scholarly journals Pengembangan Usaha Kue Rumahan Uti Palembang Melalui Penerapan Marketing Mix dan Dokumen Bisnis

2021 ◽  
Vol 2 (1) ◽  
pp. 24
Author(s):  
Neneng Miskiyah ◽  
Mariskha Z ◽  
Purwati Purwati ◽  
Yulia Pebrianti
Keyword(s):  
Social Media ◽  
Community Service ◽  
Word Of Mouth ◽  
Marketing Mix ◽  
Online Application ◽  
Product Packaging ◽  
Community Foundations ◽  
Current Partner

ABSTRACT  Working as a housewife is a job that all women can do.  However, being a housewife and an entrepreneur at the same time can only be done by certain women, like our current partner. Nursiati is a housewife and at the same time, she opens a home cake business that she has been doing for 12 years under the name Uti Home Cake Business.  Uti Home Cake Business provides various types of cakes and street snacks.  Every day, Uti’s home cake business regularly provides 6 types of street snacks and cakes specially ordered by customers.  Customers come from various circles and different places in Palembang city, such as the surrounding community, foundations, schools, and government and private agencies.  In carrying out its business, our partner does not have business documents and finds it difficult when they are asked for business documents such as notes, receipts, and business stamps. Our partner also never make promotions.  Customers know the partner’s pastry business by word of mouth.  The partner’s turnover has increased, but the increase in profit is not too high nor constant.  The purpose of this community service is that the partner can apply the marketing mix properly to maximize the profit.  The results obtained from this activity are our partner now has business documents, product packaging designs, brochures, and the Instagram Online application (IG) for promotion purposes.  Keywords: Marketing Mix; Business Documents; Social Media; Home Industry    ABSTRAK  Pekerjaan sebagai ibu rumah tangga adalah merupakan pekerjaan yang dapat dilakukan oleh semua kalangan wanita. Namun menjadi seorang ibu rumah tangga sekaligus berwirausaha hanya dapat dilakukan oleh kalangan wanita tertentu saja. Seperti mitra kami saat ini ibu Nursiati adalah seorang ibu rumah tangga sekaligus membuka usaha kue rumahan yang telah ditekuninya sejak 12 tahun yang lalu dengan nama usaha Kue Rumahan Uti. Usaha kue rumahan Uti menyediakan berbagai macam jenis kue basah dan jajanan pasar.  Setiap hari usaha kue rumahan Uti menyediakan kue secara rutin sebanyak 6 macam jenis kue atau jajanan pasar dan kue yang dipesan khusus oleh pelanggan. Pelanggan datang dari berbagai kalangan dan tempat yang berbeda di kota Palembang, seperti masyarakat sekitar, yayasan, sekolah, dan instansi pemerintah maupun swasta. Dalam melaksanakan usahanya, mitra tidak memiliki dokumen bisnis dan kesulitan jika diminta dokumen bisnis seperti nota, kuitansi, dan cap usaha, dan mitra juga tidak pernah melakukan promosi. Pelanggan mengetahui usaha kue mitra dari mulut ke mulut.  Omzet mitra mengalami peningkatan, akan tetapi peningkatan keuntungan tidak terlalu tinggi dan bahkan tetap. Tujuan dari pengabdian kepada masyarakat ini adalah mitra dapat menerapkan marketing mix sebagaimana mestinya sehingga keuntungan yang dicapai lebih maksimal. Hasil yang diperoleh dari kegiatan ini, mitra memiliki dokumen bisnis, desain kemasan produk, brosur, dan aplikasi Online Instagram (Ig).   Kata Kunci: Marketing Mix; Dokumen Bisnis; Media Sosial; Home Industri

scholarly journals Pelatihan Desain Grafis untuk Meningkatkan Kreatifitas dan Menambah Daya Saing Masyarakat Kecamatan Pasar Minggu Jakarta Selatan

2020 ◽  
Vol 2 (1) ◽  
pp. 70-77
Author(s):  
Ridwan Raafi'udin ◽  
Bayu Hananto ◽  
Catur Nugrahaeni Puspita Dewi
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Community Service ◽  
Communication Technology ◽  
Graphic Design ◽  
Training Phase ◽  
Product Packaging ◽  
Service Activities ◽  
Online Trading ◽  
Information And Communication

The availability of information and communication technology (ICT) has made it a lot of convenience in everything. An example is the existence of online trading transactions, for we can market these products online both through marketplaces and social media, we must-have products that are slightly different from the others. One way is to design your own product packaging that we will sell, and for example it can be started by making a product logo. This is the basis of community service activities, and this activity utilizes the creative side of partners so that they can create a design that will be packaged in the next stage in the form of merchandise. In this design training phase, partner participants were given the understanding to use vector-based graphic design applications, from creating product logos to digital advertising posters

scholarly journals ASSISTANCE OF MSMES THROUGH PACKAGING AND MARKETING TRAINING BOTH ONLINE AND OFFLINE PEANUT PRODUCTS UMPET FLAVOR VARIANTS BECOME A COMPETITIVE PRODUCT IN SUKASARI VILLAGE

2021 ◽  
Vol 1 (1) ◽  
pp. 7-14
Author(s):  
Ombi Romli ◽  
Arta Rusidarma Putra
Keyword(s):  
Social Media ◽  
Community Service ◽  
Theory And Practice ◽  
Service Program ◽  
Product Packaging ◽  
Business Results ◽  
Training Stage ◽  
Service Activities ◽  
Training Activities ◽  
Competitive Product

One of the duties of a lecturer is to perform a tri dharma of universities by carrying out community service activities. Community service activities are actually to improve the ability of citizens in the management, especially in the process of product packaging and marketing of umkm products, especially bean umpets that have variants of flavor. 1) This training starts from the manufacture of packaging, packaging loga, to packing according to standards and not forgetting from the marketing side we train especially marketing by using social media as well as the participants are proficient in running it, (2) Improving the welfare of the para through the improvement of skills obtained in this training so that every economic actor can improve his business results through modern packaging and extensive marketing through social media. The achievement of the training objectives is done through lecture methods as a theory, then mentoring, demonstration, exercises (tutorials), and Q&A. After the training activities are carried out monitoring or evaluation by the committee (lecturers and students) to see the progress of their business progress or not. Based on the questionnaire results from some residents who were participants, the training of packaging and marketing of peanut products online and offline community service is running lancer by the expected target. This training program can provide skills in making competitive product packaging and do product marketing, especially online through social media, both Facebook media, what up, and others. Obstacles that arise at the training stage can be overcome well through mentoring methods. Criticism and suggestions can be submitted from the results of this community service program, for the participants are expected to have the spirit and motivation in developing the business of bean umpet. For education, practitioners are expected always to be able to help and accompany the participants who have a business of bean umpet in sukasari village both theory and practice so that the need continues to grow and develop. For lppm campus through community service (P2M) should always motivate and become a facilitator of the service program in order to continue to run and develop as it should

Adding Social Media to the Marketing Mix: The Power of Word of Mouth

IESE Insight ◽  
2011 ◽  
pp. 29-36 ◽  
Author(s):  
Guillermo Armelini ◽  
Julián Villanueva Galobart
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Marketing Mix

scholarly journals Packaging Design and Marketing of Online Seaweed Products in Aeng Dake Village, Bluto District, Sumenep Regency

2020 ◽  
Vol 7 (3) ◽  
pp. 120
Author(s):  
Annur Ahadi Abdillah ◽  
Eka Saputra ◽  
Adriana Monica Sahidu ◽  
Dwi Yuli Pujiastuti
Keyword(s):  
Social Media ◽  
Community Service ◽  
Online Marketing ◽  
Vocational School ◽  
Practical Training ◽  
Media Management ◽  
Product Packaging ◽  
Direct Practice ◽  
Packaging Design ◽  
Training Activities

Online marketing training is given to the fishermen groups of Karang Baru and Fisheries Vocational School Nasyrul Ulum Aeng Dake covering about the theory of marketing concepts, use of Web media and social media and online marketing-based governance. Community service is expected to be able to provide the ability of the community to package products into attractive packaging and the community can use marketing online so as to expand the reach of marketing, namely reaching regional and national areas. With the community service, it is expected to increase the economy of the seaweed grass cultivation community in Aeng Dake Subdistrict Seaweed Village. Community service activities are carried out by various methods, namely theoretical and practical training and assistance in online marketing media management activities. and practices aimed at students of the Nasyul Ulum Aeng Dake Vocational School of Fisheries Products Processing. The training provided was in the form of introducing various kinds of interesting packaging forms. The training activities continued on the direct practice of product packaging as well as presentations from student students regarding packaged products. The activity aimed at the Karang Baru fishermen group is in the form of assistance in making online marketing media, namely web and social media.

scholarly journals Implementasi dan Pemanfaatan E-Marketing untuk Optimalisasi Business to Business di Bank Sampah Sekar Melati Kabupaten Kudus

2020 ◽  
Vol 5 (2) ◽  
pp. 110-117
Author(s):  
Diana Laily Fithri ◽  
◽  
Andy Prasetyo Utomo ◽  
Fajar Nugraha ◽  
◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Community Service ◽  
Organic Waste ◽  
Word Of Mouth ◽  
Active Role ◽  
Processing Waste ◽  
Labor Costs ◽  
Waste Bank ◽  
Business To Business

Mlati Norowito Village, Kudus Regency has a waste bank, namely the Sekar Melati Waste Bank. The Sekar Melati Waste Bank plays an active role in processing waste, especially non-organic waste. Sekar Melati Waste Bank has produced processed non-organic waste in the form of bags and tissue holders. This product is marketed outside Java. The marketing carried out is still in the form of word of mouth and traditional marketing. The purpose of this community service is to help increase the income and welfare of Sekar Melati Waste Bank partners in Kudus Regency by utilizing information technology, especially in the field of marketing based on e-marketing and business to business. The methods used are: lectures, training, and mentoring. The results achieved are: 1) partners understand well the benefits of B2B, e-marketing, and e-commerce; 2) partners have social media accounts to conduct e-marketing so as to cut labor costs, advertising costs and so on;3) partners understand how to create an account and make sales on e-commerce or market places.

scholarly journals Peningkatan Produktivitas dan Penjualan pada UMKM Pakaian Muslimah Ummu Syuraih di Kecamatan Medan Marelan

2020 ◽  
Vol 3 (1) ◽  
pp. 349
Author(s):  
Lily Karlina Nasution ◽  
Mayang Murni ◽  
Ika Sari Dewi
Keyword(s):  
Community Service ◽  
Financial Management ◽  
Marketing Mix ◽  
Business Development ◽  
Product Packaging ◽  
Intense Competition ◽  
Management Application ◽  
Service Activity ◽  
Marketing Mix Strategy ◽  
The Right

Intense competition requires MSMEs to be active in innovating both in terms of products, marketing and business development. MSME Ummu Syuraih produces Muslim clothing, khimar and niqab. MSME Ummu Syuraih also facing several problems in running its business including the using of financial management manually,lacking of HR capabilities and production machinery, using a mouth to mouth marketing and displaying less attractive product packaging. The purposes of this community service activity is to 1) manage the MSME Ummu Syuraih business financial management professionally, 2) increase the capacity of products through enhancing the expertise and skills of its HR, 3) expand the marketingnetwork for the products through the right marketing mix strategy, 4) improve the display of the packaging of the products. Activities in community service include training (sewing skills, marketing and financial management by using application and website), assistance (using financial management application and website), and tool grants. Based on the implementation and evaluation of the activities, it can be concluded that SMSE Ummu Syuraih can manage her business professionally and there is an increase in production and sales capacity due to the increase of customers demand.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

SELFIE TOURISM DAN ELECTRONIC WORD OF MOUTH SEBAGAI ANTESEDEN RE-VISIT INTENTION

2019 ◽  
Vol 4 (3) ◽  
pp. 526
Author(s):  
Okki Trinanda ◽  
Astri Yuza Sari
Keyword(s):  
Social Media ◽  
Hypothesis Testing ◽  
Sample Size ◽  
Human Behavior ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Tourist Attractions ◽  
Tourism Management ◽  
West Sumatra ◽  
First Time

<p><em>Research linking selfie behavior and tourism management is very rarely implemented. Selfie behavior is more researched as part of psychology that studies human behavior. This study aims to find out (1) the influence of Selfie Tourism on Electronic Word of Mouth, (2) the influence of Selfie Tourism on Re-Visit Intention, and (3) the influence of Electronic Word of Mouth on Re-Visit Intention. This study uses estimates based on the number of parameters obtained by the sample size of 452 respondents with accidental sampling. Respondents who were included in this study were foreign tourists and domestic tourists who visited the tourism sites in West Sumatra for the first time. While hypothesis testing uses SEM. In this study all relationships between variables were found to be positive and significant. The implication of this study is that tourism managers not only pay attention to aspects of service such as hospitality, cleanliness and so on, but also provide attractive tourist attractions to be photographed and distributed to social media.</em></p><p><em><br /></em></p><p><em>Penelitian yang menghubungkan perilaku selfie dan manajemen pariwisata sangat jarang dilaksanakan. Perilaku selfie lebih banyak diteliti sebagai bagian dari psikologi yang mempelajari perilaku manusia. Penelitian ini bertujuan untuk mengetahui (1) pengaruh Selfie Tourism terhadap Electronic Word of Mouth, (2) pengaruh Selfie Tourism terhadap Re-Visit Intention, dan (3) pengaruh Electronic Word of Mouth pada Re-Visit Intention. Penelitian ini menggunakan jumlah parameter yang diperoleh dengan ukuran sampel 452 responden dengan accidental sampling. Responden yang dikunjungi oleh wisatawan asing dan wisatawan domestik yang mengunjungi situs pariwisata di Sumatera Barat untuk pertama kalinya. Sedangkan pengujian hipotesis menggunakan SEM. Dalam penelitian ini semua hubungan antar variabel ditemukan positif dan signifikan. Implikasi dari penelitian ini adalah bahwa manajer pariwisata tidak hanya memperhatikan layanan dan kebersihan tetapi juga menyediakan media sosial.</em></p>

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