Analysis on Green Hotel Marketing Management under the Background of Circular Economy

2013 ◽  
Vol 291-294 ◽  
pp. 1478-1481 ◽  
Author(s):  
Xiang Ye Song
Keyword(s):  
Circular Economy ◽  
Hotel Industry ◽  
Tourism Industry ◽  
Green Marketing ◽  
Marketing Management ◽  
Environment Protection ◽  
Marketing Model ◽  
Green Hotel ◽  
The Common ◽  
Hotel Marketing

With the accelerating of development of the society, science and technology innovation, circulation, and green environment protection has become the tendency; green hotel has become the marketing objective for tourism industry. In adhere to the path of sustainable development, in the global green wave driven, creating hotel green marketing model is the way, which the hotel industry must implement. Therefore, taking green marketing model has become the most important thing to do, the hotel has to strengthen the green marketing management, cultivate people’s green consciousness and consumption spirit, so as to achieve the common development of enterprise and society.

Less is more: the role of frugality in the Malaysian hotel industry

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nur Zulaikha Mohamed Sadom ◽  
Farzana Quoquab ◽  
Jihad Mohammad ◽  
Nazimah Hussin
Keyword(s):  
Hotel Industry ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Partial Least Square ◽  
Mediating Effect ◽  
Green Marketing ◽  
Social Implications ◽  
Content Type ◽  
Less Is More ◽  
The Relationship

Purpose The environmental impact of excessive use of natural resources such as energy and water in the tourism industry has increased significantly. Thus, it is crucial to investigate the notion of frugality in this industry. Particularly, this study aims to examine the effect of green marketing strategies (eco-labelling and environmental advertising) and hotel guests’ green attitude towards frugality in the context of the Malaysian hotel industry. Furthermore, the mediating effect of green attitude is also examined. Design/methodology/approach Stimulus-organism-response theory was used to develop the research framework. The data were collected via a self-administered survey questionnaire, which yielded 150 complete and usable responses. A partial least square-structural equation modelling approach was used to validate the proposed model. Findings The results of this study revealed that environmental advertising and eco-labelling, directly and indirectly, affect frugality. Moreover, the link between green attitude and frugality also was supported. Furthermore, data supported the mediating effect of green attitude in the relationship between green marketing strategies and frugality. Practical implications The findings from this study can benefit hoteliers who are targeting frugal and environmentally conscious consumers. Moreover, the hoteliers will be able to understand the drivers of frugality in the tourism industry. It can assist them to formulate better marketing strategies in attracting and retaining frugal consumers. Social implications The findings from this study offer a number of important social implications for society, the local government and the city and tourism council. Particularly, understanding the strategies towards frugality can pave the way towards the formation of a “less consumption” community. Moreover, it will serve as the guideline for designing the green and sustainability campaign for the nation. Originality/value This study is among the pioneers to investigate the issue pertaining to frugality in the tourism industry context. This study examines new linkages such as the indirect effect of green marketing strategies towards frugality. Moreover, the mediating effect of green attitude in the relationship between green marketing strategies (eco-labelling and environmental advertising) and frugality is comparatively a new link.

Tourist Attitudes toward Green Hotel: Do Vietnamese Care about Environmentally Friendly Practices in Hotels?

2017 ◽  
Vol 33 (2) ◽  
Author(s):  
Thao Nguyen Thi Phuong
Keyword(s):  
New Technology ◽  
Research Result ◽  
Hotel Industry ◽  
Environmentally Friendly ◽  
Green Management ◽  
Protection Measures ◽  
Green Hotel ◽  
Green Practices ◽  
The Common ◽  
The Relationship

Green management is an inevitable trend in the hotel industry as response to the needs of sustainable development. However the common question is that whether tourists care about environmental protection measures of hotels. This study sets out to examine the relationship between green activities in hotel room and the tourists’ attitude. The results have confirmed that the attitudes of hotel guests are positively related to green practices. Among all factors, the utilization of new technology appliance has the strongest influence on guests’ attitude. Based on research result, it suggests that the hotelier should be employ new technology appliances as well as launch plenty of environmentally friendly policies in order to obtain positive attitude from their customers.

scholarly journals Green marketing today – a mix of trust, consumer participation and life cycle thinking

Management ◽  
2017 ◽  
Vol 21 (2) ◽  
pp. 28-48 ◽  
Author(s):  
Anna Lewandowska ◽  
Joanna Witczak ◽  
Przemysław Kurczewski
Keyword(s):  
Life Cycle ◽  
Circular Economy ◽  
Green Marketing ◽  
Marketing Management ◽  
Consumer Participation ◽  
Consumer Trust ◽  
Life Cycle Thinking ◽  
Green Business ◽  
Conceptual Study ◽  
Lca Results

SummaryA transition for a green, circular economy has encouraged companies to use new tools which boost sustainability. The purpose of this article is to discuss the consideration of life cycle thinking in green marketing as realized by companies. This theoretical-conceptual study aims to analyze life cycle assessment (LCA) as a useful tool for assessing green marketing goals. We also intend to highlight the importance of creating consumer trust for green business by displaying the green credentials of the products and activities. The article presents t he virtues and shortcomings of the LCA results relative to marketing management. As a result, the literature presents some gaps in terms of addressing life cycle thinking in marketing management and linking with consumer participation and trust.

Sustainable Development of Tourism Industry in Jiuzhai-Huanglong Scenic Zone

2012 ◽  
Vol 573-574 ◽  
pp. 755-761 ◽  
Author(s):  
Jian Xiong Qin ◽  
Yong Tang ◽  
Gui Ping Deng
Keyword(s):  
Sustainable Development ◽  
Tourism Industry ◽  
Green Marketing ◽  
Protection System ◽  
Planning System ◽  
Environment Protection ◽  
Green Management ◽  
Tourism Management ◽  
Resource Protection ◽  
Tourism Resource

Based on the system and conception framework for sustainable development of tourism industry, in conjunction with tourism industry sustainable development status of Jiuzhai-Huanglong scenic zone, the challenge of Jiuzhai-Huanglong scenic zone tourism industry of sustainable development, including wasting tourism resource, contaminated ecological environment, faulty tourism management and WTO related new problems etc, have been studied in detail. And then strategic countermeasure of tourism industry of sustainable development in Jiuzhai-Huanglong scenic zone has been put forward, includes sustainable resource protection system, sustainable eco-environment protection system, green product of planning system, green marketing system, green management system and green theory system.

The Construction of Chinese Green Hotel under the Condition of the "Two Type Society" Constructions

2012 ◽  
Vol 524-527 ◽  
pp. 3472-3476
Author(s):  
Fei Long Liu
Keyword(s):  
Energy Consumption ◽  
Objective Assessment ◽  
Hotel Industry ◽  
High Energy ◽  
Chinese Economy ◽  
Environment Protection ◽  
Development Mode ◽  
The Core ◽  
Green Hotel ◽  
High Energy Consumption

It is an important strategic measure to realize the transformation of development mode of Chinese economy that constructing the ”Two Type society”. Hotel industry has been considered to be one of the high energy consumption and high waste disposal industry. Thus, how to reduce the energy consumption and protect the environment, become the problem that country's hotel industry must face, and "green hotel" construction is the effective way to solve the problem. To solve this problem, measures are as follows. strengthen the education of the staff and the hotel green consciousness atmosphere. implement objective assessment to make the hotel’s environment protection system perfect. foster hotel staff of good environmental protection habit and pay attention to the science of the green hotel environment. build the green hotel of the core region of the hotel. And the last is strengthening the matching work of the hotel facilities and reducing energy consumption in order to promote the positive circulation of the hotel.

scholarly journals Why Is Green Hotel Certification Unpopular in Taiwan? An Analytic Hierarchy Process (AHP) Approach

2021 ◽  
Vol 10 (4) ◽  
pp. 255
Author(s):  
Yen-Cheng Chen ◽  
Ching-Sung Lee ◽  
Ya-Chuan Hsu ◽  
Yin-Jui Chen
Keyword(s):  
Analytic Hierarchy Process ◽  
Environmental Protection ◽  
Hotel Industry ◽  
Corporate Image ◽  
Analytic Hierarchy ◽  
Five Dimensions ◽  
Incentive Policy ◽  
Weighted Analysis ◽  
Green Hotel ◽  
Hierarchy Process

The main purpose of this study was to investigate the factors that discouraged Taiwan hoteliers from applying for green hotel certification. The analytic hierarchy process (AHP) method was used to perform a weighted analysis that comprehensively identified important hindering factors based on information from hotel industry, government, academic, and consumer representatives. Overall, in order of importance, the five dimensions of hindering factors identified by these experts and scholars were hotel internal environment, consumers’ environmental protection awareness, environmental protection incentive policy, hotel laws and regulations policy, and hotel external environment. Among the 26 examined hindering factor indices, the three highest-weighted indices overall for hoteliers applying for green hotel certification were as follows: environmental protection is not the main consideration of consumers seeking accommodations, lack of support by investment owners (shareholders), and lack of relevant subsidy incentives. The major contribution of this study is that hoteliers can understand important hindering factors associated with applying for green hotel certification; therefore, strategies that can encourage or enhance the green certification of hotels can be proposed to improve corporate image in the hotel industry, implement social responsibility in this industry, and obtain consumers’ approval of and accommodation-willingness for green hotels.

scholarly journals Harmonization of Green Motives and Green Business Strategies towards Sustainable Development of Hospitality and Tourism Industry: Green Environmental Policies

2021 ◽  
Vol 13 (12) ◽  
pp. 6592
Author(s):  
Zahid Yousaf ◽  
Magdalena Radulescu ◽  
Crenguta Ileana Sinisi ◽  
Luminita Serbanescu ◽  
Loredana Maria Paunescu
Keyword(s):  
Sustainable Development ◽  
Structural Equation ◽  
Hotel Industry ◽  
Equation Model ◽  
Tourism Industry ◽  
Business Strategies ◽  
Mediating Role ◽  
Green Business ◽  
Hospitality And Tourism Industry

This study aims to investigate the direct impact of green motives (GM) and green business strategies (GBS) on sustainable development (SD) in the hospitality sector. It explores the direct links between GM and SD. Moreover, the mediating role of GBS between GM and SD was tested. The research relies on the stakeholders’ theory, which states that the organization’s success and future development depends on the satisfaction of stakeholders. Data were collected from 451 top managers and owners from 54 hotels (5, 4 and 3-star hotels) operating in Pakistan. Quantitative analysis including correlation, regression, confirmatory factor analysis and structural equation model techniques were used. The mediating role of GBS was assessed using the bootstrapping method. Results proved that GM and GBS enable hotel industry to achieve the targets of SD. Finding also proved that GBS act as a mediator between the GM and SD link. The hotel industry needs attention to achieve the targets of SD and customers’ inclination towards more hygienic and environmental issues after the worldwide COVID-19 pandemic situation has forced the hotel industry to adapt GBS initiated through GM. The current research articulated this upcoming issue and offered a SD model for the hotel industry.

scholarly journals The ‘3CE2CE’ Framework—Change Management Towards a Circular Economy: Opportunities for Agribusiness

2021 ◽  
Author(s):  
Nan-Hua Nadja Yang ◽  
Ana Carolina Bertassini ◽  
Jéssica Alves Justo Mendes ◽  
Mateus Cecílio Gerolamo
Keyword(s):  
Content Analysis ◽  
Literature Review ◽  
Change Management ◽  
Circular Economy ◽  
Agricultural Sector ◽  
Implementation Process ◽  
Managerial Practices ◽  
Depth Analysis ◽  
The Common ◽  
Transformation Processes

AbstractFor the transition towards a circular economy (CE), organisations have to be prepared to adapt to major changes. Thus, the concept and implementation of change management (CM) will be essential to an organisation’s success during this transformative period. Studies have shown that organisational CE barriers were more significant than individual CE barriers. To overcome such obstacles, the most appropriate set of managerial practices should be carefully considered. These barriers also have the potential to influence the agricultural sector, which seeks to adopt more sustainable ways of production. The goal of this paper is to propose a solution framework based on CM strategies to overcome organisational challenges posed by a CE, especially for agribusinesses. To accomplish this objectively, a systematic literature review and a content analysis were conducted. The common errors in CM within the implementation process and the main CE barriers were identified and classified. An in-depth analysis of the issue’s roots led to a solid understanding of how to tackle such CM problems. This paper presents an overview of organisational CE barriers verified in the agricultural context, the common errors in CM, and the correlation between these findings. The two areas were then combined in a matrix that shows the connection between common errors in CM errors and CE barriers. Based on this result, a solution framework called 3CE2CE was developed that provides a step-by-step guide on how organisations can successfully undergo transformation processes towards a CE with the principles of CM.

scholarly journals Sustainable Development Goals Localisation in the Hospitality Sector in Botswana and Zimbabwe

2021 ◽  
Vol 13 (15) ◽  
pp. 8457
Author(s):  
Kaitano Dube
Keyword(s):  
Sustainable Development ◽  
Continuous Monitoring ◽  
Sustainable Development Goals ◽  
Hotel Industry ◽  
Secondary Data ◽  
Preliminary Evidence ◽  
Tourism Industry ◽  
Annual Reports ◽  
Development Goals ◽  
Hospitality Sector

Many countries have fronted tourism as a tool for achieving Sustainable Development Goals (SDGs) in their voluntary national reviews. Nevertheless, very few studies have examined how the tourism industry has been localising SDGs. Therefore, this study is borne out of that knowledge gap. A qualitative approach comprising the use of primary and secondary data from integrated annual reports was adopted. The study found some progress made by hotel companies in localising SDGs. It emerged that Cresta Hotels and the African Sun group of hotels are only at the inception stage of SDG localisation, focusing on several SDGs that respond to the socio-economic and environmental demands of the environments they work in. Given that most of the work under the SDGs only began inception between 2018 and 2019, there is still a long way to go before meaningful progress can be reported regarding SDG localization, with preliminary evidence showing that the hotel industry is likely to have made significant inroads when the SDGs lapse in 2030 if their efforts are not disturbed by the COVID-19 pandemic. The study recommends continuous monitoring and support for the sector as the SDG framework offers a better and more focused sector to achieve sustainable and responsible tourism in Zimbabwe and Botswana.

scholarly journals Barriers for the Sustainable Development of Entertainment Tourism in Macau

2019 ◽  
Vol 11 (7) ◽  
pp. 2145 ◽  
Author(s):  
Jian Ming Luo ◽  
Chi Fung Lam ◽  
Ben Haobin Ye
Keyword(s):  
Qualitative Research ◽  
Sustainable Development ◽  
Tourism Industry ◽  
Marketing Management ◽  
Research Approach ◽  
The Sustainable Development

Entertainment tourism is attracting attention from the industry and the academics. This study aimed to discover the barriers for the development of entertainment tourism in Macau from the industry’s perspective. A qualitative research approach was used to collect data from the entertainment tourism industry. Results show that policies and regulations, economy, marketing, management, government attitude, expertise and manpower, facilities and attractions as well as infrastructure problems are the main barriers for the development of entertainment tourism. Implications and suggestions for entertainment tourism practitioners are provided.

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