scholarly journals Implementasi dan Pemanfaatan E-Marketing untuk Optimalisasi Business to Business di Bank Sampah Sekar Melati Kabupaten Kudus

2020 ◽  
Vol 5 (2) ◽  
pp. 110-117
Author(s):  
Diana Laily Fithri ◽  
◽  
Andy Prasetyo Utomo ◽  
Fajar Nugraha ◽  
◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Community Service ◽  
Organic Waste ◽  
Word Of Mouth ◽  
Active Role ◽  
Processing Waste ◽  
Labor Costs ◽  
Waste Bank ◽  
Business To Business

Mlati Norowito Village, Kudus Regency has a waste bank, namely the Sekar Melati Waste Bank. The Sekar Melati Waste Bank plays an active role in processing waste, especially non-organic waste. Sekar Melati Waste Bank has produced processed non-organic waste in the form of bags and tissue holders. This product is marketed outside Java. The marketing carried out is still in the form of word of mouth and traditional marketing. The purpose of this community service is to help increase the income and welfare of Sekar Melati Waste Bank partners in Kudus Regency by utilizing information technology, especially in the field of marketing based on e-marketing and business to business. The methods used are: lectures, training, and mentoring. The results achieved are: 1) partners understand well the benefits of B2B, e-marketing, and e-commerce; 2) partners have social media accounts to conduct e-marketing so as to cut labor costs, advertising costs and so on;3) partners understand how to create an account and make sales on e-commerce or market places.

scholarly journals Pengembangan sistem komposting melalui Bank Sampah di Desa Petani, Kecamatan Bathin Solapan

2020 ◽  
Vol 2 ◽  
pp. 445-453
Author(s):  
Suwondo Suwondo ◽  
Darmadi Darmadi ◽  
Andri Hendrizal
Keyword(s):  
Waste Management ◽  
Community Service ◽  
Management System ◽  
Organic Waste ◽  
Active Role ◽  
Added Value ◽  
Economic Activities ◽  
Waste Management System ◽  
Science Technology ◽  
Waste Bank

Community service is an effort to disseminate science, technology and art to society. These activities must be able to provide an added value for the community, both in economic activities, policies, and changes in (social) behavior. The goal of community service activities in Farmers Village, Bathin Solapan District is that the community can play an active role in optimizing existing waste banks in order to form a good waste management system, improving the clean culture and economy of the community. The community can take advantage of the organic waste collected from each resident's house which is submitted directly to the waste bank for the composting process. The level of achievement of the program targets carried out in the farmer village of the Inner Solapan sub-district is very good and right on target, this is based on the enthusiasm of the community and the spiritual (adat) chairman in seeing the training process for processing organic waste into compost using a composter drum that has been prepared by the service team riau university and riau university students. Drum composter is an effective compost processing method for the community in Desa Petani, Kecamatan Bathin Solapan, on a household scale. Analysis of the development of a composting system through a waste bank in a farmer village, in the sub-district of Inner Solapan aims for the community to play an active role in optimizing existing waste banks to form a good waste management system.

scholarly journals DUKUNGAN INFORMASI DAN PROMOSI EKOWISATA MANGROVE BELAWAN SICANANG DALAM RANGKA PENINGKATAN PEREKONOMIAN MASYARAKAT

2019 ◽  
Vol 24 (4) ◽  
pp. 853
Author(s):  
Nurmala Berutu ◽  
Meilinda Suriani Harefa ◽  
M. Ridha Damanik ◽  
Ahmad Hidayat ◽  
Restu Restu
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Community Service ◽  
Local Community ◽  
Management Training ◽  
Tourism Promotion ◽  
Service Activities ◽  
Before And After ◽  
Group Members ◽  
Information Board

AbstrakPengabdian kepada masyarakat ini bertujuan mendampingi Kelompok Sadar Wisata yang berada di Belawan Sicanang untuk mendukung penyebaran informasi dan promosi keberadaan Ekowisata Mangrove Belawan Sicanang sebagai upaya peningkatan perekonomian masyarakat setempat. Metode pendampingan yang dilakukan dengan memberikan bantuan secara langsung papan informasi memperkenalkan keberadaan Ekowisata Mangrove, memasang panduan arah menuju kawasan Ekowisata Mangrove, memasangkan atribut edukasi pada kawasan ekowisata dan pelaksanaan pelatihan yaitu: pelatihan manajemen ekowisata, pelatihan pembuatan media sosial sebagai media promosi ekowisata berbasis Teknologi Informasi (TI) kepada kelompok penggiat ekowisata di Belawan Sicanang. Dari hasil penilaian terhadap motivasi mitra dalam mengembangkan Ekowisata Mangrove sebelum dan setelah kegiatan dilaksanakan mengalami peningkatan sebesar 15,6%, (sebelumnya sebesar 50%). Respon pengunjung terhadap pemasangan media promosi dan publikasi melalui media sosial lebih dari 60%. Dari data pengunjung yang diperoleh sejak diberikannya papan informasi dan penunjuk arah keberadaan Ekowisata Mangrove terjadi perubahan jumlah pengunjung yang datang dan beberapa lembaga bekerjasama untuk melakukan edukasi. Selama 4 Bulan melakukan kegiatan pengabdian kepada masyarakat di peroleh jumlah pengunjung mengalami pertambahan sebesar 10%–20% dan mempengaruhi pertambahan pendapatan dari aktifitas wisata sebesar 10%-20% dari pendapatan sebelumnya. Selanjutnya 82% anggota kelompok menyatakan bahwa pendampingan yang berkelanjutan akan memberikan peluang untuk membangun perekonomian masyarakat disekitar kawasan Ekowisata Mangrove Belawan Sicanang.Kata kunci: Ekowisata Mangrove Belawan Sicanang, informasi, promosi ekowsiataAbstractThis community service aims to assist the Tourism Awareness Group in Belawan Sicanang to support the dissemination of information and promotion of the existence of the Belawan Sicanang Mangrove Ecotourism as an effort to improve the economy of the local community. The mentoring method that was carried out by providing direct assistance to the information board introduced the existence of Mangrove Ecotourism, installed direction guides to the Mangrove Ecotourism area, paired the attributes of education in the ecotourism area and carried out training namely ecotourism management training, training on making social media as information technology-based ecotourism promotion media (TI) to ecotourism groups in Belawan Sicanang. From the results of the assessment of partner motivation in developing Mangrove Ecotourism before and after the activities carried out an increase of 15.6% (previously 50%). The visitor's response to the installation of promotional media and publications through social media is more than 60%. From the visitor data obtained since the information board was given and a guide to the existence of Mangrove Ecotourism there was a change in the number of visitors who came and several institutions collaborated to educate. During the 4 months of community service activities, the number of visitors experienced an increase of 10% -20% and affected the increase in income from tourism activities by 10% -20% of the previous income. Furthermore, 82% of group members stated that ongoing assistance would provide an opportunity to develop the economy of the community around the Belawan Sicanang Mangrove Ecotourism area.Keywords: Belawan Sicanang Mangrove Ecotourism, information, eco-tourism promotion

Implementation of Waste Processing from the Source by the Traditional Village of Caga, Tampaksiring District, Gianyar Bali

2021 ◽  
Vol 4 (3) ◽  
pp. 6-9
Author(s):  
Made Yaya Sawitri ◽  
Dewa Ketut Suryawan ◽  
Anak Agung Sagung Putri Risa Andriani
Keyword(s):  
Waste Management ◽  
Community Service ◽  
Organic Waste ◽  
Government Policies ◽  
Waste Processing ◽  
Service Program ◽  
Government Regulations ◽  
Tourist Village ◽  
Waste Bank ◽  
The Village

The Caga Traditional Village, which is located in Pejeng Kangin Village, Tampak Siring District, is one of the traditional villages that is currently seriously developing the village's potential as a tourist village. One of the efforts to improve that is now being promoted is regarding the cleanliness of the village. However, currently there is no comprehensive system capable of managing most of the waste generated by villagers. This village already has a waste bank but it only manages around 30% of the total waste generated. Organic waste which is much larger in quantity is still dumped in the "teba" or backyard. Another problem is the presence of residual waste, which has so far been collected and then transported to a landfill (TPS). The problem raised in this "community service program" is the public's ignorance of government policies regarding waste management and the proper procedures for managing waste from sources. Therefore, to support the government's efforts in realizing a waste management system from sources and to support the efforts of traditional villages to develop their potential as a tourism village, education on waste management from sources in the traditional village of Caga, Pejeng Kangin was implemented. Activities that have been carried out include the socialization of government regulations regarding waste processing at the source, optimization of waste banks, and processing of organic waste using the composting method. The implementation of Waste Processing from the Source by the Traditional Village of Caga, Tampaksiring District, Gianyar " received a good reception from the community and full support from the management of the Caga Traditional Village.

scholarly journals Pengembangan Usaha Kue Rumahan Uti Palembang Melalui Penerapan Marketing Mix dan Dokumen Bisnis

2021 ◽  
Vol 2 (1) ◽  
pp. 24
Author(s):  
Neneng Miskiyah ◽  
Mariskha Z ◽  
Purwati Purwati ◽  
Yulia Pebrianti
Keyword(s):  
Social Media ◽  
Community Service ◽  
Word Of Mouth ◽  
Marketing Mix ◽  
Online Application ◽  
Product Packaging ◽  
Community Foundations ◽  
Current Partner

ABSTRACT  Working as a housewife is a job that all women can do.  However, being a housewife and an entrepreneur at the same time can only be done by certain women, like our current partner. Nursiati is a housewife and at the same time, she opens a home cake business that she has been doing for 12 years under the name Uti Home Cake Business.  Uti Home Cake Business provides various types of cakes and street snacks.  Every day, Uti’s home cake business regularly provides 6 types of street snacks and cakes specially ordered by customers.  Customers come from various circles and different places in Palembang city, such as the surrounding community, foundations, schools, and government and private agencies.  In carrying out its business, our partner does not have business documents and finds it difficult when they are asked for business documents such as notes, receipts, and business stamps. Our partner also never make promotions.  Customers know the partner’s pastry business by word of mouth.  The partner’s turnover has increased, but the increase in profit is not too high nor constant.  The purpose of this community service is that the partner can apply the marketing mix properly to maximize the profit.  The results obtained from this activity are our partner now has business documents, product packaging designs, brochures, and the Instagram Online application (IG) for promotion purposes.  Keywords: Marketing Mix; Business Documents; Social Media; Home Industry    ABSTRAK  Pekerjaan sebagai ibu rumah tangga adalah merupakan pekerjaan yang dapat dilakukan oleh semua kalangan wanita. Namun menjadi seorang ibu rumah tangga sekaligus berwirausaha hanya dapat dilakukan oleh kalangan wanita tertentu saja. Seperti mitra kami saat ini ibu Nursiati adalah seorang ibu rumah tangga sekaligus membuka usaha kue rumahan yang telah ditekuninya sejak 12 tahun yang lalu dengan nama usaha Kue Rumahan Uti. Usaha kue rumahan Uti menyediakan berbagai macam jenis kue basah dan jajanan pasar.  Setiap hari usaha kue rumahan Uti menyediakan kue secara rutin sebanyak 6 macam jenis kue atau jajanan pasar dan kue yang dipesan khusus oleh pelanggan. Pelanggan datang dari berbagai kalangan dan tempat yang berbeda di kota Palembang, seperti masyarakat sekitar, yayasan, sekolah, dan instansi pemerintah maupun swasta. Dalam melaksanakan usahanya, mitra tidak memiliki dokumen bisnis dan kesulitan jika diminta dokumen bisnis seperti nota, kuitansi, dan cap usaha, dan mitra juga tidak pernah melakukan promosi. Pelanggan mengetahui usaha kue mitra dari mulut ke mulut.  Omzet mitra mengalami peningkatan, akan tetapi peningkatan keuntungan tidak terlalu tinggi dan bahkan tetap. Tujuan dari pengabdian kepada masyarakat ini adalah mitra dapat menerapkan marketing mix sebagaimana mestinya sehingga keuntungan yang dicapai lebih maksimal. Hasil yang diperoleh dari kegiatan ini, mitra memiliki dokumen bisnis, desain kemasan produk, brosur, dan aplikasi Online Instagram (Ig).   Kata Kunci: Marketing Mix; Dokumen Bisnis; Media Sosial; Home Industri

scholarly journals Strategi Meningkatkan Omzet Tangkal Furniture Melalui Pemanfaatan Teknologi Informasi dan Pembenahan Pencatatan Keuangan

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Ade Imam Muslim ◽  
Fitri Lestari ◽  
Tri Widiastuty
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Production Process ◽  
Community Service ◽  
Market Segmentation ◽  
Raw Materials ◽  
Direct Marketing ◽  
Financial Reports ◽  
Public Road ◽  
Wheeled Vehicle

Tangkal Furniture merupakan suatu bisnis yang tercipta melalui ide kreatif terhadap suatu inovasi mengenai konsep pembuatan furniture. Banyak masyarakat yang menggunakan furniture dengan pilihan bahan baku kayu. Begitupun dengan Tangkal memilih bahan baku kayu dengan jenis Trembesi. Tangkal Furniture ini berlokasi di Jalan Cisaranten Wetan Kecamatan Cinambo Kota Bandung. Lokasi ini kurang memadai karena tidak berada di pinggir jalan umum atau jalan besar dan sulit diakses oleh konsumen bila menggunakan kendaraan roda empat. Tempat produksi masih bergabung dengan rumah tinggal sehingga memiliki keterbatasan tempat. Masalah utama yang dialami oleh Tangkal Furniture adalah kurangnya peralatan untuk menunjang proses produksi, kesulitan dalam menggarap pemasaran melalui media sosial maupun direct marketing (pemasaaran langsung) dan menentukan segmentasi pasar, kurangngnya teknik pemasaran dalam menentukan segmen menengah ke atas dengan kualitas bahan baku trembesi, serta pencatatan keuangan yang belum memadai. Metode pelaksanaan kegiatan pengabdian masyarakat ini fokus pada perapihan pencatatan keuangan melalui pelatihan penyusunan laporan keuangan berbasis EMKM dan melakukan pendampingan dalam menentukan segmentasi, target dan posisi pasar yang selanjutnya menentukan media promosi yang tepat untuk memasarkan produknya.Kata Kunci: omset; siApik; media sosial. Strategies to Increase Turnover Tangkal Furniture Through Utilization of Information Technology and Improvement Financial RecordsABSTRACTTangkal Furniture is a business that is created through creative ideas for an innovation regarding the concept of making furniture. Many people use furniture with a choice of wood raw materials. Likewise with Tangkal choosing wood raw materials with the Trembesi type. Tangkal Furniture is located on Jalan Cisaranten Wetan, Cinambo District, Bandung City. This location is inadequate because it is not on the side of a public road or big road and is difficult for consumers to access when using a four-wheeled vehicle. The production site is still joined by a residence so it has limited space. The main problems experienced by Tangkal Furniture are the lack of equipment to support the production process, difficulty in working on marketing through social media and direct marketing (direct marketing) and determining market segmentation, lack of marketing techniques in determining the middle to upper segment with quality raw materials of trembesi, and inadequate financial records. This method of implementing community service activities focuses on tidying up financial records through training in preparing EMKM-based financial reports and providing assistance in determining segmentation, targets and market positions which further determine the appropriate promotional media to market its products.Keyword: omzet, siApik, social media.

scholarly journals Implementation of information technology on the publication and promotion of mangrove eco-tourism in Sisarahili, Teluk Siabang village

2020 ◽  
Vol 5 (2) ◽  
pp. 575-581
Author(s):  
Esther Sorta Mauli Nababan ◽  
Nelson Manumpak Siahaan ◽  
Agus Salim Harahap ◽  
Pramio Garson Sembiring ◽  
Meyman Sokhi Ziliwu
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Human Resources ◽  
Community Service ◽  
Natural Resource ◽  
Mangrove Forest ◽  
Local People ◽  
Mangrove Forests ◽  
Online Newspapers ◽  
Tourism Potential

The mangrove forests that stretch along the coast of the Nias islands have great potential to improve the economy of the surrounding communities. One of the largest and most extensive mangrove areas is in Ba'a bay, located in Sisarahili bay, Siabang village, Sawo District, North Nias Regency. Mangrove forest turns out to be a natural resource and tourism potential that is crowded with visitors, supported by its existence in a wide stretch of coastline. However, the development of tourism potential still needs to be done to further increase the arrival of both domestic and foreign tourists. Several things have been done to support increased publication and promotion by increasing the human resources of tourism awareness groups through training and workshops, improving facilities and infrastructure, transportation and accommodation and also the application of information technology media to maximize publication and promotion, so that visitors are not only local people but also from outside the region. The use of page-based information technology and social media as media is implemented to support publication and promotion in accordance with the results of a survey conducted by the community service team for visitors who come.  As many as 65% of visitors get information about mangrove tourism in Teluk ba'a from printed social media and 15% from websites / pages, while 20% get information from friends, online newspapers and communities around the mangrove tourism environment.

scholarly journals APLIKASI PENGELOLAAN MATA KULIAH TEKNIK INFORMATIKA BERBASIS CLIENT SERVER PADA STMIK PALANGKARAYA

2020 ◽  
Vol 10 (2) ◽  
pp. 87
Author(s):  
Herkules Herkules
Keyword(s):  
College Students ◽  
Information Technology ◽  
Social Media ◽  
Word Of Mouth ◽  
College Education ◽  
Education Institution ◽  
Course Management ◽  
Client Server ◽  
Internet Connection ◽  
Course Grades

As a college education institution,  STMIK Palangka Raya plays a role in the development of science, especially in the field of information technology. As a consequence of that, STMIK Palangka Raya should apply and use information technology to optimize the process of education that it organizes. So far, course information send by lecturers through word of mouth at STMIK Palangka Raya. so the authors feel there needs to use information technology to send the course information effectively by way of making the Application of Informatics Engineering Course Management in Client Server based at STMIK Palangka Raya.   The purpose of this research is to help lecturers convey information such as course schedules, course assignments, course files, and course grades to students through application with internet connection.   Based on the results of questionnaires made with google form service and disseminated to college students through social media with 13 respondents has filled the questionnaire, the Application of Informatics Engineering Course Management in Client Server based at STMIK Palangka Raya can be said to be worthy to use and proper to implement with the percentage of 83%.

scholarly journals Pelatihan Peningkatan Omset Pendapatan Industri Rumahan Nasi Krawu Di Kabupaten Gresik

2020 ◽  
Vol 3 (1) ◽  
pp. 25-31
Author(s):  
Titus Kristanto ◽  
Nanang Fakhrur Rozi ◽  
Eka Cahya Muliawati ◽  
Rachman Arief ◽  
Syaiful Hidayat ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Community Service ◽  
The Internet ◽  
Online Media ◽  
Internet Media ◽  
Business Opportunities ◽  
New Business ◽  
Service Activity ◽  
Typical Food

In the millennial era 4.0, the growth of the home industry is growing more rapidly with the development of information technology, thus making needs increase and create new business opportunities. One of the new business opportunities is the krawu rice business. Krawu rice is a typical food from Gresik Regency. The krawu rice home industry is a partner of a community service activity named Nasi Krawu Buk Tiban. The problem that occurs in the community service partners is the marketing of krawu rice that is still around the Nasi Krawu Buk Tiban environment and marketing through the internet media. The method used is to provide training in the form of online media marketing and social media assistance. The result of community service activities can increase krawu rice revenue turnover, can operate and promote krawu rice marketing through online media and social media.

scholarly journals Revitalisasi Kegiatan Usaha Getuk Goreng Hj. Tohirin di Masa Pandemi Covid-19

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 8-15
Author(s):  
Zidni Husnia Fachrunnisa ◽  
Euys Ayu Nazarilah ◽  
Windi Nasianti ◽  
Afri Ovita
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Human Resources ◽  
Community Service ◽  
Online Marketing ◽  
Financial Reports ◽  
Service Activity ◽  
Financial Transactions ◽  
The Impact

Abstrak Kegiatan pengabdian ini bertujuan untuk untuk mengatasi dampak Covid -19 terhadap UMKM Getuk Goreng Hj. Tohirin. Permasalahan utama yang dialami oleh UMKM Getuk Goreng Hj. Tohirin di masa pandemi Covid-19 yakni penurunan pendapatan akibat menurunnya jumlah wisatawan yang datang ke Sokaraja. Berdasarkan survei yang dilakukan, terdapat sub permasalahan yang terjadi pada UMKM Getuk Goreng Hj. Tohirin yakni Sumber Daya Manusia yang dimiliki UMKM yang kurang memahami teknologi. Solusi yang dilakukan untuk mengatasi permasalahan tersebut yakni pendampingan pemasaran dan penjualan daring dan pendampingan pemanfaatkan teknologi informasi untuk pencatatan transaksi keuangan. Hasil dari kegiatan pengabdian ini yakni munculnya akun media sosial, akun digital marketplace, dan laporan keuangan terkomputerisasi yang dapat dimanfaatkan UMKM Getuk Goreng Hj. Thohirin dalam melakukan aktivitas bisnisnya. Kegiatan ini juga berhasil meningkatkan keterampilan karyawan untuk mengelola akun media sosial dan akun digital marketplace milik UMKM Getuk Goreng Hj. Thohirin serta keterampilan membuat pembukuan dengan computer.  AbstractThis community service activity aims to overcome the impact of Covid -19 on SMEs Getuk Goreng Hj. Tohirin. The main problem that occurs at SMEs Getuk Goreng Hj. Tohirin during the Covid-19 pandemic, namely a decrease in income due to the decline in the number of tourists who came to Sokaraja. Based on the survey conducted, there are sub-problems that occur in Getuk Goreng SMEs Hj. Tohirin, namely Human Resources owned by SMEs who do not understand technology. Solutions taken to overcome these problems are assistance in online marketing and sales and assistance in the use of information technology for recording financial transactions. The results of this service activity are the emergence of social media accounts, digital marketplace accounts, and computerized financial reports that can be utilized by SMEs Getuk Goreng Hj. Thohirin in carrying out his business activities. This activity also succeeded in improving employees' skills to manage social media accounts and digital marketplace accounts belonging to SMEs Getuk Goreng Hj. Thohirin and his computer bookkeeping skills.

scholarly journals Pemanfaatan Lubang Resapan Biopori di RW 03 Kelurahan Sambongjaya Kecamatan Mangkubumi Kota Tasikmalaya

2020 ◽  
Vol 6 (4) ◽  
Author(s):  
Anri Noor Annisa Ramadan ◽  
Agi Rivi Hendardi
Keyword(s):  
Food Security ◽  
Community Service ◽  
Organic Waste ◽  
Active Role ◽  
Large Stone ◽  
Developing Area ◽  
The Right

Drought is one of the disasters that has a major impact on food security. Tasikmalaya is a developing area where it is prone to drought. The communities have the right to obtain and utilize groundwater and also have a role to participate and play an active role in the implementation of groundwater conservation activities. The purpose of this community service is to support groundwater conservation with biopore infiltration holes (LRB) which can help control runoff and reduce organic waste. For this reason, the use of LRB was conducted at RW 03 Winayajaya Housing, Sambongjaya Village, Mangkubumi District, Tasikmalaya City, by making 20 pieces of LRB spread evenly. The enthusiasm of the community from installing LRB is various, some are supportive, and some are not. Three of the 20 houses that were planned to be installed LRB refused to install LRB. Five of the 20 houses have large stone land, making it difficult to install LRBs. Fifteen out of 20 houses were successfully installed LRB with the distribution in all RTs in RW 03. This service concludes that the community's awareness of groundwater conservation is not fully visible from the entire RW 03, this can be seen from the yards available in each house as well as the residents' desire to participate in the use of LRB.

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