK SMEs to examine their KM implementation effort. In addition, a new integrated framework developed by the authors was evaluated to determine its applicability in this business sector. The methodology employed to conduct the studies is described and each of the cases is then presented. The results are analysed and key lessons or findings gathered from the companies are highlighted. Comments received from the companies with respect to the integrated framework were positive and favourable. It is hoped that the information accrued from the case studies, together with the integrated framework, will help to pave the way for SMEs to accomplish KM.

scholarly journals External Funding And The Development Of Small And Medium-Sized Businesses In The City Of Makassar (Indonesia): An Explanatory Quantitative Study

2020 ◽  
Vol 41 (49) ◽  
pp. 104-113
Author(s):  
Salmiyah THAHA ◽  
◽  
Chalid I. MUSA ◽  
Basril BADO ◽  
◽  
...  
Keyword(s):  
Data Collection ◽  
Quantitative Study ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Primary Data ◽  
Survey Method ◽  
External Funding ◽  
Medium Enterprises ◽  
The City ◽  
Small And Medium Business

Academics are interested in exploring small and medium business actors both from a macro perspective that examines external factors in developing small and medium business actors, as well as from a micro perspective on internal determinants that contribute to the performance for small and medium enterprises. The purpose of this study was to analyze the effect of entrepreneurial character on external funding and the development of small and medium business actors. This research is a quantitative study that explains the influence of exogenous variables on endogenous variables. Research location in the city of Makassar, South Sulawesi. The population in this study were 136 entrepreneurs who made loans to banks (State-owned enterprises) in the city of Makassar. The sampling of this study used the census sampling method (saturated sample). The data collection method uses a survey method with primary data collection in the form of a questionnaire. Data analysis techniques using structural equation modelling. The results showed that the entrepreneurial character variable had a significant effect on external funding and the development of small and medium business actors. Therefore, based on research findings, efforts to enhance the development of small and medium business actors in further research can develop further models.

scholarly journals PEMBINAAN USAHA KECIL MENENGAH DALAM PEMBUATAN SABUN COLEK DI TEMBESI TOWER KELURAHAN TEMBESI

2021 ◽  
Vol 3 (1) ◽  
pp. 93-102
Author(s):  
Hazimah Hazimah ◽  
Zefri Azharman
Keyword(s):  
Small And Medium Enterprises ◽  
New Product ◽  
Raw Material ◽  
Product Positioning ◽  
Service Activity ◽  
Chemical Content ◽  
Long Time ◽  
Medium Businesses ◽  
Medium Enterprises ◽  
The Impact

UKM (small and medium enterprises) in the Tembesi Tower, Tembesi sub-district, are not developing well. This is indicated by the low turnover obtained by each UKM (small and medium enterprise) in 1 month. customer expectations. New products must be made so that these small and medium businesses can survive and continue to exist. The new product must have a distinctive and good quality so that the product positioning is clearer and able to compete with other products on the market. This service activity aims to provide a solution to this by creating a new product in the form of a dab soap that is safe for health and environmentally friendly. Some soaps circulating in the market only prioritize cleaning power, but the chemical content in the soap is harmful to health and the environment. The impact of conventional soap on health is irritation of the skin which, if left for a long time, the irritation will turn into eczema. In addition, conventional soap also harms the environment because the raw material for soap comes from petroleum which is difficult to be broken down by bacteria. Community service activities are carried out in the form of coaching. The service team expects to increase the income and advantages of UKM (small and medium businesses) in the Tembesi Tower and to be able to create jobs or open a business with a revolutionary cream soap product design.

scholarly journals Penyusunan Laporan Keuangan UMKM Berbasis Online dengan Aplikasi LAMIKRO

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Soraya Soraya ◽  
Yani Riyani ◽  
Kartawati Mardiah ◽  
Susan Andriana ◽  
Rika Irawati ◽  
...  
Keyword(s):  
Small And Medium Enterprises ◽  
Financial Statements ◽  
Test Results ◽  
Financial Reports ◽  
Digital Era ◽  
Post Test ◽  
Service Activity ◽  
Accounting Report ◽  
Medium Enterprises ◽  
A Company

In the digital era as it is today, information technology has a significant impact on the process of accounting records in a company. However, the human resource factor is an obstacle for SMEs to develop and be able to compete with large companies. Moreover, if it is associated with the importance of presenting financial statements that are accountable and in accordance with standards, it requires MSMEs to be responsive to technological changes that occur. The existence of these demands, made the Ministry of Cooperatives and Small and Medium Enterprises (SMEs) in October 2017 launch an online-based application that is the Micro Business Accounting Report (Lamikro) application. The purpose of this Community Service activity is to provide knowledge about the preparation of financial statements with the application of Lamikro to MSMEs that are found in the Office of Cooperatives, Micro Business and Trade of Pontianak City. The participants who attended were 34 MSMEs. The methods applied are lecture, tutorial and discussion methods. Before giving a lecture, participants are given pre-test questions first. The pre-test results showed that 80% of participants did not understand the preparation of financial reports both manually and online. At the end of the activity a post test was conducted, which showed that 82.79% of participants had understood the preparation of financial reports both manually and online. This means, there is an increase in the knowledge and understanding of participants from before training and after training.  Keywords: MSME, Financial Statements, Lamikro

scholarly journals THE ROLE OF SMALL AND MEDIUM-SIZED BUSINESSES IN THE SOCIO-ECONOMIC DEVELOPMENT OF COMPANY TOWNS

2014 ◽  
pp. 88-93
Author(s):  
E. V. Reznikova
Keyword(s):  
Economic Development ◽  
Small And Medium Enterprises ◽  
State Support ◽  
Company Towns ◽  
Socio Economic Development ◽  
Single Industry ◽  
Medium Businesses ◽  
Medium Enterprises ◽  
Made In

The development of small and medium enterprises (SME) plays an important role in the comprehensive modernization of the economy of single-industry towns, acting as a factor of its growth and diversification. The analysis of the dynamics of the development of SME of non-diversified municipal formations and directions of its state support was made, suggestions on the monitoring organization of statistical factors of SME in single-industry towns and on the development of comprehensive investment plans on modernization of single-industry towns were made in a part of the development and support of small and medium businesses in single-industry towns.

Innovative Marketing Strategies for Small and Medium Enterprises of Western Madhya Pradesh (India): An Analytical Study

2020 ◽  
Vol 47 (2) ◽  
pp. 146-162
Author(s):  
Pragya Keshari
Keyword(s):  
Small And Medium Enterprises ◽  
Decisive Role ◽  
Industrial Sector ◽  
Marketing Strategies ◽  
Madhya Pradesh ◽  
Primary Data ◽  
Review Of Literature ◽  
Chi Square ◽  
Chi Square Test ◽  
Medium Enterprises

The micro, small and medium enterprises are an essential part of the Indian industrial sector. It plays a decisive role in growth and development of Indian economy. The review of literature on various aspects of small and medium enterprises (SMEs) showed that the SMEs, both in the country and other parts of the world, still rely on conventional marketing practices and, more or less, face the same types of challenges. Therefore, the present study is undertaken to examine the marketing strategies of SMEs in western Madhya Pradesh, India, and to suggest some innovative marketing practices for them to prosper. The sample consists of 439 SMEs drawn on a random basis from Indore and Dhar districts of Madhya Pradesh. The primary data are collected through a self-designed instrument with 40 items/statements, developed thorough a review of literature on the topic and personal interviews of managers of SMEs. The data are analysed using statistical tools like factor analysis and chi-square test applied with the help of Statistical Package for Social Sciences (SPSS) 20 Software. The study findings reveal that SME managers still rely on age-old practices of marketing. The article recommends some innovative marketing practices for SMEs.

The Potential of Sharia Fintech in Increasing Micro Small and Medium Enterprises (MSMEs) in The Digital Era in Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 23
Author(s):  
Syarifuddin Syarifuddin ◽  
Rahmawati Muin ◽  
Akramunnas Akramunnas
Keyword(s):  
Financial Institutions ◽  
Financial Services ◽  
Technology Development ◽  
Small And Medium Enterprises ◽  
Easy Access ◽  
Muslim Country ◽  
Digital Era ◽  
Savings And Loan ◽  
Islamic Financial Institutions ◽  
Medium Enterprises

The potential for financial technology development or fintech with sharia basis in Indonesia is still quite large. Indonesia as the largest Muslim country in the world, becomes an undeniable potential. The purpose of this research is to know the potential of Fintech in increasing MSMEs in the digital era in Indonesia. This study uses document studies with a literature review approach. The results of this research show that. First, The patterns applied by sharia fintech in dealing with the problems faced by MSMEs in Indonesia include the ability to manage and analyze data in the era of big data, improve technology infrastructure, create transaction systems easily, content-based marketing in terms of digital marketing, establish cooperation, collaboration, and investment with relevant stakeholders, and innovation of fintech products. Second, The potential of Sharia Fintech in increasing MSMEs in the digital era in Indonesia, MSMEs have been using many applications and cooperating with banks and sharia Savings and Loan Cooperatives, so as to provide easy access to various types of bank financial services and savings and loan cooperatives, now financial institutions are able to reach all MSMEs to remote areas, Sharia Fintech has opened access to business financing more easily and quickly from banking institutions and other Islamic financial institutions.

Service Marketing Strategies for Small and Medium Enterprises

2019 ◽  
Author(s):  
Muhammad Sabbir Rahman ◽  
Mahmud Habib Zaman ◽  
Md Afnan Hossain
Keyword(s):  
Small And Medium Enterprises ◽  
Service Marketing ◽  
Marketing Strategies ◽  
Medium Enterprises

scholarly journals The status of strategic planning in Small and Medium Enterprises: Priority of afterthought?

2012 ◽  
Vol 5 (1) ◽  
pp. 34 ◽  
Author(s):  
Corrinne Thompson ◽  
Maria Bounds ◽  
Geoff Goldman
Keyword(s):  
Strategic Management ◽  
Small And Medium Enterprises ◽  
Structured Interviews ◽  
Strategy Formulation ◽  
Strategy Formation ◽  
The Status ◽  
Qualitative Descriptive ◽  
The Difference ◽  
Medium Businesses ◽  
Medium Enterprises

<p>Small and medium enterprises (SMEs) are faced will many challenges, and the development of a sound strategy for the SME could define how these challenges are met which, in turn, could mean the difference between success or failure of the enterprise. If a sound strategy is major contributing factor to the success of a small business, but the evidence of sound strategic management (as taught in universities and business schools) is not present in successful SME’s, one could question the way strategic management is conceptualised. The study thus aims to gather a greater understanding of strategic management – and strategy formulation practices in particular – within SME’s. The study employed a qualitative, descriptive design with semi-structured interviews conducted with 12 SME owners in Gauteng. Findings reveal that the majority of participants were in favour of and supported the notion of having a strategy for small and medium enterprises, but none of them made reference to a formal process regarding strategy formation.</p><p><strong>Key words:</strong> Strategy; strategy formulation, small and medium businesses; planning; qualitative research</p>

Sign in / Sign up

Export Citation Format

Share Document