Social Knowledge

2011 ◽  
pp. 236-248
Author(s):  
M. Chethan ◽  
Mohan Ramanathan
Keyword(s):  
Social Networks ◽  
Industrial Revolution ◽  
Science And Technology ◽  
Social Knowledge ◽  
Value System ◽  
The Social ◽  
Knowledge Value ◽  
The Way

Every now and then a technology appears that changes or speeds up the development of civilization in a new direction. It started with agriculture, spread through the Industrial Revolution and to the electronic age and now moved on to a state of technology that people would have laughed at a few decades ago. Social networks have changed the way people connect, redefining the knowledge value system that is being shared without borders or limits. The multitude of science and technology that go behind building the social networks spans across mathematics to engineering to software and ultimately to the realms of psychology and sociology once thought as distantly removed from any application of technology. In this write up, we explore the convergence of many ideas and innovations and the technology that is building these networks.

scholarly journals COMPREHENSIVE ANALYSIS OF LINGUISTIC COMMUNICATION PATTERNS OF TOP RUSSIAN JOURNALISTS IN THE OFFICIAL ACCOUNTS OF SOCIAL PLATFORMS VKONTAKTE, FACEBOOK, INSTAGRAM, TWITTER

2021 ◽  
pp. 49-62
Author(s):  
Вероника Викторовна Катермина ◽  
Анна Александровна Гнедаш ◽  
Мария Витальевна Николаева
Keyword(s):  
Social Networks ◽  
Social Action ◽  
Presidential Address ◽  
Comprehensive Analysis ◽  
Communication Patterns ◽  
Data Sets ◽  
Linguistic Communication ◽  
The Social ◽  
Linguistic Patterns ◽  
The Way

В статье приводятся результаты комплексного анализа лингвистических паттернов коммуникации топовых российских журналистов в официальных аккаунтах социальных платформ ВКонтакте, Facebook, Instagram, Twitter. Целью данной статьи является изучение лингвистических паттернов, продуцируемых топовыми журналистами в своих онлайн-аккаунтах, способных задавать векторы восприятия политического контента, создаваемого главными лидерами государств, и приводящих к трансформации дискурсивных полей как в онлайн-, так и в офлайн-пространстве. Среднестатистический россиянин тратит почти половину дня на онлайн-взаимодействие, почти 50 % этого времени приходится на популярные социальные медиа, в том числе интернет-серфинг в среде официальных аккаунтов топовых журналистов. Потребление данных паттернов рядовыми пользователями / читателями, находящимися под «силовым» влиянием дискурсивного поля, становится определяющим фактором в процессе выработки и принятия индивидуальных / коллективных решений, реализация которых формирует то или иное социальное действие как в онлайн-, так и в офлайн-пространстве. Согласно данным мониторинга социальных медиа и СМИ компанией «Медиалогия», нами были выбраны аккаунты Алексея Венедиктова, Владимира Соловьева, Владимира Познера, Маргариты Симоньян и Ксении Собчак в ВКонтакте, Facebook, Instagram, Twitter. Эмпирической базой (дата-сеты) стали все посты, комментарии и ветки дискуссий, отражающие реакцию данных журналистов и общественности на Послание Президента РФ В. В. Путина Федеральному Собранию РФ от 15 января 2020 г. Дата-сеты были получены машинным методом сплошной выборки и подвергнуты комплексному анализу, включившему сетевой, лингводискурсивный, фолксономический анализ. В результате проведенного исследования были сделаны выводы о том, какими лингводискурсивными особенностями характеризуются посты топовых журналистов в популярных социальных сетях; как характеризуются лингвистические паттерны, продуцируемые топовыми журналистами в онлайн-пространстве; как различается контент, создаваемый журналистами в разных социальных сетях; каковы особенности этих различий в зависимости от специфики самих социальных платформ; как влияет политический контекст на лингвистические паттерны, продуцируемые топовыми журналистами в онлайн-пространстве. The article presents the results of a comprehensive analysis of the linguistic communication patterns of top Russian journalists in the official accounts of the social platforms VKontakte, Facebook, Instagram, Twitter. The purpose of this article is to study the linguistic patterns which are produced by the top journalists in their online accounts and which can set vectors of interpretation of political content created by state leaders and cause the transformation of discourse fields both in online and offline spaces. The average Russian spends almost half a day on online interaction, almost 50% of this time is spent on popular social media, including surfing the top journalists’ official accounts. The linguistic patterns produced by journalists in their online accounts are capable of transforming discursive fields both online and offline. The consumption of these patterns by ordinary users / readers who are under the influence of the discourse field becomes a determining factor in the process of making individual / collective decisions, the implementation of which forms a particular social action both in online and offline spaces. According to “Mediologia” monitoring data of social and mass media, the authors selected the accounts of Aleksey Venediktov, Vladimir Solovyev, Vladimir Pozner, Margarita Simonyan, and Ksenia Sobchak in VKontakte, Facebook, Instagram, Twitter. The data sets of the study are all the posts, comments, and threads of discussions that reflect the reaction of the above-mentioned journalists and the public to the Presidential Address to the Federal Assembly on 15 January 2020. The data sets were gained through a continuous sampling method and underwent a comprehensive analysis including network, linguo-discursive, folksonomic analyses. As a result of the study, the authors have drawn the conclusions on what linguistic and discursive features characterize the posts of the top journalists in popular social networks; the way the linguistic patterns produced by the top journalists in online space are characterized; the way the content created by the journalists in various social networks differs; what is the specificity of these differences depending on the specificity of the social platforms themselves; the way a political context affects the linguistic patterns produced by the top journalists in online space.

Socio-Technical Attack Approximation Based on Structural Virality of Information in Social Networks

2021 ◽  
Vol 15 (1) ◽  
pp. 153-172
Author(s):  
Preetish Ranjan ◽  
Abhishek Vaish
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Latent Structure ◽  
The Social ◽  
High Skill ◽  
The Way

A free and easily accessible platform for sharing information over social media has its negatives. It is being misused to intimidate others by exploiting the trust factor inherent within it. This paper is on the persistent pursuit of offering an exquisite solution to address this possible misuse of social media also called STAs and their subsequent impacts on society. These attacks are very sensitive to society and often organized groups with a high skill set are involved to disguise the security agencies. In this work, a model has been proposed to approximate socio-technical attack subject to the structural virality of information in the social network. The work is unique in the sense that previous works are mostly based on statistical values of the network but the proposed work considers the latent structure of the network which is not being reflected from their statistical values. This also paves the way for future researchers to implant other hidden features of nodes and messages circulating within the network which could be helpful for the detection and mitigation of STAs.

The Societal Impact of World Wide Web - Key Challenges for the 21st Century

2011 ◽  
pp. 88-106
Author(s):  
Janice M. Burn ◽  
Karen D. Loch
Keyword(s):  
Industrial Revolution ◽  
New Technologies ◽  
Human Life ◽  
Economic Implications ◽  
Or Groups ◽  
Definite Effect ◽  
The Social ◽  
The World ◽  
And Shifts ◽  
The Way

Many lessons from history offer strong evidence that technology can have a definite effect on the social and political aspects of human life. At times it is difficult to grasp how supposedly neutral technology might lead to social upheavals, mass migrations of people, and shifts in wealth and power. Yet a quick retrospective look at the last few centuries finds that various technologies have done just that, challenging the notion of the neutrality of technology. Some examples include the printing press, railways, and the telephone. The effects of these technologies usually begin in our minds by changing the way we view time and space. Railways made the world seem smaller by enabling us to send goods, people, and information to many parts of the world in a fraction of the time it took before. Telephones changed the way we think about both time and distance, enabling us to stay connected without needing to be physically displaced. While new technologies create new opportunities for certain individuals or groups to gain wealth, there are other economic implications with a wider ranging impact, political and social. Eventually, as the technology matures, social upheavals, mass migrations and shifts in economic and political power can be observed. We find concrete examples of this dynamic phenomenon during the Reformation, the industrial revolution, and more recently, as we witness the ongoing information technology revolution.

The importance of Facebook as an online social networking tool for companies

2014 ◽  
Vol 22 (4) ◽  
pp. 295-320 ◽  
Author(s):  
Pedro A. Pereira Correia ◽  
Irene García Medina ◽  
Zahaira Fabiola González Romo ◽  
Ruth S. Contreras-Espinosa
Keyword(s):  
Social Networks ◽  
Theoretical Analysis ◽  
Competitive Advantage ◽  
Target Audience ◽  
Mobile Technologies ◽  
Communication Media ◽  
Content Type ◽  
The Social ◽  
New Consumer ◽  
The Way

Purpose – This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and through empirical observation (interviews and questionnaires) and theoretical analysis (studies and academic literature on the subject), to analyse the reactions of individuals in social media (particularly in Facebook) and its confluence with the organizations. The overall aim is subdivided into three objectives covering more precisely the two poles of marketing communication (the consumers and the businesses), within the context of Facebook: to learn about the users’ vision on Facebook and their point of view on being a part of it; to understand the strategic vision of Facebook from those responsible for marketing and communication in companies; and to analyse the role of Facebook in marketing activities and interactive communication (users and companies). Design/methodology/approach – The first part of this study is a theoretical study of the area and existing published research. The second part is a qualitative study. In this sense, the theoretical analysis in the field of social networks supports the propositions discussed in the empirical analysis, which is based on a random sample of individuals and representative companies. The analysed universe consists of a randomly unrepresentative group of consumers living in Portugal, particularly in the cities of Funchal (Madeira) and Lisbon, and company representatives established in Funchal (Madeira), to understand if the theoretical arguments are also verified in these regions regardless of their particular characteristics, especially the geographical and demographic. Findings – Today the focus continues to be very connected to sales and promotions and to traditional communication channels when it should move to create interactions with meaning for the audience through content before focusing on sales. Organizations should consider the way they communicate with their target audience and consider social networks and mobile technologies as a new way of expanding the business, adapting to this new consumer not contemplated by the traditional marketing and communication media. Research limitations/implications – Furthermore, the existing literature quickly becomes obsolete without addressing the issue in depth, sometimes referring qualitative studies based on demographic and geographic variables and traditional models. Moreover, most of the authors are Anglo-Saxon and discuss realities away from the one studied here. Geographical location and time are also other important limitations, as in Portugal, the phenomenon is recent and both individual users and company representatives (who constituted the study sample) have little practical experience in the use of online technologies and social networks; probably the main setback is the limited period of the study, concentrating the analyses on the current interviewee experience instead of an evolutionary people's behaviour analyses concerning the use of social networks. Although the evolution of information technology is a catalyst for a more intense online social experience, it is important to understand how to live the virtual experience and how the communication between individuals and companies evolves (how to adapt to this new consumer audience), face the current short-term models based on offline actions, reactive strategic actions, misperception of users and lack of information on social network consumers’ life. Practical implications – Organizations should consider the way they communicate with their target audience and consider social networks and mobile technologies as a new way of expanding the business, adapting to this new consumer not contemplated by the traditional marketing and communication media. The study presents a qualitative analysis of the behaviour, the reactions and the attitudes of individuals towards organizations, with the aim of understanding which are the social factors that contribute to sustainable competitive advantage to organizations and support strategies and future actions. Social implications – The social aspects are a part of the experience in the Facebook community and also of the shopping experience. So it is important to monitor these behaviours in Facebook or other networks to perceive users of social networks, and consequently define marketing and communications actions to transform fans into customers. Relevant factors come associated with tacit knowledge of the organization, particularly those related with learning and social interaction of the organization and organization knowledge about virtual communities. To a higher coexistence of these factors, the more difficult the replication is, and the higher the strengthening of the hypothesis of sustainability of competitive advantage. Originality/value – Organizational survival increasingly depends on the socialization, sharing interests and activities with the audience linked to the incorporation of digital technologies in their activities, especially those related to social networks. Technology emerges as a support for the satisfaction of social connection, transforming communication between people and companies, making it much more dynamic and transparent. As we have seen, there are many positive factors associated with the participation in the social networks. Prominent among these are the interactivity, the detection of customer needs, the adjustment of supply, transmission of content without geographical boundaries and the ease of implementation of viral marketing campaigns.

scholarly journals A New Role for Management of the Social Sciences in an Age of Complexity

2016 ◽  
pp. 51-61
Author(s):  
Jody Jensen
Keyword(s):  
Social Sciences ◽  
Scientific Inquiry ◽  
Paradigm Shift ◽  
World View ◽  
Science And Technology ◽  
Inquiry Science ◽  
Organic World ◽  
Scientific World ◽  
The Social ◽  
The Way

A particular scientific world view has become dominant, influential and successful in modern sciences today. Science and technology have transformed the way we view ourselves, our societies and our place in the cosmos. However, just as science and technology seem to be at the peak of their power, unexpected problems are disrupting the sciences from within. This reflects a deeper and more serious problem regarding scientific inquiry. Science is being held back by old assumptions that have become dogmas, the biggest of which is that science already knows all the answers, and only the details need to be worked out. A transformational paradigm shift is required from a mechanistic world view to an organic world view to better address the challenges of the new millenium.

scholarly journals Networked generation growing up or maturing on social media

2021 ◽  
Vol 27 (1) ◽  
pp. 173-187
Author(s):  
V. A. Sushko ◽  
G. B. Pronchev
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Young People ◽  
Methodological Approach ◽  
Social Knowledge ◽  
Sociological Research ◽  
Growing Up ◽  
The Social

The article analyzes the processes taking place in the youth environment in the context of digitalization of society. The role of social networks is discussed. Since its inception, network analysis has been formed as an interdisciplinary direction in which psychologists, sociologists, communication specialists, anthropologists, mathematicians and statisticians combine their efforts. The social network as a way of organizing social knowledge requires a special methodological approach, different from the traditional methods of analyzing sociological information. “Digital habits” significantly affect the behavior of young people, change the “traditional” way of life. The article is of interest to specialists dealing with problems of sociology of youth, sociology of global processes, methodology of sociological research.

scholarly journals Journalism, social networks and global occupation movements: a systemic crisis in the contemporary semiosphere

2014 ◽  
Vol 10 (1) ◽  
pp. 40-57
Author(s):  
Felipe Moura De Oliveira ◽  
Ronaldo Henn
Keyword(s):  
Social Networks ◽  
Social Construction ◽  
Social Construction Of Reality ◽  
Complex Processes ◽  
Constituent Assembly ◽  
The Social ◽  
Systemic Crisis ◽  
Points Of View ◽  
Systemic View ◽  
The Way

his article ponders the tension created in journalism by the emergence of social networks in the processes of the social construction of reality. The focuses are the events kindled by the Indignados movement in Spain in 2012, during the “25S” protests, which called for a new constituent assembly. Waiter Alberto Casillas stole the scene by facing police truculence, and that had a great repercussion in the networks, attracting the attention of international journalism. There are two points of view which, when compared, lead to a possible synthesis about this moment of crisis: 1) the way journalism presents the events; 2) the possibilities and implications offered by the networks to the more ample dynamics of journalism. C. S. Peirce’s concept of semiosis is the basis of the reflective effort, along with a systemic view inspired by the Semiotics of Culture – especially as in Yuri Lotman. It is postulated that in the contemporary semiosphere, in which complex processes of semiosis set off by events from the chaotic reality are unfolded, journalism has to review its practices, under pain of losing the legitimacy it has acquired throughout history as a mediator of a certain kind of knowledge.

Specificity and Substitution in the Social Networks of the Elderly

1984 ◽  
Vol 18 (2) ◽  
pp. 121-139 ◽  
Author(s):  
Ronald L. Simons
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Adult Children ◽  
The Elderly ◽  
Structural Factors ◽  
Social Category ◽  
The Social ◽  
The Way

A set of hypotheses is developed with regard to the way that lifecycle, cultural, and structural factors serve to delimit and specify the psychological desires satisfied through interaction with the various categories of others in an elderly person's social network. A second set of hypotheses focuses upon the extent to which the absence of the social category of persons most relevant for the satisfaction of a particular desire can be compensated for by persons from another category. Data are presented which largely support both sets of hypotheses. The findings point to the importance of diversity in the social networks of the aged. Although some substitution of relationships may take place, in the present study no one type of relationship, whether with a spouse, adult children, siblings, confidant friends, or organizational acquaintances, was able to satisfy all three of the psychological desires considered.

Social Networks, the Tertius Iungens Orientation, and Involvement in Innovation

2005 ◽  
Vol 50 (1) ◽  
pp. 100-130 ◽  
Author(s):  
David Obstfeld
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Skill ◽  
Organizational Innovation ◽  
Strategic Orientation ◽  
Social Knowledge ◽  
Structural Holes ◽  
Automotive Manufacturer ◽  
The Social ◽  
Behavioral Orientation

This study examines the microprocesses in the social networks of those involved in organizational innovation and their strategic behavioral orientation toward connecting people in their social network by either introducing disconnected individuals or facilitating new coordination between connected individuals. This tertius iungens (or “third who joins”) strategic orientation, contrasts with the tertius gaudens orientation emphasized in structural holes theory, which concerns the advantage of a broker who can play people off against one another for his or her own benefit. Results of a multimethod study of networks and innovation in an engineering division of an automotive manufacturer show that a tertius iungens orientation, dense social networks, and diverse social knowledge predict involvement in innovation. Implications of the study for innovation and social networks, as well as for social skill and agency within firms are presented.

scholarly journals Netiqueta Institucional | Institutional Netiquette

2018 ◽  
Vol 5 (8) ◽  
pp. 227
Author(s):  
Diana Rubio Calero
Keyword(s):  
Social Networks ◽  
Online Communication ◽  
Public Institutions ◽  
Communication Strategy ◽  
Redes Sociales ◽  
Know How ◽  
The Social ◽  
Institutional Relations ◽  
Institutional Communication ◽  
The Way

A la hora de hablar de comunicación institucional, se entremezclan varios conceptos, donde debido a las nuevas maneras de comunicar, se encuentran las redes sociales. Según su utilización por parte de una institución, el mensaje que trasmitirá a los ciudadanos tendrá un enfoque u otro, pero, ¿Se tiene en cuenta la manera de escribir en estas herramientas? ¿Es importante tener una estrategia de comunicación online? ¿Las instituciones saben como comunicar en redes sociales? ¿Las cuentas de los máximos representantes también influyen en la imagen de la organización a la que representan? Con esta comunicación se pretenden abrir nuevas líneas de debate acerca de la importancia que la netiqueta tiene a la hora de fomentar unas positivas relaciones institucionales con los ciudadanos y otras organizaciones por parte de las instituciones públicas._____________________Regarding institutional communication, several concepts are intermingled, where new ways of communicating are included, like the social networks. According to its use by an institution, the message it will transmit to citizens will have one approach or another, but, Do they consider the way they write in these tools? Is it important to have an online communication strategy? Do institutions know how to communicate on social networks? Do the accounts of the chiefs  also influence the image of the organization they represent? This paper is intended to open new lines of debate about the importance that netiquette has when promoting positive institutional relations with citizens and other organizations by public institutions.

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