Framing Private Sphere Consumer Behavior

Author(s):  
Rebecca Angeles

This study investigates characteristics of consumers likely to be influenced by the information provided by an online environmental infomediary (OEI) GoodGuide.com, which advises consumers on the overall and specific sustainability attributes of personal care and household chemical and food products. The value-belief-norm theory and the New Environmental Paradigm (NEP) scale were found useful in describing consumers more likely to be “green.” A series of logistic regressions, multiple regressions, and t-tests were used in this study. Study results indicate the importance of the value-belief-norm theory and NEP scale in understanding how consumers would choose to use GoodGuide.com information in making their green purchases and social interactions using social networking and mobile apps.

Author(s):  
Rebecca Angeles

The chapter focuses on the use of information provided by an Online Environmental Infomediary (OEI), GoodGuide.com, to advise consumers on the overall and specific sustainability attributes of personal care and household chemical and food products. This chapter seeks to predict the willingness of consumers to be influenced by GoodGuide.com information in their purchases and to influence others as well with this information using the Value-Belief-Norm (VBN) theory and the New Environmental Paradigm (NEP) scale. An experiment was applied to a sample of both undergraduate and graduate students at the Faculty of Business Administration, University of New Brunswick Fredericton, Canada. Data analysis using a series of stepwise multiple regressions was used in this study. Study results indicate the usefulness of both theoretical frameworks in understanding consumer predisposition to use OEI-provided information and the potential of social networking and use of mobile devices and apps in facilitating access and use of green information.


2017 ◽  
Vol 2 (2) ◽  
pp. 31-35
Author(s):  
Akshada Abnave ◽  
Charulata Banait ◽  
Mrunalini Chopade ◽  
Supriya Godalkar ◽  
Soudamini Pawar ◽  
...  

M-learning or mobile learning is defined as learning through mobile apps, social interactions and online educational hubs via Internet or network using personal mobile devices such as tablets and smart phones. However, in such open environment examination security is most challenging task as students can exchange mobile devices or also can exchange information through network during examination. This paper aims to design secure examination management system for m- learning and provide appropriate mechanism for anti- impersonation to ensure examination security. The users are authenticated through OTP. To prevent students from exchanging mobile devices during examination, system re-authenticates students automatically through face recognition at random time without interrupting the test. The system also provides external click management i.e. prevent students from accessing online sites and already downloaded files during examination.


Author(s):  
NAMRATA PAWAR ◽  
SONALI CHIKHALE

With the development of wireless communication, the popularity of android phones, the increasing of social networking services, mobile social networking has become a hot research topic. Personal mobile devices have become ubiquitous and an inseparable part of our daily lives. These devices have evolved rapidly from simple phones and SMS capable devices to Smartphone’s and now with android phones that we use to connect, interact and share information with our social circles. The Smartphone’s are used for traditional two-way messaging such as voice, SMS, multimedia messages, instant messaging or email. Moreover, the recent advances in the mobile application development frameworks and application stores have encouraged third party developers to create a huge number of mobile applications that allow users to interact and share information in many novel ways. In this paper, we elaborate a flexible system architecture based on the service-oriented specification to support social interactions in campus-wide environments using Wifi. In the client side, we designed a mobile middleware to collect social contexts such as the messaging, creating group, accessing emails etc. The server backend, on the other hand, aggregates such contexts, analyses social connections among users and provides social services to facilitate social interactions. A prototype of mobile social networking system is deployed on campus, and several applications are implemented based on the proposed architecture to demonstrate the effectiveness of the architecture.


2015 ◽  
Vol 4 (4) ◽  
pp. 354-363
Author(s):  
Akwesi Assensoh-Kodua ◽  
Knowledge Siyabonga Vusamandla Ngwane

This paper tests the factors likely to impact continuance intentions through the medium of online social networks (OSN) for business transactions. The expectation-confirmation theory (ECT) from the consumer behaviour literature is made use of; to forward a set of theories that validate a prior model from IS usage research. Eight research hypotheses, after a field survey of OSNs participants for business transactions were conducted are empirically validated. 300 useable responses from LinkedIn and Twitter social networking platforms users for business transactions were analysed with the WarpPLS 4.0 bootstrapping technique. The study results provide significant evidence in support of perceived trust and user satisfaction, as determinants of the continuance intention of people using OSN platforms for business transactions. Above all, the research model was tested for the moderating effects of usage habit, which was found to impact relationships between continuance intention and perceived trust, resulting in an improved predictive capability of (R2=0.55) as compared to base model of (R2=0.52). The moderating result indicates that a higher level of habit increases the effect of perceived trust on continuance intention.


2021 ◽  
Vol 4 (1) ◽  
pp. 82-89
Author(s):  
Satish Kumar ◽  
Amit Sharma ◽  
Varinder Verma

Social Media is an important tool for sharing information and communication among the people. Mobile Applications enable these social networking sites (SNS) to send and receive info-content to the target audience. Especially, University students in the country today use SNS extensively for information and entertainment needs. Social media is playing a crucial role in social and political awareness for inclusive development. The study focuses on how social networking apps help in fulfilling the social needs of youth? What are the effects of social media on studies of university students? How do political parties use SNS apps for youth? And how mobile apps are contributing to the Digital India movement? A survey method was used for quantitative research methodology with a stratified random sampling of 100 university students of two state university of Haryana. The study reveals that students consider mobile apps help in socially connected with well known, to whom they are meeting personally and they feel happy for sharing their thoughts. It also explains the use of social media can create a negative effect on studies. Political parties and political leaders are targeting youth for their propaganda and agenda-setting through mobile apps. In the Digital India movement mobile apps are empowering youth for inclusive development.


Author(s):  
Eli Typhina

The search for mechanisms to encourage pro-environmental behavior has ranged from marketing to community events. This study continues the search by exploring how the language and features programmed into mobile social networking applications influence users to experience nature and share those experiences. To guide data analysis, the study uses the social influence network theory and adapts components of influence from the field of online social networking. One hundred posts, spanning almost two years, were analyzed from the Sierra Club's mobile Facebook page, Foursquare's Outdoors Raleigh search, and #Litterati's Instagram feed. Results point to the language and features that can help mobile application developers, government agencies, and environmental advocates to better design mobile apps for pro-environmental behavior. The author concludes with a call for more novel data uploading options outside of text, such as uploading video, creating music to represent nature experiences, or use of external sensors with mobile devices.


2020 ◽  
Vol 26 (4) ◽  
pp. 2892-2905
Author(s):  
Akshat Kapoor ◽  
Priya Nambisan ◽  
Elizabeth Baker

The use of mobile technology and mobile apps has become pervasive in our daily lives for completing a variety of daily tasks. Mobile health (mHealth) apps can provide an accessible platform for self-management among breast cancer (BC) survivors, as they recover from not just the intensive cancer treatments, but also their associated side-effects. They also offer a means to learn about survivorship topics and connect with peer survivors online, irrespective of their geographical location. This study is an attempt to assess the availability and characterize the self-management features of free mobile apps for breast cancer survivors on the Google Play (Android) and Apple App Store (iOS). Out of 249 such apps for the Android, only eight satisfied initial criteria, while only one of 174 iOS apps that met inclusion criteria was included for further analysis. A content analysis of the nine apps that met inclusion criteria was conducted to assess the inclusion of the following mHealth self-management features derived from the Chronic Care Model: symptom tracking; survivorship education; information-sharing with family and/or caregivers; scheduling follow-up visits; personal alerts and reminders; and social networking. Survivorship education was found to be the most common self-management feature among the apps reviewed, followed by social networking. The results of this study highlight the dearth of available mHealth resources for BC survivors. Future efforts in app development should involve survivors and healthcare providers to ensure comprehensive resources that address their unmet needs are made more accessible.


2019 ◽  
Vol 119 (8) ◽  
pp. 1785-1801 ◽  
Author(s):  
Bo Yan ◽  
Yan-Ru Chen ◽  
Xiao-Tai Zhou ◽  
Jing Fang

Purpose The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method. Design/methodology/approach Initially, a questionnaire was administered to obtain data on the relationship between the perception factors of channels and consumer behavior. Subsequently, a structural equation model was constructed, and consumer behavior were determined in the omni-channel supply chain. Finally, the importance of various factors that affected consumer behavior in the omni-channel supply chain under SNSs was determined. Findings Conclusions affirm that a positive effect on consumer channel behaviors occurs when buyers obtain information from social network platforms. However, regardless of online, offline, or mobile terminal, shortcomings are indicated in consumers’ lack of feedback on purchased goods and the bias of feedback. Originality/value The study explored ways to efficiently apply SNSs in building the omni-channel supply chain. Meanwhile, corresponding suggestions were provided such that companies will know about consumer needs.


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