Task Forces as Silver Bullets for Crisis Management
In 2020, the corona virus disease 2019 (COVID-19) triggered a global health crisis, disrupting economies, societies, and private companies. Organizations faced urgent challenges, and most of them installed so called “task forces” to respond. Small or medium enterprises (SMEs), which play a major role in most economies, however, often encounter problems of limited resources to do so. The purpose of this chapter is to derive theoretical and practical implications on how such crises can be handled. A literature review identifies the characteristics of successful task forces and then validates them with a case study of a Swiss transport company during COVID-19, which is based on multiple interviews with the CEO between Spring 2020 and in Fall 2020. The findings include that task forces are crucial for SMEs despite their limited resources. A critical success factor is the quality of human resources, which demands careful selection. Concepts used in crisis management can also be applied in day-to-day operations to increase the organization's resilience and also general profitability.