Will Social Media and Its Consumption Converge or Diverge Global Consumer Culture?

Author(s):  
Yowei Kang ◽  
Kenneth C. C. Yang

Social media have been claimed to homogenize human and consumer behaviors around the world – in other words, to make people think, feel, and act alike regardless of national borders. Scholars often debate this claim from either a convergence or a divergence perspective from the marketing and consumer behavior literature. The theoretical foundation will be based on the convergence-divergence debates that postulate universal consumption patterns and values are made possible, due to the industrialization, modernization, technology, and wealth accumulation. The authors use perceptions of online privacy among users of privacy-invasive technologies as an example to discuss why people will think the same about their own privacy could be a myth for the failure to consider the unique socio-cultural characteristics of each nation. This study begins with a global consumption analysis of social media around the world. Then, they examine how privacy concerns may help account for the homogenization or heterogenization trend of global consumer culture. Discussions and implications are provided.

2015 ◽  
pp. 1053-1075
Author(s):  
Hongwei “Chris” Yang

A paper survey of 489 Chinese college students was conducted in spring, 2012 to test a conceptual model of online information disclosure in social media. It shows that young Chinese SNS users' prior negative experience of online disclosure significantly increased their online privacy concerns and their perceived risk. Their online privacy concerns undermined their trust of online companies, marketers and laws to protect privacy and elevated their perceived risk. Their trust strongly predicted their intent to disclose the lifestyle and sensitive information. Their online privacy concerns only inhibited them from disclosing sensitive information in social media. However, their prior negative experience did not directly predict their intent of self-disclosure on SNS. Implications for academia and industry are discussed.


Author(s):  
Santosh Kumar Singh

This chapter evaluates the role on container shipping and development of ports and terminals around the world on globalization and consumer behavior. Container shipping is the unsung hero of globalization. It is remarkable that despite containerization and container shipping having such an all-encompassing impact and consequences on consumption, consumption patterns, consumer behavior, and societies in every corner of the world, container shipping is simply invisible to the world at large. The chapter also looks at impact of ever-growing large ports on the society and economy of the cities the ports are located in.


Author(s):  
Catherine Gomes ◽  
Jonathan Tan

Singapore is one of the richest countries in the world, whose citizens have an insatiable appetite for economic mobility. Many Singaporeans have become highly attracted to emerging Christian groups which marry basic Christian beliefs, such as the worship of Christ, with wealth accumulation. Known as megachurches, these groups preach a liturgy known as ‘prosperity gospel’ which equates wealth with worship. Though digital ethnography and content analysis of webpages and social media platforms, this chapter investigates two prominent megachurches in Singapore and their founding pastors: New Creation Church with Pastor Joseph Prince and City Harvest Church with Pastor Kong Hee. The results of such analyses reveal that wealth and material accumulation have become the foundations of Singaporean Christianity.


Ekonomika ◽  
2011 ◽  
Vol 90 (4) ◽  
pp. 150-163 ◽  
Author(s):  
Juozas Ruževičius ◽  
Rūta Ruževičiūtė

The aim of this paper is to discuss existing consumption culture approaches and to analyse various consumption patterns determined by national, ethnic and religious differences. The current consumer culture is usually approached from two major positions: consumption homogeneity and consumption heterogeneity. Although globalisation has penetrated a number of areas in the modern world, one can see that consumption patterns have not become universal. The differences exist not just among the countries, but in some cases even within countries. The migration and population trends make these differences even higher. Even though the tendency of using the same products could be noticed all over the world, the reasons for consumption are different due to various national, religious or ethnical values. Paper type: general review.


2014 ◽  
Vol 10 (2) ◽  
pp. 23-44
Author(s):  
Hongwei “Chris” Yang

A paper survey of 489 Chinese college students was conducted in spring, 2012 to test a conceptual model of online information disclosure in social media. It shows that young Chinese SNS users' prior negative experience of online disclosure significantly increased their online privacy concerns and their perceived risk. Their online privacy concerns undermined their trust of online companies, marketers and laws to protect privacy and elevated their perceived risk. Their trust strongly predicted their intent to disclose the lifestyle and sensitive information. Their online privacy concerns only inhibited them from disclosing sensitive information in social media. However, their prior negative experience did not directly predict their intent of self-disclosure on SNS. Implications for academia and industry are discussed.


2020 ◽  
Vol 6 (2) ◽  
pp. 205630512091685 ◽  
Author(s):  
Dmitry Epstein ◽  
Kelly Quinn

This study explores how traditional socioeconomic markers of the digital divide interact with new markers of marginalization when it comes to online privacy protecting behaviors. To do this, we analyze data from a representative sample of social media users in the United States. Using hierarchical linear regression, we explore the relationships between established components of the digital divide, antecedents of privacy concerns, privacy-protecting behaviors, and privacy literacy. Our analysis highlights privacy literacy as a potentially understudied dimension of the digital divide and unpacks how traditional markers of marginalization explain distinct dimensions of privacy-protecting behaviors. Moreover, our findings suggest that the privacy literacy divide can amplify aspects of the second- and third-level digital divides, when translated into privacy-protecting behaviors.


Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.


Author(s):  
Sanjay Chhataru Gupta

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.


2015 ◽  
Vol 3 (3) ◽  
pp. 5
Author(s):  
Dr. Neha Sharma

Language being a potent vehicle of transmitting cultural values, norms and beliefs remains a central factor in determining the status of any nation. India is a multilingual country which tends to encourage people to use English at national and international level. Basically English in India owes its presence to the British but its subsequent rise is not fully attributable to the British. It has now become the language of wider communication which is now spoken by large number of people all over the world. It is influenced by many factors such as class, society, developments in science and technology etc. However the major influence on English language is and has been the media.


MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.


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