Post-Truth and Marketing Communication in Technological Age

2020 ◽  
pp. 94-108
Author(s):  
Manpreet Arora
Keyword(s):  
Social Media ◽  
Human Perception ◽  
Marketing Communication ◽  
Marketing Tactics ◽  
Fake News ◽  
The Public ◽  
Corporate World ◽  
Communicative Interactions ◽  
Complex Technology ◽  
False News

The way by which the communication is done depends upon the purpose of the communication. The complex technology-driven environment is affected by a syndrome called post-truth. Post-truth scenario is marred with a situation where there are spread of lies, rumors, propaganda, and deceit. Human perception is distorted by the spread of lies and fake news. We struggle hard to decide whether any communication which we read, or listen to, or share is true or untrue. The strategic advancements aspired by any company are based more or less on the marketing tactics of the product or service. Many strategies of the organisations are based on the communicative interactions of the corporate world with the consumers. The era of post-truth is based on emotions, opinions, and distorted facts. False advertising tactics are hitting the emotions and sentiments of the public at large. Many social media players in the move to curb the menace of false news, misinformation, and false advertisements have opted for a voluntary code of ethics.This chapter analyses the marketing communication in the era of post-truth.

scholarly journals KEBIJAKAN PEMERINTAH SURABAYA DALAM MENANGANI BERITA HOAX (Studi kasus di kota Surabaya)

2020 ◽  
Vol 5 (1) ◽  
pp. 67
Author(s):  
Pitri Megasari
Keyword(s):  
Social Media ◽  
Government Policy ◽  
Qualitative Data ◽  
City Government ◽  
Government Policies ◽  
Fake News ◽  
Political Issues ◽  
The Public ◽  
Online Social Media ◽  
False News

Abstract: This paper discusses how government policies in counteracting hoax news in the community through social media. Sometime lately more rampant news about the spread of fake news or hoaxes through online social media such as Twitter, Facebook, Instagram and YouTube. The formulation of the problem here is how the Surabaya government policy to overcome or handle the existence of false news or hoaxes in the Surabaya community. The research method for this type of research is qualitative. The data used are qualitative data, expressed in words or sentences. This false information or hoax was made deliberately because it was to influence the public because of the increasingly widespread stimulant factors such as social and political issues. Social media is now widely used to negative things like one of the accounts that spread hoax information just to increase the popularity of the account or want to be viral by spreading hoax news. Social media makes it easier for us to interact with many people and easier to convey information. But this social media makes a lot of people addicted and many social groups appear that deviate from the norms that exist in the Surabaya city government trying continuously to deal with fake news or hoaxes that are widely spread among the citizens of Surabaya.Keywords: Government Policy, Hoax News, Society

scholarly journals Contents of Fake News on Social Media: Confrontation Means and Methods of Verification; A Field/Analytic Study

2021 ◽  
Author(s):  
وفاق حافظ بركع
Keyword(s):  
Social Media ◽  
Technological Development ◽  
Social Medium ◽  
Fake News ◽  
The Public ◽  
The Social ◽  
Information And Communication ◽  
Political Security ◽  
False News ◽  
The Masses

paper studies the contents of the fake news shared by the social media users. Fake pieces of news are not the creation of this time. They have existed since the appearance of the communication media like journalism, television and radio. Those traditional media, however, sought not to circulate any false news that might affect their credibility, and hence their relationship to the masses. After the technological development that took place in the fields of information and communication, and then the emergence of the Internet, false pieces of news have started to spread more rapidly and widely than before due to the modern technological development in communicating and sharing information. The receiver has started to play the role of the journalist in communicating the events and what takes place around him. He has started to share and circulate the news on the social media for personal objectives or due to being backed by a specific body to affect the public opinion. The paper is a descriptive study. A survey is used in the field and analytical studies. In the two studies, the researcher tries to identify the most important contents formed in the fake news that are shared on the social media and identify the characteristics of these pieces of news for the users. The researcher also attempts to find the means to face the fake news and how to verify its credibility. She has arrived at several conclusions, the most important of which is that most of the contents shared by the users of the social media, which have been revealed in both the analysed sites, are political, security, and then varied contents, such as natural disasters, modern technologies, historical events, entertainment and satire..As for the sites that contribute in sharing and circulating the news, Facebook, in spite of being the most important source of news for the sample, was the most prominent social medium where fake pieces of news were shared and circulated.

Identity concerns drive belief: The impact of partisan identity on the belief and dissemination of true and false news

2018 ◽  
Author(s):  
Andrea Pereira ◽  
Jay Joseph Van Bavel ◽  
Elizabeth Ann Harris
Keyword(s):  
Social Media ◽  
Political System ◽  
Political Identity ◽  
Social Goals ◽  
Fake News ◽  
Political Beliefs ◽  
System P ◽  
False News ◽  
Democrats And Republicans ◽  
The Impact

Political misinformation, often called “fake news”, represents a threat to our democracies because it impedes citizens from being appropriately informed. Evidence suggests that fake news spreads more rapidly than real news—especially when it contains political content. The present article tests three competing theoretical accounts that have been proposed to explain the rise and spread of political (fake) news: (1) the ideology hypothesis— people prefer news that bolsters their values and worldviews; (2) the confirmation bias hypothesis—people prefer news that fits their pre-existing stereotypical knowledge; and (3) the political identity hypothesis—people prefer news that allows their political in-group to fulfill certain social goals. We conducted three experiments in which American participants read news that concerned behaviors perpetrated by their political in-group or out-group and measured the extent to which they believed the news (Exp. 1, Exp. 2, Exp. 3), and were willing to share the news on social media (Exp. 2 and 3). Results revealed that Democrats and Republicans were both more likely to believe news about the value-upholding behavior of their in-group or the value-undermining behavior of their out-group, supporting a political identity hypothesis. However, although belief was positively correlated with willingness to share on social media in all conditions, we also found that Republicans were more likely to believe and want to share apolitical fake new. We discuss the implications for theoretical explanations of political beliefs and application of these concepts in in polarized political system.

scholarly journals Public engagement and dialogic accounting through social media during COVID-19 crisis: a missed opportunity?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stefano Landi ◽  
Antonio Costantini ◽  
Marco Fasan ◽  
Michele Bonazzi
Keyword(s):  
Public Health ◽  
Social Media ◽  
New Zealand ◽  
Public Engagement ◽  
Fake News ◽  
Public Agencies ◽  
Content Type ◽  
Public Health Agencies ◽  
The Public ◽  
Health Agencies

PurposeThe purpose of this exploratory study is to investigate why and how public health agencies employed social media during coronavirus disease 2019 (COVID-19) outbreak to foster public engagement and dialogic accounting.Design/methodology/approachThe authors analysed the official Facebook pages of the leading public agencies for health crisis in Italy, United Kingdom and New Zealand and they collected data on the number of posts, popularity, commitment and followers before and during the outbreak. The authors also performed a content analysis to identify the topics covered by the posts.FindingsEmpirical results suggest that social media has been extensively used as a public engagement tool in all three countries under analysis but – because of legitimacy threats and resource scarcity – it has also been used as a dialogic accounting tool only in New Zealand. Findings suggest that fake news developed more extensively in contexts where the public body did not foster dialogic accounting.Practical implicationsPublic agencies may be interested in knowing the pros and cons of using social media as a public engagement and dialogic accounting tool. They may also leverage on dialogic accounting to limit fake news.Originality/valueThis study is one of the first to look at the nature and role of social media as an accountability tool during public health crises. In many contexts, COVID-19 forced for the first time public health agencies to heavily engage with the public and to develop new skills, so this study paves the way for numerous future research ideas.

Spiritualism and the Resurgence of Fake News

2020 ◽  
pp. 222-237
Author(s):  
Kristy A. Hesketh
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Fake News ◽  
News Stories ◽  
News Reports ◽  
The World ◽  
Spirit World ◽  
Social Media Platforms ◽  
Media Platform ◽  
False News

This chapter explores the Spiritualist movement and its rapid growth due to the formation of mass media and compares these events with the current rise of fake news in the mass media. The technology of cheaper publications created a media platform that featured stories about Spiritualist mediums and communications with the spirit world. These articles were published in newspapers next to regular news creating a blurred line between real and hoax news stories. Laws were later created to address instances of fraud that occurred in the medium industry. Today, social media platforms provide a similar vessel for the spread of fake news. Online fake news is published alongside legitimate news reports leaving readers unable to differentiate between real and fake articles. Around the world countries are actioning initiatives to address the proliferation of false news to prevent the spread of misinformation. This chapter compares the parallels between these events, how hoaxes and fake news begin and spread, and examines the measures governments are taking to curb the growth of misinformation.

scholarly journals Sincerely Fake: Exploring User-Generated Political Fakes and Networked Publics

2020 ◽  
Vol 6 (4) ◽  
pp. 205630512096382
Author(s):  
Elisabetta Ferrari
Keyword(s):  
Social Media ◽  
Social Network Sites ◽  
Online Communication ◽  
The Other ◽  
The Political ◽  
Fake News ◽  
Political Satire ◽  
Political Organizations ◽  
The Public ◽  
Networked Publics

This article investigates user-generated political satire, focusing in particular on one genre: fake political accounts. Such fakes, created as social media profiles, satirize politicians or political organizations by impersonating them. Through interviews with a sample of Italian fake accounts creators, I explore how the fakes navigate their fakeness vis-à-vis the affordances of social network sites and their publics. First, I map how the publics of the fake accounts react to the satire along two axes: one referring to the public’s understanding of the satire and the other to the uses that the public makes of the satire. Second, I show how fakeness is part of everyday interactions in networked publics. Third, I argue for fakeness as a playful, powerful, and sincere critique of the political and its pretense to authenticity. By focusing on fake political accounts, this article provides insights on the place of fakeness in online communication beyond the debate around “fake news.”

scholarly journals Internet Marketing Strategy Demandailing Café in Building a Digital Brand on Instagram

2021 ◽  
Vol 8 (2) ◽  
pp. 165
Author(s):  
Rifkya Xena Aminullah JR ◽  
Jokhanan Kritiyono
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Interpersonal Communication ◽  
Brand Image ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
The Public ◽  
Marketing Data

This study raises the marketing communication strategy carried out by the Demandailing management in building the Demandailing Cafe brand image. This study describes the digital marketing strategy carried out by Demandailing Café in building a brand image on Instagram social media to the public, especially Demandailing Cafe consumers located in Surabaya. The benefits obtained from this research are as an academic reference on digital marketing in building a practical brand image on Instagram social media. The research method used in this research is descriptive qualitative, with an analysis of Integrated Marketing Communication (IMC) and digital marketing. Data was collected through in-depth interviews, observation, and documentation studies. This study concludes that in carrying out the Demandailing digital marketing strategy to build a brand image on Instagram social media, it is determined by how the products offered are highlighted in terms of the promotional content of the Demandailing Café product itself. Submission of the brand image itself indirectly becomes an interpersonal communication from Demandailing with customers who see Instagram. Demandailing always makes innovations in building a brand image that is not done by other cafe entrepreneurs, both in terms of soft selling and hard selling.

scholarly journals Towards Combating Pandemic-Related Misinformation in Social Media

2021 ◽  
pp. 140-158
Author(s):  
Isa Inuwa-Dutse
Keyword(s):  
Social Media ◽  
Public Discourse ◽  
Preventive Measures ◽  
State Of The Art ◽  
Fake News ◽  
Social Distancing ◽  
The Public ◽  
Toxic Impact ◽  
Online Social Media ◽  
Social Media Platforms

Conventional preventive measures during pandemics include social distancing and lockdown. Such measures in the time of social media brought about a new set of challenges – vulnerability to the toxic impact of online misinformation is high. A case in point is COVID-19. As the virus propagates, so does the associated misinformation and fake news about it leading to an infodemic. Since the outbreak, there has been a surge of studies investigating various aspects of the pandemic. Of interest to this chapter are studies centering on datasets from online social media platforms where the bulk of the public discourse happens. The main goal is to support the fight against negative infodemic by (1) contributing a diverse set of curated relevant datasets; (2) offering relevant areas to study using the datasets; and (3) demonstrating how relevant datasets, strategies, and state-of-the-art IT tools can be leveraged in managing the pandemic.

scholarly journals False news around COVID-19 circulated less on Sina Weibo than on Twitter. How to overcome false information?

2020 ◽  
Author(s):  
Cristina Pulido Rodríguez ◽  
Beatriz Villarejo Carballido ◽  
Gisela Redondo-Sama ◽  
Mengna Guo ◽  
Mimar Ramis ◽  
...  
Keyword(s):  
Social Media ◽  
Evidence Based ◽  
World Economic Forum ◽  
Fake News ◽  
Best Interest ◽  
False Information ◽  
Conspiracy Theories ◽  
Sina Weibo ◽  
World Economic ◽  
False News

Since the Coronavirus health emergency was declared, many are the fake news that have circulated around this topic, including rumours, conspiracy theories and myths. According to the World Economic Forum, fake news is one of the threats in today's societies, since this type of information circulates fast and is often inaccurate and misleading. Moreover, fake-news are far more shared than evidence-based news among social media users and thus, this can potentially lead to decisions that do not consider the individual’s best interest. Drawing from this evidence, the present study aims at comparing the type of Tweets and Sina Weibo posts regarding COVID-19 that contain either false or scientific veracious information. To that end 1923 messages from each social media were retrieved, classified and compared. Results show that there is more false news published and shared on Twitter than in Sina Weibo, at the same time science-based evidence is more shared on Twitter than in Weibo but less than false news. This stresses the need to find effective practices to limit the circulation of false information.

scholarly journals Intentional or inadvertent fake news sharing? Fact-checking warnings and users’ interaction with social media content

2020 ◽  
Author(s):  
Alberto Ardèvol-Abreu ◽  
Patricia Delponti ◽  
Carmen Rodríguez-Wangüemert
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Media Content ◽  
Fake News ◽  
Negative Effects ◽  
News Stories ◽  
Social Media Platforms ◽  
Fact Checking ◽  
False News ◽  
News Sharing

The main social media platforms have been implementing strategies to minimize fake news dissemination. These include identifying, labeling, and penalizing –via news feed ranking algorithms– fake publications. Part of the rationale behind this approach is that the negative effects of fake content arise only when social media users are deceived. Once debunked, fake posts and news stories should therefore become harmless. Unfortunately, the literature shows that the effects of misinformation are more complex and tend to persist and even backfire after correction. Furthermore, we still do not know much about how social media users evaluate content that has been fact-checked and flagged as false. More worryingly, previous findings suggest that some people may intentionally share made up news on social media, although their motivations are not fully explained. To better understand users’ interaction with social media content identified or recognized as false, we analyze qualitative and quantitative data from five focus groups and a sub-national online survey (N = 350). Findings suggest that the label of ‘false news’ plays a role –although not necessarily central– in social media users’ evaluation of the content and their decision (not) to share it. Some participants showed distrust in fact-checkers and lack of knowledge about the fact-checking process. We also found that fake news sharing is a two-dimensional phenomenon that includes intentional and unintentional behaviors. We discuss some of the reasons why some of social media users may choose to distribute fake news content intentionally.

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