scholarly journals Developing and implementing communications strategies: A descriptive model

1988 ◽  
Vol 19 (1) ◽  
pp. 26-32
Author(s):  
Loma A. Hill ◽  
A. A. Archer
Keyword(s):  
Ad Hoc ◽  
Effective Communication ◽  
Communication Barriers ◽  
Corporate Image ◽  
Issues Management ◽  
Power Bases ◽  
Media Planning ◽  
Corporate Goals ◽  
A Company ◽  
Communications Strategies

The world-wide environment, but particularly the South African environment today has created a growing need for businesses to communicate effectively with their stakeholders. The number of stakeholders interacting with companies has burgeoned, their demands have become greater and the need for change is critical. As these pressures increase, the need for companies to communicate effectively will grow. In South Africa the possibility for misunderstanding is compounded by communication barriers such as the socio-political system, diversity of cultures and languages, as well as the many different levels of education. In an environment such as this the need for effective communication is so great that a company can clearly no longer rely on ad hoc, reactive communications to facilitate the achievement of corporate goals. In order to ensure effective communication a company needs to have an overall communications strategy which has its roots in corporate goals and strategies. Developing and implementing communications strategies involves many complex considerations such as the identification and analysis of stakeholders and their power bases, issues management, corporate image and culture, crisis communications planning, media planning and dealing with communication barriers. This article provides a suggested framework for integrating these and other considerations into the development and implementation of communications strategies.

scholarly journals Determining the embeddedness of sustainability claims in strategising: A comparative study of the ALSI 40 companies

2012 ◽  
Vol 12 (1) ◽  
Author(s):  
M. Pretorius ◽  
C. Le Roux
Keyword(s):  
Ad Hoc ◽  
Comprehensive Evaluation ◽  
Evaluation Process ◽  
Sustainability Reporting ◽  
Measurement Tool ◽  
Point Scale ◽  
Strategy Formulation ◽  
Specific Element ◽  
Compliance Requirements ◽  
A Company

Purpose: To determine the level of sustainability embeddedness in strategising by investigating the public and external communication of companies. Problem investigated: The extent to which sustainability is embedded in the elements of strategy formulation and implementation (and not merely surface-level statements and claims) Design: The researchers designed a measurement tool and scale, the Strategising for Sustainability Index (SSI), based on researched elements of strategising and recent literature on the topic of sustainability and strategy integration. Merit for strategising for sustainability was given to a company on the basis of its fulfilling the relevant criteria. The JSE Top 40 listed companies on the All Share Index as of March 2011 were selected as a purposive sample. Each company's data and each element of the scorecard were judged on a Likert-type five-point scale, with higher scores indicating higher levels of embeddedness in the strategy. A comprehensive evaluation sheet was used to judge the presented data individually and independently for each element of the scorecard instrument. Findings: Ten elements were found relevant and represented: compliance (2 elements); strategy formulation (4 elements); and strategy implementation (4 elements). The findings show wide variation in overall scores. Almost all companies satisfied the compliance requirements but variations were observed in both formulation and implementation embeddedness. The SSI tool has discrimination value despite a relatively complex judging process. The proposed SSI measurement challenges other determinants of sustainability performance, as it incorporates embeddedness of sustainability in strategising. Knowing the level of this could guide management towards directing resources away from 'over-invested' strengths related to sustainability. Considering the scores for the different elements of the instrument would help to prioritise the 'sustainability spend'. Furthermore, the SSI tool directs attention to how sustainability is incorporated in the strategising process. Originality and Value : The measure of the level of embeddedness of sustainability in strategising has not been done before. This study addresses the possible 'window-dressing' claims surrounding sustainability and highlights those companies who have successfully demonstrated that sustainability is not just for reputation purposes and is, in fact, part of their operating as a listed company. Conclusion : Firstly, it was possible to use the SSI framework and the evaluation process and apply it to the sustainability reporting and claims for each firm. Secondly, each element could be judged on the unique scale for the specific element. The SSI measurement tool can be used to describe the level of strategising embeddedness. The SSI tool's framework is based on input of literature and on the foundation of strategic principles. The 5-point scale on the SSI tool serves to describe the achievement of a company for each element. The sustainability claims of these companies varied in embeddedness in the process of strategising. The score is lower for the formulation elements, raising the question of whether some projects are possibly implemented ad hoc to score points, without being necessarily formulated as part of strategy

scholarly journals The Halo Effect of CSR Activity: Types of CSR Activity and Negative Information Effects

2019 ◽  
Vol 11 (7) ◽  
pp. 2067 ◽  
Author(s):  
Chang-Hyun Jin ◽  
Jung-Yong Lee
Keyword(s):  
Purchase Intention ◽  
Negative Information ◽  
Halo Effect ◽  
Corporate Image ◽  
Consumer Attitude ◽  
Environmental Preservation ◽  
Activity Types ◽  
Negative Publicity ◽  
Corporate Social ◽  
A Company

This study attempts to assess the role of the polarity of information or publicity about a company (whether positive, negative, or neutral) and two CSR activities (e.g., environmental preservation and supporting social welfare in developing countries) in the relationships between consumers and brands and also to investigate how a corporate image, as perceived by consumers, affects the formation of an image of a company or brand through the halo effect of Corporate Social Responsibility (CSR) activity. An experimental design was used to test the hypotheses. A group of subjects who were exposed to negative publicity about a company showed a change in average values in their attitudes toward the brand, purchase intention, corporate image, attitude to the CEO, and brand loyalty. The formation of attitudes or images changed more positively when the type of CSR activity involved was closely related to a company’s corporate image. The results of the analysis used to test the halo effect of a company’s CSR activity indicate that corporate CSR activity is closely related to consumer attitude formation or changes in perceptions of a company. The results of this study provide an opportunity to assess the importance of negative information about a company or product, as well as types of CSR activity that affect image formation. The study suggests that only CSR activities that are highly congruent with a company’s image or its products can produce positive and amicable reactions from consumers through the halo effect.

The negative impact of market-discrimination CSR: How do consumers respond to perceived company greed?

2019 ◽  
Vol 45 (2) ◽  
pp. 93-106
Author(s):  
Myungsuh Lim
Keyword(s):  
Adverse Effect ◽  
Corporate Social Responsibility ◽  
Adverse Reactions ◽  
Negative Impact ◽  
Corporate Image ◽  
Argument Strength ◽  
Corporate Social ◽  
A Company ◽  
Positive Effect ◽  
Practical Implications

Corporate social responsibility (CSR) is reported to have a positive effect on corporate image. However, if companies that have entered different markets implement market-discrimination CSR, which refers to unfairly applied CSR policies in the intermarket, and if the consumer recognizes this fact, the CSR effects will be diminished. To prove this, this research investigated consumers’ adverse reactions when a company that implements market-discrimination CSR faces a crisis. According to the results of this study, consumers who perceived company greed as evidence of a company practicing market-discrimination CSR activities experienced pleasure at the misfortune which called schadenfreude when the company faced a crisis and schadenfreude positively affected the argument strength of a rumor. Finally, the argument strength of a rumor has a positive effect on the consumer’s intention to spread the rumor as an act of revenge against the company. The results of this research suggest that CSR, which aims to build a positive corporate image, can have an adverse effect when it is felt that it is used to discriminate against consumers. Based on these results, this research presents theoretical and practical implications.

Knowledge Management in Governance

2006 ◽  
pp. 278-291
Author(s):  
Petter Gottschalk
Keyword(s):  
Knowledge Management ◽  
Information Systems ◽  
Strategic Management ◽  
Theory Of The Firm ◽  
Collective Knowledge ◽  
Knowledge Based ◽  
Innovative Methods ◽  
Corporate Goals ◽  
Knowledge Intensive ◽  
A Company

The knowledge-based view of the firm has established itself as an important perspective in strategic management. This perspective builds on the resource-based theory of the firm. The knowledge-based view of the firm implies that information systems are designed to support knowledge management in organizations. Knowledge management can be defined as a method to simplify and improve the process of sharing, distributing, creating, capturing, and understanding knowledge in a company. Knowledge management is description, organization, sharing, and development of knowledge in a firm. Knowledge management is managing knowledge-intensive activities in a company. Knowledge management refers to identifying and leveraging the collective knowledge in a company to help the company compete. Knowledge management is a method for achieving corporate goals by collecting, creating and synthesizing and sharing information, insights, reflections, thoughts, and experience. Knowledge management is a discipline focused on systematic and innovative methods, practices, and tools for managing the generation, acquisition, exchange, protection, distribution, and utilization of knowledge, intellectual capital, and intangible assets (Montana, 2000). The purpose of knowledge management is to help companies create, share and use knowledge more effectively. Effective knowledge management causes fewer errors, less work, more independence in time and space for knowledge workers, fewer questions, better decisions, less reinventing of wheels, improved customer relations, improved service, and improved profitability. Knowledge management is purported to increase both innovation and responsiveness. The recent interest in organizational knowledge has prompted the issue of managing knowledge to the organization’s benefit (Alavi & Leidner, 2001).

scholarly journals Business Ethics Crisis and Social Sustainability. The Case of the Product “Pura Vida” in Peru

2020 ◽  
Vol 12 (8) ◽  
pp. 3348 ◽  
Author(s):  
Renato Peñaflor-Guerra ◽  
M. Victoria Sanagustín-Fons ◽  
Julianna Ramírez-Lozano
Keyword(s):  
Business Ethics ◽  
Social Responsibility ◽  
Welfare State ◽  
Latin American ◽  
Ad Hoc ◽  
Research Work ◽  
Corporate Social ◽  
Management Staff ◽  
A Company ◽  
Depth Interviews

Peru is a Latin American country with one of the most powerful and dynamic emerging economies in the world; however, it reveals considerable inconsistencies and socioeconomic inequalities. This research demonstrates that business ethics and corporate social responsibility are closely related with the welfare state of the country/region where a company is incorporated. Research work has been carried out on the case of the product “Pura Vida”, of the Gloria Company, implementing a mixed research method (documentary, quan and qual) in which a descriptive collection of data from different sources, in relation to the company and the crisis with Pura Vida milk, has been used; additionally, an ad hoc survey has been conducted on a sample of Peruvian citizens to know their insight in relation to the relevant aspects of business ethics and corporate responsibility and their opinion regarding the specific case being investigated; finally, in-depth interviews were held with the company’s management staff. It is shown that without a certain degree of welfare state, it is difficult to implement ethics and social responsibility in companies and in society as a whole. In addition, the main concerns of Peruvians regarding ethics and social responsibility can be observed.

scholarly journals Principles of effective mentoring communication in entrepreneurship: the results of a survey of experts

2020 ◽  
Author(s):  
Anda Zvaigzne ◽  
◽  
Sandra Murinska ◽  
Inta Kotane ◽  
Iveta Mietule ◽  
...  
Keyword(s):  
Effective Communication ◽  
Communication Barriers ◽  
Willingness To Communicate ◽  
Communication Process ◽  
Communication Model ◽  
Research Results ◽  
Expert Opinions ◽  
Ways Of Thinking ◽  
Barriers To Communication

With the development of mentoring networks, communication between mentors and mentees and related problems in entrepreneurship have become an increasingly important topic in recent years. The aim of the research is to identify the most important problems that hinder an effective communication process between the mentor and the mentee in entrepreneurship based on expert opinions on the elements of and barriers to the communication process. The research results have revealed that mentors’ willingness to communicate, appropriately engaging in dialogue with their mentees, as well as honour and other skills and traits are essential. The experts have emphasized that it is important that the mentee does not take the mentor’s experience literally but critically assesses whether his/her resources are aligned with the goal. According to the experts, the most essential barriers to communication were a lack of time and logical barriers and obstacles that emerged to partners with different ways of thinking. Researchers need to continue the research started by the authors of the paper by working on and designing a communication model for mentors and mentees, taking into account the communication barriers identified in the present research and other factors relevant to communication in entrepreneurship.

scholarly journals A QUALITATIVE STUDY OF GREEN HRM PRACTICES AND THEIR BENEFITS IN THE ORGANIZATION: AN INDONESIAN COMPANY EXPERIENCE

2020 ◽  
Vol 21 (1) ◽  
pp. 200-211
Author(s):  
Lieli Suharti ◽  
Agus Sugiarto
Keyword(s):  
Qualitative Study ◽  
Environmentally Friendly ◽  
Corporate Image ◽  
Organizational Level ◽  
Work Outcomes ◽  
Exploratory Research ◽  
Employee Behavior ◽  
Hrm Practices ◽  
Green Human Resource Management ◽  
A Company

Green Human Resource Management (HRM) aims to shape employee behavior to help organizations achieve their environmentally-friendly goals. Firms can translate the implementation of Green HRM concept into each HRM function. This paper is qualitative exploratory research that investigates the implementation of Green HRM in a company located in Indonesia that is internationally reputable for being an environmentally friendly company. This study aims to highlight the implementation of Green HRM through various HRM functions and to analyze the positive impacts of the implementation of Green HRM on individuals and organizations. The results demonstrated that the implementation of Green HRM provided benefits for individual employees and the company as well. In particular, individual employees had better green and non-green work outcomes. Meanwhile, at the organizational level, the benefits of the implementation of Green HRM were the creation of environmentally friendly organizational culture and work climate, the increased efficiency of various resources, the formation of positive corporate image and increased economic and eco-performance. It is expected that this study contributes to extend the literature on the implementation of Green HRM and its benefits to companies.

scholarly journals The Importance of Corporate Social Responsibility in Improving Corporate Value

2020 ◽  
Vol 9 (3) ◽  
pp. 121-130
Author(s):  
Supriyati - ◽  
Gunasti Hudiwinarsih
Keyword(s):  
Social Responsibility ◽  
Robust Regression ◽  
Stock Exchange ◽  
Corporate Image ◽  
Decision Makers ◽  
Corporate Value ◽  
Public Companies ◽  
Financial Activity ◽  
Corporate Social ◽  
A Company

Corporate value is a quality measure that indicates the consistency and sustainability of a company. Good corporate value can only be attained if the company has consistent financial performance, and that value will be used by decision makers inside or outside the company as the guide before making action. Attaining good corporate value should need comprehensive strategies integrated with company operation. Among those strategies is non-financial activity or social responsibility. This research expects that the disclosure of social responsibility by the company will adorn corporate image and give good impact on profitability and corporate value. This research is aimed to examine the effect of social responsibility disclosure on profitability and corporate value. Data testing was conducted using robust regression test and applied on 1306 data of public companies that are listed at Indonesia Stock Exchange on period 2015-2018. Result of the test shows that social responsibility affects profitability and corporate value.  

scholarly journals IMPLEMENTATION OF BUSINESS MODEL CANVAS IN CHEMICAL MANUFACTURING COMPANY PT TIMURAYA TUNGGAL

2020 ◽  
Vol 1 (3) ◽  
pp. 421-430
Author(s):  
Agus Mangiring Siburian
Keyword(s):  
Business Model ◽  
Business Models ◽  
Economic Globalization ◽  
Manufacturing Companies ◽  
Business Model Canvas ◽  
Chemical Manufacturing ◽  
Corporate Goals ◽  
Main Activity ◽  
Key Resources ◽  
A Company

One of the industries that drives the economy is manufacturing. Companies to be able to continue to excel and compete need a business model that is in line with the strategy to achieve corporate goals, especially under the current conditions of economic globalization. Business Model Canvas (BMC) is one of the business models that describes how a company creates, delivers and records the value of the product or service it produces. The background of this research is to identify the business model used by chemical manufacturing companies in creating value for their customers. The aim of this study is to find out how the implementation of BMC in chemical manufacturing companies in creating value and provide advice and recommendations on the business models used. Key activities and key resources are important elements in a chemical company's business model, since the production process is the main activity in the manufacture of products, which are then sold and distributed to customers

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