Social Media Usage in Product Information Searching

2015 ◽  
Vol 795 ◽  
pp. 69-76 ◽  
Author(s):  
Martina Ferencová ◽  
Iveta Jeleňová ◽  
Lukáš Kakalejčík
Keyword(s):  
Social Media ◽  
Positive Relationship ◽  
Product Information ◽  
Sources Of Information ◽  
Monthly Income ◽  
Target Groups ◽  
Media Usage ◽  
Knowledge Based ◽  
Average Monthly Income ◽  
Purchasing Behaviour

Social media significantly affect the development of the information and knowledge-based society in terms of business and sustainable development. They are important sources of information, they create stakeholder networks, databases, play an important role in communication with target groups, and influence purchasing behaviour. This article focused on the use social media when searching for product to be purchased information. A questionnaire survey revealed that there is a significant positive relationship between the intention of buying a product and its purchase via social media. It was also found out that searching for information on a product to be purchased using social media is not influenced by gender or average monthly income.

scholarly journals Learning Social Media Content Optimization: How Can SMEs Draw the Users' Attention on Official WeChat Accounts?

2022 ◽  
Vol 12 ◽  
Author(s):  
Xueyun Zeng ◽  
Xuening Xu ◽  
Yenchun Jim Wu
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Psychological Needs ◽  
Media Content ◽  
Media Usage ◽  
Knowledge Based ◽  
Related Information ◽  
Artificial Intelligence Technology ◽  
Positive Effect ◽  
Content Optimization

Application of artificial intelligence is accelerating the digital transformation of enterprises, and digital content optimization is crucial to take the users' attention in social media usage. The purpose of this work is to demonstrate how social media content reaches and impresses more users. Using a sample of 345 articles released by Chinese small and medium-sized enterprises (SMEs) on their official WeChat accounts, we employ the self-determination theory to analyze the effects of content optimization strategies on social media visibility. It is found that articles with enterprise-related information optimized for content related to users' psychological needs (heart-based content optimization, mind-based content optimization, and knowledge-based content optimization) achieved higher visibility than that of sheer enterprise-related information, whereas the enterprise-related information embedded with material incentive (benefits-based content optimization) brings lower visibility. The results confirm the positive effect of psychological needs on the diffusion of enterprise-related information, and provide guidance for SMEs to apply artificial intelligence technology to social media practice.

Impact of Social Media Usage on Information Retrieval Among Undergraduate Students in Faculty of Management Sciences, University of Ilorin

2020 ◽  
pp. 406-436
Author(s):  
Evelyn Olakitan Akinboro ◽  
Taylor Morenikeji Olayinka
Keyword(s):  
Social Media ◽  
Information Retrieval ◽  
Undergraduate Students ◽  
Sources Of Information ◽  
Media Usage ◽  
Social Media Networks ◽  
Gender And Age ◽  
Use Of Social Media ◽  
Types Of Information ◽  
Social Media Network

The chapter examined the impact of social media on information retrieval among undergraduate students in Faculty of Management Science, University of Ilorin. It determined the social media network that undergraduate students are more exposed to for retrieving information, identifying the differences in undergraduate students' usage of social media network for information retrieval based on gender and age brackets, exploring preference for social media compared to other sources of information retrieval system available for students, exploring the types of information retrieved from social media network, and identifying the challenges faced by undergraduates in the use of social media networks. The population of the study was comprised of 3,634 students out of which a sample of 360 was chosen through stratified random technique. A self-designed questionnaire was used to collect data. Five research questions were developed and answered by the study. The findings revealed that undergraduate students' exposure to social media is very high.

Social media usage and commercialization performance: role of networking capability

2019 ◽  
Vol 10 (5) ◽  
pp. 1174-1195
Author(s):  
Yasser Maghsoudi Ganjeh ◽  
Naser Khani ◽  
Akbar Alem Tabriz
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Impression Management ◽  
Business Networks ◽  
Content Type ◽  
Response Options ◽  
Media Usage ◽  
Knowledge Based ◽  
Science And Technology Parks

Purpose This paper aims to propose and test a research model that links social media usage with networking capabilities on the commercialization performance. Design/methodology/approach The target population of this study consisted of 530 managers and experts in knowledge-based firms in Science and Technology Parks of Isfahan (Iran), which were active in the electronics and electronic engineering, bio, renewable energy, nano and information and communication technologies. To determine the effects of the social media and networking capability on the commercialization performance in knowledge-based firms, this study collected the data through a questionnaire survey with knowledge-based firms and conducted statistical analysis. The unit of analysis is the entire firm. The random sampling method was applied in this study. This study mainly uses the validated existing scales of previous studies on Likert-type scales with response options ranging from 1 to 5. To increase the response rate and accuracy, the researchers in this study also conducted phone and e-mail survey. A total of 230 questionnaires were conducted to remove the questionnaires with inadequate or missing answers, and the final 220 cases were selected as valid samples. Findings First, this research confirmed that social media usage can positively improve commercialization performance. Second, this research confirmed the mediating role of the networking capability on the relationship between social media usage and commercialization performance. In fact, social media tools represent a potential vehicle to help firms create better relationships with partners and increase commercialization performance via these mechanisms. Originality/value This study contributes to the existing literature by integrating the domains of social media usage and business networks perspective. Social media has revolutionized the way firms interact with business partners. A salient characteristic of today’s business setting is that partners use social media to nurture and sustain their network relationships with others (Kim et al., 2016). Moreover, based on the dynamic capability theory and business networks perspective, the authors introduce the impression management capability as a networking capability dimension that has been neglected and mentioned only briefly.

HUBUNGAN ANTARA INTENSITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM DENGAN HARGA DIRI

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Firda Dalila ◽  
Asri Mutiara Putri ◽  
Prida Harkina
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Virtual World ◽  
Positive Relationship ◽  
Self Esteem ◽  
Media Usage ◽  
Correlational Design ◽  
Spearman's Rho ◽  
Spearman’S Rho ◽  
The Relationship

ABSTRACT: RELATIONSHIP BETWEEN THE INTENSITY OF INSTAGRAM SOCIAL MEDIA USAGE WITH SELF ESTEEM  Self-esteem is formed by interactions with other people. At present, social interaction can not only be done in the real world but can also be done in the virtual world, through social media such as Instagram. This study aimed to determine the relationship between the intensity of Instagram social media usage and self-esteem. This research is a quantitative study with a correlational design. The sample in this study were 205 undergraduate students of Malahayati University, aged between 17 to 25 years. The data in this study were obtained using an Instagram social media intensity usage questionnaire and a self-esteem scale. The results of data analysis using Spearman's rho show that there is a significant positive relationship between intensity of Instagram social media usage and self-esteem. Keywords: Intensity of Social Media Usage, Instagram, Self Esteem Harga diri terbentuk dari interaksi dengan orang lain. Saat ini untuk melakukan interaksi sosial tidak hanya dapat dilakukan didunia nyata namun juga dapat dilakukan didunia maya, melalui media sosial seperti instagram. Penelitian ini bertujuan untuk mengetahui hubungan antara intensitas penggunaan media sosial instagram dengan harga diri. Penelitian ini merupakan penelitian kuantitatif dengan desain korelasional. Sampel dalam penelitian ini adalah 205 mahasiswa S1 Universitas Malahayati, berusia antara 17 sampai 25 tahun. Data dalam penelitian ini diperoleh menggunakan kuesioner intensitas penggunaan media sosial instagram dan skala harga diri. Hasil analisis data menggunakan Spearman’s rho menunjukkan bahwa terdapat hubungan positif yang signifikan antara intensitas penggunaan media sosial instagram dengan harga diri. Kata Kunci: Intensitas Penggunaan Media Sosial, Instagram, Harga Diri

scholarly journals Website and Social Media Usage for Internet Reporting (Case Study at Zakah Managament Organization)

2020 ◽  
Author(s):  
Ahmad Nurkhin ◽  
Kardoyo . ◽  
Muhsin . ◽  
Hasan Mukhibad ◽  
Sumiadji .
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Study ◽  
Financial Reporting ◽  
Product Information ◽  
Financial Information ◽  
State University ◽  
Media Usage ◽  
Keywords Internet

Zakah Management Organization (ZMO) is demanded to improve its transparency and accountability including presenting financial and non-financial information by internet. This study aims to describe and compare the usage of website and social media to report many kinds of information by ZMO at state university in Indonesia. This is descriptive qualitative study. The research object is website and social media of Rumah Amal Salman, Rumah Amal Lazis UNNES and LAZIS UNS. Moreover, the data is collected by observation and documentation method. In addition, the data then analyzed by content analysis. Results show that those ZMO have utilized well both website and social media for internet reporting, especially non-financial information. Website is used to deliver organization profile, product information and other important information that can be useful for donor or muzakki. However, there are two ZMO that have not used website and social media to report their financial state. It is Rumah Amal Lazis UNNES which conducts internet financial reporting but limited to Fund Statement. Furthermore, Facebook and Instagram are considered as social media that mostly used by ZMO. Twitter has not been actively used. In addition, YouTube application has not been maximized. In summary, interaction to muzakki through social media needs to be improved by the ZMO. Keywords: internet reporting, website, social media, facebook, instagram, twitter, ZMO

Breast Reconstruction in the Social Media Age

2020 ◽  
Author(s):  
Jonathan Nguyen ◽  
Peter Thompson ◽  
Albert Losken
Keyword(s):  
Social Media ◽  
Breast Reconstruction ◽  
The Internet ◽  
Sources Of Information ◽  
Patient Decision Making ◽  
Exact Test ◽  
Media Usage ◽  
Internet Information ◽  
Use Of Social Media ◽  
Internet And Social Media

Abstract Background The internet and social media are sources of information regarding breast reconstruction, which can educate and influence patients. Objectives This study aimed to evaluate internet and social media usage by breast reconstruction patients and its impact on patients. Methods Eighty-six breast reconstruction patients over a 7-month period answered an anonymous survey, which queried demographics, reconstruction type, internet usage, social media usage, expectations, and impact on decisions. Fisher’s exact test was performed to evaluate the use of social media. Results Overall, 95% of patients used the internet for breast reconstruction information. The information was found to be easy to understand by 70% of patients, helpful by 76%, and trustworthy by 60%. The information influenced decisions regarding procedure by 23% of patients, regarding surgeon by 23%, and regarding hospital by 22%. Social media was used by 71% of the patients; 62% of patients found it easy to understand, 57% found it helpful, and 48% found it trustworthy. The information influenced decisions regarding procedure by 16% of patients, regarding surgeon by 11%, and regarding hospital by 10%. Twenty-six percent of women expected their final breast reconstruction to look better than their premastectomy breasts, 55% as good or similar, and 12% reported appearance to be unimportant. Women found social media information to be less helpful than internet information. There was no significant association between expectations and social media vs no social media usage. Conclusions Patients who undergo breast reconstruction use the internet and social media as sources of information. Although the information is generally trusted, it does not seem to heavily influence patient decision-making. Providers remain patients’ main source of information, and need to direct patients to high-quality and accessible resources.

scholarly journals Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Generasi Y Dan Z Pada Produk Makanan Ketucky Fried Chicken

2021 ◽  
Vol 3 (1) ◽  
pp. 204
Author(s):  
Selvi Selvi ◽  
Carunia Mulya Firdausy
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Purchase Intention ◽  
Sampling Method ◽  
Positive Relationship ◽  
Brand Image ◽  
Data Retrieval ◽  
Brand Value ◽  
Media Usage ◽  
Convenience Sampling

The brand value of KFC occupy number three in the world and number two in Indonesia. It means that KFC is quite popular among Indonesian people. This research aims to test whether brand image variable, E-WOM, and social media usage of Instagram have a positive relationship towards purchase intention in generation Y and Z on KFC food products at Citra Garden 6, West Jakarta. This study used 100 samples with a convenience sampling method. Data retrieval techniques are performed using questionnaires and analyzed using PLS-SEM. The results showed indicate brand image variable and social media usage had a positive relationship with purchase intention, whereas E-WOM variable had no positive relationship towards purchase intention.Nilai merek KFC menempati posisi nomor tiga di dunia dan nomor dua di Indonesia. Hal ini berarti bahwa KFC cukup popular di kalangan masyarakat Indonesia. Penelitian ini bertujuan untuk menguji apakah variabel citra merek, E-WOM, dan penggunaan media sosial Instagram memiliki hubungan positif terhadap minat beli konsumen generasi Y dan Z pada produk makanan KFC di Citra Garden 6, Jakarta Barat. Penelitian ini menggunakan 100 sampel dengan metode convenience sampling. Teknik pengambilan data dilakukan dengan menggunakan kuesioner dan dianalisis menggunakan PLS-SEM. Hasil penelitian ini menunjukkan bahwa variabel citra merek dan penggunaan media sosial memiliki hubungan positif dengan minat beli, sedangkan variabel E-WOM tidak memiliki hubungan positif terhadap minat beli.

The relationship between preference for privacy and social media usage

2019 ◽  
Vol 37 (1) ◽  
pp. 43-54 ◽  
Author(s):  
Gary L. Hunter ◽  
Steven A. Taylor
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Relationship ◽  
Negative Relationship ◽  
General Concept ◽  
Equation Modeling ◽  
Content Type ◽  
Media Usage ◽  
Privacy Preferences ◽  
The Relationship

Purpose This paper aims to investigate whether preferences for certain types of privacy predict the frequency and duration of social media usage as well as the moderating role of gender on these relationships. Design/methodology/approach An e-mail-based survey among the faculty, staff and students of a medium-sized mid-western university is used to gather data regarding preferences for privacy and social media usage. Using 530 respondents, structural equation modeling explores the relationship between the various privacy types, gender and social media usage. Findings Evidence supports a relationship between four types of privacy preferences and social media usage. A positive relationship exists between frequency of social media usage and a preference for not neighboring. Duration of social media usage shows a negative relationship with preferences for seclusion and reserve, and surprisingly, a positive relationship with a preference for anonymity. Gender moderates the relationship between preference for privacy and social media usage, offering evidence that intimacy, seclusion and reserve predict social media usage for males, while not neighboring and anonymity predict usage for females. Originality/value The study extends the privacy literature through investigating differential impacts of privacy preferences. The marketing literature examines privacy as a general concept, without allowing for differences in consumers' preferences for types of privacy. Additionally, the study shows that gender moderates the relationship between preferences for privacy and social media usage. A second contribution is investigating the relevance of a scale, developed in an age without social media, to an era permeated in social media.

scholarly journals Knowledge Sharing Enablers in Small Business Networks

2022 ◽  
Vol 18 (1) ◽  
pp. 0-0
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Small Business ◽  
Knowledge Sharing ◽  
Global Economy ◽  
Business Networks ◽  
Entrepreneurial Networks ◽  
Media Usage ◽  
Knowledge Based ◽  
Growing Body

In an increasingly knowledge-based global economy, social capital and knowledge sharing, particularly amongst small business, have become critical sources of competitive advantage, but how can such knowledge sharing be enabled? The objective of this research was to explore the effect of knowledge sharing enablers on knowledge sharing in female small business networks. This research addresses the call for research into the antecedents of social capital. Specifically, Trust, Social Identity, Social Media Usage and Shared Goals were included in the conceptual model for the study. Together these social capital enablers were found to be significant predictors of knowledge sharing behaviour although unique contributions varied. The research contributes to the growing body of literature on the dimensions of social capital and how they affect knowledge management, and is of use to practitioners involved in supporting female entrepreneurial networks.

SOCIAL MEDIA USAGE RELATED TO FOOD AND BEVERAGES: AN INVESTIGATION OF COLLEGE STUDENTS IN BANGKOK AND METROPOLITAN AREA

2013 ◽  
Author(s):  
Pitipat Suwannapinunt ◽  
◽  
Krittaporn Sitthikraiwong ◽  
Punchanid Nimitsukcharoen ◽  
Sakdituch Dollayanukloh ◽  
...  
Keyword(s):  
College Students ◽  
Social Media ◽  
Metropolitan Area ◽  
Media Usage ◽  
Food And Beverages
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