scholarly journals ASSISTANCE OF MSMES THROUGH PACKAGING AND MARKETING TRAINING BOTH ONLINE AND OFFLINE PEANUT PRODUCTS UMPET FLAVOR VARIANTS BECOME A COMPETITIVE PRODUCT IN SUKASARI VILLAGE

Author(s):  
Ombi Romli ◽  
Arta Rusidarma Putra

One of the duties of a lecturer is to perform a tri dharma of universities by carrying out community service activities. Community service activities are actually to improve the ability of citizens in the management, especially in the process of product packaging and marketing of umkm products, especially bean umpets that have variants of flavor. 1) This training starts from the manufacture of packaging, packaging loga, to packing according to standards and not forgetting from the marketing side we train especially marketing by using social media as well as the participants are proficient in running it, (2) Improving the welfare of the para through the improvement of skills obtained in this training so that every economic actor can improve his business results through modern packaging and extensive marketing through social media. The achievement of the training objectives is done through lecture methods as a theory, then mentoring, demonstration, exercises (tutorials), and Q&A. After the training activities are carried out monitoring or evaluation by the committee (lecturers and students) to see the progress of their business progress or not. Based on the questionnaire results from some residents who were participants, the training of packaging and marketing of peanut products online and offline community service is running lancer by the expected target. This training program can provide skills in making competitive product packaging and do product marketing, especially online through social media, both Facebook media, what up, and others. Obstacles that arise at the training stage can be overcome well through mentoring methods. Criticism and suggestions can be submitted from the results of this community service program, for the participants are expected to have the spirit and motivation in developing the business of bean umpet. For education, practitioners are expected always to be able to help and accompany the participants who have a business of bean umpet in sukasari village both theory and practice so that the need continues to grow and develop. For lppm campus through community service (P2M) should always motivate and become a facilitator of the service program in order to continue to run and develop as it should

2020 ◽  
Vol 2 (1) ◽  
pp. 70-77
Author(s):  
Ridwan Raafi'udin ◽  
Bayu Hananto ◽  
Catur Nugrahaeni Puspita Dewi

The availability of information and communication technology (ICT) has made it a lot of convenience in everything. An example is the existence of online trading transactions, for we can market these products online both through marketplaces and social media, we must-have products that are slightly different from the others. One way is to design your own product packaging that we will sell, and for example it can be started by making a product logo. This is the basis of community service activities, and this activity utilizes the creative side of partners so that they can create a design that will be packaged in the next stage in the form of merchandise. In this design training phase, partner participants were given the understanding to use vector-based graphic design applications, from creating product logos to digital advertising posters


2021 ◽  
Vol 2 (3) ◽  
pp. 95-102
Author(s):  
N. Nurwidodo ◽  
M. Mulyono ◽  
Ahmad Fauzi

Jamu (herbal medicine) is included in traditional health drinks that its processing is often less hygienic. The purpose of this community service program is to improve the cleanliness of the herbal medicine-making process in the herbal medicine group in Malang through the provision of hygienic herbal medicine processing machines. Community service activities were carried out in 2018 by involving herbal medicine groups in Tegalgondo and Jetis Villages, Malang. The community service activities included analyzing the conditions and needs of partners, designing herbal medicine machines as needed, as well as assisting the use of machines. The implementation methods in this service program were discussion and training. The result of this service activity was an increase in partner knowledge regarding the importance of hygiene and the use of appropriate technology in herbal medicine processing. After the training was carried out, service partners began to be moved to process jamu more hygienically. Furthermore, assistance and technology-based marketing training activities also need to be carried out.


2020 ◽  
Vol 7 (3) ◽  
pp. 120
Author(s):  
Annur Ahadi Abdillah ◽  
Eka Saputra ◽  
Adriana Monica Sahidu ◽  
Dwi Yuli Pujiastuti

Online marketing training is given to the fishermen groups of Karang Baru and Fisheries Vocational School Nasyrul Ulum Aeng Dake covering about the theory of marketing concepts, use of Web media and social media and online marketing-based governance. Community service is expected to be able to provide the ability of the community to package products into attractive packaging and the community can use marketing online so as to expand the reach of marketing, namely reaching regional and national areas. With the community service, it is expected to increase the economy of the seaweed grass cultivation community in Aeng Dake Subdistrict Seaweed Village. Community service activities are carried out by various methods, namely theoretical and practical training and assistance in online marketing media management activities. and practices aimed at students of the Nasyul Ulum Aeng Dake Vocational School of Fisheries Products Processing. The training provided was in the form of introducing various kinds of interesting packaging forms. The training activities continued on the direct practice of product packaging as well as presentations from student students regarding packaged products. The activity aimed at the Karang Baru fishermen group is in the form of assistance in making online marketing media, namely web and social media.


2020 ◽  
Vol 2 (1) ◽  
Author(s):  
Fazril Saputra ◽  
Teuku Reza Efianda

Dedication to provide maintenance management training fighting fish (Betta sp.) the good and completely in accordance with SNI fighting fish to the community PayaPeunaga, Meureubo sub-district, West Aceh District.The problem faced today is the statistics of West Aceh Regency in 2017 figures indicating that many people have a productive age in PayaPeunaga Village, Meureubo Sub-district, but not accompanied by job vacancies, causing unemployment at productive ages. Solution offered from this dedication is to provide additional skill to the community in PayaPeunaga Village, MeureuboSubdistrict to be able to manage the good and correct fighting fish in accordance with SNI of fighting fish.Implementation of community service activities include: 1) discussion and socialization of fighting fish (Betta sp.) that potentially increase the income of the community and 2) good ornamental fighting fish management training according to SNI of fighting fish. Result of the dedication is that the community is very enthusiastic to cultivate fighting fish and hopes that this community service program can be continued to provide assistance to the community in PayaPeunaga Village, Meureubo Sub District, West Aceh.


Author(s):  
Adryan Fristiohady

The use of this mask has an important role in anticipating Covid-19 virus. If the community has knowledge about the use of masks, the community will also be obedient in the use of masks. Compliance is to describe the positive behavior of the people shown by using. Through this Thematic Community Service Program, the community can know the benefits of using masks in preventing Covid-19. the method used in the integrated community service activities of Thematic KKN is the method of socialization, the method for the environment of student residence, the method of media networking and reporting methods.Thematic KKN takes place in the city of Kendari, Sulawesi Tenggara


Author(s):  
Kusnandar Kusnandar ◽  
Mohamad Harisudin ◽  
Nuning Setyowati ◽  
Raden Kunto Adi ◽  
Raden Rara Aulia Qonita ◽  
...  

<em>The Covid-19 pandemic has a major impact on various sectors of life, including Small and Mid-size Enterprises (SMEs). The government makes various policies, one of which is the implementation of the New Normal. SMEs must adapt to New Normal conditions. SMEs Werkudoro is one of the SMEs in the Sukoharjo Regency. To face this New Normal condition, SMEs Werkudoro has several problems. The problem is that the packaging label is not marketable, product packaging is not marketable, wrap the packaging with stapler and SMEs are less developed. The method used are socialization, introduction, training and accompaniment. Community service activities are improvement marketable packaging labels, introducing marketable packaging with standing pouches, introducing of plastic sealers, repairing of product banner and business innovation training. Community service activities give knowledge for SMEs and benefits for adaptation in the New Normal condition, so they can survive and can develop.</em>


Author(s):  
Sindy Yulia Putri ◽  
Wiwiek Rukmi Dwi Astuti ◽  
Nurmasari Situmeang

With advances in digital technology, MSMEs have great opportunities to take part in it. Various SMEs in Serang Regency are still experiencing problems in promoting their merchandise. This community service program (PKM) aims to transfer knowledge about the use of social media to develop market access for MSMEs in Serang Regency. Indonesia is still facing the Covid-19 pandemic. Therefore, the socialization and training methods are carried out through online webinars with interactive discussion. This discussion is useful for finding solutions to problems faced by MSME business actors in operating social media to increase income. The result of this PKM is that the participants understand the webinar material well. As many as 72.7% of participants have and will create virtual shops to promote their products and 63.6% of participants strongly agree that the ability to use social media is a must have to increase market access for MSME products.


2020 ◽  
Vol 5 (4) ◽  
pp. 376-382
Author(s):  
Fidiana Fidiana ◽  
Widhi Ariestianti Rochdianingrum ◽  
Endang Dwi Retnani ◽  
Dini Widyawati

This community service activity is continuously carried out to develop the creativity of mothers in producing innovative and attractive products. This activity involves training and assistance in preparing financial and marketing reports. This activity was carried out in collaboration with the Sukolilo District and STIESIA Surabaya. MSMEs in Sukolilo District experienced several obstacles related to preparing financial reports, marketing that utilized social media, and other technical obstacles. After this mentoring activity, MSME managers gained several benefits, including having started compiling financial reports. Marketing training activities are carried out using Instagram social media as a means of producing products. In this activity, assistance was carried out to create an Instagram account, taking photos of products to be uploaded on Instagram, assisting in uploading product photos on Instagram accompanied by product descriptions so that they could attract consumers. This activity is carried out to improve the business carried out from the management aspect. The target to be achieved is that MSME players have financial reports that can be used to submit funds or capital to banks for business development, expand marketing networks, and increase sales.


Author(s):  
Elferida Sormin ◽  
Marina Silalahi ◽  
Bambang Widodo ◽  
Susilo Suwarno

Abstrak   Kegiatan pengabdian kepada masyarakat ini dilakukan melalui bentuk kegiatan sosialisasi dan pelatihan tentang pengolahan sampah di Desa Tempursari, Kecamatan Tempursari, Kabupaten Lumajang, Jawa Timur pada tanggal 12-17 Juli 2017.  Permasalahan sampah menjadi permasalahan yang belakangan sangat banyak dikeluhkan oleh masyarakat secara khusus di desa Tempursari. Kerjasama yang solid antara semua stakeholder diharapkan dalam penanganan dan pemecahan permasalahan sampah ini, seperti yang sudah dilakukan oleh masyarakat Desa Tempursari dengan kehadiran Gereja Kristen Jawa Wetan (GKJW) yang menjadi fasilitator dalam penanganan sampah di desa Tempursari. Dalam rangka mengembangkan program yang sudah disusun dan akan dijalankan, GKJW bekersama dengan Universitas Kristen Indonesia Jakarta dalam beberapa hal terkait pengolahan sampah tersebut, di antaranya mensosialisasikan pemahaman tentang sampah (jenis dan dan dampak yang ditimbulkan), bagaimana mengolah sampah sesuai dengan jenisnya dan membantu mengoperasikan mesin pencacah sampah plastik dan sampah organik lainnya. Hasil dari kegiatan pengabdian kepada masyarakat ini dinilai memberikan dampak positif, di mana mesin pencacah yang tadinya sudah lama tidak berfungsi menjadi beroperasi dengan operator yang yang sudah mahir atau fasih, masyarakat mampu memilah sampah dimulai dari tia-tiap rumah tangga sebelum selanjutnya diserahkan ke tim pengolah yang sudah ditunjuk oleh gereja. Akhirnya setelah kegiatan pengabdian kepada masyarakat bersama dengan GKJW Tempursari, maka program pelayanan masyarakat melalui pengolahan sampah oleh GKJW Tempursari mulai berjalan lancar.   Kata Kunci: sampah organik, mesin pencacah   Abstract The community service activities were carried out through the form of socialization and training activities on waste management in Tempursari Village, Tempursari District, Lumajang Regency, East Java. The problem of garbage has become a very recent problem that is very much complained by the community specifically in the village of Tempursari. Solid cooperation between all stakeholders is expected in handling and solving these waste problems, as has been done by the people of Desa Tempursari with the presence of the Gereja Kristen Jawa Wetan (GKJW) who became a facilitator in handling waste in the village of Tempursari. In order to develop a program that has been compiled and will be implemented, GKJW cooperates with the Universitas Kristen Indonesia Jakarta in several matters related to waste management, including socializing understanding of waste (types and impacts), how to process waste according to its type and helping operate plastic waste chopping machines and other organic waste. The results of community service activities are considered to have a positive impact, where the enumerating machines that have not been functioning for a long time become operational with operators who are already proficient or fluent, the community is able to sort waste starting from each household before being submitted to the processing team who has been appointed by the church. Finally after the community service activities together with GKJW Tempursari, the community service program through processing waste by GKJW Tempursari began to run smoothly.   Keywords: organic waste, chopping machine


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