scholarly journals Determinants of the Intention to Recommend Social media Usage in the Tourism Industry in Zimbabwe

2021 ◽  
Vol 10(4) (10(4)) ◽  
pp. 1466-1480
Author(s):  
Munyaradzi Mutsikiwa ◽  
Phanos Matura ◽  
Lovemore Rutendo Chitambara ◽  
Dennis Mashoko
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Information Quality ◽  
Tourism Industry ◽  
Survey Method ◽  
Cross Sectional ◽  
Media Usage ◽  
Perceived Benefit ◽  
Study Results ◽  
Use Of Social Media

This paper investigated how the determinants of social media usage influence the intention to recommend within the context of the tourism industry in Zimbabwe. A cross-sectional descriptive design was used to collect data from 190 hotel guests using a survey method. Structural equation modelling was used to analyse the data. The results of the study revealed that perceived benefit influences trust in social media and trust positively influences the intention to recommend the use of social media. However information quality did not influence trust in social media use. The study results specify that hotel guests can only use social media when the perceived benefits are compatible with their needs and that hotel guests would trust practitioners who deliver a good service. it has practical implications where practitioners in the industry can employ the findings to ensure that customers recommend their services to others. The study contributes to a theoretical enrichment of the knowledge that exists in extant literature concerning the determinants of the intention to recommend social media usage.

Examining the boundaries of journalism in the digital age : a SEM test of digital transitions in newsrooms

2017 ◽  
Author(s):  
◽  
Yanfang Wu
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Business Models ◽  
Equation Model ◽  
Sem Analysis ◽  
Media Industry ◽  
Cross Sectional ◽  
News Organizations ◽  
Use Of Social Media

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The debate about boundaries in journalism amid the rise of citizen journalism, the crisis of business models in the news industry and the use of social media in the news-gathering and dissemination process, has become a central focus in the media industry and academia. There is no doubt that the digital transition is a trend. Based on the Carlson's (2015) boundaries of journalism theory and Shoemaker and Vos' (2009) levels of analysis in the gatekeeping theory, administering a cross-sectional, self-administered questionnaire, national online survey (N=1063), conducting a Structural Equation Model (SEM) analysis, the study seeks to find out the relationships between socialization and perceptions of digital impact on journalism, journalists and news organizations. The findings showed news organizations' social media culture affects journalists' use of social media. Twitter interactivity mediates journalists' social media internalization and their attitude toward social media. However, this mediating effects does not apply to Facebook and other social media interactivity. The distinguishing line between reporters and editors is blurring in news organizations. Older journalists (age>40) are picking up social media as additional journalistic tools and developing a positive attitude toward them. However, there still may be a long way to go before old journalists become experts in social media.

scholarly journals The Degree of Using Social Media in the Educational Process from the Perspective of Teachers in Jordan

2018 ◽  
Vol 12 (4) ◽  
pp. 178
Author(s):  
Jihad Mohammed Al-Sayyed ◽  
Mohammad Sayel Alzyoud
Keyword(s):  
Social Media ◽  
Educational Process ◽  
Survey Method ◽  
School Type ◽  
Primary Stage ◽  
Academic Qualification ◽  
Study Results ◽  
The Mean ◽  
Standard Deviations ◽  
Use Of Social Media

This study aimed at investigating the degree of using social media in the educational process by the teachers of the upper-primary stage in Jordan from teacher’s perspective. The survey method used in this study is the descriptive method. The data were collected using a questionnaire and was developed to achieve the objectives of the study. The population of the study includes 37703 teachers of the upper primary stage in governmental and private schools, supervised by the Ministry of Education in Jordan for the academic year (2016/2017). The study sample consisted of 2133 teachers (766 male teachers and 1367 female teachers) who were randomly selected according to the stratified random sampling. The first question was answered by calculating the mean and the standard deviations of the sample individual’s responses based on the items of the questionnaire related to the degree of using social media in the educational process in the upper primary stage in Jordan. In answering question one, the mean and the standard deviations of the responses of the sample individuals were calculated on the questionnaire based on the degree of using social media in the educational process in the upper primary stage in Jordan in general, and also for each dimension of the study questionnaire. Results of question one showed that the degree of using social media means by the teachers of upper primary stage in Jordan was low. In answering question two, the significant statistical differences (α = 0.05) based on the degree of using social media in the educational process by the teachers of the upper primary stage in Jordan due to their gender, school type, and academic qualification were examined through calculated means, standard deviations, the independent samples t-test, and one way analysis of variance (ANOVA). Results of question two showed that there are statistically significant differences at α = 0.05 on the scores of the respondents in the study sample. This, however, can be seen in terms of the dimensions of the degree of using social media by teachers of upper primary stage in educational process in Jordan, for the whole tool, due to gender in favor of males. The differences were in the dimension of knowledge, skills, and value for males. In terms of the social dimension, the differences were in favor of females. There are no statistically significant differences at α = 0.05 on the degrees of the respondents to the study sample on the dimensions of the use of social media by teachers of upper primary stage in educational process in Jordan, and based on the degree of overall tool, according to school type variable (governmental, private). In the light of the study results, a number of recommendations were proposed, including enhancing the methods of the use of social media means in the educational process, and overcoming the obstacles that hinder the use of social media in the learning and teaching process.

scholarly journals The Impact of Perceived Corporate Reputation of Sport Clubs on Social Media Usage: a Study with the Lenses of Social Capital

2021 ◽  
Vol 12 (3) ◽  
pp. 350-383
Author(s):  
Emel Esen ◽  
Seçil Taştan ◽  
Nihan Degercan
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Corporate Reputation ◽  
Communication Systems ◽  
Cross Sectional ◽  
Media Usage ◽  
Usage Frequency ◽  
Conceptual Background ◽  
Use Of Social Media ◽  
The Impact

Technological developments and changes in communication systems in postmodern world have enhanced the organizations to improve their own communication infrastructures and to effectively use their internet sites. Like all other organizations, sport club institutions have considered the vital importance of investing in social media activities and creating their corporate reputation through their connections with their supporters. Thus, social media channels and public relations via social media have been the most essential tools of the organizations to build company image and increase their corporate reputation among the stakeholder groups, particularly their supporters. Taking into account the suggested influence of effective use of social media on building corporate reputation, the current study examined the relationship between supporters’ social media usage frequency and their perceptions of corporate reputation. A cross-sectional research design has been applied in order to obtain data about the corporate reputation perception levels and social media usage frequencies of the supporters as well as the demographic characteristics of the participants. The sample group was composed of 782 participants and data obtained was examined by executing statistical analyses. The findings revealed that individuals’ social media usage frequency has positive effect on the perceived corporate reputation. In addition, demographic differences were observed in terms of the social media usage frequency and corporate reputation perception. Consequently, the results of the study were discussed in the light of the conceptual background and the previous empirical evidences. The managerial and conceptual implications of the study were evaluated and future directions were presented.

scholarly journals Applying the Uses and Gratifications Model to Examine Consequences of Social Media Addiction

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110190
Author(s):  
Amber L. Ferris ◽  
Erin E. Hollenbaugh ◽  
Paul A. Sommer
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Uses And Gratifications ◽  
Equation Modeling ◽  
Interpersonal Interaction ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Individual Traits ◽  
Use Of Social Media ◽  
Personal Understanding

The purpose of this research is to test the uses and gratifications model (U&G) with respect to addictive outcomes for young adult social media users. Two cross-sectional survey studies were completed with college students aged 18–25 years. Study 1 applied path analysis with regression to determine how individual traits, motives, and dependency related to intrusive and emotional consequences of addiction ( N = 373). Results indicated that, among other predictor variables, being dependent on social media for personal understanding was associated with increased emotional consequences of addiction. In Study 2, the functional alternative of interpersonal interaction and frequency of social media use were included to more fully test the U&G model with structural equation modeling ( N = 446). Interpersonal interaction was a significant predictor in the intrusive consequences model. Participants who reported engaging in more offline interpersonal interactions that engaged in heavy use of social media found it to be more intrusive in their lives. In addition, being dependent on social media to understand oneself mediated the relationships between various motives and emotional consequences of addiction. Taken together, results of these studies supported U&G. Contextual age variables were found to be related to motives, dependency, and addictive consequences. In addition, motives in both studies were important variables in explaining addictive consequences.

scholarly journals A cross-sectional survey of Social Media Anxiety among students of University of Nigeria

2019 ◽  
Author(s):  
Deborah O. Aluh ◽  
Thelma Chukwuobasi ◽  
Adaobi U. Mosanya
Keyword(s):  
Social Media ◽  
Social Anxiety ◽  
University Students ◽  
Undergraduate Students ◽  
Statistical Significance ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Media Usage ◽  
Social Media Platforms ◽  
Use Of Social Media

AbstractBackgroundSocial anxiety is one of the most prevalent and disabling anxiety disorders with lifetime prevalence rates ranging from 2 to 16% s in different populations. Considering the rising use of social media among university students, it is necessary to assess their social anxiety as a result of the use of social media platforms since social anxiety can affect social interaction in social mediaMethodsThe current study employed a cross-sectional descriptive approach and was carried out among undergraduate students of University of Nigeria, Nsukka. The Social Anxiety Scale for Social Media Users (SAS-SMU) which is a data collection tool to assess levels of social anxiety experienced by university students while using social media platforms was used in the current study. Data were analyzed with IBM Statistical Products and Service Solutions (SPSS) for Windows, Version 20.0.ResultsA total of 228 out of the 380 questionnaires distributed were filled and returned (60% response rate). Social media usage was highest for WhatsApp (4.4±0.902) and Facebook (3.3±1.055). Social media anxiety was higher in females (69.00±12.59) than males (68.42±12.06) although this difference did not reach statistical significance (t = −0.356, p = 0.864). Social media usage was higher in females (35.02±5.04) than males (34.58±6.01) but the difference did not reach statistical significance (t = −0.603, p = 0.314). There was a non-significant negative association between Social media usage and social media anxiety (r = –0.051, p = 0.4450). More than half of the students (55.7%, n = 127) had social media anxiety.ConclusionIn conclusion, there was a negative non-significant correlation between social media usage and social anxiety. Investigations regarding social anxiety in social media are scarce from low and middle income countries and this is the first from an African country.

Health professionals’ social media usage behaviour: A study of the perceived barriers (Preprint)

2019 ◽  
Author(s):  
Md Irfanuzzaman Khan ◽  
Jennifer (M.I) Loh ◽  
Abu Saleh ◽  
Ali Quazi
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Health Professionals ◽  
Structural Equation ◽  
Sampling Technique ◽  
Perceived Barriers ◽  
Healthcare Sector ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Media Usage

BACKGROUND : Despite the growing popularity of social media internationally, a scan of the extant literature reveals that social media usage preference among health professionals are relatively lower than health consumers. While cynicism amongst health professionals could be the major reason, it is still unknown as to whether there are other factors affecting health professionals’ reluctance to use social media for health communication. OBJECTIVE This research investigates if health professionals perceive any possible barriers that may stand in the way of their social media usage behaviour by testing a new theoretical model drawn from the Technology Acceptance Model (TAM). METHODS The population for this study comprises Australian health professionals using social media, and working in hospitals, clinics and other clinical facilities. Based on a random sampling technique a cross-sectional survey was administered to 824 health professionals. The database used in this research comprised 219 responses yielding a response rate of 27 percent which is deemed acceptable given the nature of the topic being investigated. Data are analysed using the structural equation model (SEM) technique. RESULTS Findings indicated that Facebook is the most popular social media platform which is used by 46.5% of health professionals. YouTube is the second most popular platform used by health professionals (44.7%), followed by 25.1% of health professionals utilising Twitter, and 21.4% of health professionals who used LinkedIn. On average, only 8.8% of health professionals regularly access physician-only networks, and only 7.7% of health professionals used online blogs. In terms of perceived social media barriers, the SEM model demonstrated very good model fit (χ2 = 602.643; df, 233, χ2/df = 2.586, IFI = .91, TLI = .89, and CFI = .91) and indicates that information quality (P = .003), perceived trust (P = .008), professional boundary (P < .001), and supporting conditions ( P = .02) are key antecedents of perceived barriers of social media usage in the healthcare sector. CONCLUSIONS The findings of this study have important implications for healthcare providers and policy-makers regarding health professionals’ perceptions of the potential challenges of using social media in healthcare. The barriers emerging from this study call for an effective social media usage policy to provide health professionals and patients with a guideline for maximising the potential benefits with more emphasis on the appropriate strategies designed to overcome the problems. Findings further suggest that healthcare professionals need to be educated, informed and engaged in facing the challenges posed by such barriers. Finally, these insights could be useful in developing social media guidelines and strategies so that the healthcare benefits for the community in general and health service clients in particular are maximised.

scholarly journals Influence of Social Media Usage on the Green Product Innovation of Manufacturing Firms through Environmental Collaboration

2020 ◽  
Vol 12 (20) ◽  
pp. 8685
Author(s):  
Norhuda Salim ◽  
Mohd Nizam Ab Rahman ◽  
Dzuraidah Abd Wahab ◽  
Ariff Azly Muhamed
Keyword(s):  
Social Media ◽  
Product Innovation ◽  
Structural Equation ◽  
Manufacturing Firms ◽  
Green Product ◽  
Key Factors ◽  
Media Usage ◽  
Green Product Innovation ◽  
Use Of Social Media ◽  
The Relationship

Firms are finding it increasingly important to leverage social media to facilitate knowledge access, get valuable feedback, and improve innovations to cater for emerging markets. However, using social media without integrating other key factors does not seem to add value to innovation efforts. Therefore, this study investigates the potential of social media usage (SMU) in enhancing green product innovation (GPI) and how two types of environmental collaboration may affect that relationship, which is a subject that has been under-explored. First, the literature on the expansion of the use of social media in enhancing GPI was reviewed to develop the theoretical framework and hypotheses. Then, data collected from 211 manufacturing firms were analysed using structural equation modelling to examine the proposed relationship. The results revealed that SMU does not directly influence GPI. Rather, internal environmental collaboration (IEC) and environmental collaboration with suppliers (ECS) fully mediate the relationship between SMU and GPI. The results further disclosed a positive relationship between IEC and ECS, where both types of environmental collaboration seem to be key factors in improving GPI. Hence, this study highlights the importance of knowledge sharing through environmental collaborations for the generation of ideas to improve products in order to remain competitive in the market.

Ghanaian academic libraries’ use of social media: A structural equation modelling approach

2021 ◽  
pp. 026666692199942
Author(s):  
Monica Mensah ◽  
Omwoyo Bosire Onyancha
Keyword(s):  
Social Media ◽  
Academic Libraries ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Survey Design ◽  
Target Population ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Equation Modelling ◽  
Use Of Social Media

The study was largely quantitative and employed the unified theory of acceptance and use of technology (UTAUT) as its theoretical lens. The target population was 31,157 consisting of library staff and library patrons from four academic libraries in Ghana. Sampling tables and census sampling techniques were used to select a sample size of 767 respondents. Adopting a cross-sectional survey design, the study used a pre-tested questionnaire to collect data from the sampled respondents. Statistical analyses were carried out using the Statistical Package for Social Sciences. The structural equation modelling technique was further used to estimate the relationships and correlations between the theoretical constructs from the UTAUT to understand behavioural intentions and use behaviour of social media in the academic libraries. The study found that performance expectancy, effort expectancy and facilitating conditions have significant influence on the intention to use and subsequent use of social media in academic libraries in Ghana.

scholarly journals Social Media as an Information Source of Political Learning in Online Education

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110231
Author(s):  
Drina Intyaswati ◽  
Eni Maryani ◽  
Dadang Sugiana ◽  
Anter Venus
Keyword(s):  
Social Media ◽  
Online Education ◽  
Information Source ◽  
Political Knowledge ◽  
Online Discussions ◽  
Survey Method ◽  
Learning Program ◽  
Cross Sectional Survey ◽  
Study Results ◽  
Use Of Social Media

The use of social media as a learning process is inevitable, as students need to be politically inclined. This study wants to contribute to the lack of research on the topic of political material. Complement the literature by evaluating the effects of social media use on political knowledge. The research used a cross-sectional survey method involving 508 undergraduate students of a distance learning program, Open University, Indonesia. They were 218 males (42.9%) and 290 females (57.1%). The study results showed that the use of social media influences political knowledge by mediating online discussions over different social media platforms. The more students use social media and discuss political issues, the higher their level of knowledge. The study implies that instructors can use social media to integrate the instructional design of relevant courses that facilitate political discussion to learn for the acquisition of students’ political knowledge.

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